Rosh Digital

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an oil diffuser company. We sell fragrance machines and provide services for companies like clothing stores, car stores, and shopping malls.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rosh Digital?

We hired Rosh Digital for Google promotion, SEO, PPC, and website organization.

SOLUTION

What was the scope of their involvement?

Rosh Digital started by optimizing our website to make it easier to understand. Currently, they enact promotion strategies, including SEO and marketing on Google. We work closely with the team on keyword research; they report results for each of our 300–400 keywords. 

What is the team composition?

We work with 5–6 people from Rosh Digital, including the manager. The team has one person responsible for images and fixing the site and another for all the writing. 

How did you come to work with Rosh Digital?

I got a recommendation from someone who said Rosh Digital had done a good job, so I called them.

How much have you invested with them?

So far, we’ve spent more than $10,000.

What is the status of this engagement?

We started working together around March 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Rosh Digital does an excellent job; our website looks better than before. Since they optimized the site, we've seen a rise in sales, queries, and site traffic. Our customers have said the site is now easier to navigate. Shopping is also easier, so users stay on the site for longer. As for SEO, we've been climbing the ranks on Google search results. Now, I go with what Rosh Digital recommends; whether they tell me we need to fix something, add material, or change pages, I trust them.

How did Rosh Digital perform from a project management standpoint?

They're always there and answer when I call. Since we've worked through the COVID-19 pandemic, we've used Zoom, WhatsApp, and phone calls. We've also been able to meet face to face sometimes. To collaborate, we use Teamwork. 

What did you find most impressive about them?

I appreciate Rosh Digital's patience. They listen to us, and when something isn't working, they're patient in fixing it, which is very important. Overall, we get a very good service from them.

Are there any areas they could improve?

I don't think they need to fix anything; I'm very happy with them. 

Do you have any advice for potential customers?

Work with Rosh Digital!

BACKGROUND

Introduce your business and what you do there.

I’m the CMO of Woops!, a corporate gift company. We specialize in boxes of French macaroons.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rosh Digital?

We needed help understanding our Google advertising options.

SOLUTION

What was the scope of their involvement?

Rosh Digital provides consulting services to help us better position ourselves and improve our results when people search for corporate gifting. They advise us on how to go about it. We had weekly sessions. They taught us how to work with this.

What is the team composition?

I worked with the owner.

How did you come to work with Rosh Digital?

We heard of him from a friend of a friend. I spoke to him a few times, and after a while, we booked a call. They specialize in lead generation, which is why we approached them originally.

How much have you invested with them?

We've spent less than $5,000 with them so far.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Working with them has been great: the owner gives us personal attention, is super patient, and is very thorough in going over everything with us. He never made us feel like we didn’t know what we were talking about — he’s super respectful and caring and made us feel like our success is his success.

We’re implementing everything we learned, which has helped us review everything we’ve done so far, check the agency we worked with before, and feel confident that we know what we’re doing.

How did Rosh Digital perform from a project management standpoint?

We communicate over phone calls and email — he's always available.

What did you find most impressive about them?

I like that he gives us time, attention, and knowledge — he treats us as paying customers and does whatever he can to see our success without constantly pushing his continued services.

Are there any areas they could improve?

I don't think there's anything they can improve on.

Do you have any advice for potential customers?

Be as transparent as you can be with the issues you’re dealing with; he makes us feel very comfortable doing so. He's also very receptive and not judgmental, and I liked that he didn’t trash anyone else. He was careful to remain respectful of whoever we were working with before and other opinions.

Overall, be honest, which will give you the best results.

BACKGROUND

Please describe your company and your position there.

TriEnglish specializes in coaching business people and senior executives in English for business purposes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rosh Digital?

We were looking to make the most of our Google Ads campaigs.

SOLUTION

How did you select this vendor?

We came across this vendor by chance but have not let go ever since!

Describe the scope of their work in detail.

Rosh Digital reviewed our business and then screened similar businesses from abroad. After a thorough examination of our market, we help a kick-off meeting and they started managing our paid Google campaigns. They hold a few meetings with us every month, where they provide us with valuable updates while they keep saving us money and time.

What was the team composition?

As the general manager of TriEnglish, I have been working closely with Roy, the head of Rosh Digital.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A dramatic decrease in costs (by 50%) and a great increase in valuable leads (by about 30%).

How effective was the workflow between your team and theirs?

They have been giving us time and attention as though we are their only client, answering related and less-related questions, providing us with invaluable insights and being both professional and pleasant at all times.

What did you find most impressive about this company?

Their commitment, patience, knowledge, and willingness to guide us are outstanding. We've had bad experiences in the past so we know to appreciate a wonderful vendor when we meet one - and Rosh Digital is a wonderful vendor indeed!

Is there any area for improvement or anything that could have been done differently?

No, they are always available, organized and service-oriented.

BACKGROUND

Introduce your business and what you do there.

Our company deals with robotics and automation systems, producing turnkey solutions for many types of industries. I’m the COO of the company, and I’m in charge of operation and procurement.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rosh Digital?

We wanted to get more traffic to our website. 

SOLUTION

What was the scope of their involvement?

Rosh Digital provides standard SEO marketing services. They upload more content and update the information found on the website. They also optimize its performance by finding technical issues. 

Every week, the Rosh Digital team conducts a call or Zoom meeting with our CEO, discussing what needs to be posted on the website. They then upload more content, articles, and blogs depending on the subject we choose or the industry we target. 

For the more visual tasks, they bring their own photographers to take pictures of our machines, CEO, and similar things. 

What is the team composition?

Personally, I’ve worked with 3–4 people from their team, including Roy (Marketing Manager & Co-Founder). I’ve also worked with people in charge of content, social media, and web development. 

How did you come to work with Rosh Digital?

I found them through a recommendation from a colleague. During the interview, they tried to better understand our business. They also identified who our customers were and what markets we wanted to target. Since the interview went well, we decided to go for them.

How much have you invested with them?

We invest around $1,000–$1,500 a month for their services. 

What is the status of this engagement?

We started working with them in May 2020, and the project isn’t finished yet. We’re still working with them on developing our LinkedIn platform. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our organic traffic has been doubled in a few months. We’ve also been satisfied with the content that Rosh Digital provides. If there’s a new client, I’ll recommend them — I actually already have, because they’re doing well. 

How did Rosh Digital perform from a project management standpoint?

Everything has been fine. Since receiving access to our website, Rosh Digital has been doing whatever they need to do in terms of uploading content and optimizing the site. 

They ask us questions, and we provide what they want. From there, they take full control of the website and content. This is an easier way for us to manage the website. We don’t need any tools or plugins. 

What did you find most impressive about them?

Their flexibility and ability to understand our needs set them apart from other companies. On top of that, their team feels very human. They’re professional, but they’re also kind and nice. Overall, they provide a great working atmosphere.

Are there any areas they could improve?

No, there aren’t. I don’t have much experience working with many companies, but I did work with another company before, and Rosh Digital has been much better than them. 

I’m sure that the Rosh Digital team can improve on some things, but I can’t point to anything specific for now. 

Do you have any advice for potential customers?

As long as the business is a small- or mid-sized company and they don’t need a team of 100 developers, Rosh Digital can provide solutions.

BACKGROUND

Please describe your company and position.

I am the Owner of Joy Katz

Describe what your company does in a single sentence.

Joy Katz specializes in providing tailored real estate solutions for logistics, industrial warehouses, and large-scale commercial properties, leveraging 30 years of expertise to match leading companies with strategic, high-yield assets across Israel.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rosh Digital to accomplish?

• Lead Quality and Targeting
• Performance and ROI Optimization
• Strategic Market Positioning

SOLUTION

How did you find Rosh Digital?

Online Search

Why did you select Rosh Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Rosh Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We use Rosh Digital to turn our digital presence into a high-performance engine for commercial real estate. Our work focuses on:

Precision Targeting: Reaching high-intent decision-makers looking for industrial and logistics assets.

Conversion Optimization: Implementing advanced tracking to improve lead quality and funnel efficiency.

ROI Management: Data-backed budget allocation to prioritize the most profitable properties and regions.

Key Deliverables
Annual Strategy: Performance-audited growth roadmap and budget plan.

Managed Campaigns: High-precision Google Ads focused on industrial markets.

Performance Reporting: ROI-focused insights tracking lead quality and conversion metrics.

Continuous Optimization: Iterative testing to lower acquisition costs and maximize value.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Higher Quality Leads: By refining our targeting to focus exclusively on logistics and industrial decision-makers, we have significantly increased the volume of qualified, high-intent inquiries.

Improved Conversion Efficiency: Data-driven funnel optimizations have directly increased our conversion rates, turning more digital traffic into actionable site visits and business opportunities.

Optimized ROI: Rigorous monthly analysis has allowed us to reallocate our budget toward the highest-performing property segments, drastically lowering our acquisition costs and maximizing marketing efficiency.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rosh Digital manages our projects with high transparency, precision, and a proactive, partnership-oriented approach:

Execution & Timeliness: They are highly reliable, consistently meeting all milestones and deadlines. In the fast-moving industrial real estate market, their ability to execute quickly is a significant competitive edge.

Responsiveness & Agility: They are exceptionally attentive to our specific business needs. When market conditions shift or new targets emerge, they adapt our campaign strategies immediately.

Communication: Our collaboration is open and direct. They function as a strategic partner, ensuring our digital operations remain perfectly aligned with our real-time commercial objectives.

What was your primary form of communication with Rosh Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about Rosh Digital is their ability to bridge the gap between complex data and real-world business results.

Deep Industry Alignment: Unlike general agencies, they took the time to understand the nuances of the industrial and logistics real estate market. This ensures our messaging resonates with high-level decision-makers, not just general traffic.

Precision and Transparency: Their commitment to an ROI-centric framework is impressive. Every marketing dollar is accounted for, and their data-driven audits provide a level of transparency that builds genuine trust.

Proactive Partnership: They don't just manage accounts; they act as a strategic extension of my business. Their agility in adjusting campaigns to meet shifting market demands is a rare and highly valued asset.

Are there any areas for improvement or something Rosh Digital could have done differently?

While their technical execution and lead generation are exceptional, there is an opportunity to collaborate even more on high-level "thought leadership" content. Developing more deep-dive digital resources—such as white papers on industrial real estate trends or logistics infrastructure reports—could further solidify our position as the primary authority in the Israeli market and capture leads even earlier in their decision-making process.

That said, their core delivery remains outstanding, and any adjustments we’ve made along the way have been handled with the agility and professionalism I expect from a top-tier partner.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Galil Software

Describe what your company does in a single sentence.

Galil Software, based in Nazareth, is Israel’s leading provider of software R&D, full-cycle QA Automation solutions, web and mobile projects, and DevOps services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rosh Digital to accomplish?

• Improve Google Campaigns
• Conversions

SOLUTION

How did you find Rosh Digital?

Referral

Why did you select Rosh Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Rosh Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Managing the company's Google Ads platform, including the optimization of Google Campaigns, Keywords and Conversions, Designing new Landing pages etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Roy (Rosh Digital) managed to improve our overall results in optimizing our campaigns performance, including the creation of new campaigns, keyword research and goal definitions. Our company earned quality leads thanks to Roy's professional work!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Roy is professional, always on time, super communicative and highly attentive to details. Working together was a real pleasure!

What was your primary form of communication with Rosh Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are highly professional and super nice to boot! :)

Are there any areas for improvement or something Rosh Digital could have done differently?

Not that I'm aware of :)

BACKGROUND

Please describe your company and position.

I am the Co-Owner of Cabinfield

Describe what your company does in a single sentence.

Retailer of high-end indoor and outdoor furniture.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rosh Digital to accomplish?

• Increase ROI on Ad Spend
• Optimize Ad Spend

SOLUTION

How did you find Rosh Digital?

• Referral
• Other

Why did you select Rosh Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Rosh Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Rosh Digital is dong an anzing job optimiizing our ad spend, increasing ROI on our digital ad spend.  Rosh Digital consistently takes a proactive approach and seeks out new opporunities and campaign strategies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ROI on Ad Spend

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Laways on time with high quality and attention to detail!

What was your primary form of communication with Rosh Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

work ethic, proactive approach and constant innovation

Are there any areas for improvement or something Rosh Digital could have done differently?

I am very satisfied with Rosh Digital.  Very impressive performance.

BACKGROUND

Please describe your company and position.

I am the Dentist of Dr Shir Kerner

Describe what your company does in a single sentence.

We offer personalized aesthetic treatments like Botox and fillers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rosh Digital to accomplish?

• Set up Google Business profile
• Define relevant services and content
• Build a professional website Goal

SOLUTION

How did you find Rosh Digital?

Online Search

Why did you select Rosh Digital over others?

Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

He created and set up my Google Business profile, built a simple and clean website for my clinic, and helped define the services and messaging

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to the project, I started getting new clients from Google, and my clinic looks professional and trustworthy online

Describe their project management. Did they deliver items on time? How did they respond to your needs?

He delivered everything on time, was super responsive, and always made sure I was happy with the results.

What was your primary form of communication with Rosh Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

Their creativity and deep understanding of the market really stood out.

Are there any areas for improvement or something Rosh Digital could have done differently?

So far, I’m very happy with the service and have no suggestions for improvement.

BACKGROUND

Please describe your company and position.

I am the Owner of Green Edge

Describe what your company does in a single sentence.

Green Edge is a solar energy installation company that helps homeowners and businesses transition to clean, sustainable energy by designing and installing custom solar panel systems.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rosh Digital to accomplish?

• We hired Rosh Digital to help us increase our online visibility, generate high-quality leads, and improve our Google Ads performance to drive more conversions for our solar energy installation services. Specifically, we wanted to target homeowners and businesses interested in transitioning to solar power and maximize our return on investment from digital advertising.

SOLUTION

How did you find Rosh Digital?

Referral

Why did you select Rosh Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rosh Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with Rosh Digital focused on managing and optimizing our Google Ads campaigns to drive targeted traffic and generate qualified leads for Green Edge. Here's a breakdown of the key deliverables and the scope of services provided:

1. **Initial Consultation & Strategy Development**:
   - Rosh Digital conducted an in-depth consultation to understand our business, target market, and objectives. They reviewed our existing digital presence and ads performance (if applicable), and developed a customized Google Ads strategy tailored to our solar energy installation services.

2. **Keyword Research & Campaign Setup**:
   - Rosh Digital performed extensive keyword research to identify high-converting search terms relevant to solar energy, targeting both residential and commercial customers.  
   - They set up multiple ad campaigns across different Google networks (Search, Display, etc.), ensuring the ads targeted our ideal customer segments effectively.

3. **Ad Creation & Copywriting**:
   - The team created compelling, high-converting ad copy that resonated with users interested in solar solutions, emphasizing benefits like energy savings, environmental impact, and government incentives.  
   - They set up multiple variations of ad groups to test different messaging and identify what would deliver the best performance.

4. **Landing Page Optimization & Tracking Setup**:
   - Rosh Digital helped optimize our landing pages for conversion, ensuring they were aligned with our ad copy and had clear calls to action for users to request a consultation or quote.  
   - They set up advanced conversion tracking to measure performance, ensuring we could track the ROI of each campaign.

5. **Ongoing Campaign Management & Optimization**:
   - Rosh Digital provided continuous monitoring of our campaigns, adjusting bids, ad copy, targeting parameters, and keywords to ensure the highest possible return on investment.  
   - They regularly conducted A/B testing of ads and landing pages, optimizing the campaigns for maximum conversion rates.

6. **Performance Reporting & Insights**:
   - The team provided regular, detailed reports outlining campaign performance, including metrics such as click-through rate (CTR), conversion rate, cost per lead, and overall return on ad spend (ROAS).  
   - Rosh Digital also offered insights and recommendations for further improvements, ensuring our campaigns evolved with market trends and changing customer behavior.

7. **Campaign Scaling & Expansion**:
   - As our campaigns began to show positive results, Rosh Digital worked with us to scale up our efforts, increasing our ad spend while maintaining high performance.  
   - They expanded targeting strategies, including geo-targeting to focus on specific regions and testing new ad formats to maximize our reach.

Overall, Rosh Digital provided end-to-end management of our Google Ads campaigns, from initial strategy development through continuous optimization and scaling, ensuring that Green Edge received high-quality leads and measurable growth from our advertising efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

he measurable outcomes from our work with Rosh Digital were outstanding:

50% increase in website traffic within 3 months, driven by targeted Google Ads.
40% higher conversion rates from website visitors to consultation requests.
30% reduction in cost per lead (CPL), maximizing our ad spend efficiency.
250% increase in return on ad spend (ROAS), generating strong revenue from our campaigns.
45% rise in inbound consultation requests, leading to more qualified leads for our sales team.
These results demonstrate significant growth in traffic, leads, and ROI, proving the success of Rosh Digital’s approach to our Google Ads campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rosh Digital’s project management was exceptional. They delivered everything on time and kept us informed throughout the process. Their team was highly organized, with clear timelines and milestones for each phase of the campaign. They met all deadlines, from initial strategy development to the launch and ongoing optimization of our Google Ads campaigns.

Whenever we had questions or needed adjustments, they were quick to respond, providing thoughtful solutions and actionable insights. Communication was smooth and transparent, and they were proactive in suggesting improvements based on campaign performance. Their flexibility and responsiveness made them a reliable partner, always focused on meeting our needs and delivering results.

What was your primary form of communication with Rosh Digital?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive about Rosh Digital was their deep understanding of our industry and their ability to tailor their strategies specifically to our business needs. They didn’t take a one-size-fits-all approach; instead, they really took the time to understand the solar energy market and our target audience, which made a huge difference in the relevance and effectiveness of our campaigns.

Another standout feature was their proactive optimization—they didn’t just set up the campaigns and wait for results. They were constantly refining and adjusting strategies, testing new ad copy, and fine-tuning targeting to ensure the best performance. Their dedication to continuous improvement set them apart from other agencies we’ve worked with.

Overall, their combination of industry expertise, personalized service, and relentless focus on results made them a truly unique and valuable partner for Green Edge.

Are there any areas for improvement or something Rosh Digital could have done differently?

One area for improvement would be more proactive communication about campaign adjustments. While they were always responsive, receiving more frequent updates or insights on changes before they were made would have helped us stay better aligned. That said, this was a minor point, as their overall communication and results were excellent.

BACKGROUND

Please describe your company and position.

I am the Owner of olimassist

Describe what your company does in a single sentence.

helping people with difficulties with the language to navigate administration and bureaucracy 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rosh Digital to accomplish?

• marketing of my business on google platform

SOLUTION

How did you find Rosh Digital?

Online Search

Why did you select Rosh Digital over others?

Close to my geographic location

How many teammates from Rosh Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

offering help online, by phone, and in person for people who are not familiar enough with the culture and the language to fill out forms, set appointments, in one-word bureaucracy in a language they do not 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I could see the growing number of interest and visits to the site on a daily basis 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They had excellent management and always responded in a timely manner.

What was your primary form of communication with Rosh Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

The availability on a short timeline, pleasant, very professional 

Are there any areas for improvement or something Rosh Digital could have done differently?

Considering the business as small as it is I don't see how Rosh Digital could have done better