Red Minstrel Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Unavu, a restaurant. We serve authentic, homemade South Indian village-style food in Baltimore using traditional family recipes and avoiding artificial additives to offer a genuine taste experience rooted in heritage and love.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Red Minstrel Marketing to accomplish for Unavu?

We hired them to build our website, grow our online visibility, improve our search ranking and our reputation managment

SOLUTION

What was the scope of their involvement?

Red Minstrel Marketing has created our website from scratch and provides ongoing maintenance. They manage our online reputation (Google Reviews). They also provide monthly SEO progress reports and create branding materials on request, including menus, inserts, banners, and posters.

What is the team composition?

We work with 2–5 teammates from Red Minstrel Marketing.

How did you come to work with Red Minstrel Marketing?

They were referred to me. We chose them because their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

How much have you invested with them?

We’ve spent less than $10,000.

What is the status of this engagement?

We started working together in August 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve generated over 7,000 online orders through Red Minstrel Marketing’s digital marketing efforts. We’ve also reached the top 10 search rankings for eight keywords, and our organic search traffic has gone from zero to over 4,500 monthly visits. Moreover, people now find us organically because of the reputation management they provide through our Google Business Profile. We receive at least 3–4 catering orders every month.

How did Red Minstrel Marketing perform from a project management standpoint?

They always deliver within the timeline they commit to. The team is very transparent and communicates changes with us regularly. They also provide detailed reports on what’s working and why. We communicate via in-person meetings, virtual meetings, email, and messaging apps.

What did you find most impressive about them?

Red Minstrel Marketing has literally helped us build our brand identity and strategy. They’ve crafted the unique proposition that distinguishes us from the competition, which has become our biggest strength.

Are there any areas they could improve?

No, they’re doing a good job.