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Market Research/Strategy for Electrical Management Company

“They’ve exhibited a clear grasp of the solution, our mission, and how we fit into the world.”

Willing to refer: 
The Project
May 2019 - Ongoing
Project summary: 

Resonate Digital delivered comprehensive market analysis for an electrical management company. They studied the client’s position among competitors and provided recommendations based on industry research.

The Reviewer
11-50 Employees
CEO, Electrical Management Company
The Review
Feedback summary: 

Resonate Digital’s impressive research has been received well by the board of directors. They re a reliable partner that diligently analyzes all data, no matter the significance. Their work has enabled the client to understand their position in their playing field and has lead to new initiatives.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the CEO of an electrical management company. We help large and small organizations to optimize their energy usage. We enable customers to save 15-20% on energy.

We provide asset monitoring where we ensure that large motors, freezers, coolers are behaving normally. We also offer services in the environmental regulation sector; especially for larger operations, it’s becoming important to report on energy usage.


What challenge were you trying to address with Resonate Digital?

We wanted to increase our sales. Our product has performed stably, but we haven’t had the market success that we feel our solution deserves.


What was the scope of their involvement?

Their team conducted double-phased industry research to shed light on our market situation. In the first phase, they looked for issues in our partner network (our sales are primarily through partners, instead of directly to end-users.) They also analyzed competitors and leading market players to discern our position among them.

The second phase focused on our sales operations. They analyzed our sales performance over the years, looking at incoming leads and website visitors. Then, they gave us recommendations based on both components of that study—given to us in a couple of hundred slides.

Based on those two phases, we defined a unique program to offer to our corporate clients. The program seeks to address how we offer the same solution to different energy companies that are all competing with one another (so they struggle to distinguish themselves from one another).

Our new program allows each company to provide value-added services to their buyers to potentially lock in longer contracts with them.

They also helped us implement a general partnership program, an idea that we’d played with before. We spent time selecting partners based on their type and location, and identifying different trade shows that we could participate in.

They then created an entirely new website for us. They produced the content for the website using the interviews they conducted with us. The first version launched last month (September) but we’re continuing to iterate on it.

What is the team composition?

We worked with a team of four people, all working in a different capacity. They’ve also outsourced part of the project. The website development and copy, for example, were executed by a company in Croatia.

How did you come to work with Resonate Digital?

We chose them based on Resonate Digital’s previous work with two other companies in the same building.

What is the status of this engagement?

We started working together in May 2019 and the relationship is ongoing. 


What evidence can you share that demonstrates the impact of the engagement?

While their solid business impact is still pending, I’ve been very impressed by their research. They’ve exhibited a clear grasp of the solution, our mission, and how we fit into the world.

They’ve helped us understand our place in the world a lot better. Their work was received very warmly by our board of directors, as well. For both research phases, the team joined our board meeting to deliver an executive summary of their work. They thought it was great.

How did Resonate Digital perform from a project management standpoint?

Project management has been very good. There have been slight delays, but nothing beyond the ordinary. For the most part, deadlines have been met. They do a good job of pushing us when they need something; they hunt us down and get their answers. We’ve been able to rely on them as they’ve required very little overhead.

What did you find most impressive about them?

One outstanding development is that they were able to identify the efficacy of our marketing and sales efforts. They considered important market variables like energy costs and then made insightful recommendations based on that whole analysis. We were blown away by their work there.

Are there any areas they could improve?

While I’m being very particular, I would’ve appreciated better copy-editing. I do believe that they have a native English speaker on their team, but I haven’t been quite satisfied with the quality of their copy. That’s one place that I’ve needed to step in more than I would’ve liked.

Do you have any advice for potential customers?

Make yourself available to answer their questions. The time that goes into it will pay off. Make sure you’re available throughout the whole project, especially when it’s approaching deadlines.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer