Resonate Digital

BACKGROUND

Please describe your company and your position there.

I'm Head of Marketing of the market research tools in online visibility management and content marketing SaaS platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Resonate Digital?

Our goal was to identify use cases to achieve successful sales. We also had the challenge to recognize the best moment in the buyer’s journey for upselling. An important task was defining the best working sales collateral and shaping the benefits of the product so buyers can quickly recognize the value.

SOLUTION

How did you select this vendor?

One partner recommended us to work with this agency according to our need. After the interview, we decided that they could cover our needs, and we liked their approach.

Describe the scope of their work in detail.

They conducted target buyer interviews, which helped us see users' behavior patterns on different conversion stages. They also developed several options of product offer and value proposition. They created the sales pitch deck and collateral; and presented digital product design improvements.

What was the team composition?

I've worked closely with two specialists from Resonate Digital. They also actively worked with the internal team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We see many growth opportunities by focusing more on the main target groups; it definitely helps us to prepare more relevant content and sales approach to boost our business metrics.

How effective was the workflow between your team and theirs?

We had planned meetings with the project manager to review interim results and get feedback. I also appreciate their support and unexpected short calls to let me know some essential points they'd just discovered during interviews. That helped me to operate quickly and be ahead of the curve in some cases.

What did you find most impressive about this company?

Their commitment to learning about our business, doing the necessary research, and presenting a defined approach for the project at the very start was impressive. We felt that they cared about our business challenges and helped us reach our goals. They are result-oriented and are very attentive to details; they broke no deadline.

Is there any area for improvement or anything that could have been done differently?

I'd like to have more interviews, but my final deadline didn't allow us to have more.

BACKGROUND

Introduce your business and what you do there.

I’m a digital risk manager at CoreData Solutions. Our company sells software solutions for document management. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Resonate Digital?

We’re a small company in Iceland, and we needed extra help with marketing.

SOLUTION

What was the scope of their involvement?

Resonate Digital is our long-term strategic partner for marketing and sales. They’re helping us with marketing materials, they designed our new website, and they’re currently focusing on our LinkedIn profile. 

What is the team composition?

They’re a small team, but they have senior and specialized people that can help with design, marketing, and sales. Their structure is easy to understand.

How did you come to work with Resonate Digital?

I was at a conference and met a company similar to ours that was using Resonate Digital for their marketing. I thought that it would be a great opportunity for our team to have a strategic partner like them. 

How much have you invested with them?

We’ve paid them between $30,000–$50,000 so far. The cost varies depending on the amount of work we need.

What is the status of this engagement?

We started working with Resonate Digital in October 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're really helpful in marketing and deliver what we want them to. Our site launched four weeks ago, so we’re hoping to get more traffic to it.

How did Resonate Digital perform from a project management standpoint?

They're fantastic in project management, as well. At the beginning of each project, we get a full timetable from them that lists each task they'll deliver. We then speak with our main point of contact for 90 minutes each week to wrap up the work for that week and prepare for the next one. Resonate Digital has completed everything on time, and they push us to get better in this area.

What did you find most impressive about them?

It's the structure of their team. They have highly specialized, competent members who are very creative in their work.

Are there any areas they could improve?

No, I think they’re just perfect.

Do you have any advice for future clients of theirs?

I would definitely recommend them. Resonate Digital has a lot of experience in digital marketing.

Clients should be sure about what they want to have delivered. Resonate Digital can offer a lot, but the client needs to be sure that their resources and budget can handle it. If you're clear about what you want, you will get it.

UPDATED REVIEW

This review was updated by the client on September 30, 2020. The original star ratings were: Overall - 4.5, Quality - 4.5, Schedule - 4.5, Cost - 4.5, NPS - 5. New content is below:

SOLUTION

What was the scope of their involvement?

Resonate Digital has helped us grow our business in new potential markets. Since we're already quite stable in Iceland, we set our eyes on Europe as an opportunity to develop our niche.

Their team worked with us to expand our strategies. They gave us insights as to which European competitors had the same software that we did. They showed us where we’re strong, where we could focus, and what we could do for our advertising.

What is the team composition?

They assigned a team of four people with different roles. For this part, we worked with one other person who hadn't worked with us on the prior project.

How did you come to work with Resonate Digital?

This is our third project with them. We chose them for the ongoing work because their prior work was on point. They were so focused and structured, delivering just as they said they would. They always went the extra mile than what we expected.

How much have you invested with them?

It's now at $30,000–$50,000. They’re fairly priced.

What is the status of this engagement?

We started working together in October 2019, and the project ended in August 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We managed to establish new sales channels, and they even delivered a new partner in sales. We are now positioned in the European market and are poised to impress our customers.

We will definitely work with Resonate Digital again. We have ongoing contact with them because we’re happy with them.

How did Resonate Digital perform from a project management standpoint?

They are fantastic. They’re on-point and deliver what they say. If we ask them to, they'll deliver extra work.

What did you find most impressive about them?

The structure of the team is their strength. It’s like we've worked with them for years. They’re so friendly and good to work with.

Are there any areas they could improve?

No, we’re really pleased with their work.

Do you have any advice for potential customers?

Just reach out to them and let them help you do your marketing and sales strategy. They’re good at it. For a software company like ours, we absolutely have full faith in them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of an electrical management company. We help large and small organizations to optimize their energy usage. We enable customers to save 15-20% on energy.

We provide asset monitoring where we ensure that large motors, freezers, coolers are behaving normally. We also offer services in the environmental regulation sector; especially for larger operations, it’s becoming important to report on energy usage.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Resonate Digital?

We wanted to increase our sales. Our product has performed stably, but we haven’t had the market success that we feel our solution deserves.

SOLUTION

What was the scope of their involvement?

Their team conducted double-phased industry research to shed light on our market situation. In the first phase, they looked for issues in our partner network (our sales are primarily through partners, instead of directly to end-users.) They also analyzed competitors and leading market players to discern our position among them.

The second phase focused on our sales operations. They analyzed our sales performance over the years, looking at incoming leads and website visitors. Then, they gave us recommendations based on both components of that study—given to us in a couple of hundred slides.

Based on those two phases, we defined a unique program to offer to our corporate clients. The program seeks to address how we offer the same solution to different energy companies that are all competing with one another (so they struggle to distinguish themselves from one another).

Our new program allows each company to provide value-added services to their buyers to potentially lock in longer contracts with them.

They also helped us implement a general partnership program, an idea that we’d played with before. We spent time selecting partners based on their type and location, and identifying different trade shows that we could participate in.

They then created an entirely new website for us. They produced the content for the website using the interviews they conducted with us. The first version launched last month (September) but we’re continuing to iterate on it.

What is the team composition?

We worked with a team of four people, all working in a different capacity. They’ve also outsourced part of the project. The website development and copy, for example, were executed by a company in Croatia.

How did you come to work with Resonate Digital?

We chose them based on Resonate Digital’s previous work with two other companies in the same building.

What is the status of this engagement?

We started working together in May 2019 and the relationship is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

While their solid business impact is still pending, I’ve been very impressed by their research. They’ve exhibited a clear grasp of the solution, our mission, and how we fit into the world.

They’ve helped us understand our place in the world a lot better. Their work was received very warmly by our board of directors, as well. For both research phases, the team joined our board meeting to deliver an executive summary of their work. They thought it was great.

How did Resonate Digital perform from a project management standpoint?

Project management has been very good. There have been slight delays, but nothing beyond the ordinary. For the most part, deadlines have been met. They do a good job of pushing us when they need something; they hunt us down and get their answers. We’ve been able to rely on them as they’ve required very little overhead.

What did you find most impressive about them?

One outstanding development is that they were able to identify the efficacy of our marketing and sales efforts. They considered important market variables like energy costs and then made insightful recommendations based on that whole analysis. We were blown away by their work there.

Are there any areas they could improve?

They do an excellent job in general — no particular pointers for improvement.

Do you have any advice for potential customers?

Make yourself available to answer their questions. The time that goes into it will pay off. Make sure you’re available throughout the whole project, especially when it’s approaching deadlines.

BACKGROUND

Please describe your company and position.

I am the Chief Technology Officer of the company.

Describe what your company does in a single sentence.

AI-powered solutions for the education sector

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Resonate Digital to accomplish?

• Visual identity design: Created a cohesive visual identity that reflects the platform's purpose, incorporating a set of consistent visual guidelines, including typography, colors, and icons.
• Product design: Redesigned the existing platform to optimize the experience for different kinds of users. Simplified information architecture and improved all sections to make data more comprehensible and accessible.
• Product research: Conducted usability testing sessions with teachers and administrators, gathering valuable feedback to identify pain points, and validate new design

SOLUTION

How did you find Resonate Digital?

Referral

Why did you select Resonate Digital over others?

• Referred to me
• Company values aligned

How many teammates from Resonate Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Visual identity design: Created a cohesive visual identity that reflects the platform's purpose, incorporating a set of consistent visual guidelines, including typography, colors, and icons. 
• Product design: Redesigned the existing platform to optimize the experience for different kinds of users. Simplified information architecture and improved all sections to make data more comprehensible and accessible. 
• Product research: Conducted usability testing sessions with teachers and administrators, gathering valuable feedback to identify pain points, and validate new design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completed designs and assets as well as a working demo of the platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There was a clear project timeline with deliverables all agreed in advance. Resonate stuck to this, but were also very responsive to my requests. We added additional outcomes to the project towards the end, and Resonate repriced the job in advance, and delivered the new outcomes without any break in the work.

What was your primary form of communication with Resonate Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

The friendliness of the team. Everyone was thoughtful, and spent time thinking carefully about this project and its requirements. They turned up to every meeting with a clear agenda, something to demonstrate, and a willingness to receive feedback and make changes. I was impressed from start to finish with the care and attention the project received from them.

Are there any areas for improvement or something Resonate Digital could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Founder/CEO of a Digital Dental Marketing Platform

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Resonate Digital?

Having started this concept/project over 5 years ago and experiencing issues with process flow and development building, we needed a company who handles not only the UX/UI aspect but also project managing, resourcing, and building a team to make the concept a reality. Resonate Digital was our answer.

SOLUTION

How did you select this vendor?

Past experience and use on other projects. Comfort, trust, and easy work experience with their team. They are confident, thorough, and their reputation and past clients only solidified that we chose the right company to get our product out to market correctly.

Describe the project in detail and walk through the stages of the project.

After initial intake and discussions, Resonate Digital made a roadmap and key timelines to get our project in line. From doing market research, interviews of potential clients, and putting together real feedback they gave us a clear picture of what we had to deliver.

From there they sourced the teams needed to understand and develop our tech. They took the role of Project Manager and have been completing the tasks to get our UX/UI from concept, to design, and currently we are in MVP staging.

How many resources from the vendor's team worked with you, and what were their positions?

My team worked directly with their Project Management team, their UX/UI developers, and market analysis team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before engaging with Resonate Digital, we had a concept which we were trying to impose into the market which would have failed. Since teaming up with Resonate Digital, we were able to realign our core product to better serve the market needs and streamlined the entire project from an initial app to a more cost efficient and user friendly process.

How effective was the workflow between your team and theirs?

It has been extremely easy and open to get thru the workflow and communicate with Resonate Digital. From instant and direct messaging to team meetings online, we have been working as one team to get the objectives completed seamlessly and on schedule.

What did you find most impressive or unique about this company?

Having dealt with other companies in the past who didn’t deliver on what they presented, it has been a pleasure to work with Resonate Digital. From their professionalism, treating the project as their own which includes been aware of cost efficiency and keeping to timelines, they have made us completely trust their expertise to get our vision and product out to market.

Are there any areas for improvement or something they could have done differently?

None at this time as everything has been very transparent.