Rhapsody

BACKGROUND

Please describe your company and position.

I am the Associate Director, Marketing and Communications of UK BioIndustry Association (BIA)

Describe what your company does in a single sentence.

The BioIndustry Association (BIA) is the voice of the innovative life sciences and biotech industry, enabling and connecting the UK ecosystem so that businesses can start, grow and deliver world-changing innovation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rhapsody to accomplish?

• Our objective is to help the sector attract and inspire next-generation digital and data talent.
• Create and implement an integrated marketing campaign to attract pioneering digital and data talent to the UK biotech and life science industry.
• Driven by strong mission-driven messaging, increase the profile of the sector and appeal to key talent pools.

SOLUTION

How did you find Rhapsody?

Online Search

Why did you select Rhapsody over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Rhapsody were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Working with Rhapsody, a creative design agency, we've shaped the core messages and identity for the campaign, focusing on inspiring our audience through a visually appealing presence and strong message:

• Changing lives and improving health: underscores the profound difference our audience can make through their work in biotech.
• Prioritising impact over pay: stress the meaningful societal impact of biotech careers over monetary rewards.
• Industry growth and career opportunities: showcase the promising future of biotech, offering both security and advancement.

Initial research conducted revealed that everyone in the sector was proud to be part of an industry that works towards solving real-life problems. They all have a shared purpose and motivation – that is to make a BIG IMPACT. 

By connecting specific tech skills with the impact, they can have in biotech and beyond, we came up with the idea of BIG IMPACT (where letters B, I and A are hidden). 

The campaign’s tone of voice was set to be educational, inspirational, people-focused, purposeful, progressive, dynamic, thought-provoking, diverse, aspirational, impactful and innovative. 

As this campaign is focused on reaching a different audience from BIA’s usual reach (B2B, member companies and professionals in life sciences), we decided to create a strong unique identity and build a digital presence for the biotech industry beyond our existing reach. 

By utilising different social media platforms, targeted ads and partnerships with universities, BIA member organisations and social media influencers, we have engaged a new demographic and target audience of university and college graduates who are currently unaware of the industry, explaining how they can apply their digital and data related skills to make a difference. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Reach: 3 million impressions; 17,300 clicks.
• 10,000 website visitors; 9,400 page views.
• 470+ social media followers.
• 330+ newsletter sign-ups.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, very efficient and responsive. met very tight deadlines and are flexible 

What was your primary form of communication with Rhapsody?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with Rhapsody on our #BIGIMPACT camping campaign was great! From the get-go, they demonstrated a good understanding of our objectives, and their ability to translate these into innovative concepts was truly impressive. Rhapsody's knack for creative thinking was evident in the unique camping ideas they brought to the table.

Their expertise didn't stop there; Rhapsody seamlessly translated these concepts into captivating branding and collateral materials that truly captured the essence of our campaign and appealed to the target audience. Each piece reflected their attention to detail and commitment to excellence.

What truly sets Rhapsody apart is their invaluable knowledge and insight into our target audience of digital and tech university graduates. Their understanding of this demographic enabled us to tailor our messaging effectively, ensuring maximum engagement and resonance with our audience.

Overall, Rhapsody's contribution was instrumental in the success of our campaign. Their professionalism, creativity, and strategic guidance were second to none, and I wouldn't hesitate to recommend them to anyone seeking a partner who can deliver exceptional results.

Are there any areas for improvement or something Rhapsody could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Senior Manager, Marketing content of Dataiku

Describe what your company does in a single sentence.

Dataiku is the platform for Everyday AI, enabling data experts and domain experts to work together to build data into their daily operations, from advanced analytics to Generative AI. Together, they design, develop and deploy new AI capabilities, at all scales and in all industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rhapsody to accomplish?

• Create interactive LLM flowchart experience

SOLUTION

How did you find Rhapsody?

Other

Why did you select Rhapsody over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Rhapsody were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

An interactive flowchart with decision trees on our existing Generative AI microsite. The flowchart allows the target audience — CDOs (and other D&A leaders) to start — to have an interactive framework that visualizes and explains the four levels of LLM customization and complexity in a way that reflects Dataiku’s point of view.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Interactive flowchart on existing microsite

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered items on time and responded to our needs in a timely manner.

What was your primary form of communication with Rhapsody?

Email or Messaging App

What did you find most impressive or unique about this company?

Rhapsody helped us — representatives from the marketing and design teams at Dataiku — create an interactive flowchart for Chief Data Officers and other data leaders about Large Language Models and we were very pleased with the project from start to finish — from wireframes to implementation to the feedback review cycle.

Are there any areas for improvement or something Rhapsody could have done differently?

Yes, we've discussed them with Rhapsody already. Rhapsody didn't understand at the beginning that the project was going to be an additional page of the general Generative-ai Ceros experience. This created some issues with the code at the end and MarkUp's performance. Plus our designer had to step in at the design stage to provide a refresh to make the look and feel more in line with Dataiku's brand guidelines.

BACKGROUND

Please describe your company and position.

I am the Production Operations Manager of Harrods

Describe what your company does in a single sentence.

High end retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rhapsody to accomplish?

• To produce best in class repro work on our magazines
• Likewise, run the production of our magazines to the highest professional standards possible

SOLUTION

How did you find Rhapsody?

previous experience

Why did you select Rhapsody over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Rhapsody were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Quality magazine pre-press services, supplying in-depth knowledge of the repro work required to produce our magazines, Quality & timely production of work Using the most efficient and up to date technologies Following agreed professional standards at all times

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ongoing success with few problems. Success can also be measured deadlines not being missed and maintaining high levels of quality at all times. Communication is also a major factor in our relationship and we are delighted that Rhapsody always understands our requirements with few interjections.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Schedules are always achieved and respective deadlines are duly met on a consistent basis. Should any changes be required outside of usual procedures, Rhapsody always manage to meet our expectations.

What was your primary form of communication with Rhapsody?

In-Person Meeting

What did you find most impressive or unique about this company?

Rhapsody's pedigree in this field is second to none, and they demonstrate a consistency that is admirable.

Are there any areas for improvement or something Rhapsody could have done differently?

Nothing specific comes to mind

BACKGROUND

Please describe your company and position.

 I am the Marketing Assistant of a retail company 

Describe what your company does in a single sentence.

Our fashion brand, founded in 2013 by childhood friends Marcus and Felix, has evolved into a sought-after fashion house over the past decade. Originally focused on high-quality, stylish footwear for rural life, the brand's collections have expanded to include versatile accessories and outerwear, achieving a multi-million-pound turnover and finding appeal beyond the countryside, making a mark in urban fashion as well.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rhapsody to accomplish?

High standard Ecom Product Photography

SOLUTION

How did you find Rhapsody?

Online Search

Why did you select Rhapsody over others?

• Pricing fit our budget
• High standard

How many teammates from Rhapsody were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Product photography for our website, where samples are sent, photographed, edited, recoloured and sent back to feature on the website. 360 videos of handbag to show the size and what can fit in each style.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

When images are approved and signed off for the website, and continuing to use them for future collections

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always provide items on time, as well as being able to fulfil urgent requests. They're very good at responding to needs and ensuring good communication in providing an ETA on deliverables.

What was your primary form of communication with Rhapsody?

Email or Messaging App

What did you find most impressive or unique about this company?

Since working with Rhapsody for 5+ years, they have learnt to understand what we want/need and the accuracy of product shots and recolours. Most impressive is the promptness when something is requested urgently.

Are there any areas for improvement or something Rhapsody could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of food.social, a food community platform. It’s a foodie ecosystem where we have a digital magazine, website, and newsletters. With the website, we have live cooking classes, downloadable videos, and ingredients boxes. It’s about foodies becoming better home cooks inspired by professional chefs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Rhapsody?

We were struggling with the visibility of our content.

SOLUTION

What was the scope of their involvement?

We engaged with Rhapsody to produce a digital food.social magazine for us. We used their entire suite of services, including their proprietary digital marketing platform. We used their design, content creation, and production services.

We discussed with the team what the scope of the publication was and what the objectives of that publication were. We then sat down with their editorial team to go through what the structure of the magazine should look like as well as what kind of content we would produce. 

They came to us with the wireframes and content suggestions. They’ve also connected us with several content writers.

We’re going to be continuing with the digital magazine. The next issue we’ll be working on with them will be for February 2021 and it will be a quarterly digital magazine. We’ll be using them for the newsletters we’re going to be sending out and all other creative services.

What is the team composition?

I worked initially with the managing director who was the person I had been in touch with when I was in my previous role. I’ve also worked with their editor-in-chief, their creative director, the production director, and the production team – who are actually based in Warsaw, Poland.

How did you come to work with Rhapsody?

I worked with Rhapsody at my previous company. I’ve worked with a  number of digital companies over the years, but I was most impressed by Rhapsody’s work ethic and expertise. I also found them to be very cost-effective compared to other companies. Their execution of projects is very well structured and well thought out.

How much have you invested with them?

We spent about €40,000 (approximately $48,638 USD).

What is the status of this engagement?

We started working together in July 2020, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have to run a very tight schedule and have very specific deadlines. The quality of design and delivery is excellent. The way the content is orchestrated and written is amazing. What we’re going to be using the magazine for will be engaging with all the people that they brought to the table in terms of content. That will be an ongoing metric on our side.

How did Rhapsody perform from a project management standpoint?

I’ve worked with several members of their team who handle project management. They’ve kept us in very good order and keep the project moving. 

What did you find most impressive about them?

Their creativity and ability to come up with different ways we can apply value to what we’re doing is impressive. I also appreciate their organization and work ethic. Being able to work with a company like this has been a real pleasure.

Are there any areas they could improve?

No, I can’t fault any work they’ve done for us.

Do you have any advice for potential customers?

Look at their entire suite of services. I find that a lot of companies I’ve engaged with just want to race to the finish line. That really isn’t the process with Rhapsody. They really explore to fully understand what the key objectives for a particular project are. 

BACKGROUND

Please describe your company and your position there.

I am a senior sales manager of a company that is a division of Europe’s largest independent commercial web-offset printing business with pro-forma revenues of approximately €700 million. We specialises in printing high-volume advertising flyers and leaflets, magazines, catalogues, supplements and brochures, and supplies digital content services for a combined total of over 4,800 retailers, publishers and brand owners in 38 countries. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Rhapsody?

We hired Rhapsody to develop an ongoing marketing campaign. Encompassing social posts, a monthly article and regular email campaigns, alongside managing their social feeds.

What were your goals for this project?

The increase the traffic to our website and generate an increased number of enquires from new customers as well as raising awareness of the Groups products and services to existing customers.

SOLUTION

How did you select Rhapsody?

Recent acquisitions by our company saw the addition of a pre-media and marketing business to the group offering. The UK business had a need for a marketing new marketing agency and given Rhapsodys experience with our sector it made a perfect fit.

Describe the scope of their work in detail.

From initial discussions on what we wanted to achieve an overall marketing plan was drawn up and discussed for refinement. Once the marketing plan was agreed the social posts and articles where written in conjunction with ongoing discussion with the Marketing committee.

What was the team composition?

Our marketing committee work closely with the Rhapsody team of Digital project manager, copyrighter and marketing analysists to shape, create and produce each campaign,.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since employing Rhapsody, our website and social traffic have increased dramatically. Both new and existing customers now have a greater insight to the group and the product it offers.

How effective was the workflow between your team and theirs?

Meeting have been held on Zoom with different individuals and groups based on the specific requirement. Requests have been actions on time and as agrred.

What did you find most impressive about this company?

Their ability to quickly understand a new market, apply fresh ideas, and their creativity impresses us!

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and position.

I am the Digital Communications Officer of AccorInvest

Describe what your company does in a single sentence.

We lead the economy and mid-scale hotel segments in Europe, with 700+ hotels across 25 countries and 25,000+ dedicated talents driving positive hospitality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rhapsody to accomplish?

• Complete a greetings project for the holiday seasons.

SOLUTION

How did you find Rhapsody?

Online Search

Why did you select Rhapsody over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Rhapsody were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The ask was for Rhapsody to develop a multi-version greetings card for AccorInvest:

• A gif 
• 10 second video 
• PDF/Static version

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Time management. We had a tight deadline and Rhapsody compromised greatly and were able to help us out and finish on time without impacting te quality of work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded in a timely manner, promptly and were therefore able to meet the deadline and deliver on time.

What was your primary form of communication with Rhapsody?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their thoroughness and will to get things right the first time! Asking the relevant questions, providing a clear project deadline. 

Are there any areas for improvement or something Rhapsody could have done differently?

None! They were absolutely amazing to work with. 

BACKGROUND

Please describe your company and position.

I am the Financial Controller of Monmouth Dean

Describe what your company does in a single sentence.

Commercial Property Agents

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rhapsody to accomplish?

• Emergency Website Admin
• Website editing & retouching

SOLUTION

How did you find Rhapsody?

Already hosting our website

Why did you select Rhapsody over others?

Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

• Blocking immedate access to our website for an outgoing Partner at short notice.
• Changing passwords for the whole company.
• Editiing website content.
• Retouching website images.  That saved us a lot of money rather  than having to get all the photgraphy done again.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

All areas completed in a small time frame so that no internal damage was done to our outside comms.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very efficient, professional, friendly and work completed to a high level.  A very high level of service achieved and the sense of urgency dealt with perfectly on their side too.

What was your primary form of communication with Rhapsody?

Email or Messaging App

What did you find most impressive or unique about this company?

The quality of work and professionalism.

Are there any areas for improvement or something Rhapsody could have done differently?

None, they do wonderful work in all our experience with them.

BACKGROUND

Please describe your company and position.

I am the myLakeland Events & Partnerships Manager of Lakeland

Describe what your company does in a single sentence.

The UK's leading kitchen and homewares retailer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rhapsody to accomplish?

• Create online event for specific target audience
• Demo a specialist cooking technique
• Make club members feel special

SOLUTION

How did you find Rhapsody?

Referral

Why did you select Rhapsody over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Rhapsody were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Created an exclusive online event for closed membership group.
• Utilised two sets - kitchen for cooking demo and sofas for interview.
• Live streamed production that evening.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• High net promoter score.
• Tangible comments from members to improve for next one.
• Solid number of views and watch rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time and exceeded expectations

What was your primary form of communication with Rhapsody?

Virtual Meeting

What did you find most impressive or unique about this company?

The personal touch and trying to pre-empt our needs.

Are there any areas for improvement or something Rhapsody could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Production Manager of a social and content agency.

Describe what your company does in a single sentence.

We are a social & content agency. Our studio family includes three specialist divisions and a global production company. From film at scale to social at speed, we help brands CREATE BETTER.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Rhapsody to accomplish?

• Repro on an annual basis for magazines
• Retouching at short notice, ad-hoc, for digital

SOLUTION

How did you find Rhapsody?

Long term preferred supplier

Why did you select Rhapsody over others?

Long term preferred supplier

How many teammates from Rhapsody were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Retouching photography for annual print project and adhoc hi-end book. 
• Adhoc retouching of photography (various subjects, product, travel, culture, arts)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

N/A

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Rhapsody will always respond to any needs and requests with high-quality and timely delivery.

What was your primary form of communication with Rhapsody?

Email or Messaging App

What did you find most impressive or unique about this company?

Ability to pick up and respond to our requests with no fuss attitude and always delivering to high quality to time

Are there any areas for improvement or something Rhapsody could have done differently?

No