SalesMeUp

BACKGROUND

Please describe your company and position.

I am the CEO of FNX Group

Describe what your company does in a single sentence.

FNX Group is a software development company specializing in strategic digital transformation, building advanced web applications and solutions based on TYPO3 CMS, Shopware, Magento, and React for clients across eCommerce, education, publishing, and enterprise sectors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire SalesMeUp to accomplish?

• Generate qualified B2B meetings with decision-makers in manufacturing, logistics, and construction companies to sell our Learning Management System (LMS3.pl).
• Build a steady and predictable pipeline of warm leads to support our sales team in closing new software development and LMS contracts.
• Obtain verified contact data of key decision-makers via LinkedIn outreach to expand our CRM database.

SOLUTION

How did you find SalesMeUp?

Online Search

Why did you select SalesMeUp over others?

• Pricing fit our budget
• Company values aligned
• Strong technical knowledge of outreach tools and B2B sales processes.

How many teammates from SalesMeUp were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SalesMeUp managed the full top-of-funnel B2B outreach process on our behalf, running a multi-channel LinkedIn and email campaign targeting decision-makers across manufacturing, logistics, construction, and training/education sectors.

The scope of work included:

• Identifying and building targeted prospect lists of relevant decision-makers (HR directors, training managers, operations leads, and C-level executives)
• Crafting and continuously optimizing personalized outreach sequences on a monthly basis to improve response and conversion rates
• Operating directly from our LinkedIn account to send connection requests and follow-up message sequences to prospects
• Delivering qualified prospect contact data to enrich our CRM database

The engagement ran from October 2025 to February 2026. Out of approximately 900 prospects contacted, 34 expressed interest in meeting, and 29 meetings ultimately took place — a solid result for a cold outreach campaign in our target industries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Out of approximately 900 prospects contacted, 34 expressed genuine interest in our offer and 29 meetings were successfully booked — a good result for a cold outreach campaign targeting B2B decision-makers.

Decision-makers from manufacturing, logistics, and construction sectors were successfully reached and converted into booked conversations. LinkedIn connection and reply rates remained above industry benchmarks throughout the engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

SalesMeUp was well-organized and reliable throughout the engagement. Deliverables — including prospect lists and outreach sequences — were consistently provided on time. Any delays in the process were on our side, related to internal approvals and feedback rounds, and the team handled this with patience and flexibility.

Communication was clear and proactive throughout the campaign. We always had a good understanding of what was being tested, adjusted, and why. Monthly optimization of outreach messaging based on response data and our sales team's feedback helped steadily improve results over time.

When we expressed interest in seeing how the email sending platform worked under the hood, SalesMeUp arranged access for us without hesitation — a small but telling sign of their transparency and client-first approach.

What was your primary form of communication with SalesMeUp?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the owner Dobrosław's deep expertise in sales processes and cold outreach, backed by the right tools and smart use of AI for prospect scoring. Rather than a generic spray-and-pray approach, SalesMeUp built sequences specifically tailored to decision-makers in our niche industries.

Particularly impressive was the fact that for each prospect, they provided a one- or two-sentence explanation of why that specific person would likely need our product. This level of personalization was not only thoughtful — it proved genuinely useful for our sales team in later stages of the conversations.

Their monthly optimization process — adjusting messaging based on actual response data — showed a real commitment to improving results over time. For a software house like FNX Group, finding the right contacts in manufacturing or logistics is not trivial, and they delivered.

Are there any areas for improvement or something SalesMeUp could have done differently?

The main area for improvement relates to the transition between the sales process and actual project delivery. Dobrosław made a strong impression during onboarding — his personal knowledge of sales processes, cold outreach, and tooling was a key deciding factor in choosing SalesMeUp. 
However, once the campaign kicked off, day-to-day execution was handed over to an employee, and a few early mistakes surfaced: some messages were sent with an incorrect gender reference, the FROM field in the email campaign was left empty for the first few days, and there were a handful of other minor issues.

These were not critical problems and were resolved, but they did create a slightly rough start. More importantly, I missed Dobrosław's direct involvement — the level of attention and expertise he demonstrated during the presale phase was what sold me on the service, and I would have appreciated that same engagement continuing throughout the campaign.

On the tooling side, there are a few things worth noting. Initially we had visibility into the email campaign via Woodpecker, which was helpful — but SalesMeUp later switched to a different tool, and we lost that real-time transparency. Having continuous campaign visibility should be a standard offering in future engagements.

The MeetAlfred and Pipedrive integration via Zapier also left something to be desired — the support provided was insufficient, and on top of that, making it work required us to purchase a separate Zapier subscription, which was an unexpected additional cost.

There were also occasional synchronization issues on LinkedIn — some prospects who had already replied still received follow-up messages, which should be caught and prevented through better contact status tracking.

Finally, the monthly prospect lists delivered via Google Sheets (approximately 300 contacts per month) occasionally contained contacts that had already appeared in previous months' lists, resulting in duplicates in our CRM. A simple deduplication check before delivery would prevent this issue entirely.

BACKGROUND

Introduce your business and what you do there.

I’m the manager of customer success at PromoTraffic, a digital agency specializing in SEO, PPC, and e-commerce marketing. We help online shops grow revenue globally through advertising, consulting, and marketing automation services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with SalesMeUp?

We needed help with prospecting, cold mailing, LinkedIn outreach, and lead generation.

SOLUTION

What was the scope of their involvement?

SalesMeUp has helped us with the preparation of an offer, a prospecting database, content marketing, cold mailing, target group research, value proposition research, LinkedIn prospecting, and lead generation. The team has delivered reports, email templates, sales triggers, and knowledge of prospecting.

What is the team composition?

We’ve worked with 2–5 teammates from SalesMeUp.

How did you come to work with SalesMeUp?

Someone referred SalesMeUp to me.

What is the status of this engagement?

We started working with SalesMeUp in February 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SalesMeUp has generated 10–100 monthly leads, and most of them meet our qualification conditions.

How did SalesMeUp perform from a project management standpoint?

SalesMeUp delivers almost always on time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

SalesMeUp's comprehensive approach to prospecting is impressive.

Are there any areas they could improve?

They could deliver real-time reports.