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Top Global Naming Agency # 1 Ranked NYC

River + Wolf is a New York City based naming agency with clients around the globe. But whether working with clients in the United States, or in the UK, the Middle East, Europe, Asia, or Latin America, our goal is always the same: to develop extraordinary company, product, and service names. We work in all industries, including healthcare innovation, personal care, food and beverage, apparel, education, and technology, to mention a few. River + Wolf also provides total branding packages for our naming clients, from strategy and name development to design. 

  • Min project size
    $10,000+
  • Hourly rate
    $200 - $300 / hr
  • Employees
    10 - 49
  • Locations
    New York, NY
  • Year founded
    Founded 2014
  • Languages
  • Timezones

1 Language that we service

  • English

1 Timezone that we service

EST
Eastern Standard Time (EST)

1 Locations

  • New York , NY

No have been added yet...

    Pricing Snapshot

    Min. project size $10,000+
    Avg. hourly rate $200 - $300 /hr
    Rating for cost 4.7 /5

    What Clients Have Said

    River + Wolf offers competitive pricing, typically ranging from $8,000 to $50,000 depending on project complexity. Clients consistently report high value for cost, citing thorough processes, strong communication, and personalized service throughout their naming and branding projects.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    $10,000 - $49,999 based on 63 reviews
    < $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

    Select a service to see pricing information

    River + Wolf Review Insights

    Overall Review Rating

    5.0
    • Quality 5.0
    • Schedule 5.0
    • Cost 4.7
    • Willing to Refer 4.9

    Top Mentions

    Review Highlights

    • Flexibility and Adaptability

      River + Wolf is praised for their flexibility and adaptability in accommodating client needs and preferences. This willingness to adjust and refine their approach ensures that the final deliverables align with client expectations.

    • Passion for Naming and Branding

      The passion and enthusiasm of River + Wolf's team, particularly their founder Margaret Wolfson, are frequently noted by clients. This dedication to their craft translates into exceptional service and results.

    • Effective Stakeholder Engagement

      River + Wolf effectively engages with stakeholders throughout the naming process, ensuring that all voices are heard and considered. This collaborative approach results in names that are well-received by internal and external audiences.

    • High-Quality Naming Options

      Clients often describe the naming options provided by River + Wolf as high-quality and reflective of their brand's essence. The agency's ability to deliver names that clients feel confident about is a recurring theme in reviews.

    • Effective Use of Technology

      River + Wolf effectively uses technology, such as virtual meetings and digital presentations, to facilitate their naming process. This enables efficient communication and collaboration with clients regardless of location.

    • Minor Improvement Suggestions

      While overwhelmingly positive, a few clients suggested minor improvements, such as offering more diverse cultural insights or streamlining the presentation of name options. These suggestions indicate areas for potential growth.

    River + Wolf Reviews

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    Naming Services for Real Estate Company

    • Branding
    • $10,000 to $49,999
    • May - June 2025
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "River + Wolf were communicative, responsive, and meticulous about meeting the tight deadlines."

    Jul 22, 2025
    Project Manager, Investment & Leasing, Real Estate Company
    Anonymous
    Verified
    • Real estate
    • Montreal, Quebec
    • 201-500 Employees
    • Online Review
    • Verified

    River + Wolf provided naming services for a real estate company. The team was responsible for delivering names available for Canadian PTO registration for the client's asset management division.

    Branding for Domestic Appliances Company

    • Branding
    • Confidential
    • Aug. - Oct. 2023
    4.5
    Quality
    4.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    4.0
    "Their responses were rapid, and the communication flow was great."
    Nov 23, 2023
    Project Manager, Domestic Appliances Company
    Anonymous
    • Other industries
    • Amsterdam, Netherlands
    • 10,001+ Employees
    • Online Review

    River + Wolf provided branding services to a domestic appliances firm. They created a list of potential app names, made a name story aligned with the client's corporate identity, and conducted due diligence.

    Branding for Research Company

    • Branding
    • Confidential
    • June - Sep. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We are really satisfied with their service."

    Oct 5, 2023
    Manager, Research Company
    Anonymous
    • Other industries
    • Tokyo, Japan
    • 11-50 Employees
    • Online Review

    River + Wolf provided branding services for a research company. Their responsibilities included naming the client's product.

    Logo & Brand Voice for Plush Toy Company

    • Logo
    • $10,000 to $49,999
    • Mar. - May 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "We are happy with our logo and new brand voice."

    Jun 22, 2023
    Executive, OB
    Anonymous
    Verified
    • Other industries
    • Miami, Florida
    • 1-10 Employees
    • Online Review
    • Verified

    River + Wolf developed a new logo and brand voice for a plush toy company. They were chosen by the client because of their high ratings online. 

    Naming Services for Private Jet Marketplace

    • Branding
    • $10,000 to $49,999
    • Mar. - Apr. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "I was impressed by their creativity, involvement, and good mood."

    Jun 9, 2023
    Founder, Private Jet Marketplace
    Arseniy Olevskiy
    • Other industries
    • Las Vegas, Nevada
    • Online Review

    River + Wolf provided branding services for a private jet marketplace. The team was tasked with developing a brand name and a domain name for the client's project.

    Naming Services for Mint Production Company

    • Advertising Branding Market Research
    • $10,000 to $49,999
    • July - Aug. 2022
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were very fast and effective. They gave an outline and then produced results!"

    Sep 6, 2022
    CEO, Frigo Mints
    Chris Frigo
    • Other industries
    • Manhattan, New York
    • 11-50 Employees
    • Online Review

    River + Wolf was tasked with naming a mint production company's brand. They were hired for how convenient their location is.

    Branding for Oil & Gas Company

    • Branding
    • Confidential
    • Feb. 2022 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Their personalized service, prompt feedback, and attention to detail set them apart."

    Mar 31, 2022
    CEO, Medallo Energy
    Abdirizak Abdi
    • Energy & natural resources
    • Nairobi, Kenya
    • 51-200 Employees
    • Online Review

    River + Wolf is providing branding services for an oil and gas company. They’ve initially studied the client’s business by asking relevant questions and providing a questionnaire. 

    Brand Name for Clothing Brand Consulting Firm

    • Branding
    • $10,000 to $49,999
    • June 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We've been happily working with them and we'd be happy to do so again."

    Jul 30, 2021
    Owner, Clothing Brand Consulting Firm
    Anonymous
    Verified
    • Other industries
    • Austin, Texas
    • 1-10 Employees
    • Online Review
    • Verified

    River + Wolfz is tasked to develop a brand name for a new clothing brand consulting firm. They were chosen out of three options, thanks to their strong chemistry together.

    Company Renaming for Financial Services Firm

    • Branding
    • $10,000 to $49,999
    • Nov. 2020 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Margaret's direct involvement in the project as the founder, and her guidance throughout the process is impressive."

    Jan 12, 2021
    Project Lead, Financial Company
    Anonymous
    Verified
    • Financial services
    • Hong Kong
    • 11-50 Employees
    • Online Review
    • Verified

    A financial services company partnered with River + Wolf to help them rename their business with something that reflected their vision and long term goals.

    Renaming for Computer Software & Analytics Company

    • Branding
    • $10,000 to $49,999
    • Apr. - June 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The workflow was very clear and flexible as needed."

    Jul 12, 2019
    VP of Marketing, Computer Software Company
    Anonymous
    Verified
    • Other industries
    • New York, United States
    • 11-50 Employees
    • Online Review
    • Verified

    River + Wolf led the naming efforts for a computer analytics and software company. The team created a list of names that would be inspiring and fit the company's message. 

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    Verified Client Reviews
    74
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    October 28, 2025

    Business Entity

    Business Entity Name RIVER AND WOLF LLC
    Source NYS Department of State
    Jurisdiction of Formation New York
    Date of Formation March 3, 2014
    Status Active
    Last Updated October 29, 2020
    ID 4537121

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated October 29, 2020
    Learn More About The Clutch Verification Process

    Locations (1)

    276 Fifth Avenue, Suite 704-3049 New York, New York 10001 New YorkNY, United States 10001

    2 - 5

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