Rudo B2B

BACKGROUND

Please describe your company and position.

I am the Marketing Consultant of the company.

Describe what your company does in a single sentence.

I'm a marketing consultant with 15+ years of corporate experience, currently working with a client leading their marketing department. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo B2B to accomplish?

• Review and define our content strategy
• Refine user personas
• Website re-design

SOLUTION

How did you find Rudo B2B?

Clutch Site

Why did you select Rudo B2B over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Rudo B2B were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudo led a full website redesign grounded in B2B strategy, starting with a discovery phase that included buyer personas, positioning, and funnel goals. Key deliverables included a new site architecture, UX/UI design system, responsive WordPress build, CMS integration with HubSpot, SEO setup (structured data, tagging), and analytics configuration via GA4 and Hotjar. They also provided QA, training, and post-launch support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new site led to a 28% drop in bounce rate, a 41% increase in average session duration, and nearly 2x growth in qualified demo requests (we are a SaaS product business) within the first six weeks post-launch. Sales flagged the improved content flow and gated assets as a major contributor to better lead quality. Additionally, SEO visibility improved, with several high-intent keywords moving to page one.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and efficient. They used Trello to track tasks and milestones, which made progress easy to follow, and all meetings were handled via Microsoft Teams. Deliverables were consistently delivered on time, and they were quick to adapt when priorities shifted. Communication was clear, timely, and always focused on moving things forward, especially during the critical phases close to launch.

What was your primary form of communication with Rudo B2B?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Rudo was their strategy-first approach to web design. Unlike many agencies that jump straight into visuals, they took the time to understand our B2B audience, sales funnel, and positioning before touching any design or code. Their ability to blend sharp design, technical execution, and marketing strategy into one cohesive process made them feel more like an embedded growth partner than an external vendor.

Are there any areas for improvement or something Rudo B2B could have done differently?

No improvement needed.

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Epicom AI

Describe what your company does in a single sentence.

We are AI powered advertising agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo B2B to accomplish?

• Web & Content Strategy
• Website re-design
• CMS development

SOLUTION

How did you find Rudo B2B?

• Online Search
• Referral

Why did you select Rudo B2B over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Rudo B2B were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The goal of this project was to redesign the our website to better reflect its evolved positioning, streamline the user experience for distinct product journeys (Paid Advertising), and drive lead generation with clear calls-to-action. 

We were looking for an intuitive, engaging, and SEO-optimised website, ensuring visitors are guided seamlessly through the sales journey.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In the first 90 days after launch, the new site has delivered on every front: average session duration jumped from 2 min 15 sec to 3 min 12 sec (+42 %), branded-search click-through hit 6.6 % (+12 %), and the paid-advertising hub’s conversion rate rocketed from 1.6 % to 4.3 %—a 169 % lift.

Streamlined UX cut the average clicks to a primary CTA from seven to four (-43 %) and trimmed bounce on high-intent pages from 48 % to 34 % (-28 %).

On the SEO side, non-brand organic sessions rose 37 %

Operationally, migrating to HubSpot CMS means content can go live the same day—saving roughly 40 developer hours per month—and we’re already running five concurrent A/B tests, with the first variant adding an 11 % uptick in form conversions.

The project paid for itself in 5.2 months and is pacing toward a 212 % three-year ROI, proving the site is now a fully fledged revenue engine rather than just a digital brochure.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was disciplined yet flexible: a ClickUp board mapped every deliverable with clear owners and due dates, while a cadence of weekly Zoom stand-ups and strategic in-person workshops kept momentum high and decisions unblocked. Milestones consistently landed on schedule.

What was your primary form of communication with Rudo B2B?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

It's a combination of their B2B experience, project management and high quality UX/UI design.

Are there any areas for improvement or something Rudo B2B could have done differently?

There is always room for improvement but nothing specific comes to mind.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a small consultancy company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rudo Studio, and what were your goals?

Rudo Studio built a bespoke jobs board, including some fairly complicated back-end functionality, from the ground up.

SOLUTION

How did you select this vendor and what were the deciding factors?

Rudo were incredibly communicative and upfront regarding timings and price.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The website was built in Wordpress while the back-end was PHP.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Mike for most of the project and I can highly recommend him. He's knowledgable and extremely communicative.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have a fully developed jobs board. When put through code review the development team said it was one of the best examples of working with an independent agency that they'd seen.

Describe their project management style, including communication tools and timeliness.

We used Slack for communication, it worked very well. Mike was always available for a video call to discuss the details of the project.

What did you find most impressive or unique about this company?

Not only do they do work to a very high standard, but they also offer very reasonable rates.

Are there any areas for improvement or something they could have done differently?

Nothing

BACKGROUND

Please describe your company and your position there.

We are a climate resilience company focused on agriculture. I am the chief of staff.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rudo Studio, and what were your goals?

To revamp and redesign our website to be much more interactive and aesthetic.

SOLUTION

How did you select Rudo Studio and what were the deciding factors?

Found them online, the designs in their portfolio were superior to others I interviewed.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Design website in concept sketch, wireframe, and wordpress. Create a website that speaks exudes aura of data, AI, climate sciience, and agriculture.

How many people from the vendor's team worked with you, and what were their positions?

I was working directly with 1 but others from their team were helping.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

website met and exceeded all expectations

Describe their project management style, including communication tools and timelines.

asynchronous communication via slack + zoom calls when needed.

What did you find most impressive or unique about this company?

Very accomodating, flexible, professional. Knew when to take the reigns and when to ask clarifying questions.

Are there any areas for improvement or something they could have done differently?

nope