SEO.com

BACKGROUND

Please describe your company and your position there.

My objective was to expand our sales pipeline by boosting SEO and PPC, as well as leads. Prior to teaming up with Ignite, we were relying heavily on referrals for new business opportunities. After carefully assessing the proposal, evaluating costs, and interacting with various members of the team, we knew that they were exactly what our company was looking for.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.com, and what were your goals?

My objective was to expand our sales pipeline by boosting SEO and PPC, as well as leads. Prior to teaming up with Ignite, we were relying heavily on referrals for new business opportunities.

SOLUTION

How did you select this vendor and what were the deciding factors?

After carefully assessing the proposal, evaluating costs, and interacting with various members of the team, we knew that they were exactly what our company was looking for.

Describe the engagement and overall scope of work in detail, including the stages of the partnership.

They spent days analyzing our past results, they generated a plan that delivered tangible improvements to our business. And as time progressed, their work only continued to exceed expectations and deliver important insights which enabled us to build larger projects and appeal to an even larger crowd.

How many resources from the vendor's team worked with you, and what were their positions?

one account manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the engagement or general feedback about the services?

Their team's incomparable SEO results and in-depth knowledge of Google & search engine functionality have been a game changer. On top of that, they are always prompt to respond with their vast experience base.

Describe their project management style, including communication tools and timeliness.

These professionals are always ahead of the game, honing in on the finest details to ensure accurate solutions. Their approach is constantly precise and thoughtful; they never rush but effectively analyze complex problems with ease.

Are there any areas for improvement or something they could have done differently?

I can’t think of anything else they could change.

BACKGROUND

Introduce your business and what you do there.

I am the Director of IT at Titanium Processing Center (TPC). We are a fully-stocked woman-owned distributor specializing in titanium products. Our knowledgeable staff has decades of collective experience in providing the advice, products, and services you need. This knowledge base also includes the expertise to meet your delivery requirements with on time shipping. Most in-stock items can ship same day / next day; and products requiring cutting, machining, or other value added services typically ship within 24 hours.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO.com?

Google rankings have always been a challenge for us. Although we are a niche market, there are just enough competitors to keep us on our toes. We wanted help to organically increase our online presence and be recognized by top search engines for the work we do.

SOLUTION

What was the scope of their involvement?

SEO.com manages our entire marketing strategy. This includes: SEO, Press releases, company blog posts, email marketing, site audits, competitor site audits, and google analytics.

How did you come to work with SEO.com? 

I searched google for “SEO.” Guess who popped up at the top of the list? I don’t think it was a coincidence. If they can do SEO for themselves, then I think that’s a good recommendation.

How much have you invested with them?

As for any project, you want to get as much as possible for as little as possible. However, as they say, you get what you pay for. Although there is an expense, we make up for it with increased revenue from our new online exposure.

What is the status of this engagement?

Originally, the project was planned to span 6 months. As we began to see the profits, we decided to continue with the service and SEO.com is now part of our ongoing marketing campaign.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

As I mentioned, we were pleasantly surprised with our new Google rankings and saw a subsequent increase in sales. Some of our keywords rose hundreds of spots on all major search engines

How did SEO.com perform from a project management standpoint?

We’ve always been impressed with the knowledge and professionalism of our team at SEO.com. We have a dedicated team of professional engineers that are ALWAYS available. They always seem eager to learn about our business and processes and will to go the extra mile to help us. They have provided us with great advice, and have always taken an organic approach to SEO, never taking shortcuts that might risk our online reputation.

What did you find most impressive about them?

I’m not sure what the most impressive thing is, but I do know that I wouldn’t want to work with another company after partnering with SEO.com. They're that good.

Are there any areas they could improve?

I wouldn't do anything differently.Their approach to our project was spot on.

BACKGROUND

Introduce your business and what you do there.

We are a US-based home construction company. I am a marketing supervisor for the company's Chicago division. I have been working with the company for almost 7 years, and am in charge of our marketing budget and planning.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SEO.com?

Our goal was to reach the first page of Google results, climbing from page 4. We wanted more exposure for our communities and to increase our traffic. We had no organic presence, which was one of the first areas we approached.

SOLUTION

What was the scope of their involvement?

SEO.com provided SEO work for us and also built our new website using Sitecore, working with our corporate office.

How did you come to work with SEO.com?

We made a search for "best SEO company", and SEO.com showed up first, from what I know. We did go through a process, evaluating several different companies and making sure that whichever one we selected was the best fit. We started off with SEO.com on a divisional level, eventually expanding their involvement to the corporate level.

How much have you invested with SEO.com?

We spend around $5,000 per month on SEO.com's services.

What is the status of this engagement?

We started working with SEO.com in 2010-2011. The work has been ongoing. We have an active campaign which we change as new markets are added and taken away. Our overall goal is always to make sure that we're on page-1 for each city. SEO.com is helping us get and stay there.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When we first launched our campaign in Orlando, we saw a growth of 10% in traffic per year, which eventually came to 20%. It was significant, especially since the organic traffic was even higher. Our traffic in Chicago has continued to grow, partly because of the market, but also because people can find us easily. It's the reason we've continued to use SEO.com.

We are getting more traffic, but it's also better-quality traffic, compared to what we used to have. People are staying on our site longer, and they're filling lead submissions.

SEO.com did a great job on our website development. We've seen a jump in mobile and organic traffic since it was launched. Traffic can vary depending on the season, but for the most part, it's very strong.

How did SEO.com perform from a project management standpoint?

SEO.com is a very easy group to work with. They're responsible for setting up monthly calls and are organized. I would recommend them to anyone else in our company, and I've pitched SEO.com during a few meetings.

What did you find most impressive about SEO.com?

They know our site well and have built a good relationship with our company over the years.

Are there any areas SEO.com could improve?

During a handful of occasions, there have been some timing issues. SEO.com could have responded faster at times, but I know that they're working on multiple accounts. Other than that, they're very good.

What tips or recommendations could you share that might increase the likelihood of success with SEO.com?

Clients should test SEO.com through a small campaign and track their results. It's not necessary to invest a lot upfront. Once the initial goal is reached, clients can add more later.

BACKGROUND

Please describe your company and position.

I am the Copywriter of Rate the AI

Describe what your company does in a single sentence.

We test, use, and develop AI tools.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SEO.com to accomplish?

• Rank higher on Google, simple.

SOLUTION

How did you find SEO.com?

Online Search

Why did you select SEO.com over others?

High ratings

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided an in-depth site audit and helped develop a 6-month forecasted content strategy. Also helped to organize my site, and gave me pointers for future internal linking and best SEO practices. Were very professional and helpful in what I asked them to do.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My site is up and running and I now have an actionable 6-month content plan and SEO best practices tips that I will be working through in my spare time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They were very punctual, organized, and methodical. Any questions I had were quickly resolved.

What was your primary form of communication with SEO.com?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their professionalism and organized approach to SEO.

Are there any areas for improvement or something SEO.com could have done differently?

Not in my experience.

BACKGROUND

Please describe your company and your position there.

I'm the marketing communications manager for a digital signage software company. I manage all aspects of customer experience and online lead generation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SEO.com, and what were your goals?

We wanted to improve our Google rankings for specific keywords, add page one rankings for longtail keywords, improve the on-page experience and boost conversions.

SOLUTION

How did you select this vendor and what were the deciding factors?

We followed a referral. After talking with several SEO providers, we felt SEO.com was the best fit for our needs, with a full suite of services at very reasonable rates.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We explained our business and goals, and they audited our website using multiple tools and methods. They looked at page ranks, keyword performance and competitors. They reworked our main website pages for both SERP improvements and visitor experience, restructured our internal links, and handled technical issues affecting our rankings. We also began a monthly program of blog articles placed on high DA websites for quality backlinks to our site.

How many people from the vendor's team worked with you, and what were their positions?

The principal of the company has been our main contact for recommendations and technical work, implemented by a team of SEO specialists. We work with their chief marketing officer and content creators to craft articles for high-domain backlinks.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing SEO efforts, we've gained 4-6 pages in rank for our top keywords. We've seen a 50% increase in keyword rankings in positions 1-3, and a 25% increase in page one keywords that we rank for. We've also picked up 113 high DA backlinks to our site and seen a 6% increase in organic visitors via search.

Describe their project management style, including communication tools and timeliness.

They are very good at managing expectations and meeting deadlines. Emails are answered almost instantly. Website work has never taken more than a week. Turnaround on copywriting is very fast compared to most, and the content is high quality. Their entire team is friendly, responsive and very willing to incorporate our feedback at every step.

What did you find most impressive or unique about this company?

We've worked with several SEO vendors in the past, and none of them took the time to understand our business, our clients and how our sales process works. Most jumped right to recommending a full website redesign for tens of thousands of dollars.

SEO really dove into our products and processes, and took the time to understand our niche B2B industry, buyer profiles and funnel. Most importantly, they are willing to recommend work we can do ourselves and very economical in using our retainer budget.

Are there any areas for improvement or something they could have done differently?

I have no suggestions. We've been very happy with all of their work, recommendations and results.