SEOParity

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and founder of Smart Bot Services, an IT company that automates the process of onboarding customers into the business using AI.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEOParity?

We needed SEOParity to do a full architecture and technical audit of our platform. We’d been building fast — shipping features and onboarding customers — but we knew there was technical debt piling up under the hood. We needed someone to come in with fresh eyes and tell us honestly what was solid, what was fragile, and what needed to change before we scaled further.

SOLUTION

What was the scope of their involvement?

SEOParity has gone through our full stack — backend, frontend, database layer, CI/CD pipeline, and security posture — and come back with specific findings, not vague suggestions. They’ve identified connection handling issues that would’ve bitten us at scale, schema constraints that were too strict for real-world usage, and missing test coverage in critical flows.

Moreover, SEOParity has fixed the critical issues as part of the engagement and explained the reasoning behind every change so our team can maintain it going forward.

What is the team composition?

We’ve worked with two teammates from SEOParity.

How did you come to work with SEOParity?

SEOParity was referred to me. I chose them over other options because they had high ratings and their company values aligned with ours.

What is the status of this engagement?

We started working with SEOParity in March 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SEOParity has delivered exactly what we needed. The most immediate result has been the stability around our real-time messaging layer. Before the audit, we had an issue where our WebSocket connection limits weren’t actually being enforced properly — the system was tracking one type of connection but completely missing another. That was the kind of thing that worked fine with 50 users but fell apart under load. After the fix, connection management actually works as intended, so we’re not flying blind as we scale.

Moreover, SEOParity has tightened our CSP headers, added session cleanup jobs, and hardened our CI pipeline with quality gates that catch issues before they hit production. We’ve gone from having zero automated checks on code quality in CI to having typecheck, lint, and format validation on every push. That alone has saved us from shipping broken code more than once since.

They’ve also standardized our entire codebase linting across both frontend and backend. That’s eliminated a whole category of inconsistency issues our team was wasting time on in code reviews.

How did SEOParity perform from a project management standpoint?

SEOParity has delivered on time. We communicate via virtual meetings.

What did you find most impressive about them?

SEOParity’s communication skills, professional working ethics, and friendly and hardworking team have been impressive.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager of Dulles Glass, a custom-cut glass, mirror, and shower door manufacturer and retailer. We offer extensive online customization and specialized tools for professionals across the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEOParity?

We needed help with our e-commerce platform development, which required a highly specialized team.

SOLUTION

What was the scope of their involvement?

SEOParity led the full migration from our legacy platform to Next.js and Strapi CMS. The team built the entire CMS architecture from scratch, including content types, dynamic page components, reusable blocks, and role-based access for our marketing team. They migrated all our content, product pages, blog posts, landing pages, and media assets using custom database scripts to ensure nothing was lost in the process.After the migration, SEOParity stayed on as our core developer for close to two years, handling daily releases, new feature builds, performance work, SEO monitoring through Google Search Console and Ahrefs, and working directly alongside our marketing and software teams.

What is the team composition?

We worked with one teammate from SEOParity.

How did you come to work with SEOParity?

We found them through a referral. We chose them because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

The project cost is confidential.

What is the status of this engagement?

We worked together from August 2023–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our platform was running on a legacy system that was slowing us down on every front. Site speed was poor, our marketing team had no autonomy over content, and our development workflow was too rigid for the pace we needed. We wanted to move to a modern stack, but our biggest concern was protecting our SEO rankings and organic traffic during the transition.In the beginning, we had a few months of decline, but we slowly regained our footing. The main reason was that our page authority was hurting because we moved our website from one domain to another. It took us about 2–3 months to recover our organic traffic and rankings.Our website has an interface with a backend application written in Haskell. The issue we were facing with our legacy system was that it was written on the .NET framework and was slow. We wanted to show geometric and custom design items that were drawn by our online users and be able to price them directly on the site. This required many callbacks to the backend, and the old system was a bottleneck.SEOParity moved us to React/Next.js, which made this possible for us. This allowed us to serve our customers with our custom products, such as custom cut mirrors, tabletops, and glass shower doors. We’re still working to improve our site; our main issues are UI design.

How did SEOParity perform from a project management standpoint?

We had weekly meetings to go over the progress, which we measured using Trello and our daily communication via Slack. I also had daily stand-ups to ensure we met our deadlines. Of course, there were always cases when we had roadblocks, but we were able to resolve those with Borhen (CEO & Founder) and our team. He was very effective and stayed on task until we had resolutions.For example, we had issues with hackers who tried to attack our site. At that time, the entire team and Borhen worked very hard to ensure our site was up and running.

What did you find most impressive about them?

Borhen was reliable, easy to communicate with, and consistently delivered on time. He didn’t show up occasionally like a typical contractor; he worked with us daily. Whenever something came up, especially during the migration phase or around releases, he was quick to jump on it and sort it out.The combination of technical skills and SEO awareness is not something you find often. Most developers build things without thinking about the search impact at all. Borhen proactively watched our rankings, caught issues before they became real problems, and suggested improvements we hadn’t thought of. He felt more like part of our internal team than someone we hired externally.

Are there any areas they could improve?

I can’t think of anything for SEOParity to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Atenai, an AI and tech advisory platform that connects businesses and investors with expert advisors. We offer industry talks, technical deep dives, custom sessions, research articles, and consultation services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEOParity to accomplish for Atenai?

We needed help building the frontend engineering for our AI consultancy.

SOLUTION

What was the scope of their involvement?

SEOParity supported our sprint-based platform build, working week to week on engineering priorities as they evolved. The team handled user authentication, database mapping, user onboarding flows, general code reviews, and feature enhancements.

What is the team composition?

We worked with one teammate from SEOParity.

How did you come to work with SEOParity?

Someone referred SEOParity to me. I also chose them because they had high ratings, and their pricing fit our budget.

What is the status of this engagement?

We worked together in January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SEOParity's work enabled us to push the product through to launch. We measured success through task completion according to the definition of done.

How did SEOParity perform from a project management standpoint?

SEOParity's project management was fantastic. The team was reliable and delivered on time. We communicated through virtual meetings.

What did you find most impressive about them?

SEOParity was incredibly helpful, reliable, and trustworthy. The team was very easy and nice to work with. They got stuff done and took the initiative.

Are there any areas they could improve?

I can't think of anything for SEOParity to improve.

BACKGROUND

Introduce your business and what you do there.

I'm a project manager at Geidea, a financial services company. We provide accessible payment and business management solutions, including POS terminals and digital payments technology. We enable merchants and small businesses in the MENA region to accept all payment types and manage operations through a connected ecosystem of solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEOParity?

We needed support with the development of our updated company website.

SOLUTION

What was the scope of their involvement?

SEOParity has handled our website's development from scratch. They've developed 100+ pages, animations, and assets. Additionally, they've optimized the website and handed it over to our in-house development team. Borhen has also been hands-on with our digital performance team, assisting them with Google-related tasks.

What is the team composition?

We've worked with Borhen.

How did you come to work with SEOParity?

We found them through an online search. We chose them over other options because they had high ratings, were close to our geographic location, and had a great culture fit.

What is the status of this engagement?

We started working with them in January 2025, and our engagement ended in July 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We've successfully launched the website in a timely manner. Its speed is significantly better than our international competitors'. Additionally, we've seen an increase in digital leads.

How did SEOParity perform from a project management standpoint?

SEOParity has great project management and delivers on time. We've communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

I'm impressed by their hands-on approach.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Please describe your company and position.

 I am the Co-founder of a media company 

Describe what your company does in a single sentence.

We are a studio producing animated shows, music videos and documentary films. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEOParity to accomplish?

• Develop and design our first website as well as develop our merchandising website.

SOLUTION

How did you find SEOParity?

Referral

Why did you select SEOParity over others?

High ratings

How many teammates from SEOParity were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Borhen designed and developed our main website, as well as help us through any glitches we may have had. He also developed our merchandising website that integrates shopify. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Pages load fast on mobile, UX stays smooth across languages, and the team can publish/update content in Strapi without support. Clean SEO basics in place (metadata, indexing, structured content), and a stable launch with no critical issues.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Borhen delivered all the items on time, communication was quick and prompt, especially when dealing with troubleshooting. 

What was your primary form of communication with SEOParity?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with Borhen was great, I always recommend him to people looking to build their sites. 

Are there any areas for improvement or something SEOParity could have done differently?

No