Reinvent

BACKGROUND

Please describe your company and position.

I am the Owner of Wild Blackberry Studio

Describe what your company does in a single sentence.

Small business focused graphic design, branding, and web design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Reinvent to accomplish?

• Expand the design services available to my clients
• Add fresh design takes and perspectives to my client projects
• Reliably expand my capacity to take on new projects

SOLUTION

How did you find Reinvent?

The sent me a marketing email that got my attention.

Why did you select Reinvent over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Reinvent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I work with several brands and have been able to work with this team to handle a lot of my routine design tasks (update business cards, for example) but also to handle an overflow of more creative projects like complex infographics for process storytelling, and new flavor for social media graphics. It is important for each that brand colors and guidelines are followed and that designs are delivered in a timely way with allowances for revisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I've been able to take on additional work, increasing my revenue. I also have more time to focus on art direction, strategy and growing my business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management platform is very easy, they have organized it well. I can see where specific items are in the process. it is easy to give feedback and receive the final designs, files. They're very responsive, clear about timeframes, and do their best to meet my due dates.

What was your primary form of communication with Reinvent?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I really like the flexibility, their willingness to work with me at the level where I am now, which will allow me to grow. I'm really impressed with the caliber of their design work and creativity.

Are there any areas for improvement or something Reinvent could have done differently?

No. I'm really pleased with everything so far.

BACKGROUND

Introduce your business and what you do there.

I’m the communications manager at the Cali Chamber of Commerce in Colombia. We’re a government agency that promotes business development in the region. We work with all kinds of businesses and our mission is to generate economic development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Reinv3nt?

When we started working with them we didn’t have any active social media. It was with them that we started exploring the possibility since it wasn’t something very traditional among institutions like ours eight to ten years ago.

SOLUTION

What was the scope of their involvement?

When we began working with them, we had a yearly contract for three consecutive years. Then, we worked together on the corporate communications campaigns, among other projects. We started off with using traditional communications and then began to delve into digital resources, below-the-line advertising, digital activations, contests, and more.

What is the team composition?

Currently, we only work with them on specific projects. We’ve been involved with an account manager, an in-house specialist for technical support, a couple of creative leads, designers, etc.

How did you come to work with Reinv3nt?

We launched a public ad to find an agency to work with us, and they reached out to us having just started their company. We were impressed by their enthusiasm from the start. They’ve grown and achieved a lot since.

How much have you invested in them?

We used to spend a monthly fee of around $3,000–$4,000 when we had a fixed contract with them.

What is the status of this engagement?

I’ve only been working here for two years, so I wasn’t here when we started working together with Reinv3nt. I do know that it was around 2014.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have an evaluation metric called the reputation index. On this index, the ratings related to our communications with our interest groups have gone from 829 to 831 points with very positive rankings on creativity, communications, and proximity. That is due, in a big part, to the work we did with Reinv3nt.

How did Reinv3nt view perform from a project management standpoint?

We used planning tools such as Trello. They’re professional and always meet the deadlines. They’re also passionate about the projects they take on, displaying great enthusiasm, creativity, and more.

It has been a very interesting collaboration for us as we’ve dared to take quite some risks in a very traditional market. With their help, we’ve achieved amazing results, using very different narratives compared to what other commerce chambers use.

What did you find most impressive about them?

Their ability to propose new things is remarkable. They always take risks and come up with original ideas.

Are there any areas they could improve?

Most agencies use common methodologies for working plus their own. As far as I understand, Reinv3nt is still working to develop their own.