Resonate Digital

BACKGROUND

Please describe your company and your position there.

I'm a Head of Marketing at a SaaS tech company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Resonate Digital?

We wanted to research our audience with the goal:

1. Segment it correctly
2. Create a segmentation questionnaire
3. Find new product ideas for each segment

SOLUTION

How did you select this vendor?

We had recommendations from team members inside Semrush. We had an initial call with Resonate and understood that they were a great match.

Describe the scope of their work in detail.

Scope of work:

1. Research planning
2. Stakeholders interviews
3. Series of interviews with our audience
4. Data analysis and processing
5. Results presentation

What was the team composition?

I've worked closely with the Resonate team having weekly or biweekly calls based on needs

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We succeeded to create a new segmentation approach that we plan to use in our long-term strategic activities (both product and marketing). We also identified product opportunities that might be implemented as new products after the validation.

How effective was the workflow between your team and theirs?

Everything was smooth and fast, Resonate are incredibly responsive and attitude to details. I believe the process was 100% effective.

What did you find most impressive about this company?

They dive really deep into the small details of the project and we had great discussion sessions with sharing our thoughts.

Is there any area for improvement or anything that could have been done differently?

As any manager today I only want everything to happen even faster :) But to be fair not everything depends on Resonate.

BACKGROUND

Please describe your company and position.

I am the Vice President of Bentley Systems

Describe what your company does in a single sentence.

Infrastructure Engineering software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Resonate Digital to accomplish?

• Develop branding, website, and sales materials supporting our IoT business

SOLUTION

How did you find Resonate Digital?

Referral

Why did you select Resonate Digital over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Resonate Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Resonate did the user research and the website design for a company we acquired. We wanted the same approach for our new solution website, for Resonate to define USPs, benefits, develop compelling storytelling, and design it. Resonate helped with their methodology of putting the user in the center of the design. Through the process Resonate: 

• Conceptualized the website - information architecture, content structure, key messages, and the product value proposition definition 
• Designed the visual identity of the website 
• Designed the website (UX, UI, copywriting, design system, and specification) 
• Worked closely with the development team

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Branding and design process largely collaborated around a Figma storyboard that allowed us to quickly review and feedback throughout the design process

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very proactive in framing well thought out prompts and designs for feedback. Quick to incorporate edits and develop additional design options where desired.

What was your primary form of communication with Resonate Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

I was impressed by their broad design skills and well-managed process with on-time delivery, start to finish

Are there any areas for improvement or something Resonate Digital could have done differently?

No areas were identified

BACKGROUND

Please describe your company and position.

I am the CRO of Keystrike

Describe what your company does in a single sentence.

Keystrike provides cybersecurity services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Resonate Digital to accomplish?

• Website design and development

SOLUTION

How did you find Resonate Digital?

Knew them from previous company AwareGO

Why did you select Resonate Digital over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Genuine experts and great people

How many teammates from Resonate Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Project scope: In early 2023 Keystrike team had the challenge of creating a compelling messaging for our cybersecurity solution that was still in early development. Resonate helped with their methodology of interviewing stakeholders and bringing them all on the same page. Through the process Resonate:

• Collected and summarized all inputs from the stakeholders
• Conceptualized the website - information architecture, content structure, key messages, and the product value proposition definition
• Designed the visual identity for the company and its flagship product
• Designed the website (UX, UI, copywriting, design system and specification)
• Tested the messaging and web layouts with target audiences (CISOS)
• Developed, tested and deployed the website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their project services provided

• Stakeholder interviews
• Website design and development
• Usability testing
• Visual identity for the company

We are overall very satisfied with the results from Resonates work. Best measurable is the website itself or www.keystrike.com

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Resonate team provided a scope of work document (SOW) where they among other things provided timeline for the project. They were 100% responsive, we actually added them into our Slack channel as they were our employees. Overall great collaborative work and we are very satisfied.

What was your primary form of communication with Resonate Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Resonate team acts in very high professionalism and integrity. Their friendly and relaxed approach to all obstacles made it very easy to work with them. They are organized and eager to move things quickly onwards. Projects never comes to an halt with Resonate team, they make sure that every detail gets discussed and delt with!

Are there any areas for improvement or something Resonate Digital could have done differently?

Not that I´m aware of, no!

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a safety training services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Resonate Digital?

We needed someone to supplement our efforts in UI/UX design.
 

SOLUTION

What was the scope of their involvement?

We brought in Resonate Digital to serve as our primary development partner and support us with UI/UX design. They help us build design frames, test market research, and provide their expertise to understand the business model.

We look to them to ask the right questions and consult us on implementing features or simplifying our processes.

What is the team composition?

We work with the two founders and three designers.

How did you come to work with Resonate Digital?

They were a referral from a mutual company.

How much have you invested with them?

We’ve invested about $40,000.

What is the status of this engagement?

Our ongoing partnership started in January 2022.
 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I feel like they truly care about our project and they bring a lot of value to our end goal. A lot of companies will just put together a product that you ask for, but Resonate Digital has done an excellent job of asking the right questions and providing vital feedback to further improve the scope of the work.

They really get into the details and understand how to make our product the best product possible.

How did Resonate Digital perform from a project management standpoint?

They go above and beyond and deliver their tasks within our deadlines and budget.

We do Zoom calls once a week but if needed, we would do it twice depending on which phase of the development project we’re in.

What did you find most impressive about them?

What makes them stand out from other service providers is their genuine care for us as a client, and their ability to go beyond our initial expectations in order to deliver high-quality work.

Are there any areas they could improve?

The only thing they need to improve on is their premium price but based on the value they bring, I believe they’re worth every penny.

Do you have any advice for potential customers?

I would advise you to really understand the problem you’re trying to solve and provide Resonate Digital with examples of how you want to achieve your goals.

BACKGROUND

Please describe your company and your position there.

I am the Head of Digital & Content at Best Beginnings, a UK-based national charity that works to reduce inequalities in maternity and child health outcomes.

We co-create digital resources for parents, parents-to-be and the healthcare professionals that support them.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Resonate Digital?

Baby Buddy 2.0 was the starting point of a new digital strategy for Best Beginnings that included the complete overhaul of our app and integration with the NHS Digital Personal Child Health Record.

Best Beginnings was looking for a long-term relationship with a design team rather than a 'design and drop' arrangement and product design support beyond the launch.

SOLUTION

How did you select this vendor?

We carried out a tendering process, inviting many design and development teams to pitch for the project.

Resonate stood out from the rest in their approach to understanding the values of the charity, the history and previous evaluations of other projects.

They have a great design portfolio, so we knew they were more than capable, but really it was their enquiring minds, creativity and openness that made them the perfect cultural fit for us.

Describe the project in detail and walk through the stages of the project.

1. Intensive discovery and wireframing phase to gain an in-depth understanding of the organization’s needs and establish buy-in from all stakeholders
2. Definition of all user journeys and conceptualization of key experiences
3. Mapping key experiences to underlying organization’s processes
4. Creating original product design
5. Complete UX and UI design
6. Collaboration with cross-functional teams throughout the design process
7. Testing design concepts and key experiences with target users before going into development
8. Design specification for development
9. UI kit containing reusable UI component
10. Design reviews throughout the development process

How many resources from the vendor's team worked with you, and what were their positions?

1. 2 Partners/Product Strategists
2. Head of Design
3. Senior designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are incredibly pleased with the work that Resonate carried out. They have translated our vision into a beautiful UX and UI that has resulted in high levels of uptake of our product in its first 6 months on the market.

They supported us beyond design sign off, adapting to development challenges with design changes that resolved user issues.

How effective was the workflow between your team and theirs?

Everything was delivered on time, and the communication was excellent through the project. Resonate structured the phases of their work very clearly, with very clear milestones.

This helped us understand exactly where we were at every stage of the project, and were able to anticipate challenges that lay ahead. Resonate adapted to our way of working, joined us on Teams, and also set up fortnightly meetings to review progress.

They were also very good at communicating with our development team.

What did you find most impressive or unique about this company?

They were amazing problem solvers. They can digest a user challenge, and produce beautiful solutions. They are great researchers as well, and took time to understand our stakeholders before diving into design.

They did not have assumptions of what would work and they were very evidence based in their decision making.

Are there any areas for improvement or something they could have done differently?

Cannot think of anything!

BACKGROUND

Please describe your company and your position there.

I'm a Brand Manager from a PR Software company. I'm responsible for increasing brand awareness through digital engagement, events, partnerships, speaking opportunities, thought leadership, content, and online reviews.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Resonate Digital?

We are a complete PR & Media Relations software company, and we commissioned Resonate to conduct a Buyer Insights Research in order to validate our buyer persona(s) and get a deeper understanding of their needs, and pain points. Another task for Resonate was to identify our product offer, define the value proposition and shape the benefits to attract high-value customers.

SOLUTION

How did you select this vendor?

The agency was recommended to my by my colleague from Semrush.

Describe the scope of their work in detail.

Project scope:

• Buyer insights research & interviews
• Product offer and value proposition discovery
• Positioning approach (based on identified maturity levels)
• Market overview & trends
• Competitive analysis

What was the team composition?

We worked with 2 of Resonate Digital's partners themselves, they served as primary contacts to us and were deeply involved and committed to the whole research project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Resonate identified 3 maturity levels of our target audience which helps us sharpen the communication of value proposition and map our offering to customers' exact needs and goals. Based on their research findings and customer interview insights they provided us with a list of tangible and actionable recommendations for product, sales, and marketing.

Collaboration with Resonate continues through a new project for our sales team. It’s about creating sales enablement materials that should help improve the inbound sales process, and results.

How effective was the workflow between your team and theirs?

The workflow was very effective. We have online meetings and an ongoing email communication during the whole project. Resonate always replied very quickly and the team was very flexible in terms of online meetings.

What did you find most impressive about this company?

Resonate completed a very thorough research about our industry which was not easy because due to its' nature. It was easy to delegate many tasks to Resonate and just receive excellent results at the end.

Is there any area for improvement or anything that could have been done differently?

I can't think of anything.

BACKGROUND

Please describe your company and your position there.

I am the co-founder of AwareGO, a cyber security awareness company. I was the first CEO but as of september 2021 I am Head of R&D

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Resonate Digital?

Initially we hired Resonate Digital to help us with sales and marketing as well as product design.

SOLUTION

How did you select this vendor?

Resonate Digital was working for a company that was in the same office building as AwareGO, they were recommended by them so we tried their services and have been increasing their projects ever since.

Describe the project in detail and walk through the stages of the project.

In 2019 AwareGO decided to heavily invest in its proprietary SaaS that would enable companies to assess and train employees in cybersecurity. Resonate has been with us since that day helping on daily basis with the following:

• Digital product strategy and management — finding ways for the company to grow more business (revenue), by introducing new functionalities and features and evaluating product market fit, defining the product roadmap, feature specification and prioritization
• Product design - UX & UI design, user testing, continuous improvements
• Product marketing - definition, coordination and continuous improvement of all product marketing activities (product offering, communication, website, sales & marketing initiatives)
• Sales strategy - key market identification, pre-sales collaterals prep, lead magnet concepts and execution, Partner program setup
• Business development - investors decks and funding rounds support, RFPs

How many resources from the vendor's team worked with you, and what were their positions?

We have been using five people in total from the vendor in various projects and expertise.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our most recent product, the Human Risk Assessment is a good example, Resonate were very involved in that product.

How effective was the workflow between your team and theirs?

We have almost daily meetings between some of our company and some of the Resonate Digital staff. They have a very efficient workflow, and we think of them like our own employees.

What did you find most impressive or unique about this company?

Their sixth sense of our future needs and their ability to constantly over deliver on projects.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

Hilding Anders Croatia is a bedding producer and retailer operating in SE Europe. It's most famous brand is Hespo known for the mattresses and Hotel beds. My current position is Online Sales Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Resonate Digital, and what were your goals?

Resonate Digital was appointed to design and manage the development process of our new Hespo e-commerce store. Goal was to develop top Web that can represent brand, its tradition and know-how in the industry merged with great experience of online shopping.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected them based on the pitch were few of the best development agencies from Croatia took part. Resonate D. demonstrated extremely deep dive in the industry and products in very short period, resulting with great solutions and design.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Scope of the agency work can be described through the following milestones:

PHASE 1

• Discovery & Concept
• Onboarding & secondary research (stakeholder interviews, brand guidelines, current available content review, competitor analysis)
• Interviews with customers (understanding the customer needs through priority initiative, decision criteria, perceived barriers, success factors)
• Concept of user flows & New website structure
• SEO revision & recommendations

PHASE 2

• Visual design of interface and functionalities (about, products, stores, hotel business, static pages)
• E-commerce online store (shopping cart management, accept payments, shipping integration, etc)
• Mobile optimized (responsive web)
• Product configurator, with upsell options
• Personalized recommendation tool
• Product categories, product filters, product search
• Integrations with Instagram/Facebook shops
• Claims information/start process - Social-media sharing and promotions
• Live customer chat support
• Blog and blog management
• Analytical dashboard for Backoffice
• Visual adaptation of bed configurator solution from Roomle
• Web content inputs and guidelines
• Mattress-wizard design

How many people from the vendor's team worked with you, and what were their positions?

We worked with Project Strategists Davor, Project Strategists/Manager Vlatka, and Product Designer Elvis 

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

New Hespo Web Store is completely meeting our expectations and resulted with over 4X better conversion and 2,6X better Net sales than the previous Hespo store we had.

Describe their project management style, including communication tools and timeliness.

Resonate Digital is very committed and assertive in the project management part, clearly communicating steps, asking for feedback, scheduling the discussions etc. They use variety of tools to support and engage stakeholders in this process.

What did you find most impressive or unique about this company?

We were impressed by their devotion to understanding our needs and the nuances of the industry that we work in.

Are there any areas for improvement or something they could have done differently?

No, I was completely satisfied and impressed by their work.

BACKGROUND

Please describe your company and your position there.

I am the Director of the International Programs Office at King Abdullah University of Science and Technology. We are a global research university that attracts talented scientists, engineers and researchers as faculty and students to work and study on areas of importance to society. Our University is graduate-level, English-instruction and offers students an opportunity to contribute their ideas to novel research while receiving full support for their academic pursuits.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Resonate Digital?

Project scope

1. Discovery and conceptualization (user interviews, website structure, content structure, information architecture, visual direction, SEO audit)

2. Website UX/UI design

3. HTML/CSS development

SOLUTION

How did you select this vendor?

We shortlisted Resonate Digital after learning more about their holistic approach to designing and developing websites for clients with diverse needs and audience requirements for clear messages and call to actions.

Describe the project in detail and walk through the stages of the project.

Project scope

1. Discovery and conceptualization (user interviews, website structure, content structure, information architecture, visual direction, SEO audit)

2. Website UX/UI design

3. HTML/CSS development

How many resources from the vendor's team worked with you, and what were their positions?

My team worked with the leadership team and their key staff throughout the process. They were available and very responsive to our ideas and concerns. Throughout the process, they presented solutions to what they heard from interviews and ideas that were reasonable and feasible for our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We received a clear plan that was implementable for the next phase of the project. With this plan we were able to move forward with our IT department to begin the integration of the website into our CMS platform.

How effective was the workflow between your team and theirs?

They were all accessible and responsible for the project. We never felt lost or that there were deadlines in jeopardy of being missed. They kept to the schedule and were very supportive in guiding us to stay on track.

What did you find most impressive or unique about this company?

Their passion for the work, their active listening skills combined with their critical and thoughtful feedback. They were solutions-driven but very agile in learning about our business and why an idea may or may not work. Their agenda was to support our agenda.

Are there any areas for improvement or something they could have done differently?

I would do nothing differently.

BACKGROUND

Please describe your company and your position there.

I'm Head of Marketing of the market research tools in online visibility management and content marketing SaaS platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Resonate Digital?

Our goal was to identify use cases to achieve successful sales. We also had the challenge to recognize the best moment in the buyer’s journey for upselling. An important task was defining the best working sales collateral and shaping the benefits of the product so buyers can quickly recognize the value.

SOLUTION

How did you select this vendor?

One partner recommended us to work with this agency according to our need. After the interview, we decided that they could cover our needs, and we liked their approach.

Describe the scope of their work in detail.

They conducted target buyer interviews, which helped us see users' behavior patterns on different conversion stages. They also developed several options of product offer and value proposition. They created the sales pitch deck and collateral; and presented digital product design improvements.

What was the team composition?

I've worked closely with two specialists from Resonate Digital. They also actively worked with the internal team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We see many growth opportunities by focusing more on the main target groups; it definitely helps us to prepare more relevant content and sales approach to boost our business metrics.

How effective was the workflow between your team and theirs?

We had planned meetings with the project manager to review interim results and get feedback. I also appreciate their support and unexpected short calls to let me know some essential points they'd just discovered during interviews. That helped me to operate quickly and be ahead of the curve in some cases.

What did you find most impressive about this company?

Their commitment to learning about our business, doing the necessary research, and presenting a defined approach for the project at the very start was impressive. We felt that they cared about our business challenges and helped us reach our goals. They are result-oriented and are very attentive to details; they broke no deadline.

Is there any area for improvement or anything that could have been done differently?

I'd like to have more interviews, but my final deadline didn't allow us to have more.