REK Marketing and Design

BACKGROUND

Please describe your company and position.

I am the Sales and Marketing of Florida Sealcoating

Describe what your company does in a single sentence.

Asphalt contractor 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire REK Marketing and Design to accomplish?

• Re-design the website
• Improve SEO and web traffic
• Increase leads

SOLUTION

How did you find REK Marketing and Design?

• Referral
• Other

Why did you select REK Marketing and Design over others?

Company values aligned

How many teammates from REK Marketing and Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Tom and the REK team were hired to redesign our website, improve our SEO, and increase lead conversions. The website redesign included updating the site structure, layout, and user experience to ensure it was modern, easy to navigate, and built to convert visitors into leads. They also optimized the site for search engines by improving on-page SEO, content structure, and overall visibility to help drive more organic traffic.

A major focus of the work was lead generation. This included improving contact forms, calls-to-action, and site flow to increase form submissions and inbound calls. In addition to the website and SEO work, Tom has been a valuable resource for guidance on Google Ads and social media, helping answer questions, review performance, and provide strategic recommendations to support our marketing efforts.

Key deliverables included:

Full website redesign focused on user experience and lead conversion
SEO improvements to increase organic search visibility and traffic
Lead optimization through improved forms, CTAs, and site structure
Ongoing performance tracking and easy-to-understand reporting
Strategic support and consultation for Google Ads and social media

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased organic search traffic: Following the website redesign, organic sessions increased 12.6% compared to the previous full month. Google Search Console clicks also rose by 22.9%, showing improved search visibility and SEO performance.
Higher lead volume: Website form submissions increased by 23.8%. This indicates the redesigned site and improved user experience are effectively converting visitors into leads.
Stronger inbound activity from Google Business Profile: One Google Business Profile generated 80 phone calls and 182 website clicks, contributing significantly to overall lead growth and local visibility.
Efficient paid advertising performance: Google Ads increase in conversions, demonstrating strong cost efficiency and effective campaign management.
Improved marketing foundation: Beyond immediate gains, the new website structure, SEO improvements, and optimized campaigns have created a strong foundation for continued growth heading into peak season.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was excellent throughout the engagement. Deliverables were clearly outlined, timelines were communicated upfront, and work was completed on schedule. Any questions, updates, or changes were handled quickly and efficiently, with fast response times and clear explanations.

Tom and the REK team were highly responsive to our needs and flexible as priorities evolved. They were proactive in making recommendations, addressed issues promptly, and ensured nothing stalled or fell through the cracks. Overall, the process was smooth, organized, and easy to work through, which made a complex project feel straightforward and well-managed.

What was your primary form of communication with REK Marketing and Design?

Email or Messaging App

What did you find most impressive or unique about this company?

We couldn’t be happier with the work Tom and the REK team have done over the past month. Since the website redesign, we’ve seen immediate, noticeable results. Our Google Ads are performing well, bringing in quality leads without overspending and setting us up for continued growth. The team is extremely knowledgeable, quick to respond, and gets work done efficiently. Communication has been excellent, reporting is clear and easy to understand, and Tom is always proactive about identifying new opportunities instead of just reacting. If you’re looking for a team that truly understands SEO, website redesign, and results-driven digital marketing, I highly recommend working with them.

Are there any areas for improvement or something REK Marketing and Design could have done differently?

No.