Rich Page: Website Optimizer

BACKGROUND

Please describe your company and position.

I am the Product Owner of Joseph Joseph

Describe what your company does in a single sentence.

Innovative homewares

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rich Page: Website Optimizer to accomplish?

• Increase in conversion rate
• Increase in average order value

SOLUTION

How did you find Rich Page: Website Optimizer?

• Referral

Why did you select Rich Page: Website Optimizer over others?

• Referred to me

How many teammates from Rich Page: Website Optimizer were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

CRO Testing Roadmap

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I have had the pleasure of working with Rich for a number of years both with my current and previous employer. He is a real asset to the team and has a wealth of knowledge and experience in conversion rate optimisation. Rich is very efficient in CRO ideation and roadmap planning.

We recently launched an A/B test idea from Rich on our product pages and got a 19% increase in conversion rate, which generated an extra £5K in revenue in just 7 days (meaning it will deliver an extra £260K in annual revenue). Rich has also helped us with user testing, a customer survey and a visitor survey in particular, along with analysis of heatmaps, session recordings and live chat. I wouldn't hesitate to recommend them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Efficient support and effective delivery

What was your primary form of communication with Rich Page: Website Optimizer?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great dedicated support

Are there any areas for improvement or something Rich Page: Website Optimizer could have done differently?

I couldn't fault the service provided

BACKGROUND

Introduce your business and what you do there.

I’m a co-CEO and co-founder of Manly Bands. We sell wedding bands for men made with unique and different materials like dinosaur bones, meteorite antlers, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rich Page: Website Optimizer?

We needed a company that could help us increase our conversion rate and, ultimately, our sales and revenue.
 

SOLUTION

What was the scope of their involvement?

Rich Page: Website Optimizer started the engagement by conducting a site audit, wherein they reviewed our traffic, bounce rate, time on site, click-through from our ads to our landing pages, and the behavior of the visitors on our e-commerce website. They then came to us with a number of ideas to make a better user experience for our customers and increase our conversion rate and sales. The main technologies they used were Google Analytics and Google Optimize.

What is the team composition?

I’ve worked directly with Rich (Founder & Conversion Rate Optimisation Expert).

How did you come to work with Rich Page: Website Optimizer?

I found Rich Page: Website Optimizer through online research.

How much have you invested with them?

I’ve spent around $35,000 so far.

What is the status of this engagement?

We started working together in February 2022, and Rich still works with us as a consultant on a freelance basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Rich Page: Website Optimizer did a survey asking our customers what’s one of the things stopping them from making a purchase. One of the responses he got was that they wanted to see more photos on our site of people wearing our rings, so Rich did an A/B test. What we found was that it made a huge difference in our sales. We saw a 164% increase in e-commerce conversion rate. Over seven days, that ended up being an extra $20,000 in revenue for us.

How did Rich Page: Website Optimizer perform from a project management standpoint?

Rich Page: Website Optimizer has performed well in terms of project management. They document everything in Microsoft Excel, and they send us a report every week from Google Data Studio that shows where we are, what is increasing, and how things are improving.

We use ClickUp, email, and Slack to communicate.

What did you find most impressive about them?

I’m most impressed with Rich Page: Website Optimizer’s knowledge of conversion rate testing and ability to come up with effective ideas to help us improve our conversion rate and sales.

Are there any areas they could improve?

No, they’ve been great. We're lucky to have them, and they’ve proven their value ten times over.

Do you have any advice for potential customers?

Listen to them. They have great ideas that they can back up with great results.

BACKGROUND

Introduce your business and what you do there.

I’m the co-CEO and co-founder of Manly Bands. We sell the coolest wedding bands for men with various unique materials, such as dinosaur bone, meteorite, antler, and more. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rich Page: Website Optimizer?

We engaged Rich Page to increase our conversion rate, sales, and revenue by testing various ideas for our website.

SOLUTION

What was the scope of their involvement?

Initially, Rich Page did an audit and reviewed our traffic and the behavior of our customers on the website. Then, they came to us with a number of ideas to ultimately increase our conversions and sales. 

So far, we’ve worked on all metrics that can help us increase revenue. They review our pages, bounce rates, time on site, CTRs, and landing pages. They also work on creating a better UX for our customers. For specific campaigns, Rich Page has done A/B testing for our website. They use UsabilityHub to survey our customers and know what’s stopping them from making a purchase. 

In terms of technologies, Rich Page specializes in Google Analytics and Optimizely. These are the two main software pieces they use. Currently, they continue working with us on a monthly basis; Rich (CRO Expert & Founder) is with us for 20 hours per month. 

What is the team composition?

We work with Rich, who does all the work by himself. 

How did you come to work with Rich Page: Website Optimizer?

I found Rich through an online search.

How much have you invested with them?

We’ve invested around $35,000. 

What is the status of this engagement?

We started working together in February 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Rich Page has done a great job. One example of that is the result of our A/B testing campaign. 

To elaborate, our campaign showed that users wanted to see more photos of people wearing the rings we sell. We had a lot of ring photos, but not many of them were on people’s hands. Rich Page’s A/B test led to a huge increase in sales. 

Because of that campaign, we’ve achieved a 164% increase in conversions and acquired $20,000 in revenue. Overall, we’re projecting that to be around a $1,000,000 increase in revenue for the whole year. 

How did Rich Page: Website Optimizer perform from a project management standpoint?

Their project management is excellent and organized. They record everything on a Google Spreadsheet, and we receive weekly reports via Google Data Studio to show us where we are in the process and how things are improving. In addition, they use ClickUp for project management. To communicate, Rich is connected to our Slack channel. As a result, we can get to him at any time. We also use emails. 

What did you find most impressive about them?

I’m impressed with their knowledge of conversion rate testing. Rich Page comes up with many great ideas, and they know what customers respond to, allowing us to increase our conversions and sales. 

Are there any areas they could improve?

No, there aren’t any. Rich has been great, and we’re lucky to have him. He’s truly proven his value ten times over — I couldn’t recommend him enough. 

Do you have any advice for potential customers?

Work with Rich; he can help your business grow. Listen to him because he has great ideas, and he can back everything up with impressive results.

BACKGROUND

Please describe your company and your position there.

I am the E-commerce manager for luxury leather lifestyle brand

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rich Page: Website Optimizer, and what were your goals?

To undertake a full CRO audit of our website in order to make improvements and increase our conversion rate.

SOLUTION

How did you select this vendor and what were the deciding factors?

Rich offered a free 1 page audit which we benefited from so thought it would be a good opportunity to work with him on our entire website.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Rich spent time going through each section of our website and compiled a comprehensive document outlining his recommendations, priorities and key metrics to monitor.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact was Rich himself

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Through various on-site and post purchase surveys as well as A/B testing we implemented a number of improvements to the website - both functional and aesthetic.

Describe their project management style, including communication tools and timeliness.

Rich makes use of regular video calls and screen sharing, spreadsheets to track progress as well as a number of 3rd party tools.

What did you find most impressive or unique about this company?

Rich was good at finding a balance between what was required and how it fit into the brand ethos.

Are there any areas for improvement or something they could have done differently?

Whilst we didn’t quite achieve the original target in terms of CRO I believe Rich did everything we could to improve our website from a CC and CRO perspective.

BACKGROUND

Please describe your company and your position there.

I am the Chief Growth Officer of VASHI, the disruptive luxury fine jewellery brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rich Page: Website Optimizer?

- CRO recommendations and redesign using best practices for key pages like products pages, checkout and MYO - Conversion research with user testing, live chat analysis and surveys to gain high impact improvement ideas

SOLUTION

How did you select Rich Page: Website Optimizer?

Rich came HIGHLY recommended from many in the industry and is widely regarded as one of the best, we weren't disappointed!

Describe the project in detail and walk through the stages of the project.

Rich spent time with the internal & external teams to not only understand the wider business, but also dissected where the quick wins were and executed against them, quickly and also provided a clear and specific plan to implement CRO practices across the business to great effect.

How many resources from the Rich Page: Website Optimizer team worked with you, and what were their positions?

My team worked directly with Rich for this project

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am very pleased with the overall positive impact the engagement with Rich provided to the business.

How effective was the workflow between your team and theirs?

In my experience, this is quite a rare thing to achieve - Rich Page: Website Optimizer brought an amazing attitude to the workflow between their team and the internal teams. Along with a ton of industry experience and knowledge it made for a very productive project!

What did you find most impressive or unique about this company?

Rich's talents go WAY beyond just CRO, he took the time to understand the business, which made all the difference... and was entirely focussed to results vs 'time-spent'

Are there any areas for improvement or something they could have done differently?

Nothing! Thank you, Rich

BACKGROUND

Introduce your business and what you do there.

I am the project manager for multiple SaaS website companies in the following industries: real estate, legal forms, and business entity filings.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rich Page: Website Optimizer?

We were looking for a company to help us improve our website conversion rates. 

SOLUTION

What was the scope of their involvement?

We've been working with Rich Page: Website Optimizer for a few years now; they focus on CRO for our sign-ups flows and services on our SaaS websites. 

The Rich Page: Website Optimizer team analyzes each website and provides us with advice on how to improve our websites based on conversion data and user feedback via our website chat boxes. Recently their team created a survey to send to our customers that is helping us make changes to our website to improve it and the services we're offering.

Once Rich Page: Website Optimizer identifies areas for improvement, we go back to our development and design team to implement them.  

What is the team composition?

We only work with Rich (CRO & Web Analytics Consultant). 

How did you come to work with Rich Page: Website Optimizer?

Rich was working with my company before I was brought on as project manager. 

What is the status of this engagement?

My company began working with Rich Page: Website Optimizer in November 2019 and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In the last 18 months, our conversion rates have increased from 8.2% to 11.8%. Thanks to that improvement, our revenue has increased nearly tenfold.

How did Rich Page: Website Optimizer perform from a project management standpoint?

Rich understands our ticketing processes and stays on top of everything. He is dependable and always follows through on projects. Generally, we communicate over Slack. 

Rich does his research, listens, and tries various approaches to improve our conversions. He also monitors the results from the changes closely, and knows when to stop a campaign when it isn't working, ensuring that we're not losing money from the changes he made.

What did you find most impressive about them?

We were really lucky to find Rich. He is an integral part of our company. He enjoys and is passionate about what he does and cares about the success of our business — we're not just another job to him. 

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Customers need to be available: if customers show up with what they need, Rich will help with website optimization. 

BACKGROUND

Please describe your company and your position there.

I am the co-founder / CEO of Unbound Merino, an ecommerce apparel brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rich Page: Website Optimizer?

As an e-commerce only brand, our website is everything to us. Our site performed pretty well but we were looking to make incremental improvements in the hopes of raising our conversion rate over time. Rich Page: Website Optimizer has completely over-delivered from day one. He gave us immediate feedback that instantly improved our site performance.

He helped us come up with clever A/B tests that we tinkered with over time, he analyzed our user behavior and had us looking at Google Analytics in new ways. We've been working with Rich Page for almost 2 years now and will continue to do so. Our site has a higher conversion rate, we think differently and most importantly, it's all resulted in higher revenue. I have referred many people to Rich Page: Website Optimizer because they're an absolute gem! And the name 'Rich Page' couldn't be more appropriate.

SOLUTION

How did you select this vendor and what were the deciding factors?

He was referred by someone, I don't remember who. But we felt testing his services out was relatively low risk since it was just paying for advice. If we didn't like it we didn't need to implement any of his ideas. However, he's become a real trusted advisor to us and we take his lead on a regular basis as we build new sections of our site or look to refresh our main pages.

Describe the project in detail and walk through the stages of the project.

As I mentioned, he monitors our users browsing patterns, conducts A/B tests, advises based on best practices and helps us ideate.

How many resources from the vendor's team worked with you, and what were their positions?

We worked directly with Rich Page.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our revenue today vs when we started with Rich is up 48%. Their help has contributed greatly to the growth, which is remarkable given we sell a travel product and started working with him in the worst part of the pandemic.

How effective was the workflow between your team and theirs?

He provides screen capture videos which we review and take notes on before implementing. The workflow is simple and straightforward.

What did you find most impressive or unique about this company?

His knowledge of CRO. He's a true expert.

Are there any areas for improvement or something they could have done differently?

No - he over delivers!