Rocket SaaS

BACKGROUND

Please describe your company and position.

I am the CEO of What Caused This

Describe what your company does in a single sentence.

We are the platform organisations rely on when decisions demand real understanding—bringing together people, process, technology and environment to reveal what’s really happening, so teams can act with clarity and confidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket SaaS to accomplish?

• Refresh website & content
• Improve messaging
• Scale lead generation

SOLUTION

How did you find Rocket SaaS?

Online Search

Why did you select Rocket SaaS over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Rocket SaaS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Conducted a comprehensive marketing audit, including messaging and website analysis.
• Optimised website structure and created new content to improve product positioning, engagement, and conversions.
• Ongoing creation and management of Google Ads campaigns to drive targeted traffic and leads.
• Produced supporting materials, including PDFs, case studies, and lead magnets like checklists and videos

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• A revamped website with ongoing additions and optimisations
• Active lead generation campaigns on Google
• High-quality sales enablement assets (case studies, PDFs) 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rocket SaaS was always on top of things and kept everything on track since the beginning of our partnership. Their team has kept us updated regularly throughout all projects and was always available to discuss any questions or comments. The process always felt like a collaborative experience!

What was your primary form of communication with Rocket SaaS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What really makes Rocket SaaS stand out is the hands-on approach. They didn’t just execute campaigns but instead took the time to understand our needs and help us find the right solutions. It felt like they were as invested in our success and brought new ideas. The team at Rocket has become like an extension of our team.

Are there any areas for improvement or something Rocket SaaS could have done differently?

None

BACKGROUND

Please describe your company and position.

I'm a department head at Startle

Describe what your company does in a single sentence.

Background music and digital signage provider for retail and hospitality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket SaaS to accomplish?

• Increase conversion rate optimisation
• Improve our Google ads
• Improve our LinkedIn ads

SOLUTION

How did you find Rocket SaaS?

Referral

Why did you select Rocket SaaS over others?

Referred to me

How many teammates from Rocket SaaS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rocket SaaS worked alongside our internal marketing team on a rolling monthly Startup subscription. In the initial phase, they delivered:

A full marketing audit across messaging, website 
ICP refinement and competitor analysis
A structured marketing strategy presentation
Messaging playbook including value proposition and positioning
Website CRO audit
Google, LinkedIn and Meta Ads audit and setup
Retargeting funnel strategy
From Month 2 onwards, this evolved into:

CRO implementation and landing page development
Paid campaign launch and optimisation
Creative testing and audience refinement
Lead magnet creation
Blog and video creation
Ongoing strategic guidance and quarterly sprint planning
The engagement is collaborative, with Rocket SaaS providing strategic direction and execution support while our internal team remains closely involved.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working together, we have seen:

Reduced cost per lead and improved conversion rate on Google Ads
Clearer enterprise positioning and ICP focus
Improved website messaging and conversion alignment
Stronger alignment between ads, landing pages and content assets
A defined roadmap for scalable demand generation

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management has been structured and transparent. There is a clear timeline for deliverables, regular strategy calls and proactive communication via Slack. They integrate well with our internal workflows and respect our feedback loops. Marcus, Sophia and the wider Rocket SaaS team feel like an extension of our own team rather than an external agency operating in isolation.

What was your primary form of communication with Rocket SaaS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to plug into an existing marketing team without disrupting it. They bring strong SaaS growth experience, structured full-funnel thinking, and disciplined execution, while remaining collaborative and adaptable. 

Are there any areas for improvement or something Rocket SaaS could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the CEO of NOTWICS Limited

Describe what your company does in a single sentence.

Technology Investor Relations and Events

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket SaaS to accomplish?

• Marketing strategy and lead generation

SOLUTION

How did you find Rocket SaaS?

Online Search

Why did you select Rocket SaaS over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Rocket SaaS were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To compose a detailed go-to-market strategy for our brand to reach Seed and Series A raising founders seeking investment guidance. Then deliver the strategy, which compromised of a series of high converting landing pages, Google Ads, social ads, email marketing and other activity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our landing pages and Google Ads campaigns saw a 25% increase in click-through rates and a 40% increase in conversions; our LinkedIn ads saw similar results. The email marketing campaigns resulted in our highest open and click-through rates.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rocket SaaS's project management was impeccable. They consistently delivered items on time, ensuring that our campaigns ran smoothly without any delays. Their responsiveness to our needs was exceptional. Whenever we had questions, requests, or needed adjustments to our campaigns, they responded quickly and implemented changes, which greatly contributed to our overall satisfaction.

What was your primary form of communication with Rocket SaaS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

NOTWICS has a somewhat quirky brand. What stood out most about Rocket SaaS was their ability to tailor their services to our specific brand and needs. They didn't provide one-size-fits-all solutions; they took the time to understand our business and industry, allowing them to create highly targeted and effective marketing strategies. Their dedication to delivering results was evident in their data-driven approach and their commitment to optimizing our campaigns for maximum ROI.

Are there any areas for improvement or something Rocket SaaS could have done differently?

Our experience with Rocket SaaS was overwhelmingly positive.

BACKGROUND

Please describe your company and position.

I am the Business and Systems IT Coordinator of Nirvana Europe

Describe what your company does in a single sentence.

Provide accommodation and event services to athletes travelling around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket SaaS to accomplish?

• Website redesign to an industry leading standard to fuel sales growth
• Integration with a new CRM and reservations platform.

SOLUTION

How did you find Rocket SaaS?

Online Search

Why did you select Rocket SaaS over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Rocket SaaS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Rocket SaaS were tasked to provide a new website to work with a new CRM and reservation platform that our business had invested heavily into late in 2022. 

Deliverables were to provide a home page, events page and various sub-pages to act as a wrap around to a website that could take multiple complex accommodation and travel bookings, including accommodation only, travel packages and stand alone products that fall outside of business as usual bookings.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased sales and business growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything has been delivered on time and they have been open to our changing needs throughout the project and have even provided input on how to improve on our original goal. The team, from the beginning, bought into the project and delivered above and beyond what the original spec required.

What was your primary form of communication with Rocket SaaS?

Email or Messaging App

What did you find most impressive or unique about this company?

We feel that Rocket SaaS has bought into the project and has helped not only deliver but have helped us improve offering their experience to suggest improvements on the way we had spec'd the site originally.

Are there any areas for improvement or something Rocket SaaS could have done differently?

N/a

BACKGROUND

Please describe your company and position.

I am an executive at Canavape

Describe what your company does in a single sentence.

e commerce sales online & distribution

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket SaaS to accomplish?

• Improve website design
• Improve website loading speed
• Improve user journey & review uptake

SOLUTION

How did you find Rocket SaaS?

Online Search

Why did you select Rocket SaaS over others?

• Close to my geographic location
• Great culture fit
• Company values aligned
• Great staff who listen

How many teammates from Rocket SaaS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To redesign & rebuild an established website which had been in operation for 4 years Retain all customer data & sales history Migrate to a fast server Provide ongoing 24/7 support and uptime

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Search engine ranking 
• Sales revenue increase 
• Increase in positive reviews

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project manager Andrew was available at all times and responded to all needs even when outside of the scope of work whilst sticking to the budget. All deliverables were completed on time and to our satisfaction.

What was your primary form of communication with Rocket SaaS?

In-Person Meeting

What did you find most impressive or unique about this company?

The company owner Ryan, who led the project and got to know the brand, staff and company in order to fulfill the project. Operating in a niche industry it was a breath of fresh air to find an open minded agency owner who was keen to help a business grow. 
Ryan ensured that we received the best service and delivery - and was so flexible in the way he worked on our project. It did not matter what we threw at Ryan and rocket SaaS - they just listened and executed time after time. These days you don’t often get to have lunch with the agency ceo but with Rocket SaaS you probably will because they deliver on promises !

Are there any areas for improvement or something Rocket SaaS could have done differently?

No. Given the huge scope of our project spanning many years we feel Rocket SaaS performed perfectly in all areas.

BACKGROUND

Introduce your business and what you do there.

I’m the digital marketing manager at a software company. We provide outsourced SaaS marketing services for B2B brands, offering full-funnel strategies, content creation, digital ads, and lead generation to boost brand awareness and drive leads on a flexible monthly plan.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rocket SaaS?

We needed help generating more MQLs and creating a marketing engine to drive acquisition through LinkedIn Ads.

SOLUTION

What was the scope of their involvement?

Rocket SaaS has been our ongoing partner since spring 2024. The team has developed our overall marketing strategy to improve inbound lead generation and thought leadership to help us solidify our place in the market. We’ve gone from 0 to 30+ inbound leads per month and have achieved a 50% reduction in CPA. Rocket SaaS has implemented LinkedIn Ads, content creation of case studies, eBooks, and blogs, and website optimization.

What is the team composition?

We work with 5–7 teammates from Rocket SaaS.

How did you come to work with Rocket SaaS?

I joined my company as the marketing lead, and our founder was already working with Rocket SaaS as an outsourced marketing resource. We chose Rocket SaaS because they’re dedicated marketing experts for the SaaS industry, and we have limited in-house resources.

What is the status of this engagement?

We started working with Rocket SaaS in spring 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in the number of leads generated and traffic to our website.

How did Rocket SaaS perform from a project management standpoint?

Rocket SaaS delivers on time and is very responsive and proactive with great ideas. We primarily communicate via email and Asana.

What did you find most impressive about them?

Rocket SaaS is like an extension of our marketing team and embeds themselves well into our company.

BACKGROUND

Please describe your company and position.

I am a Department Head of Forecast Technologies

Describe what your company does in a single sentence.

AI Project & Resource Management B2B Software 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket SaaS to accomplish?

• Specialist expertise
• Rapid execution
• Improve ROI

SOLUTION

How did you find Rocket SaaS?

• Online Search
• Referral
• Network

Why did you select Rocket SaaS over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Rocket SaaS were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project Scope:

The company faced challenges in executing marketing initiatives efficiently due to limited in-house capacity. We needed specialised expertise and rapid execution to scale demand generation and improve ROI.

Marketing Strategy:

Rocket SaaS acted as an extension of our marketing team, delivering a tailored approach that addressed our unique challenges and goals. They created a comprehensive marketing strategy and audit of existing activity, focused on refining the product messaging, targeting key personas, and building out the demand generation framework through the funnel fueled with LinkedIn retargeting ads, Google Ads and organic traffic.

Deliverables:

1. Improved Software Graphics: Redesigned our software graphics, making them slicker and easier to understand.
2. Webiste CRO: Optimised to the convert traffic into high-quality leads.
3. Case Study Video's & Articles: Conducted client interviews and transformed them compelling LinkedIn videos and articles that demonstrated our value and built trust with our audience.
4. LinkedIn Ads: A multi-layered retargeting funnel was implemented to nurture leads effectively, which consistently delivered high-intent inbound demos month-over-month.
5. Landing Pages: Created high-converting landing pages tailored to specific campaigns and personas.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Results:

• 20% increase in target persona engagement: Refined messaging and targeted campaigns attracted a more relevant audience to the website.
• 30% increase in demo requests: Demand generation efforts led to a significant uptick in qualified leads entering the sales funnel.
• Faster execution: Demand generation programs were launched within weeks, accelerating ROI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rocket SaaS's delivery was exceptional, they never missed a deadline and managed expectations perfectly. I've always been impressed by their rigerous organisation around tasks - everything is tracked and nothing gets missed, and crucially, I can view progress on tasks in real time. Having that element of transparency is so important from a client perspective and it only went further to me trusting them to get the job done. 

What was your primary form of communication with Rocket SaaS?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

No task was ever too big for them, and they always brought a high level of expertise and creativity to the table. As time progressed and they got to know the business (and proposition) better, the quality of their work increased.

Rocket feels like an extension of the team. They're a friendly and enthusiastic team of specialists who buy into your business's success, which makes them stand out from other agencies. 

Are there any areas for improvement or something Rocket SaaS could have done differently?

I have no complaints 

BACKGROUND

Please describe your company and position.

I am the Director Business Operations of fino data services GmbH

Describe what your company does in a single sentence.

Built time saving SaaS for B2B

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket SaaS to accomplish?

• Get leads
• Website development

SOLUTION

How did you find Rocket SaaS?

Referral

Why did you select Rocket SaaS over others?

• Great culture fit
• Good value for cost

How many teammates from Rocket SaaS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website development, Blog, Paid ads, Social Media Marketing as a Service

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

More than 1000 waitlist subscribers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, fast communication via slack

What was your primary form of communication with Rocket SaaS?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I'm impressed by their communication and know-how.

Are there any areas for improvement or something Rocket SaaS could have done differently?

German native language

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of Workiro

Describe what your company does in a single sentence.

Workiro enables your team to collaborate, communicate and work without compromise by providing an intuitive, secure, all-in-one platform to unlock seamless productivity.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket SaaS to accomplish?

• Marketing strategy
• Brand awareness
• Inbound lead generation and general support for our in-house marketing team.

SOLUTION

How did you find Rocket SaaS?

Online Search

Why did you select Rocket SaaS over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Rocket SaaS were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

To create lead magnet campaigns, manage our LinkedIn, Meta and Google Ads and create landing pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A particularly successful campaign was the scorecard that Rocket Saas created. It generated 113 inbound leads with a 12% conversion rate on the landing page. This, along with numerous other campaigns and activities, has helped drive the business growth forward.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly group meetings and Slack communication have been excellent. Rocket SaaS has always delivered on time and has been highly responsive.

What was your primary form of communication with Rocket SaaS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Rocket SaaS feels like an extension of our team, and the results have been fantastic. Other agencies have been very much external, whereas Rocket SaaS is fully embedded within our brand and deeply understands our industry and clients' pain points.

Are there any areas for improvement or something Rocket SaaS could have done differently?

Nope!

BACKGROUND

Please describe your company and position.

I am the Head of sales and marketing of C-me

Describe what your company does in a single sentence.

C-me’s platform provide insight to help people grow in self awareness and takes team to high levels of performance through the power of psychometrics .

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rocket SaaS to accomplish?

• Lead generation
• Brand awareness

SOLUTION

How did you find Rocket SaaS?

• Online Search
• Paid ads

Why did you select Rocket SaaS over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Rocket SaaS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We tasked Rocket Saas with growing our brand awareness and increasing our lead generation. We have been pleased with their response, professionalism and their creativity. Last month alon we had 420 ebook downloads which lead to 3 trails of our software.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased brand awareness, leads into the funnel and supporting sales growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They use Asana to track and manage tasks for each monthly campaign which works well. We have a weekly 15 minute call to keep things on track and discuss any concerns

What was your primary form of communication with Rocket SaaS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've been impressed by their quality and creativity

Are there any areas for improvement or something Rocket SaaS could have done differently?

when asked they provided more design ideas. Maybe one thing they could consider is providing more than 1 design option from the out set.