Rudo B2B

BACKGROUND

Please describe your company and position.

I am the Chief Retail, Logistics & Supply Chain Officer of Sainsbury's

Describe what your company does in a single sentence.

I am the Chief Retail, Logistics & Supply Chain Officer at Sainsbury’s.  we’re the UK’s second-biggest retailer. Every day, the nation shops with us because they know they’ll get affordable, good food and excellent service.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo B2B to accomplish?

Our previous website was broken and very limited in terms of functionality and features. We needed a complete redesign with a CMS that our team could manage easily. Most importantly, we wanted a partner who would collaborate with us and bring strategy as well as technical know how.

SOLUTION

How did you find Rudo B2B?

Online Search

Why did you select Rudo B2B over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Rudo B2B were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudo redesigned the entire Entangled Publishing website, modernising the look while keeping our original brand direction. They implemented a custom content management system, advised us on the most suitable platform, and guided us strategically throughout. Their process was collaborative and solution focused, ensuring the website worked not only at launch but for our ongoing needs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It has transformed how we manage content internally and improved performance across the board.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow was clear and smooth throughout. Communication was proactive, and we always felt supported.

What was your primary form of communication with Rudo B2B?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We now have a reliable, fast-loading, and easy to manage website that fully meets our publishing needs.

Are there any areas for improvement or something Rudo B2B could have done differently?

The collaboration was excellent. They listened, adapted, and solved problems alongside us. Their post-launch support has also been outstanding we feel confident managing the site but know Rudo are always there if needed.

BACKGROUND

Please describe your company and position.

I am the Director of Arcus Global

Describe what your company does in a single sentence.

Arcus is a SaaS company, delivering mission-critical core business solutions that empower public sector organisations to transform service delivery, enhance efficiency, and improve data quality. With market-leading products in areas like Licencing, Planning, Environmental Health, Waste Management, and Trading Standards, Arcus addresses the urgent needs of its customers, primarily Local Authorities and Regulatory bodies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo B2B to accomplish?

• Our main objectives were to build a consistent brand voice, engage the right audience within the IT sector, and generate quality leads that could turn into business opportunities.

SOLUTION

How did you find Rudo B2B?

Online Search

Why did you select Rudo B2B over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rudo B2B were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

they developed a tailored social media strategy that outlined content themes, posting schedules, and engagement tactics. They also created high-quality visuals and messaging that aligned with our brand voice. In addition, the team set up reporting dashboards so we could easily track performance and measure results against our objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Within the first few months, we saw a noticeable improvement in engagement across our social channels, with follower growth steadily increasing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered items on time and kept us updated at every stage, which made the whole process smooth and stress-free. Whenever we had questions or needed adjustments, the team was quick to respond and very open to feedback. Their communication felt transparent and collaborative, which made working with them easy.

What was your primary form of communication with Rudo B2B?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out to us the most was how well Rudo B2B understood our industry and translated that into a strategy that actually worked.

Are there any areas for improvement or something Rudo B2B could have done differently?

If anything, I would say having even more frequent progress check-ins could have been useful, just to review results in real time.

BACKGROUND

Please describe your company and position.

I am the Creative Director of Goodby Silverstein & Partners

Describe what your company does in a single sentence.

We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo B2B to accomplish?

• To strengthen our on-page SEO so that our website could rank higher for the right keywords, attract more qualified traffic, and ultimately generate better leads for our business.

SOLUTION

How did you find Rudo B2B?

Online Search

Why did you select Rudo B2B over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rudo B2B were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They also improved our page speed, fixed broken links, and worked on content alignment with targeted keywords. One of the key deliverables was a detailed SEO report that outlined all changes and progress, which gave us a clear picture of the impact their work was making.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After Rudo completed the on-page SEO project, we noticed a steady increase in website traffic and stronger visibility for our core keywords. Our pages began ranking higher in search results, and the leads coming in were much more relevant. This made a real difference for our marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rudo’s project management was excellent from start to finish. They set clear timelines, kept us updated at every stage, and delivered all tasks on schedule. Whenever we had questions or requested adjustments, their team responded quickly and made us feel fully supported throughout the process.

What was your primary form of communication with Rudo B2B?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out the most about Rudo was how well they combined technical SEO expertise with a clear understanding of our industry. They didn’t just apply generic fixes; they tailored everything to our marketing goals. Their proactive communication and genuine interest in seeing us succeed made them feel like a true partner.

Are there any areas for improvement or something Rudo B2B could have done differently?

Not at all

BACKGROUND

Please describe your company and position.

 I am the Group CEO of a medical company 

Describe what your company does in a single sentence.

Practical software to run your dental practice. Our integrated services take care of compliance, CPD, HR and asset management so you can take care of what matters most: your patients. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo to accomplish?

• Create a clear, trustworthy platform for patients and staff
• Improve online appointment booking and accessibility features

SOLUTION

How did you find Rudo?

Online Search

Why did you select Rudo over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rudo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudo managed the entire project from planning to launch. They began with discovery sessions to understand our healthcare services, patient needs, and compliance requirements. Their design team created a clean, accessible, and professional interface, while the developers built a secure, responsive platform with appointment booking and resource-sharing features. They also optimized the site for SEO and provided training so our staff could manage content easily.

Key deliverables included:

• A redesigned, responsive healthcare website
• Custom UX/UI tailored for patients and medical staff
• Secure online appointment booking system

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website quickly delivered results. Patient engagement improved as more people began using the online booking system, and we noticed visitors spending more time exploring resources. The site runs smoothly across devices, and our online presence feels more credible and professional, which has helped us attract more patient inquiries

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rudo’s project management was excellent. They set clear timelines, kept us updated throughout, and delivered each milestone on schedule. Communication was always open, and they were quick to adapt whenever we had feedback or new requirements. Their organized and responsive approach made the process smooth and stress-free.

What was your primary form of communication with Rudo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Rudo was their ability to balance technical expertise with a deep understanding of healthcare needs. They created a website that was not only visually appealing but also secure, compliant, and truly patient-focused. Their strategy-first approach and attention to detail made them unique compared to others we’ve worked with.

Are there any areas for improvement or something Rudo could have done differently?

We had no major issues their discovery stage was detailed, but it ultimately ensured the best results.

BACKGROUND

Please describe your company and position.

I am the Former Director of a reverse vending machine company.

Describe what your company does in a single sentence.

Our company was founded on an innovation in 1972 that began with the design, manufacturing and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today we provide technology-led solutions that enable the circular economy with advanced collection and sorting systems that optimize resource recovery and minimize waste in the food, recycling and mining industries. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo to accomplish?

• Ensure the site is SEO-friendly and optimized for performance
• Revamp our outdated B2B website with a modern, user-friendly design

SOLUTION

How did you find Rudo?

Online Search

Why did you select Rudo over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rudo were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudo handled the entire project from strategy through delivery. They began with discovery workshops and user journey mapping to fully understand our audience and goals. From there, they provided a complete UX/UI redesign, ensuring the site was modern, professional, and easy to navigate. On the development side, they built a custom B2B website with responsive design, SEO optimization, and seamless CMS integration for easy internal updates.

Key deliverables included:

• A fully redesigned, responsive website tailored to our industrial audience
• Bespoke UX/UI designs aligned with our brand identity
• Custom website development with CMS integration
• On-page SEO setup and performance optimization
  
  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered excellent results. Our website now attracts more visitors and keeps them engaged for longer, thanks to its improved design and usability. We also noticed a steady rise in high-quality inquiries from industrial clients, along with stronger search visibility, which has directly supported our business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rudo managed the project very well, keeping us updated and meeting every deadline. They were quick to respond to our needs and made adjustments smoothly, which made the whole process stress free.

What was your primary form of communication with Rudo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about Rudo was their strategy-first approach. They didn’t just design a website; they took time to understand our industry, mapped our customer journey, and built a solution that truly supported our business goals. Their mix of creativity, technical expertise, and clear communication made them stand out.

Are there any areas for improvement or something Rudo could have done differently?

We were very happy overall, the only point is that their discovery process was quite detailed, but it clearly paid off in the final results.

BACKGROUND

Please describe your company and position.

I am the Director of Operation of Code A Weld

Describe what your company does in a single sentence.

Quality and Excellence in regards to speed of results and documentation is the foundation of our service provision. UK-based company specialising in Welding Procedure and Welder Qualification Testing, Non-Destructive Testing and Mechanical Testing. Our three independently run services provide superb quality, each holding their own United Kingdom Accreditation Service (UKAS) accreditation for work carried out. Our independent in-house and on-site services support a wide range of businesses and organisations, from nuclear, renewable energy, oil & gas and aerospace industries to rail, automotive, pharmaceutical, marine and food sectors. Code A Weld’s mission is to be recognised as the most customer-focused independent weld testing company in the UK, based on our exceptional expertise, experience and reliability. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo to accomplish?

• Improve lead generation through targeted digital initiatives.
• Align marketing and technology efforts for greater ROI.

SOLUTION

How did you find Rudo?

Online Search

Why did you select Rudo over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rudo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudo provided us with a complete digital strategy tailored to our IT business. Their work covered market research, competitor analysis, and defining a clear roadmap for growth. Key deliverables included a strategy document, SEO and content plans, technology recommendations, and measurable KPIs. They also gave our team guidance on execution, ensuring the strategy was practical, scalable, and aligned with our long-term goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The digital strategy from Rudo delivered clear results for our IT business. We saw stronger online visibility, with more prospects finding us through targeted channels. Lead quality improved, and our marketing activities became more focused and measurable. Internally, the roadmap gave our team clarity and direction, helping us prioritize initiatives that drove the most impact. The combination of data-driven insights and actionable steps created sustainable progress and positioned us for long-term digital growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rudo’s project management was highly professional and well-structured. They set clear timelines from the beginning and kept us updated with regular progress reports. Every milestone was delivered on time, and they remained flexible when adjustments were needed. Their team responded quickly to our requests, addressing feedback with care and precision. This combination of organization, transparency, and responsiveness made the entire process smooth and efficient, giving us confidence that our digital strategy was in capable hands.

What was your primary form of communication with Rudo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Rudo was their ability to combine strategic thinking with practical execution. They didn’t just create a generic plan, they tailored a digital strategy that reflected the unique challenges and opportunities of the IT industry. Their deep understanding of technology, attention to detail, and focus on measurable outcomes made them stand out. It felt like they weren’t just advising us but partnering with us to ensure our digital efforts drove real business growth.

Are there any areas for improvement or something Rudo could have done differently?

Our experience with Rudo was excellent overall, and the results exceeded our expectations. If there’s one area they could improve, it would be providing more frequent progress workshops during the early planning phase. This might have given us even deeper collaboration before finalizing the strategy.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Vix Technology

Describe what your company does in a single sentence.

Vix Technology is the global leader in intelligent transportation systems, automated fare collection, and transit analytics. With customers in 200 cities around the world, Vix embraces the complexities of modern public transit to create best-in-class fleet management, ticketing and passenger information solutions for transit agencies and operators. Our systems and devices provide operators with sophisticated operations management, real-time vehicle monitoring and detailed performance reporting to help optimise services. For passengers, we deliver instantaneous, live updates via physical displays, audio outputs, websites, and mobile apps, improving the passenger experience at every point in their journey. Vix is passionate about connecting people and communities, combining an open, collaborative mindset with cutting-edge technology to make public transport more accessible and more cost effective for all. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo to accomplish?

• Redesign our outdated IT website with a modern, professional look.
• Build a website optimized for SEO and lead generation.

SOLUTION

How did you find Rudo?

Online Search

Why did you select Rudo over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rudo were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudo handled a full website design and development project for our IT company. The scope of work included:

Discovery & Strategy: Conducting workshops to understand our business goals, target audience, and brand positioning.

UI/UX Design: Creating wireframes and high-fidelity mockups with a focus on user-friendly navigation and modern aesthetics.

Custom Development: Building a responsive, fast, and secure website tailored to our IT services.

Content Integration: Organizing and presenting our technical services in a clear, structured, and engaging way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Working with Rudo transformed our online presence. The new website brought a noticeable increase in traffic, stronger engagement from visitors, and more inquiries from potential B2B clients. The improved design, clearer service presentation, and seamless mobile experience have directly supported our business growth and credibility in the IT industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rudo’s project management was excellent from start to finish. They kept us updated with clear timelines, regular check-ins, and transparent communication. Every milestone was delivered on time, and they quickly adapted to our feedback. Their responsiveness and professionalism made the entire process smooth, efficient, and stress-free.

What was your primary form of communication with Rudo?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about Rudo was their ability to blend creativity with technical expertise. They didn’t just design a website; they built a digital platform tailored to our IT business. Their attention to detail, collaborative approach, and commitment to delivering real results truly set them apart.

Are there any areas for improvement or something Rudo could have done differently?

Overall, our experience with Rudo was outstanding. If anything, we would have appreciated even more design variations during the early stages to explore additional creative directions. That said, the team was highly responsive, and the final outcome exceeded our expectations, making this only a minor suggestion for improvement.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Accredify

Describe what your company does in a single sentence.

Accredify is pioneering the world’s transition to verifiable data.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo B2B to accomplish?

• Ensure mobile and desktop responsiveness for a seamless experience across devices
• Redesign the UX/UI of our enterprise software to make it more intuitive and user-friendly

SOLUTION

How did you find Rudo B2B?

Online Search

Why did you select Rudo B2B over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rudo B2B were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudo B2B handled a full-scale UX/UI redesign of our B2B SaaS platform. The scope of work began with in-depth discovery sessions to understand our business goals, target users, and pain points. From there, they developed user personas, mapped user journeys, and created detailed wireframes and prototypes for all key pages and workflows.

Key deliverables included:

• UX research and stakeholder interviews
• User personas and journey maps
• Low- and high-fidelity wireframes

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new UX/UI design delivered by Rudo significantly improved user engagement, reduced navigation issues, and enhanced onboarding speed. Users found the interface more intuitive and visually appealing. The streamlined workflows made daily tasks easier

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rudo’s project management was excellent. They communicated clearly, kept us updated at every stage, and delivered all milestones on schedule. They were highly responsive to feedback, quick to adapt to our changing needs, and always ensured our goals were prioritized throughout the project. Working with them felt seamless and professional.

What was your primary form of communication with Rudo B2B?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Rudo was their deep understanding of B2B user behavior and their ability to translate complex requirements into clean, intuitive designs. Their blend of creativity, strategic thinking, and attention to detail was outstanding. They didn’t just design — they genuinely cared about the success of our product.

Are there any areas for improvement or something Rudo B2B could have done differently?

NO

BACKGROUND

Please describe your company and position.

I am the Director of Vix Technology

Describe what your company does in a single sentence.

Vix Technology is the global leader in intelligent transportation systems, automated fare collection, and transit analytics. With customers in 200 cities around the world, Vix embraces the complexities of modern public transit to create best-in-class fleet management, ticketing and passenger information solutions for transit agencies and operators.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo B2B to accomplish?

• Optimize our website’s technical SEO and content performance
• Build a long-term SEO strategy aligned with our business goals

SOLUTION

How did you find Rudo B2B?

Online Search

Why did you select Rudo B2B over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rudo B2B were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudo B2B handled our SEO from the ground up, starting with a full audit of our website and digital presence. They built a tailored strategy that aligned with our IT services and target audience.

Scope of Work:

Conducted an in-depth SEO audit, including technical, on-page, and backlink analysis
Researched high-intent keywords relevant to our IT solutions and industry niche

Key Deliverables:

A clear SEO roadmap with measurable milestones
Optimized service pages and blog content

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We launched on time, and within the first month, we saw:

42% increase in demo form submissions

Bounce rate down 28%

Internal sales team feedback has been extremely positive

The new messaging has also made onboarding new SDRs and marketers easier — everything is finally aligned.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their process is very tight. We had weekly check-ins, and they used Slack for async updates, which saved time. Feedback was turned around quickly, and any scope changes were handled transparently.

What was your primary form of communication with Rudo B2B?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The strategic lens. Rudo isn’t just a design shop, they really understand B2B growth, how messaging drives conversions, and how to balance user experience with business goals.

Are there any areas for improvement or something Rudo B2B could have done differently?

Only minor thing: during the final QA sprint, we had to nudge once or twice on browser testing. Nothing major, and they fixed issues immediately.

BACKGROUND

Please describe your company and position.

I am the Marketing Consultant of the company.

Describe what your company does in a single sentence.

I'm a marketing consultant with 15+ years of corporate experience, currently working with a client leading their marketing department. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rudo B2B to accomplish?

• Review and define our content strategy
• Refine user personas
• Website re-design

SOLUTION

How did you find Rudo B2B?

Clutch Site

Why did you select Rudo B2B over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Rudo B2B were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rudo led a full website redesign grounded in B2B strategy, starting with a discovery phase that included buyer personas, positioning, and funnel goals. Key deliverables included a new site architecture, UX/UI design system, responsive WordPress build, CMS integration with HubSpot, SEO setup (structured data, tagging), and analytics configuration via GA4 and Hotjar. They also provided QA, training, and post-launch support.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new site led to a 28% drop in bounce rate, a 41% increase in average session duration, and nearly 2x growth in qualified demo requests (we are a SaaS product business) within the first six weeks post-launch. Sales flagged the improved content flow and gated assets as a major contributor to better lead quality. Additionally, SEO visibility improved, with several high-intent keywords moving to page one.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was structured and efficient. They used Trello to track tasks and milestones, which made progress easy to follow, and all meetings were handled via Microsoft Teams. Deliverables were consistently delivered on time, and they were quick to adapt when priorities shifted. Communication was clear, timely, and always focused on moving things forward, especially during the critical phases close to launch.

What was your primary form of communication with Rudo B2B?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most about Rudo was their strategy-first approach to web design. Unlike many agencies that jump straight into visuals, they took the time to understand our B2B audience, sales funnel, and positioning before touching any design or code. Their ability to blend sharp design, technical execution, and marketing strategy into one cohesive process made them feel more like an embedded growth partner than an external vendor.

Are there any areas for improvement or something Rudo B2B could have done differently?

No improvement needed.