What was the scope of their involvement?
Their team conducted double-phased industry research to shed light on our market situation. In the first phase, they looked for issues in our partner network (our sales are primarily through partners, instead of directly to end-users.) They also analyzed competitors and leading market players to discern our position among them.
The second phase focused on our sales operations. They analyzed our sales performance over the years, looking at incoming leads and website visitors. Then, they gave us recommendations based on both components of that study—given to us in a couple of hundred slides.
Based on those two phases, we defined a unique program to offer to our corporate clients. The program seeks to address how we offer the same solution to different energy companies that are all competing with one another (so they struggle to distinguish themselves from one another).
Our new program allows each company to provide value-added services to their buyers to potentially lock in longer contracts with them.
They also helped us implement a general partnership program, an idea that we’d played with before. We spent time selecting partners based on their type and location, and identifying different trade shows that we could participate in.
They then created an entirely new website for us. They produced the content for the website using the interviews they conducted with us. The first version launched last month (September) but we’re continuing to iterate on it.
What is the team composition?
We worked with a team of four people, all working in a different capacity. They’ve also outsourced part of the project. The website development and copy, for example, were executed by a company in Croatia.
How did you come to work with Resonate Digital?
We chose them based on Resonate Digital’s previous work with two other companies in the same building.
What is the status of this engagement?
We started working together in May 2019 and the relationship is ongoing.