Razor Rank

BACKGROUND

Please describe your company and your position there.

Universal Production Music US is an affiliate of Universal Music Group providing the highest quality music licensing for all media. Whether it is movies, advertising, or vlog's, any and all projects need music and we produce and manage one of the most extensive catalogues of production music in the world on our site.

My name is Trevor Morley and I am the Marketing Manager responsible for various content creation and digital marketing for UPM US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razor Rank?

To improve our site's SERP and SEO as well as PPC strategies to enhance our presence and effectiveness in the market. To garner and capture leads as efficiently as possible, and to ultimately provide our product the best we can to clients.

What were your goals for this project?

PPC build-out and strategy to gain leads and quality customers as well as to enhance our site on the SEO side.

SOLUTION

How did you select this vendor?

A trusted reference.

Describe the project in detail.

The project is ongoing. Building out key-word campigns Together RR has built out distinguished SEO strategies with advanced techniques to effectively boost our visibility and in turn - revenue. Including strategies such as backlinking and link building to effectively and sustainably improve our search engine ranking.

RR performs constant analysis of our site's infrastructure from site copy to precise and perfect coding, to repairing and avoiding technical issues that stop us from reaching our SEO goals. RR has helped us build out the best keyword strategy for us through competitor analysis and continuous keyword and adword research.

What was the team composition?

We have a dedicated team for SEO and PPC separately, that communicate together and with us effectively so that all goals and benchmarks align and are met in a timely manner. We call weekly to maintain our schedule with a team of 3-4 PPC state and 3-4 RR staff on the SEO with myself and the Director of Marketing, Andrew Donahue.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have significantly increased our digital presence in the market. Meeting key KPI's across the board. From increased search rankings to increased leads and ROI from digital advertising, the results and the constant upkeep of our plan and goals have been a breath of fresh air.

We particularly look at site structure to constantly improve our vast site traffic as well as keyword adjustments based on conversions and optimal budget spend. To know that there is a dedicated team with constant eyes on our digital presence is very re-assuring.

How effective was the workflow between your team and theirs?

We conference call every week at the same time and go over performance and our track to meet our goals. RR is fabulous at creating clear and actionable deliverables from there side and an easy to follow checklist for us to execute.

What did you find most impressive about this company?

Their overall care and responsiveness are far greater than what we have experienced with agencies in the past. Not once have we felt that they are stretched thin with other projects and are always available when we need them which is key for us being a small marketing team with such a large site and aggressive client retention and acquisition goals.

Are there any areas for improvement?

We would like to keep exploring different strategies that we challenge RR to find - and they continue to do so. As most companies are, we have a limited budget that we have found they are comfortable working and delivering in.

BACKGROUND

Please describe your company and position.

I am the Owner of Thrive Dental and Orthodontics.

Describe what your company does in a single sentence.

Dental and Orthodontics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Razor Rank to accomplish?

• SEO and PPC

SOLUTION

How did you find Razor Rank?

• Online Search
• Clutch Site

Why did you select Razor Rank over others?

• Great culture fit
• Good value for cost

How many teammates from Razor Rank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Constant contact with the SEO team as well as the PPC team. They will constantly keep me updated on stats and how we will get better.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Everything is going as planned or even better.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Respond in a very timely manner and communicate well

What was your primary form of communication with Razor Rank?

• Virtual Meeting

What did you find most impressive or unique about this company?

Amazing attention to detail, great communication and results driven.

Are there any areas for improvement or something Razor Rank could have done differently?

Everything is great so far.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Cole, Scott & Kissane

Describe what your company does in a single sentence.

CSK is the largest Florida-based defense law firm in Florida.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Razor Rank to accomplish?

• Social Media Content

SOLUTION

How did you find Razor Rank?

• Referral
• Other

Why did you select Razor Rank over others?

Referred to me

How many teammates from Razor Rank were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Posting and management of all social media outlets for the firm.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Unknown

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, always on time.

What was your primary form of communication with Razor Rank?

Email or Messaging App

What did you find most impressive or unique about this company?

Their team is impressively consistent.

Are there any areas for improvement or something Razor Rank could have done differently?

None that come to mind.

BACKGROUND

Please describe your company and your position there.

I am the digital marketing manager at Maui Jim sunglasses. I run our email, seo, and sem programs and manage the customer experience and branding on mauijim.com. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razor Rank?

We were in the process of doing a complete relaunch of our website globally, and at the 11th hour we realized we needed a search engine optimization partner so our organic rankings would not tank. 

What were your goals for this project?

The task initially was to be sure we launched our new website without a dramatic drop off of organic traffic and losing our SEO equity. 

SOLUTION

How did you select this vendor?

Razor Rank was selected because of their deep technical expertise in SEO.

What was the team composition?

When we began the engagement with Razor Rank we worked very closely with a strategist and project manager. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Jason and his team came in and made some last-minute recommendations that ended up saving the SEO equity we had previously built up. End result was that our organic revenue did not drop off following the launch and instead started growing. 

How effective was the workflow between your team and theirs?

Razor Rank was very to communicate, share ideas, and strategize with from the beginning. 

What did you find most impressive about this company?

Razor Rank truly embodies the meaning of partner in everything they do.

BACKGROUND

Please describe your company and your position there.

Plastic Surgery practice in New York. This is my practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razor Rank?

They built my website. They maintain it, service it and do search engine optimization as my budget will allow.

What were your goals for this project?

Maintaining a great internet presence and keeping the website working and looking good!

SOLUTION

How did you select this vendor?

They are busy in the northeast region.

Describe the project and the services they provided in detail.

They took ideas and pages from me and previous webwork and devised a new site. They routinely analyze the web data and maximize my office page positions on search engines. They regularly update the site as we give them new ideas and images.

What was the team composition?

The boss Andrew with a specific account manager. A web design team and social media person(if needed). Video filmer/editor if needed.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We have maintained and improved page positions for the procedures we have targeted. Patients give us good feedback.

How was project management arranged and how effective was it?

Took a month or so to develop the site. Management and process has been fine.

What did you find most impressive about this company?

very direct hands on.

Are there any areas for improvement?

would love it if it was less expensive!

BACKGROUND

Please describe your company and your position there.

SoccerPro.com is an online soccer specialty retailer. I am the Director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razor Rank?

We asked Razor Rank to work through some ongoing SEO concerns we were experiencing.

What were your goals for this project?

Regain our site rankings for key landing pages supporting customer conversion.

SOLUTION

How did you select this vendor?

SoccerPro.com had worked with a handful of SEO consultants and services without success. We found Razor Rank and considered their technical perspective refreshing so we gave them a chance.

Describe the project and the services they provided in detail.

Analysis of our page ranking history and internal and external influences that were potential concerns for our consistent drop in rankings. From there, develop a 6-12 month plan to improve the rankings for our highest value landing pages on the site.

What was the team composition?

SoccerPro.com is a small business with fewer than 5 members on its marketing team. We leveraged Razor Ranks' expertise and were assigned an account rep with various supporting staff depending on the tactics being implemented.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The best indication of Razor Rank's success is that we still retain their services after almost 2 years. Clear and reasonable goals were set for our SEO recovery. Those goals were met and we continue to improve the overall site relevance and maintain our ranking improvements with their guidance.

How was project management arranged and how effective was it?

The communication was clear and consistent. I have been impressed with their professionalism from the beginning.

What did you find most impressive about this company?

Razor Rank had success where other SEO consultants failed. We worked with leading SEO professionals who were beaten by a fairly complicated web of e-commerce platform issues and external considerations. There wasn't a single issue to fix and, because the rules of SEO tend to change, our optimization plan had to be flexible and regularly evaluated.

Are there any areas for improvement?

They did what I asked them to do at a reasonable price. I wouldn't dare ask for more.

BACKGROUND

Please describe your company and your position there.

I am co-founder of Terra&Co. Sustainable Oral Care product line sold at Saks Fifth Ave, Neiman Marcus, Anthropologie and many more. Women-owned business based in Los Angeles California. launched in September 2017

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Razor Rank?

SEO and content creation.

What were your goals for this project?

To optimize google analytics, help with organic social media and content creation.

SOLUTION

How did you select this vendor?

Recommendation from business already working with Razor Rank

Describe the project in detail.

• Initial Campaign Set Up, Restructure &/or Optimization • Ad Sets Creation, Restructure &/or Optimization o Professional, Relevant, and Targeted Ad Copy tailored for Facebook PPC and re- marketing campaigns. o Multiple Creative Image Ad Split-testing • Ads - Advertising Set Up & Optimization o Facebook Placement Optimization & Targeting Enhancement (image ads included) • Google Analytics Setup &/or Optimization - for all default channels. Any custom tracking not related to tracking media performance shall be considered out-of-scope. • Conversion Tracking & Optimization o Facebook Pixel Tag Placement o Multiple Conversion Goals • Reporting o Monthly Analytics Performance Reports o Ad hoc Ad Insight reporting to be provided on a periodic basis showing campaign, ad and target performance, and any other data required/available through the various tracking systems o Monthly Status Meetings • Landing Page Analysis o Landing Page Improvement Consultation (Landing Page Creation, additional) o Facebook Page optimization • Exploratory Facebook Platform Expansion i.e. video ads • Annual Projection - planning meeting for upcoming calendar year

What was the team composition?

2

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team updated our website performance and keyword placement. Our site got more traffic and overall quality improved.

How effective was the workflow between your team and theirs?

Excellent

What did you find most impressive about this company?

Teamwork and honesty

Are there any areas for improvement?

no