Seer Interactive

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Director of Drexel University School of Education

Describe what your company does in a single sentence.

We are a top-ranked, R1 research university that provides rigorous undergraduate, graduate and doctoral degree programs for students in a face-to-face and online format.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seer Interactive to accomplish?

• Generate leads for 6 degree programs
• Provide SEO guidance for 4 degree programs

SOLUTION

How did you find Seer Interactive?

Through an RFP

Why did you select Seer Interactive over others?

• High ratings
• Pricing fit our budget
• Incredible knowledge of search

How many teammates from Seer Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Seer to run a PPC campaign on Google for 6 of our degree programs, utilizing a specific monthly budget. Our goal was to generate as many leads as possible given our limited budget and lowering cost per conversion year-over-year. We also asked Seer to provide SEO guidance on two existing degree program pages on our website and provide SEO content outlines for two new degree programs that we will launch in the future.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Seer provides monthly reports via Looker Studio that show how our campaigns and pages are performing on Google search. We have seen year-over-year improvements in lead generation through our PPC campaign, and improvements in page 1 rankings on Google. Seer has also helped us stand out in AI overview, with significant improvements in traffic to our site through AI services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Seer is very prompt in sending deliverables to me. Reports arrive on the first and sixth of each month that clearly outline campaign performance. We also review those reports through our monthly meetings.

What was your primary form of communication with Seer Interactive?

Virtual Meeting

What did you find most impressive or unique about this company?

Seer Interactive has a vast amount of knowledge of web search, which is the primary driver of business for our institution. They are able to pinpoint issues on our site and help us make corrections that help us see measurable improvement.

Are there any areas for improvement or something Seer Interactive could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Sr Marketing Director of a B2B tech startup.

Describe what your company does in a single sentence.

B2B tech startup

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Seer Interactive to accomplish?

• SEO
• Data strategy

SOLUTION

How did you find Seer Interactive?

• Online Search
• Knew their reputation and followed their work

Why did you select Seer Interactive over others?

• Pricing fit our budget
• Company values aligned
• Skill set I needed

How many teammates from Seer Interactive were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Seer started out with an SEO and technical audit. We also went through Segment data to go through our cohorts to identify creative opportunities for marketing. They advised on technical and on-page SEO fixes, opportunities to rank for (unexpected) keywords, and conducted a full data analysis. They also did copywriting and helped write and edit blog posts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved SEO (site speed, search ranking, etc), deliverables produced (including data strategy deck with discrete tactics; blog posts; written content)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered on time, sometimes ahead of schedule. I prefer to work asynchronously and to have client work in writing, so after a few kickoff calls and occasional touch-base meetings, we communicated mainly over email.

What was your primary form of communication with Seer Interactive?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to data. They truly understand it, know how to look for it, and know how to ask and answer questions about it.

Are there any areas for improvement or something Seer Interactive could have done differently?

No. They adjusted to my desired style of communication. Perhaps it's ideal for them too, I'm not sure.

BACKGROUND

Please describe your company and your position there.

Lead marketing manager at computer software company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Seer Interactive?

Search engine marketing

What were your goals for this project?

We hired Seer to lighten the internal workload of our marketing team.

SOLUTION

How did you select this vendor?

The company has a strong reputation, which we, unfortunately, found to be ill-deserved.

Describe the scope of their work in detail.

Paid search and paid social marketing.

What was the team composition?

We were shuffled across teams, as our primary account managers kept getting fired.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The experience our company had with Seer was extremely disappointing, and I've never in my 10+ year career experienced the kind of petulant, belligerent behavior that was exhibited by the owner of Seer. During the first 6 months of our engagement, two of our account managers were fired, and we had to work with new AMs who were not familiar with our accounts and made constant mistakes.

When we called them out on the disappointing handling of the teams we worked with, and the poor quality of work and the owner of the agency terminated our contract, citing that we were not nice to them. I very strongly recommend against engaging with Seer.

How effective was the workflow between your team and theirs?

Initially, we had a very positive experience with our original account manager. From there, it went downhill fast.

What did you find most impressive about this company?

They are very responsive.

Are there any areas for improvement?

I imagine the problem at Seer starts at the top. Lack of effective leadership trickles down.

BACKGROUND

Introduce your business and what you do there.

I’m the associate department director of Drexel University, a leading urban research institution recognized for its comprehensive academics and top-ranked co-operative education program.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Seer Interactive?

We needed help with paid ads and SEO engagement.

SOLUTION

What was the scope of their involvement?

Seer Interactive has created a Google Ads campaign, a Google Performance Max campaign, and an SEO engagement strategy to increase our brand visibility and enrollment in our degree programs. The team also provides reporting, project management, and industry updates.

What is the team composition?

We work with approximately six teammates from Seer Interactive.

How did you come to work with Seer Interactive?

Seer Interactive was a recommended vendor. We chose them over other options because they provided good insights and reporting.

How much have you invested with them?

We’ve spent less than $100,000.

What is the status of this engagement?

We started working with Seer Interactive in January 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Seer Interactive's work has resulted in improved search results positions and organic traffic, which is responsible for over 25% of our leads. Additionally, one of their paid ads campaigns is responsible for over 50% of our leads.

How did Seer Interactive perform from a project management standpoint?

Seer Interactive delivers on time and is responsive when it comes to project management. We communicate via Basecamp and scheduled meetings.

What did you find most impressive about them?

I appreciate Seer Interactive's professionalism, attention to detail, and industry knowledge of the current landscape and the future of search.

Are there any areas they could improve?

I don't think there's anything they can improve on.