SCUBE Marketing

BACKGROUND

Introduce your business and what you do there.

We are an online program services provider for traditional education institutions throughout the US and globally. I manage all third-party lead-generation efforts for the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SCUBE Marketing?

We wanted to work with third-party lead-generation providers who utilize branded advertisements in order to generate additional interest for our online program management clients.

Our target customers vary by institution and programmatic interests. We offer both secondary graduate and undergraduate programs across our portfolio, so we tailor our marketing strategy to the ideal type of recruitment process we try to generate for those institutions. It could be based on age, income, dayparting, geotargeting strategies, and other variables which come into play when trying to find the ideal prospect for a client. 

SOLUTION

What was the scope of their involvement?

With SCUBE, we have been engaging in social media advertisements across Facebook. At this point in time, we have not expanded beyond that scope.

How did you come to work with SCUBE Marketing?

I knew Tom, their CEO, and gave him the opportunity to support our desire to be more prominent within the social media space. SCUBE customized a product for our specific business need.

How much have you invested with SCUBE Marketing?

Our preference would be to not disclose specifics around the business transactions of leads, but SCUBE does support many prospective students for our top-tier traditional online program offerings.

What is the status of this engagement?

We started working with SCUBE Marketing in early 2017. We have an ongoing partnership.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

We’ve been utilizing SCUBE for 2 of our clients. One of them is in the nascent stage. We’ve seen some positive results from these social efforts. Based on the cost-per-lead we’ve agreed to with SCUBE, the launch of our recent campaign yielded results below the $1,500 mark, which is especially good for an educational campaign that wasn’t considered fully mature. In terms of KPIs [key performance indicators], we’re seeing some positive discussions between our admissions advisors and the prospects which SCUBE helped us generate. It’s not a fully mature KPI, but we anticipate that as advisors speak with more and more prospects delivered by SCUBE, the cost-per-application will only improve.

What did you find most impressive about SCUBE Marketing?

I was impressed with SCUBE’s ability to design and build a product that was not necessarily in their usual scope of services when I approached them. There were customizations that needed to be made in order to fulfill our need for this particular social product. I was impressed with their turnaround and ability to align with both our business and quality needs.

Are there any areas SCUBE Marketing could improve?

The only areas where we struggled initially involved a specific campaign for which we were hyper-geo-focused. By this, I mean that we were isolated and had a demand for high-quality prospective students. We ended up finding less demand than we originally anticipated based on market research. SCUBE also saw some of those struggles with the recruitment itself. I don’t think that’s a negative thing by any means, but the strategy was not adequate for fulfilling our recruitment needs for that client.

What tips or recommendations could you share that might increase the likelihood of success with SCUBE Marketing?

Be very specific in what you need and are looking for. 

BACKGROUND

Please describe your company and position.

I am the CEO of an online retail company.

Describe what your company does in a single sentence.

We import product over seas in various categories and retail it online.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SCUBE Marketing to accomplish?

• Manage Google Ads

SOLUTION

How did you find SCUBE Marketing?

Clutch Site

Why did you select SCUBE Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from SCUBE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create and manage ad campaign on Google Ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Higher conversion rate
• Higher ROI
• Higher clicks and impressions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responsed in a timely mannter to all my emails and phone calls.

What was your primary form of communication with SCUBE Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The fact that they actually care. They constantly try to improve my campaign without me pushing them to do so.

Are there any areas for improvement or something SCUBE Marketing could have done differently?

I like to see them experiment more with ads and other campaign strategies.

BACKGROUND

Please describe your company and position.

I am the Owner of Top Notch Restoration

Describe what your company does in a single sentence.

Carpet and air duct cleaning

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SCUBE Marketing to accomplish?

• Reduce costs per click

SOLUTION

How did you find SCUBE Marketing?

Referral

Why did you select SCUBE Marketing over others?

Referred to me

How many teammates from SCUBE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Scub marketing in order to optimise ad words and reduce costs per click

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Cost per click was lowered drastically

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was done on time according to the schedule. All requests were completed fast and efficient.

What was your primary form of communication with SCUBE Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their ability to deliver what was promised was impressive.

Are there any areas for improvement or something SCUBE Marketing could have done differently?

No

BACKGROUND

Please describe your company and position.

 I am the Owner of a retail company 

Describe what your company does in a single sentence.

Direct to consumer website selling men's and women's accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SCUBE Marketing to accomplish?
To acquire more customers

SOLUTION

How did you find SCUBE Marketing?

Referral

Why did you select SCUBE Marketing over others?

• Pricing fit our budget
• Referred to me
• Great initial conversation with Tom

How many teammates from SCUBE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scube has fully built out our Google Adwords account using methodical strategies sensitive to cost, conversions and presentation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SCUBE Marketing continues to experiment with new audiences and new creative campaigns. We continue to hope for improved performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Scube is responsive and understands my objectives.

What was your primary form of communication with SCUBE Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

They are the antithesis of a 'set it and forget it' company

Are there any areas for improvement or something SCUBE Marketing could have done differently?

We are still hoping for better performance. But it's definitely not due to a lack of their trying.

BACKGROUND

Please describe your company and position.

I am the Founder of a custom packaging agency.

Describe what your company does in a single sentence.

Custom packaging agency for small businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SCUBE Marketing to accomplish?

• Drive Facebook and Instagram traffic and Sales
• Drive Google Traffic and Sales
• Drive email signups

SOLUTION

How did you find SCUBE Marketing?

Referral

Why did you select SCUBE Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from SCUBE Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provide PPC help for Google and Meta

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales and ROAS targets were above our expectations

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes...the vastmajority of items have been completed on time

What was your primary form of communication with SCUBE Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by SCUBE Marketing's great performance and good to work with.

Are there any areas for improvement or something SCUBE Marketing could have done differently?

Wish they used Slack to communicate, but understanding that it can be a distraction

BACKGROUND

Please describe your company and position.

I am the President of Three Sixty Products LLC

Describe what your company does in a single sentence.

Consulting for automotive and industrial fastener wholesaler.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SCUBE Marketing to accomplish?

• Analyze and correct Google and Bing ad and analytics accounts
• Set up automated executive reporting tool

SOLUTION

How did you find SCUBE Marketing?

• Referral

Why did you select SCUBE Marketing over others?

• Knowledgeable

How many teammates from SCUBE Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Assess Google and Bing Ad setup and Google Analytics setup to ensure all data was flowing correctly and tracked properly. Once complete, develop automated reporting system to display key business metrics to executive team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to measure the outcome by comparing the data from our ecommerce system to the three platforms Scube worked on. Success for us meant order attribution and tracking was accurate. And, that the reporting to the executive team was an accurate reflection of the underlying data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project was handled professionally, communication was excellent. Delivery was on-time and as promised. Scube responded quickly to our questions.

What was your primary form of communication with SCUBE Marketing?

• Virtual Meeting

What did you find most impressive or unique about this company?

The Scube team is very knowledgeable in an array of digital marketing products and tools. They also proved to be detail-oriented and had a good understanding of our business needs.

Are there any areas for improvement or something SCUBE Marketing could have done differently?

SCUBE Marketing performed the service perfectly, we don't see how it could have been done differently to produce a better outcome.

BACKGROUND

Please describe your company and position.

I am the CEO of Natura Soylights

Describe what your company does in a single sentence.

Home goods manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SCUBE Marketing to accomplish?

• Sales
• Traffic

SOLUTION

How did you find SCUBE Marketing?

Referral

Why did you select SCUBE Marketing over others?

• High ratings
• Good value for cost
• Company values aligned

What was the size of SCUBE Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Provided PPC ad set up and management
• Maintain positive ROAS

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• ROAS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The items were delivered on time, and they communicated regularly.

What was your primary form of communication with SCUBE Marketing?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Proactive and very approachable.

Are there any areas for improvement or something SCUBE Marketing could have done differently?

no

BACKGROUND

Introduce your business and what you do there.

VP of Cyweb Holdings, I oversee the emarketing

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SCUBE Marketing?

Scube was suppose to manage Google Adwords for our site

SOLUTION

What was the scope of their involvement?

After initial phase the campaigns started to work. I followed all the recommendations. However, over the last year performance went dramatically down. Partially, it was our fault because we gave incorrect benchmark for the profitability of orders. It changed over the years and never was updated, that cause losses.

What is the team dynamic?

For the most part they were trying to help

How did you come to work with SCUBE Marketing?

I found them on Clutch

How much have you invested with them?

$50,000 to $199,999

What is the status of this engagement?

It is ended

RESULTS & FEEDBACK

How did your relationship with the vendor evolve?

They were on a good professional level all the time

How did SCUBE Marketing address the challenges that arose?

They tried their best based on number crunching. Unfortunately errors on our part caused wrong outcome

Describe the impact this engagement has had on your business.

We did not make money because we overspent on per click, based on our wrong assumption

How was project management handled?

Professionally

Is there anything that the vendor did well or that you would consider a strength?

Good presentations, scheduling, response time

In what specific areas can they improve?

Expend their services into SEO

What advice do you have for clients with similar needs to yours?

Make sure to have correct assessments of how much you can spend per order, and your budget,

UPDATED REVIEW

This review was left on January 5, 2023. 

Michael Pesochinsky

VP, Cyweb Holdings

Media

1-10 Employees

Great Neck, New York, United States

$50,000 to $199,999

Jan 2020 - Dec 2022

Project Summary

A foreclosure solution company hired SCUBE Marketing to manage their Google Ads campaigns. They were tasked with managing the campaign and optimizing ad spend.

Feedback Summary

SCUBE Marketing failed to deliver anything of value, causing the client to lose money and time. They communicated efficiently, keeping the client on top of things. Their low-quality work and over-billing were hallmarks of their work.

BACKGROUND

Please describe your company and your position there.

I am VP of Cyweb Holdings

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SCUBE Marketing, and what were your goals?

Scube was suppose to manage Google Adwords for our site

SOLUTION

How did you select this vendor and what were the deciding factors?

I saw them on Clutch

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

After initial phase the campaigns started to work. I followed all the recommendations. However, over the last year performance went dramatically down. I ended up wasting a lot of money on ads, because of their careless recommendations and management of the campaigns

How many people from the vendor's team worked with you, and what were their positions?

Owners Tom and Diana, as well couple of managers

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I lost money because they overspent and constantly miscalculated Google algorithms.

Describe their project management style, including communication tools and timeliness.

That was ok, unlike results of their work

What did you find most impressive or unique about this company?

While the start of work was ok, over the last year the quality of work was very low. Also they continued billing and charging me for the work that they never performed

Are there any areas for improvement or something they could have done differently?

They should treat clients with intent to help, rather than rip off

RATINGS

Overall rating: 1

Quality: 1 It was horrible , I ended up loosing money because of their mistakes

Cost: 2 It is too expensive for the amount of work that they provide

Schedule: 0.5 At soem point they stopped returning my phone calls

Willing to refer: 0.5 Never

BACKGROUND

Please describe your company and your position there.

I ma VP of media website

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SCUBE Marketing?

Optimize Google ads to be more competitive

SOLUTION

How did you select this vendor?

Based on recommendations

Describe the scope of their work in detail.

All aspects of adwords optimization

What was the team composition?

Manager nad analutics

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Slaes increased by 50%,

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

We're impressed by their responsiveness and willingness to go extra mile in difficult situations

Is there any area for improvement or anything that could have been done differently?

No

BACKGROUND

Please describe your company and your position there.

Ecommerce retailer & Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire SCUBE Marketing, and what were your goals?

Hired them to improve our Google adwords account and to to reach certain targets

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommended

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Optimise google adwords, ad testing,

How many people from the vendor's team worked with you, and what were their positions?

3

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They did ecverything they could, market conditions and demand changed coming out of lockdown which made demand go down a lot. Nothing more I or scube could have done.

Describe their project management style, including communication tools and timeliness.

Their monthly reports and communication skills were excellent.

What did you find most impressive or unique about this company?

Good at goal setting and the steps to get there with detailed numbers.

Are there any areas for improvement or something they could have done differently?

Maybe answer replied quicker on email but I understand they are doing big work and don't want to get sidetracked with email.