Sequence Commerce - The Best Amazon Advertising Agency

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a healthcare company 

Describe what your company does in a single sentence.

We are an early-stage health-tech startup developing quantitative, point-of-need diagnostics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Disruptive Advertising was good but their cookie-cutter approach wasn't working
• Needed customized strategies for our niche market
• Wanted better integration between Amazon and our website

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete marketing strategy overhaul, implemented subscription-focused campaigns, built nutrition keyword database, created compliance-friendly ad copy, integrated Amazon Attribution with our website. They even recommended inventory software specific to supplements with expiration dates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS improved from 2.1:1 to 6.3:1 in months.
• Subscribe & Save adoption increased. 
• Website traffic from Amazon grew 280%. 
• Reduced Ads cost by 29%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team understands our industry's unique challenges.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They treat each brand uniquely.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil. Should have switched much sooner.

BACKGROUND

Please describe your company and position.

I am the Technical Operations Analyst of The Juice Plus+ Company

Describe what your company does in a single sentence.

The Juice Plus Company is a manufacturing company focused on promoting healthy living with our Juice Plus and Tower Garden by Juice Plus product lines for the last 20 years

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To improve our product visibilty using Amazon super URLs
• To improve our product descriptions and image to drive sale increase

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Sequence Commerce helped us generate and use Super URLs to improve product visibility.
• Their expertise in driving traffic through optimized URLs led to higher ranking and more sales.
• Our business has observered a marked increase in sales

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our product ranking improved, and we saw a significant increase in organic traffic.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were highly responsive and worked with us to implement Super URLs effectively and promptly.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic use of Super URLs to boost rankings and sales and time conscious delivery.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

No, their solution worked as expected

BACKGROUND

Please describe your company and position.

I am the Executive Consultant of Rodan + Fields

Describe what your company does in a single sentence.

We are Rodan + Fields, founded by Stanford-trained dermatologists with a mission to revolutionize skincare for women everywhere.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce, Amazon Advertising Agency to accomplish?

• Fix stranded listings and improve product visibility.
• Optimize the relaunch of our best-sellers to increase sales.

SOLUTION

How did you find Sequence Commerce, Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce, Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Sequence Commerce, Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce addressed our stranded listings and provided a smooth relaunch for our top-selling products. Their expertise in handling beauty product-specific hurdles made the process seamless and led to impressive sales improvements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Our best-sellers relaunched without issues and saw a steady increase in sales.
• Stranded listings were resolved quickly, improving our inventory management and sales flow.
  
  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and adhered to timelines. Their approach was tailored to the unique needs of our brand.

What was your primary form of communication with Sequence Commerce, Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their knowledge of the beauty sector and Amazon’s complexities really stood out.

Are there any areas for improvement or something Sequence Commerce, Amazon Advertising Agency could have done differently?

Nothing major—our experience was smooth, but expanding their services to include influencer marketing could enhance their offerings.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Honeybee Gardens, a natural cosmetics and body care products manufacturer and distributor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sequence Commerce - The Best Amazon Advertising Agency?

We needed help bringing structure, efficiency, and sustainable growth to our Amazon channel. Our primary goal was not just to increase sales but to ensure that growth was profitable and strategically sound. Specifically, we wanted support in:

• Improving advertising performance and reducing wasted spend
• Optimizing listings (SEO, images, and A+ content) to increase organic visibility and conversion
• Identifying and fixing structural issues within the account (such as broken variations and suppressed listings)
• Building a more balanced advertising strategy that extended beyond branded campaigns into non-branded customer acquisition
• Gaining clearer visibility into true profitability at both the account and SKU level

Ultimately, we were looking for a partner who could help us transition Amazon from a break-even channel into one that delivers efficient, scalable, and sustainable growth — while maintaining a strong focus on margins.

SOLUTION

What was the scope of their involvement?

Sequence Commerce manages our Amazon channel end-to-end, focusing on performance marketing and listing optimization. Their scope of work includes PPC management, listing optimization, creative enhancements, catalog management, performance monitoring and reporting, and growth strategy. Their scope of work includes:

• PPC Management: Ongoing management and optimization of Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, including bid adjustments, keyword expansion, negative keyword implementation, and budget allocation.
• Listing Optimization: SEO-driven updates to product titles, bullet points, and descriptions to improve search visibility and conversion rates.
• Creative Enhancements: Development and optimization of A+ content, along with recommendations for improved hero images and lifestyle visuals to increase click-through rates.
• Catalog Management: Identifying and resolving structural issues within the account, such as broken variations, suppressed listings, and category misclassifications.
• Performance Monitoring & Reporting: Regular reporting on key metrics such as ACoS, TACoS, conversion rate, and overall account performance, along with strategic recommendations.
• Growth Strategy: Ongoing guidance around scaling the business, including budget planning, new campaign structures, and preparation for major events like seasonal promotions and Prime Day.

Overall, their deliverables are both strategic and executional, helping us improve efficiency, increase visibility, and support sustainable growth on Amazon.

What is the team composition?

We work with one teammate from Sequence Commerce.

How did you come to work with Sequence Commerce - The Best Amazon Advertising Agency?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, and their company values aligned with ours.

What is the status of this engagement?

We started working together in February 2026, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since partnering with Sequence Commerce, we’ve seen meaningful improvements across several key metrics. Monthly sales have increased, with year-over-year growth trending positively, and we’ve significantly narrowed the gap compared to the previous year. Advertising efficiency has also improved, with ACoS decreasing while maintaining steady spend, and TACoS remaining at a healthy level — indicating stronger organic contribution. Additionally, SEO and listing optimizations have driven noticeable increases in organic sales across multiple SKUs.

Organic sales are increasing while ad spend has remained relatively stable, which suggests that SEO and listing optimizations are having a positive impact. We’ve also seen improvements in key efficiency metrics, including a downward trend in ACoS and steady TACoS, indicating more effective use of advertising spend. In addition, overall sales are trending upward with solid year-over-year growth. These trends give us confidence that the account is becoming more efficient and better positioned for sustainable growth. Overall, the combination of sales growth, improved efficiency, and stronger organic performance demonstrates clear progress.

How did Sequence Commerce - The Best Amazon Advertising Agency perform from a project management standpoint?

They deliver on time. We primarily communicate through virtual meetings.

What did you find most impressive about them?

Sequence Commerce’s attention to detail, thorough reporting, and deep knowledge and understanding of Amazon are impressive.

Are there any areas they could improve?

No.

BACKGROUND

Please describe your company and position.

 I am the Co-Founder of a snack company.

Describe what your company does in a single sentence.

We produce sustainable, nutrient-dense roasted pulse snacks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Winning a sale here and there wasn't going to cut it. Our category is crowded and we needed people to remember us and keep coming back, not just grab whatever's cheapest that day.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce built a plan that balanced brand awareness with conversion and retargeting. They set up competitor defense campaigns, planned around seasonal spikes and made sure we weren't running ads on stuff we couldn't fulfill.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand searches jumped 72% in eight months. Revenue grew 48% with ROAS holding above 4.5x. Subscribe and Save sign-ups climbed 35%, meaning people are coming back on their own. That's the kind of growth that sticks.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team provided a balanced and integrated approach, successfully transitioning the brand from simple conversion to sustainable, recurring growth.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their ability to deliver growth that sticks, focusing on high-level brand awareness and defensibility that resulted in a significant lift in repeat customers and organic search.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

None, they did exceptionally well.

BACKGROUND

Please describe your company and position.

I am the CEO and Company Director of an poutdoor recreation brand.

Describe what your company does in a single sentence.

I'm the Founder and  Managing director for an outdoor recreation brand. We've been on Amazon for five years with around 80 products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Give us a competitive edge against new competitors.
• Ensuring our listings on Amazon got to the targeted audiences.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce researched keywords across every product category, studied our top 10 competitors, and rewrote all 80 listings. Two copywriters and a project manager knocked it out in six weeks.
Catalog-wide conversion rate went from 9.1% to 11.7%. Organic impressions jumped 45% in 60 days. The copy was sharp, read well, and actually sounded like our brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

 Catalog-wide conversion rate went from 9.1% to 11.7%. Organic impressions jumped 45% in 60 days. Some of our top sellers saw conversion lifts over 50%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The teams responses to questions and feedback were are topnotch and provides clear responses.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The insightful knowledge they have about market mechanics and what is currently working is really a great feat for the team.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Nil.

BACKGROUND

Please describe your company and position.

 I am the Founder/CEO of a portfolio company.

Describe what your company does in a single sentence.

I oversee marketplace strategy for a portfolio company. We run 4 brands on Amazon that together do north of $12 million a year.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Multitasking our 4 different companies with minimal clashes in tasks.
• grow our Amazon profit margin.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

• Online Search
• Referral
• Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce gave each brand its own dedicated people while putting a senior strategist across the full portfolio. They run ads, listings, compliance, reporting, everything, and we sit down monthly to talk about the big picture.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

First year, revenue across all four brands grew 38%. Brand health scores went from 89% to 97%. Ads improved across every brand. Managing four brands is messy and they made it look easy.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Four brands, four different identities, one marketplace. Each brand needs its own game plan but someone still has to keep the whole thing moving in the same direction. It was more than our team could juggle internally.
Sequence and its teams of expert handled this in the best way we could imagine and made our target attainable while delivering results timely at all times, a good job.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They take tasks head-on and see all challenges with optimism, even where we doubted the results.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

At the moment none.

BACKGROUND

Please describe your company and position.

I am the Global Head of Sales of a beauty and skincare brand. 

Describe what your company does in a single sentence.

We are a beauty and skincare brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• Our last agency left things in rough shape. Duplicate campaigns, no negative keywords, no real structure. We needed someone to come in, clean it all up, and build something that could actually grow without bleeding money.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Online Search

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They scrapped everything and started fresh. New keyword research, proper campaign structure, bid rules, search term workflows and ongoing negative keyword cleanup.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

PPC revenue grew 120% over six months. They found over 200 junk keywords eating our budget. Organic rankings climbed too as sales picked up. ACOS dropped from 48% to 24% in 90 days. Honestly wish we'd found them sooner.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Two PPC specialists on our account with check-ins every two weeks. Sequence Commerce scrapped everything and started fresh.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They spotted over 200 junk keywords wasting budget and lifted organic rankings.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

Their results were outstanding.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of a wellness company. 

Describe what your company does in a single sentence.

We are a wellness company, we were launching 8 new products on Amazon all at once.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• To manage all the launches without the products stepping on each other in ads or rankings.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Clutch Site

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce built a plan for each product and staggered the rollouts over 12 weeks so nothing competed internally. Every SKU got its own optimized listing, campaign structure, and ad budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• All 8 products were profitable within 60 days.
• Five hit page 1 for their main keyword in under 8 weeks.
• By month three, the new line was bringing in over $65K a month combined.
• No cannibalization issues at all. 
• The coordination was spot on.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

A team of five handled everything from strategy to copy to PPC.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their precision in cordinating 8 simultaneous launches without any cannibalization.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

None at all.

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of a consumer products & services company 

Describe what your company does in a single sentence.

We are a pet product company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sequence Commerce - The Best Amazon Advertising Agency to accomplish?

• We'd been managing Amazon ads ourselves and just couldn't push past a certain point. We knew there was more on the table but didn't have the expertise to go get it.

SOLUTION

How did you find Sequence Commerce - The Best Amazon Advertising Agency?

Referral

Why did you select Sequence Commerce - The Best Amazon Advertising Agency over others?

Good value for cost

How many teammates from Sequence Commerce - The Best Amazon Advertising Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sequence Commerce came in and wired up a strategy that used every ad format Amazon has. They cleaned up our existing campaigns, got us into DSP for retargeting and going after competitor audiences, and started running video ads we'd never tried.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We doubled our Amazon revenue in a year from $4M to $8.2M. Return on ad spend went from 3.1x to 5.8x. DSP on its own added about $1.2M we wouldn't have seen otherwise. They hit their numbers every single month and honestly turned Amazon into the main engine for the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Three specialists on our account every day with weekly check-ins.

What was your primary form of communication with Sequence Commerce - The Best Amazon Advertising Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They consistently hit targets monthly, doubling our Amazon revenue.

Are there any areas for improvement or something Sequence Commerce - The Best Amazon Advertising Agency could have done differently?

None