Reliable Acorn LLC

BACKGROUND

Introduce your business and what you do there.

I’m the search engine marketing manager at a retail company, which sells treasure hunting goods such as gold pans, picks, and detectors.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Reliable Acorn?

Our SEO ranking declined when we switched from a Homebrew website to the Magento platform. We had lost organic traffic, which we needed to improve organic sales conversion rates.

SOLUTION

What was the scope of their involvement?

They used our internal analytics to determine the scope of challenges. These tasks focused on: better SEO syntax, webpage redirects, and 404 errors. The team created new content on our product pages and used our social media accounts to publicize the company live during a treasure hunting television show. They also launched a blog, which enhanced our site’s visibility.

What is the status of this engagement?

Work started March 2017 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They improved our rankings. We went from page 2 or 4 to within the top 3 on page 1. Their hard work and dedication were quite apparent.

How did Reliable Acorn perform from a project management standpoint?

They were very responsive over phone, email, and calendar scheduling. While we’ve never met in person, due to the distance, we are interested in utilizing Skype and Google Home to a greater extent.

What did you find most impressive about them?

Their thoroughness and attention to detail are evident in the exhaustive monthly reports. There’s always something to work on. They keep finding new opportunities for us to improve.

Are there any areas they could improve?

It would be great to work with the coders in person, but that is not a challenge we can overcome realistically. We can’t afford to fly them out for every meeting the way larger companies could.

Do you have any advice for potential customers?

Listen to their recommendations and take them seriously. Trust their ideas because they will have a long-term vision.

BACKGROUND

Please describe your company and your position there.

I’m the VP of marketing for Consumer Education Services, Inc (CESI). It’s a nonprofit credit counseling agency providing credit card debt relief services, housing counseling, and bankruptcy counseling services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reliable Acorn?

We received a manual notice from Google but had very little insight from Google as to what the violation was. We sought assistance from Reliable Acorn to diagnose the issue and offer a solution before we had a negative impact on our rankings.

What were your goals for this project?

Our goal was to determine where the violation was coming from, correct our site, and file a reconsideration request to remove the manual notice.

SOLUTION

How did you select this vendor?

David Zimmerman [Founder, Reliable Acorn] and I have worked together at prior organizations. Given my past experience, I know him to be highly knowledgeable and a trustworthy white-hat SEO [search engine optimization] professional. I would not have trusted anyone else to assist me with my limited resources.

Describe the project in detail.

In a single consulting session, David was able to diagnose the origin of the action, provide a recommendation for our development team, and resolve the issue. He's that good.

What was the team composition?

There was no team composition, just direct interaction with David.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

The manual action was removed within two weeks of submitting our reconsideration request. Problem solved!

How did the Reliable Acorn perform from a project management standpoint?

Project management was not applicable in this case as it was quickly resolved.

What impresses you about the Reliable Acorn?

It’s a great option for small businesses and nonprofits because it is run by an SEO professional that has deep knowledge of the industry and can provide excellent service at an affordable rate.

Are there any areas for improvement?

Not with regard to this project.

BACKGROUND

Please describe your company and your position there.

I am the Director of Communications and Marketing for Philadelphia-based Ross Feller Casey, LLP, one of the leading personal injury law firms in Pennsylvania focusing on catastrophically injured clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Reliable Acorn LLC?

We wanted help with SEO and PPC.

What were your goals for this project?

Our goal was, and still is, to generate new cases and clients through the web, both by organic (SEO) and paid searches(Adwords and Bing).

SOLUTION

How did you select this vendor?

David Zimmerman [Owner, Reliable Acorn LLC] worked as a consultant for a different firm before starting Reliable Acorn and had made a strong relationship with Ross Feller Casey. When he started his own company, the decision to stay with him was a no-brainer, given the outstanding service he had previously provided.

Describe the project in detail.

Reliable Acorn serves as our consultant in our efforts to position the firm as the go-to lawyers for the severely injured throughout Pennsylvania, New Jersey, and beyond. Reliable Acorn acts as our guru on all things SEO, PPC, web design, marketing, public relations, and media relations.

What was the team composition?

I run the firm’s entire communications and marketing efforts with Reliable Acorn as an invaluable right hand.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Without getting into too much detail, I can say unequivocally that we owe much of our success over the past few years and its ascension as the premier personal injury law firm in Philadelphia to Reliable Acorn and David Zimmerman. They have helped us to brand for and land numerous clients that otherwise would have turned elsewhere for representation.

How did the Reliable Acorn LLC perform from a project management standpoint?

As stated earlier, Reliable Acorn has been instrumental in the firm’s efforts to position itself on the Internet and elsewhere as the leading lawyers for catastrophic injury cases.

What impresses you about the Reliable Acorn LLC?

What impresses me most is that David Zimmerman doesn’t pretend to know everything about SEO and PPC. That attitude is refreshing in a field full of hyperbole and false promises to instantly rank Number 1 for everything. But, over the years working with David, every time he is stumped by one of my questions he has made it his quest to quickly fill in that gap in his knowledge base, not only for me – the client – but to make him better at what he does.

As stated earlier, when David Zimmerman took the bold step to start his own firm, there really was no other choice but to go with him. He is that good.