SEO.com

Introduce your business and what you do there.

I am the Director of IT at Titanium Processing Center (TPC). We are a fully-stocked woman-owned distributor specializing in titanium products. Our knowledgeable staff has decades of collective experience in providing the advice, products, and services you need. This knowledge base also includes the expertise to meet your delivery requirements with on time shipping. Most in-stock items can ship same day / next day; and products requiring cutting, machining, or other value added services typically ship within 24 hours.

What challenge were you trying to address with SEO.com?

Google rankings have always been a challenge for us. Although we are a niche market, there are just enough competitors to keep us on our toes. We wanted help to organically increase our online presence and be recognized by top search engines for the work we do.

What was the scope of their involvement?

SEO.com manages our entire marketing strategy. This includes: SEO, Press releases, company blog posts, email marketing, site audits, competitor site audits, and google analytics.

How did you come to work with SEO.com? 

I searched google for “SEO.” Guess who popped up at the top of the list? I don’t think it was a coincidence. If they can do SEO for themselves, then I think that’s a good recommendation.

How much have you invested with them?

As for any project, you want to get as much as possible for as little as possible. However, as they say, you get what you pay for. Although there is an expense, we make up for it with increased revenue from our new online exposure.

What is the status of this engagement?

Originally, the project was planned to span 6 months. As we began to see the profits, we decided to continue with the service and SEO.com is now part of our ongoing marketing campaign.

What evidence can you share that demonstrates the impact of the engagement?

As I mentioned, we were pleasantly surprised with our new Google rankings and saw a subsequent increase in sales. Some of our keywords rose hundreds of spots on all major search engines

How did SEO.com perform from a project management standpoint?

We’ve always been impressed with the knowledge and professionalism of our team at SEO.com. We have a dedicated team of professional engineers that are ALWAYS available. They always seem eager to learn about our business and processes and will to go the extra mile to help us. They have provided us with great advice, and have always taken an organic approach to SEO, never taking shortcuts that might risk our online reputation.

What did you find most impressive about them?

I’m not sure what the most impressive thing is, but I do know that I wouldn’t want to work with another company after partnering with SEO.com. They're that good.

Are there any areas they could improve?

I wouldn't do anything differently.Their approach to our project was spot on.

Introduce your business and what you do there.

We are a US-based home construction company. I am a marketing supervisor for the company's Chicago division. I have been working with the company for almost 7 years, and am in charge of our marketing budget and planning.

What challenge were you trying to address with SEO.com?

Our goal was to reach the first page of Google results, climbing from page 4. We wanted more exposure for our communities and to increase our traffic. We had no organic presence, which was one of the first areas we approached.

What was the scope of their involvement?

SEO.com provided SEO work for us and also built our new website using Sitecore, working with our corporate office.

How did you come to work with SEO.com?

We made a search for "best SEO company", and SEO.com showed up first, from what I know. We did go through a process, evaluating several different companies and making sure that whichever one we selected was the best fit. We started off with SEO.com on a divisional level, eventually expanding their involvement to the corporate level.

How much have you invested with SEO.com?

We spend around $5,000 per month on SEO.com's services.

What is the status of this engagement?

We started working with SEO.com in 2010-2011. The work has been ongoing. We have an active campaign which we change as new markets are added and taken away. Our overall goal is always to make sure that we're on page-1 for each city. SEO.com is helping us get and stay there.

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

When we first launched our campaign in Orlando, we saw a growth of 10% in traffic per year, which eventually came to 20%. It was significant, especially since the organic traffic was even higher. Our traffic in Chicago has continued to grow, partly because of the market, but also because people can find us easily. It's the reason we've continued to use SEO.com.

We are getting more traffic, but it's also better-quality traffic, compared to what we used to have. People are staying on our site longer, and they're filling lead submissions.

SEO.com did a great job on our website development. We've seen a jump in mobile and organic traffic since it was launched. Traffic can vary depending on the season, but for the most part, it's very strong.

How did SEO.com perform from a project management standpoint?

SEO.com is a very easy group to work with. They're responsible for setting up monthly calls and are organized. I would recommend them to anyone else in our company, and I've pitched SEO.com during a few meetings.

What did you find most impressive about SEO.com?

They know our site well and have built a good relationship with our company over the years.

Are there any areas SEO.com could improve?

During a handful of occasions, there have been some timing issues. SEO.com could have responded faster at times, but I know that they're working on multiple accounts. Other than that, they're very good.

What tips or recommendations could you share that might increase the likelihood of success with SEO.com?

Clients should test SEO.com through a small campaign and track their results. It's not necessary to invest a lot upfront. Once the initial goal is reached, clients can add more later.