RocketDog Communications

BACKGROUND

Please describe your company and position.

I am the Director, Client & Collective Experience of Gig Talent

Describe what your company does in a single sentence.

Gig Talent is the transformation and workforce activation partner organizations call when strategy needs to become real and capability needs to scale without permanent structure. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RocketDog Communications to accomplish?

• new website
• updated collateral based on new branding standards
• brand/marketing strategy support

SOLUTION

How did you find RocketDog Communications?

current network

Why did you select RocketDog Communications over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• great design work and strategic partnership

Describe the scope of work in detail. Please include a summary of key deliverables.

RocketDog delivered a new website, with a more modern/up-to-date look and functionality. Additional marketing elements were designed to help build out the overall story and positioning for our company, including new PowerPoint masters, email campaign templates, and content development for the website.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since launch, we’ve received consistent positive feedback from clients, partners, and peers on how elevated and professional the site feels, reinforcing the success of our brand refresh. Functionally, the site is easier to navigate and the messaging is clearer and more aligned with our strategy, which has improved the quality of inbound conversations and how prospects engage with our offerings. Overall, the website now better supports our business goals and positioning. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent from start to finish. They were always available, extremely responsive, and consistently delivered ahead of our deadlines. They were flexible and supportive with last-minute updates and evolving needs, ensuring we stayed on track and ultimately achieved our goals.

What was your primary form of communication with RocketDog Communications?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to act as a true strategic partner, not just a service provider. They brought thoughtful recommendations based on what they’ve seen work well (and what doesn’t), and helped guide decisions throughout the process rather than simply executing tasks. That level of insight and guidance made a meaningful difference in the final outcome. 

Are there any areas for improvement or something RocketDog Communications could have done differently?

None - highly recommend! 

BACKGROUND

Introduce your business and what you do there.

 SFS Life Settlements assists seniors and their advisors in evaluating and securing life settlements. We leverage industry expertise and a broad network of providers to help clients make informed decisions about selling their life insurance policies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with RocketDog Communications?

 We needed help creating brand awareness for SFS Life Settlements and positioning us as a premier resource for advisors needing assistance with life settlements for their clients.

SOLUTION

What was the scope of their involvement?

 RocketDog Communications has created content, including writing copy and shooting videos. The team has also vastly improved our marketing materials and increased our social media presence, particularly on LinkedIn. Moreover, RocketDog Communications has provided creative ideas to produce content using AI. The team has created blogs and posts discussing the life settlement market and our business. Additionally, RocketDog Communications has upgraded our marketing flyers and online profiles and shot videos to add to the content as well as created AI videos.

What is the team composition?

 I'm not sure how many teammates from RocketDog Communications are assigned to our project.

How did you come to work with RocketDog Communications?

 I found RocketDog Communications through a co-networking group. I chose them because they were highly experienced and had in-depth knowledge of cutting-edge online marketing strategies, including AI.

What is the status of this engagement?

 We started working with RocketDog Communications in December 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 Thanks to RocketDog Communications, we're currently the industry leader in new LinkedIn followers per week, and we've also generated multiple leads.

How did RocketDog Communications perform from a project management standpoint?

 RocketDog Communications has delivered on time and is very diligent. We have weekly meetings with Mike (CEO).

What did you find most impressive about them?

 RocketDog Communications' creative approaches to marketing are impressive. The team also does a great job keeping us on track to keep the marketing wheel moving.

Are there any areas they could improve?

 I don't think there's anything RocketDog Communications could improve on.

BACKGROUND

Please describe your company and position.

I am the Founder, Treasurer of Miracle League of San Diego

Describe what your company does in a single sentence.

We are a non-profit baseball league for children and adults with special needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RocketDog Communications to accomplish?

• Build a new, current website
• Make the website easily updatable by staff
• Make the website a more effective two-way communication tool to connect with customers
• Refresh the look to match with our rebranded logo and style-guide

SOLUTION

How did you find RocketDog Communications?

Referral

Why did you select RocketDog Communications over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from RocketDog Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rocket Dog initially created a flyer/brochure to support an urgent fundraising need. Then, Rocket Dog completely redesigned and relaunched our website. This update included an entirely new look and feel that matched with our newer logo and style guide. Significantly, Rocket Dog also created a hype video that accurately capture the love and spirit of our organization. This hype video is featured on our website as well as on our current capital campaign. By visiting the field multiple times during our spring season, Rocket Dog was able to truly understand our community and what it would take to deliver a website that exceeded our expectations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ultimately, we had three deliverables. First was a flyer/brochure to launch our capital campaign. Second was producing the hype video capturing the spirit of the Miracle League of San Diego. Finally, Rocket Dog delivered a brand new website that exceeded our expectations with respect to usability by us for future updates, current feel to drive and support traffic, and flow of information to our families and prospective families.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rocket Dog delivered ahead of time. Most importantly, regular communication was virtually instantaneouse. I felt like we were Rocket Dog's most important client and I know that we are a very small project for the company.

What was your primary form of communication with RocketDog Communications?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Rocket Dog delivered on every level. The creatives were top-notch, and the technical results were exceptional, the communication was seamless, timely and highly responsive, and the end results were beyond our Board's expectations.

Are there any areas for improvement or something RocketDog Communications could have done differently?

I don't think Rocket Dog could have done anything differently. I would hire them again without any hesitation and I will refer them to friends of our organization.

BACKGROUND

Please describe your company and position.

I am an Executive of PahRoo

Describe what your company does in a single sentence.

PahRoo delivers insightful real estate valuation results so clients can make confident decisions today that transform tomorrow

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RocketDog Communications to accomplish?

• Develop a website that affirms our expert industry position
• Craft a strategy to communicate results clients are seeking
• Coordinate needed resources to enhance our marketing content and outreach

SOLUTION

How did you find RocketDog Communications?

Referral

Why did you select RocketDog Communications over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from RocketDog Communications were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged RocketDog based on their proven process for website development, content curation and marketing outreach that originates with our online presence.

Michael was on top of the whole project, bringing his extensive experience working with Fortune 100 companies, to assist with our SMB.  From the start, Michael was always one step ahead of what was needed to deliver ahead of schedule and better than budget.  

Michael developed the scope based on our objective, crafted the timeline and orchestrated who would need to be involved to curate messaging and website content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Stay within Scope
Deliver on-time or ahead of time
Deliver within budget or below budget

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Michael and the RocketDog team delivered ahead of time and below budget. 
They were very responsive.

What was your primary form of communication with RocketDog Communications?

Virtual Meeting

What did you find most impressive or unique about this company?

Michael's extensive experience was impressive.

Are there any areas for improvement or something RocketDog Communications could have done differently?

none come to mind

BACKGROUND

Please describe your company and position.

I am the Communications Director of Microsoft

Describe what your company does in a single sentence.

Microsoft Corporation is an American multinational technology corporation, its best-known software products include Windows, Office, and Internet Explorer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire RocketDog Communications to accomplish?

• Attract top talent to Microsoft (in a very competitive environment)
• SHOW, not just tell, potential candidates what MSFT LIFE looks like
• SHOW Microsoft as human (not a big faceless corporation)

SOLUTION

How did you find RocketDog Communications?

Referral

Why did you select RocketDog Communications over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Other

What was the size of RocketDog Communications’s team?

6-10 Employees

What was your primary form of communication with RocketDog Communications?

• In-Person Meeting
• Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired RocketDog to build a brand new web site focused on life at Microsoft, for, through and about people and their work and personal stories - to attract top talent to the company. This was at a time when Microsoft was losing the war for top talent to all of the Silicon Valley companies and startups. We needed to humanize the company to attract top talent to consider and choose Microsoft.

Key deliverables included:

• Build a web site complete with a blog and CMS, the priority was for the web site to lead with visuals before content, which is a key reason why we selected RocketDog
• Build an easy content management system (CMS) for us to upload our own photos, stories, etc. as needed
• Automatically rank and shuffle stories to place most viewed stories at the top of the site and in newsfeeds
• Make the site dynamic; connect to social media to automatically feed each other
• Give us the ability to upload real-time news, media stories, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Complete the project on budget
• Complete the project on an accelerated timeline
• Build a beautiful, visually appealing site
• They created a dynamic site that people want to revisit for fresh content.
• Build a site that was easy for us to update, internally

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was solid. On time. On budget. Communication was always proactive and responsive. One of the primary reasons I selected RocketDog was that I knew if anything went down/ crashed/ needed fixing - Michael and his team would be there for me in an instant to resolve, and they always were.

What did you find most impressive or unique about this company?

Michael's easy going and reassuring style that gave me confidence he knew what he was doing, and that he'd be there for me/ us anytime we needed him.

Are there any areas for improvement or something RocketDog could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

Changes Parent Support Network helps struggling parents find successful solutions. I am a board member and Chair of the Communications Committee,

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RocketDog Communications, and what were your goals?

Our website was dated and built on an obsolete WordPress template. We had recently rebranded and established a new visual identity, plus we wanted to expand our target audience beyond struggling parents to professionals working in fields aligned with our mission. We had limited to no website development skills ourselves, so we worked with RocketDog to create an entirely new site.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had been working with a separate creative agency and initially planned to work with them on the website. That agency suggested that RocketDog was better positioned to deliver a website and brokered the discussion. The existing working relationship between our creative agency and RocketDog as a strong reason in favor of selecting RocketDog instead of other potential agencies.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Scope of work included a needs assessment to inform what Wordpress template features were required, including separate paths for parents in crisis, Professionals, and Changes members. We wanted to develop our new website while keeping our legacy website in place, then cut over to the new site at the same URL and with the same member passwords.

How many people from the vendor's team worked with you, and what were their positions?

Primary interface was RocketDog's CEO, whihc ws unexpected but welcome. We also met occasionally with two of their web developers as we worked through the final stages of website development and deployment.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Internal satisfaction and feedback (from Changes members) has been overwhelmingly positive. We finally have a professional, world-class website that serves as a confidence-building "billboard" for our organization.

Describe their project management style, including communication tools and timeliness.

RocketDog used Asana for project tracking and communications. We had periodic meetings as needed, then shifted to weekly meetings as we approached the goal line so that we could track and discuss issues on the punch list.

What did you find most impressive or unique about this company?

While our former site was also built on Wordpress, it was so dated and delicate that only one person in our org was permitted to touch it, for fear of bringing the entire site down. This naturally slowed our responsiveness to execute edits or updates. The new site uses a more modern template that has a range of useful features that we incorporated. The WYSIWYG editor (Elementor) makes it a simple matter for people of all experience levels to update our new website, We now have about 4 people authorized to make changes on the site and will add more in the future.

Are there any areas for improvement or something they could have done differently?

They only area for improvement I can identify is that communication would occasionally go dark - but never for an extended period. It always turned out that work was ongoing in the background, but it made it difficult to be accurate in predicting when a certain feature or functionality would be available. As we reached the end of the project and instituted weekly check-ins, those minor communication issues disappeared.

BACKGROUND

Please describe your company and your position there.

I’m the CEO and Owner of Empringham Media, full service digital marketing agency located in Orange County, CA

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RocketDog Communications, and what were your goals?

We hired rocket dog to develop creative strategy, launch social media advertising, and provide account services to our client during the launch, management and optimization phase of an EComm project

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for several vendors online and tapped our net work within entrepreneur organization. Rocket dog was not only highly recommended by everyone but quickly rose to the top of our shortlist based upon their impressive credentials, background, portfolio of business

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Project scope included presenting creative options to clients, developing creative strategy, developing online media strategy, launching creative and media.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with Michael Elliott the CEO and his Copywriter

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We tracked everything from impressions, clicks, visits, bounce rates, conversions and all the cost per unit. From launch to End of project all the numbers were moving in the right direction and continued to do so. The client ultimately hired an internal team to begin executing yet I’m happy to say we moved in the direction of our goals with Michael and his team and highly recommend them.

Describe their project management style, including communication tools and timeliness.

Project management style is strong communication from the beginning, proactive communication throughout, above and beyond, extra effort all the way.

What did you find most impressive or unique about this company?

What I found most impressive about Michael and his team is how proactive they were in their account management and project management approach. They consistently thought ahead, looked around corners, anticipated our needs.

Are there any areas for improvement or something they could have done differently?

There is nothing I can think of that they could’ve done differently or better.

BACKGROUND

Please describe your company and your position there.

I am the owner of a physical therapy company. This project was building out a second website for a new company and cash pay service line for the health field.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RocketDog Communications, and what were your goals?

Our major challenge was creating a website more focused on marketing and cash pay services. Our original company, offering services that are insurance-based, does not need the same level of functionality and design to market directly to the public. We needed a different organization, layout and functionality to support a new line of cash pay services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Several people within my business circle has used RocketDog with great results. Their team came highly recommended.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The hardest part is getting started. From the beginning we needed guidance on what type of platform, layout and functionality that would be required to reach all of our goals. This included educating on services, marketing and connection with scheduling software. Once there, a logical organization of services and visual representations needed to be designed.

How many people from the vendor's team worked with you, and what were their positions?

Both design and development teams were significantly involved throughout the process.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

This brand-new functional website was designed and launched on time. It doesn't get more measurable than that.

Describe their project management style, including communication tools and timeliness.

Communication and organization included face-to-face, email/phone, as well as online organization through Asana to electronically organize and track the workflow.

What did you find most impressive or unique about this company?

It always nice to know what you don't know. That was a significant amount on this project that was different than previous needs for website functionality. It was nice how they educated and assisted us through this process respectfully and helpfully.

Are there any areas for improvement or something they could have done differently?

As my schedule is busy, with easy distractions, they could have been more proactive in keeping me on task. I hate being the choke point on these types of projects.

BACKGROUND

Please describe your company and your position there.

I am the CEO of a media company and marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RocketDog Communications?

We run a number of media sites that operate as tech blogs for specific geographies. We wanted to improve the readability of our site and add revenue-generating features.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at RocketDog's experience with Wordpress as a started. Also at integrating plugins and other off the shelf features was a big factor for us.

Describe the project in detail and walk through the stages of the project.

The project started with cleaning up our existing site, pages, and a database. From there, RocketDog brought us a variety of new website templates to choose from and once we selected the right one, they began migrating content and building up the new site. Adding new plugins and features also happened here. Finally, we had a staged site that we were able to utilize and make sure it worked the way we wanted it to. Support has continued even as the site is live now.

How many resources from the vendor's team worked with you, and what were their positions?

Mainly two resources from RocketDog, developer and project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our site is live and it looks great! We're already generating revenue within the first few days of it live with zero down time. We're now embarking on two new projects with RocketDog.

How effective was the workflow between your team and theirs?

The workflow has been very easy. We added their team to our Slack and communication has been so easy. A few meetings to quickly work through a few to dos, otherwise, all through Slack to get the site live.

What did you find most impressive or unique about this company?

The talent from RocketDog is top notch. They were able to handle every question we had and take care of it without asking.

Are there any areas for improvement or something they could have done differently?

The team has done everything we asked and we're excited to start on our next project together

BACKGROUND

Please describe your company and your position there.

I am the Director for strategic projects for a large technology company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire RocketDog Communications?

We had a need to refresh and simplify the way complex content is presented for an emerging program.

What were your goals for this project?

A fresh and clean design for an internal portal was need to reach various internal audiences from novices to experts with content that is consumable and easy to find. We needed to create a presence for the new program to make finding our content easy and enjoyable, which will enable colleagues across the company to find what they need to get their work done.

SOLUTION

How did you select RocketDog Communications?

I compiled a list of local UI/UX design firms and interviewed two of them and contacted a few development firms and interviewed two and RocketDog was the only one that had both design and develop capabilities.

Describe the project in detail.

The project involved the design and development for an internal portal to reach various internal audiences from novices to experts with content that is consumable and easy to find. This included working along internal technical constraints and specific guidelines for branding and marketing. RocketDog provided wireframes, which we reviewed and approved, then RocketDog built a dev site for building and refining the customized web parts. Once these were finalized and approved they moved to production.

What was the team composition?

We had an account manager (also the company owner) that worked directly with us to prioritize our feedback and work effort with their development team that primarily consisted of two devs. We also worked with a designer at the start of the project to review the design concepts and wireframes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site launched and feedback has been strong, we've received complements on the clean fresh look and the straightforward organization of the content. With only a couple of months of usage, we are seeing increased traffic and longer duration of site usage.

How effective was the workflow between your team and theirs?

The RocketDog team is very responsive and made themselves available to work within our timeline. They did a lot of research to determine how something might be done and would come back with recommendations.

What did you find most impressive about this company?

They had a blend of design and develop capabilities, which really helped streamline the project to work with a single vendor instead of two.

Are there any areas for improvement?

They were really patient in working through the multiple internal processes that exist on the client-side.