RocLogic Marketing, LLC

BACKGROUND

Introduce your business and what you do there.

I’m the business development manager of Re:Build AppliedLogix, LLC, an embedded systems, electronics, software, and product development company. We offer advanced embedded systems design services, including electrical engineering, PCB design, embedded software development, FPGA programming, signal and power integrity analysis, and mechanical engineering for both engineering support and full product commercialization.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with RocLogic Marketing, LLC?

We were looking for clarity on what direction we should be going with our digital marketing efforts, where we should be spending money and time, and how we could improve our Google Ads performance for our target technologies and markets.

SOLUTION

What was the scope of their involvement?

RocLogic Marketing, LLC met with us at least once a week to provide knowledge transfer and direction. The outputs were findings and recommendations reports. These reports included marketing strategies, content approaches, publishing approaches, and Google Ads recommendations.

What is the team composition?

We worked with a single teammate from RocLogic Marketing, LLC.

How did you come to work with RocLogic Marketing, LLC?

Someone referred RocLogic Marketing, LLC to me. I chose them over other marketing firms because they were close to my geographic location, had a great culture fit, offered good value for the cost, and had company values that aligned with ours.

What is the status of this engagement?

We worked together for multiple engagements since 2019, most recently for 3 months in the middle of 2026, from May–July 2026

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a positive impact on revenue and increased our effectiveness of communication between engineering, business development, sales, and marketing in our company. We were lagging on our metrics for leads and revenue, and we’ve since gotten back on track for our revenue plan and increased our lead quality. Knowledge transfer and, at times handholding, have helped us be better at pushing back and setting direction across our internal groups. Our lead quality has increased more than the quantity, which is aligned with success for our business.

How did RocLogic Marketing, LLC perform from a project management standpoint?

They always delivered on time. We communicated via virtual meetings and emails.

What did you find most impressive about them?

RocLogic Marketing, LLC’s ability to break down very complicated concepts and ideas so that we can effectively make decisions outside of our core expertise is unmatched. Their ability to generate a path to success for our business quickly and effectively surprised us and has driven us to reengage with them multiple times.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Please describe your company and position.

I am the Principal Engineer & Past President of Viewpoint Systems

Describe what your company does in a single sentence.

Design and build of custom test stands used to verify that manufactured products pass inspection and meet performance specifications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RocLogic Marketing, LLC to accomplish?

• Improve SEO and identify appropriate web content to engage sales-qualified leads
• Track search results to optimize SEO
• Most recently, recognize thru tools and improve content to drive AI-driven search results to our company

SOLUTION

How did you find RocLogic Marketing, LLC?

Former employee

Why did you select RocLogic Marketing, LLC over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Deep understanding of our market

How many teammates from RocLogic Marketing, LLC were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Consulting and analysis for ongoing SEO, inbound marketing strategy focused on web content, content reviews, analysis of marketing trends and tools for optimizing web search results (especially around LLMs for searching)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Consistently placing our company in top 3 organic search results for priority market offerings
• Manage Google ad spend efficiency to save our company around $10,000/year
• Effective consulting on content development to move in 2-3 weeks specific market offerings into top 3 spots organic search results 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Tasks are identified and results of prior tasks are discussed during weekly or biweekly conference calls.
• Priority items are completed within a day or two as agreed upon. Longer-term items can be on the order of week to deliver.
• Super-organized with the tasks so items are not forgotten, even ones that are assigned to my company!

What was your primary form of communication with RocLogic Marketing, LLC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• Depth of understanding of our market.
• Their knowledge and intuition about how to achieve targeted results are impressive.
• Strong work ethic, honest, and reliable.  

Are there any areas for improvement or something RocLogic Marketing, LLC could have done differently?

The fact that we have worked together for many years implies that we have a good and open relationship. Ideas for improvements on both companies are discussed naturally and as needed. Thus, there are no immediate improvements that can be listed here.