Rough Works

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Milk Jar Candle Co.

Describe what your company does in a single sentence.

Milk Jar Candle co. Creates high-quality, all-natural, scented products, all while supporting the disability community through inclusive employment and donation opportunities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rough Works to accomplish?

• Improving our website SEO
• Improving Advertising ROAS

SOLUTION

How did you find Rough Works?

Referral

Why did you select Rough Works over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Rough Works were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Jeff Really helped with an audit of our website to see what really wasn't serving us or what was harming our listings through Google. He helped us track specific keywords and created a list of "best bang for your buck" keywords to go after with our advertising spend. 

I believe this helped us have our best advertising return to date through our busiest time of the year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

By targeting specific keywords, we raised our overall advertising ROAS from last year's 2.9 to 3.4 throughout Google ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jeff was always on time for meetings and quick with important deliverables. He Always came into meetings with a lot of enthusiasm and great data for talking points/ idea generation.

What was your primary form of communication with Rough Works?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The consistency and dedication can be tough to find with a lot of freelance workers in this industry.

Are there any areas for improvement or something Rough Works could have done differently?

Nothing comes to mind, Keep up the great work!

BACKGROUND

Please describe your company and position.

I am the CEO of Module Creative Agency

Describe what your company does in a single sentence.

We are a full scope Marketing and Production Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rough Works to accomplish?

• Full website development & design
• Lead funnel that can connect with CRM and organize data on google drive seamlessly
• SEO

SOLUTION

How did you find Rough Works?

Referral

Why did you select Rough Works over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Knowledgeable

How many teammates from Rough Works were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a full website design that could be used to enhance our customer journey and it was imperative that we integrated a lead funnel system that could transfer data through to our CRM. We also needed the system to collect images & PDF's that could be automatically be uploaded in specific client folders on Google Drive. This was so that we could make it easy for our sales team to review the data making our quote development and delivery 3-4x's faster.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Time deadlines were met so that we could roll this out before we launched our new marketing campaign 
• Visual and functional site that was fast and effective for our goals laid out with our customer journey 
• Effective funnel that functioned with all the necessary connections 
• Video titorials to help our sales team know how to use the system 
• Testing of the site with Roughworks so that we knew the site was operating as we hoped. 

SEO and speed of website increased

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Everything was delivered on time 
• Communication was immaculate 
• Knowledge was shared with us so we understood each aspect that was needed to complete the project 
• Training videos allowed easy transition for our sales team

What was your primary form of communication with Rough Works?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

- Roughworks went above and beyond to make sure we were satisfied through out the whole process which made us trust them more, it was honestly a breath of fresh air. We have never dealt with a more professional team. We would recommend them to anyone needed a specialized Web Dev team that can make your vision come to live

Are there any areas for improvement or something Rough Works could have done differently?

Honestly I don't think we could've asked for anything else. We have the highest praises for their team.

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator of Eagle Copters Limited

Describe what your company does in a single sentence.

Helicopter leasing, sales, overhauls, maintenance, customizations, fleet management and engineering.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rough Works to accomplish?

• Design, Develop and Deploy a brand new website for Eagle Copters Limited
• Keep load times under 2 seconds for all pages
• Build a E-commerce store of 2500+ that updates live inventory every 2 hours
• Build tools the internal team could use to edit text, images and case studies for the website after launch
• Global CDN for maintaining website load times to an international customer base

SOLUTION

How did you find Rough Works?

Referral

Why did you select Rough Works over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Rough Works were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full website development from beginning to end, ongoing website hosting/maintenance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Top 10% of websites based on site health - SEMRush
• Load times under 0.5 seconds across the site at launch - GTMetrix
• Organic search traffic up 120%
• CTR of Organic Keywords up 12%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jeff has been great to deal with and is quick to answer all communications and make updates for us as needed.

What was your primary form of communication with Rough Works?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed that they were able to find a solution in creating an e-commerce store from the unique situation of inventory we had.

Are there any areas for improvement or something Rough Works could have done differently?

I was delighted with their service.