Ragsdale Design Group (RDG)

BACKGROUND

Introduce your business and what you do there.

I am the CEO and co-founder of Take Your Seat. We provide solutions for companies and boards that want to achieve inclusivity and diversity. We offer educational training, board services, and a membership community that connects Black professionals with board leaders and CEOs.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ragsdale Design Group (RDG)?

We sought to elevate our brand and build greater brand awareness by creating a new website and revamping our corporate identity.

SOLUTION

What was the scope of their involvement?

RDG has created a new corporate identity for us and built a new website based on the new branding. First, we defined the deliverables and shared our expectations for the process and what we wanted our social identity and brand personality to look like. Then, they interviewed our team members, and we gave them an outline of brand cues for color schemes and patterns as a starting point. 

RDG delivered a brand identity package detailing our new brand landscape, logo, and corporate identity. The brand is very flexible and applicable to any medium. We use the new branding for digital content, the new website, and other things.

After delivering the brand package, they built the wireframe for our new website and incorporated the functions we requested. They have created the site to act as an adjustable backdrop for our brand. They made it very easy for us to alter the site’s color scheme and accessories and curate the design differently based on various factors, including season or target audience. 

They integrated the new site with our community website, one of our main asks, and created content based on the brand identity. They have built the videos and visuals they created into the new site. 

What is the team composition?

We work with Renard (Founder) and Julia (Visual Designer). 

How did you come to work with Ragsdale Design Group (RDG)?

Our COO previously worked with RDG and had a phenomenal experience, so she referred them for this project. 

How much have you invested with them?

We have invested roughly $10,000–$49,000 in the engagement with RDG.

What is the status of this engagement?

We began working with RDG in August 2021, and the partnership is ongoing. We’re not giving them up!

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

RDG received an award for the work they did for us. Their development and branding efforts led us to receive a six-figure investment from one of our corporate partners. Our brand awareness has increased and is being received well by the marketplace. I credit RDG for helping us differentiate ourselves and present a distinct brand.

The brand package they delivered was gorgeous; they did a phenomenal job capturing the brand’s landscape. They’ve brought together different design components to create a signature pattern featuring jewel tones and colors that uniquely fit together. The new branding suits our company values and presents us as dynamic and audacious in a space where we want to create systemic change. 

The new branding is flexible depending on audience segments, content, and the medium we apply it to. We are considering developing fabric from the patterns they created for the drapes at our live events. We also want to design clothing from the pattern they developed.

They created a website that gave us a fantastic mosaic of building blocks to reflect the brand and alter it as we see fit. The patterns come together in different ways from one page to another. They’ve created a movement and rhythm within the site that reflects our brand's dynamic nature. 

How did Ragsdale Design Group (RDG) perform from a project management standpoint?

The RDG team are excellent project managers. Their responsiveness is phenomenal. As a startup, we move quickly, and they always match our pace. They answer phone calls and are quick to fulfill our short-term needs. They meet deadlines and have been great about working within our budget. 

Renard is intimately involved in the process and always available. Julia is also phenomenal, and they allow us to tweak ideas for patterns and go through several iterations until we land on the perfect version. They limit the back and forth and typically get things right on the first try. Mistakes tend to happen during web development, but they really don’t make many. 

They give fantastic advice when we ask for recommendations on how to move forward with our ideas for the site. They’re also just generally joyful and fun to work with. We manage the project in Google Docs and communicate through emails and phone calls.

What did you find most impressive about them?

RDG’s responsiveness has been impressive. We’ve worked with other development teams who have kept us in the dark concerning progress. Instead, RDG keeps us informed every step of the way. We don’t ever need to guess what they’re doing, why they’re doing it, and what the cost will be. 

One of the reasons we cut ties with previous development partners is that we didn't feel heard. RDG listens to us; they’ve taken the stress out of building a website. The process has been frictionless, and we enjoy working with them because they’re great people.

Are there any areas they could improve?

I have nothing RDG could improve on. They have been phenomenal to work with. 

Do you have any advice for potential customers?

My advice is to communicate with RDG and don’t hold back. Whatever ideas you have, however wacky or out of the box, tell them because they're good at playing in the sandbox with the client. They won't make you feel stupid, or like you're wasting their time. Instead, they're very receptive to hearing your point of view and will implement feedback. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of marketing for a bakery specializing in freshly baked, award-winning bagels with a focus on simplicity and quality. We serve multiple locations in Connecticut, New York, and seasonal spots without offering sandwiches.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ragsdale Design Group (RDG) to accomplish?

We needed help creating a brand book.

SOLUTION

What was the scope of their involvement?

Ragsdale Design Group (RDG) created an organized space for us to have evergreen brand guidelines to share with partners and franchisees. The team created logos, typography, colors, brand guidelines, partnership guidelines, visual identity, tone, and messaging.

What is the team composition?

We worked with 2–5 teammates from Ragsdale Design Group (RDG).

How did you come to work with Ragsdale Design Group (RDG)?

Someone referred Ragsdale Design Group (RDG) to me. I chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

We worked together from November–December 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ragsdale Design Group (RDG) delivered a great brand book that was successful to share outwards. We received positive feedback, and it streamlined our creative review process. Everyone loved it and found an easy place to access logos and any yes/no items for visual identity.

How did Ragsdale Design Group (RDG) perform from a project management standpoint?

Ragsdale Design Group (RDG) had great management and was always on time. We communicated in person, via email, and through a messaging app.

What did you find most impressive about them?

Their creativity was impressive.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I'm the CMO of Empire Portfolio Group. We operate and manage Orangetheory Fitness studios and offer fitness and wellness services across multiple states in the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ragsdale Design Group (RDG)?

We needed help developing the brand identity for a new commercial services brand.

SOLUTION

What was the scope of their involvement?

Ragsdale Design Group (RDG) helped us with brand identity, logo creation, and color and look/feel. The team also delivered brand guidelines.

What is the team composition?

We worked with 2–5 teammates from Ragsdale Design Group (RDG).

How did you come to work with Ragsdale Design Group (RDG)?

Someone referred Ragsdale Design Group (RDG) to me. I chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We worked together from January–February 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ragsdale Design Group (RDG) successfully completed our brand identity. However, we haven't seen any impact yet because we just started.

How did Ragsdale Design Group (RDG) perform from a project management standpoint?

Ragsdale Design Group (RDG) was efficient, responsive, and open to feedback. The team had a quick turnaround time and set expectations from the start. We communicated via virtual meetings.

What did you find most impressive about them?

I was impressed with Ragsdale Design Group (RDG)'s design work and communication.

BACKGROUND

Introduce your business and what you do there.

I’m the director of Southeastern Electric Exchange, a non-profit trade association that supports investor-owned electric utilities by promoting member interests, enhancing resources, and coordinating storm restoration services through mutual assistance.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ragsdale Design Group (RDG)?

We needed help with website design and development.

SOLUTION

What was the scope of their involvement?

Ragsdale Design Group (RDG) designed and developed our website from start to finish. The team also created content and designed a logo for our rebranding. Ragsdale Design Group (RDG) worked with our staff to make the process seamless.

What is the team composition?

We worked with 2–5 teammates from Ragsdale Design Group (RDG).

How did you come to work with Ragsdale Design Group (RDG)?

We found Ragsdale Design Group (RDG) through an online search. We chose them because their pricing fit our budget, they were a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from May–September 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ragsdale Design Group (RDG) delivered on time and stayed on target with the project timeline. The team’s work improved our user engagement, and we received positive feedback.

How did Ragsdale Design Group (RDG) perform from a project management standpoint?

Ragsdale Design Group (RDG) had great teamwork and communication. We primarily communicated through virtual meetings.

What did you find most impressive about them?

We were impressed by the small team’s personal environment.

Are there any areas they could improve?

None

BACKGROUND

Please describe your company and position.

I am the President of Greek Vibe

Describe what your company does in a single sentence.

App created to connect fratenity and sorotity members.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ragsdale Design Group (RDG) to accomplish?

• Build company website
• Build application for new company concept

SOLUTION

How did you find Ragsdale Design Group (RDG)?

Completed previous development

Why did you select Ragsdale Design Group (RDG) over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ragsdale Design Group (RDG) were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

RDG helped build and refine development of concept to ensure successful market launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Weekly check in calls to review development status.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All deadlines were met and had flexible hours that met my needs throughout the process.

What was your primary form of communication with Ragsdale Design Group (RDG)?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of their work was great and it made me feel great on the comments made on the final outcome of each development of the project.

Are there any areas for improvement or something Ragsdale Design Group (RDG) could have done differently?

None. 

BACKGROUND

Please describe your company and your position there.

I am the Founder of a medium size non profit in Lusaka Zambia which cares for those who suffered from the AIDS and COVID crisis. We educate orphans K- college and have micro enterprises that support the families

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ragsdale Design Group (RDG)?

To complete our website

SOLUTION

How did you select this vendor and what were the deciding factors?

The vendor did work for a family member who was very pleased with their work and recommended them to me

Describe the project in detail and walk through the stages of the project.

Frequent conversation about our work but design and implementation was left to them

How many resources from the vendor's team worked with you, and what were their positions?

Their were two team members who worked with me

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The Ragsdale group took what felt like an overwhelming task - simplifying my messaging and how I communicate with my customers, and turned into a streamlined and compelling website that I continue to get compliments on. They were responsive to all of my questions and proactive in reaching out when the project needed my input. I truly loved the experience and the team!

How effective was the workflow between your team and theirs?

Perfect

What did you find most impressive or unique about this company?

They were able to give me more than I had anticipated

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

Insuretech startup.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Ragsdale Design Group (RDG), and what were your goals?

Website design and development.

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommendations, past work, cost

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Capacity Post engaged RDG to help with our Website. 

How many people from the vendor's team worked with you, and what were their positions?

Renard and Julia

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It was a pleasure working with Renard and Julia, and I'd highly recommend them to anyone who needs help with website design and development. Very high quality of work, excellent communication, and on-time project delivery.

Describe their project management style, including communication tools and timeliness.

Project kick-off, regular check-ins through Slack, and read-out/ iterations.

What did you find most impressive or unique about this company?

Everything went very smoothly, with great quality of work and communication throughout.

Are there any areas for improvement or something they could have done differently?

None.