Seer Interactive

BACKGROUND

Please describe your company and your position there.

Lead marketing manager at computer software company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Seer Interactive?

Search engine marketing

What were your goals for this project?

We hired Seer to lighten the internal workload of our marketing team.

SOLUTION

How did you select this vendor?

The company has a strong reputation, which we, unfortunately, found to be ill-deserved.

Describe the scope of their work in detail.

Paid search and paid social marketing.

What was the team composition?

We were shuffled across teams, as our primary account managers kept getting fired.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The experience our company had with Seer was extremely disappointing, and I've never in my 10+ year career experienced the kind of petulant, belligerent behavior that was exhibited by the owner of Seer. During the first 6 months of our engagement, two of our account managers were fired, and we had to work with new AMs who were not familiar with our accounts and made constant mistakes.

When we called them out on the disappointing handling of the teams we worked with, and the poor quality of work and the owner of the agency terminated our contract, citing that we were not nice to them. I very strongly recommend against engaging with Seer.

How effective was the workflow between your team and theirs?

Initially, we had a very positive experience with our original account manager. From there, it went downhill fast.

What did you find most impressive about this company?

They are very responsive.

Are there any areas for improvement?

I imagine the problem at Seer starts at the top. Lack of effective leadership trickles down.