R17 Ventures AG

BACKGROUND

Introduce your business and what you do there.

I’m a digital marketing manager of a biomedical company that designs and manufactures advanced liquid handling, process analytics, robotics, and automated storage solutions for laboratories and life science industries worldwide. Our products include precision instruments, sensors, and automated sample management systems.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R17 Ventures AG?

We needed help with our Google Ads and LinkedIn Ads campaigns, including running, optimizing, and reporting. In general, we needed help with PPC.

SOLUTION

What was the scope of their involvement?

R17 Ventures AG has been optimizing our targeting, budgets, and campaign structure. They’ve also been creating campaigns, reporting, and proposing ads. Their work has resulted in improved CTRs, reduced CPL, and improved CVRs.

What is the team composition?

We’ve been working with 2–5 teammates from R17 Ventures AG.

How did you come to work with R17 Ventures AG?

We found them through an online search. We chose them over other options because they had high ratings, were close to our geographic location, had pricing that fit our budget, had a great culture fit, and had company values that aligned with ours.

What is the status of this engagement?

We started working together in November 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

R17 Ventures AG has greatly improved our CTR and CVR, reduced our CPL, and greatly improved our lead, MQL, and customer generation. We’ve hit a 30% CTR, dropped the CPL way below our goal, and increased lead generation by more than 100%.Overall, R17 Ventures AG has helped us secure a way bigger budget than what was initially planned. They’ve also helped us be at the top-performing BUs of our company and reach our sales goal target.

How did R17 Ventures AG perform from a project management standpoint?

They always listen, provide feedback, and deliver on time. We communicate through virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

R17 Ventures AG delivers constantly and has a nice culture.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

 I am the Director of a retail company 

Describe what your company does in a single sentence.

Our company designs and manufactures high-performance sports socks for runners, cyclists, gym-goers and active individuals. 

We combine technical innovation with bold design to create socks that improve comfort, reduce friction, and enhance performance. In addition to our retail range, we produce custom socks for races, events, clubs, brands, and corporate clients, offering end-to-end design and manufacturing services.

Our products are sold online, through leading sports retailers, and via international distribution partners, with a growing presence in markets including South Africa, the UK, and Europe.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire R17 Ventures AG to accomplish?

• Performance Marketing for Meta and Google

SOLUTION

How did you find R17 Ventures AG?

Contacted by their Business Development Manager

Why did you select R17 Ventures AG over others?

• Close to my geographic location
• Company values aligned

How many teammates from R17 Ventures AG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

R17 is responsible for the strategic planning, setup, management and continuous optimisation of our digital advertising across Meta and Google. Their scope includes developing and implementing paid media strategies, creating high-performing ad creatives, managing campaign budgets, and ensuring accurate tracking and reporting across all platforms.

A key part of their role is the ongoing testing and optimisation of campaigns. This includes continuously testing new audiences, creative concepts, messaging, campaign structures and bidding strategies to improve performance, lower acquisition costs and maximise return on ad spend. R17 provides regular performance analysis and data-driven recommendations, ensuring our advertising evolves with market trends and consistently delivers measurable business growth.

Over the course of our partnership, R17 has developed a deep understanding of our brand, our customers and the performance sports market. This allows them to create advertising that is aligned with our brand identity, resonates with our target audience, and supports both our short-term sales objectives and long-term growth strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

R17 has played a significant role in driving the sustained year-on-year growth of our online sales through continuous optimisation of our digital marketing campaigns. Rather than simply managing advertising, they have consistently refined campaign strategy, creative, audience targeting and conversion performance to maximise return on investment.

They have been instrumental in the success of our key annual campaigns, including Black Friday, Versus Running Events and our Versus Challenges, ensuring each campaign performs better than the last through ongoing testing, data analysis and optimisation. Their proactive approach to identifying opportunities and continuously improving performance has enabled us to scale our online sales while maintaining efficient advertising spend and supporting the long-term growth of the business.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

R17's project management has been excellent throughout our partnership. They consistently deliver work on time and are highly responsive to our needs. One of the biggest strengths of working with R17 is their exceptional response time, which allows us to stay closely aligned and execute new ideas quickly without unnecessary delays.

They communicate proactively, adapt quickly when priorities change, and provide valuable strategic input throughout the process. Their ability to move at speed while maintaining a high standard of execution has made them a trusted extension of our team and has been a key contributor to the success of our digital marketing efforts.

What was your primary form of communication with R17 Ventures AG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets R17 apart is their combination of strategic thinking, creativity and speed of execution. They don't simply manage advertising campaigns, they take ownership of performance and are constantly looking for ways to improve results. 

Their deep understanding of our brand, our customers and the performance sports market enables them to create campaigns that genuinely resonate with our audience. They are proactive in bringing new ideas to the table, continuously testing and refining campaigns, and are always focused on long-term growth rather than short-term wins. Combined with their exceptional responsiveness, they have become a true extension of our internal team rather than just an external agency.

Are there any areas for improvement or something R17 Ventures AG could have done differently?

At this stage, we don't have any areas for improvement to highlight. R17 has consistently delivered high-quality work, communicates exceptionally well, and has been proactive in identifying opportunities to improve performance. They have become a trusted extension of our team, and we have been very satisfied with the partnership.

BACKGROUND

Please describe your company and position.

I am the Founder & Managing Director of Innovative Health GmbH

Describe what your company does in a single sentence.

Parental HealthTech Solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire R17 Ventures AG to accomplish?

• Establish our brand MyPHI
• Performance Marketing
• Website Development

SOLUTION

How did you find R17 Ventures AG?

Online Search

Why did you select R17 Ventures AG over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from R17 Ventures AG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• A/B Testing and Performance Optimization: They helped us set up and run A/B testing campaigns to optimize our user engagement and marketing strategies effectively.
• Website Development: R17 built a high-quality website that serves as a central hub for our services and enhances our online presence.
• Newsletter and Email Templates: They created professional and engaging templates for newsletters and email reminders, enabling us to communicate effectively with our users.
• CRM and Analytics Evaluation: R17 guided us in evaluating better CRM and analytics solutions to streamline operations and gain actionable insights.
• API Integration: Beyond recommendations, they assisted with the seamless integration of APIs for the chosen CRM and analytics solutions, ensuring a cohesive approach across platforms.
• Brand Establishment: With their expertise, R17 is now playing a crucial role in helping us solidify and grow our brand identity.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While deliverables are still in progress, key milestones have been achieved:

• Website Launch: A professional platform is now live, enhancing user engagement and brand presence.
• Streamlined Operations: CRM and analytics tools have been evaluated and adopted, improving workflow efficiency.
• API Integration Framework: Initial groundwork ensures seamless future integrations.
• Brand Foundation: A cohesive identity is established, aligning with our vision and audience needs.

These achievements lay a strong foundation for upcoming deliverables and future growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management provided by Jandre Hough has been exceptional. His extensive knowledge and expertise in his field have been invaluable throughout the project. Jandre consistently delivered all items on time and met every requirement we set, often exceeding expectations.

He has been highly responsive to our needs, promptly adjusting whenever we requested changes or revisions to specific areas. Communication has been excellent—Jandre ensured we were always informed about the status of the project and campaigns. Furthermore, his attentiveness and dedication to thoroughly understanding our demands and expectations have made the collaboration exceptionally smooth and effortless.

Overall, his proactive approach and commitment to delivering high-quality results have made the entire experience seamless and highly effective.

What was your primary form of communication with R17 Ventures AG?

Virtual Meeting

What did you find most impressive or unique about this company?

R17 Ventures AG's team has exceptionally accommodated our startup's needs. What stands out most is their genuine commitment to our success—they consistently go above and beyond, even outside regular hours, to provide unparalleled support. Additionally, their ability to negotiate high-quality services within an extremely affordable budget is something we never thought possible as a small startup. This level of care and dedication truly sets them apart.

Are there any areas for improvement or something R17 Ventures AG could have done differently?

At this time, I cannot identify any specific areas for improvement, as we feel very well supported by R17 Ventures AG. Their responsiveness, expertise, and dedication have consistently met and often exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Creative Director of a design company 

Describe what your company does in a single sentence.

Creative Agency with entrepreneurial focus.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire R17 Ventures AG to accomplish?

• Take over the performance marketing of one of our brands

SOLUTION

How did you find R17 Ventures AG?

Referral

Why did you select R17 Ventures AG over others?

• Pricing fit our budget
• Referred to me

How many teammates from R17 Ventures AG were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

taking over entire performance marketing and consulting in overall digital marketing strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• proper setup (push ads, email marketing etc.) & digital marketing strategy
• scaling revenue
• improving cost per acquisition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

the team was always very kind, understanding and competent. they mostly met the discussed deadlines, occasionally the waiting times were slightly longer – but we always had a great dialouge and our feedback was taken seriously. messages usually get answered really quickly.

What was your primary form of communication with R17 Ventures AG?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The feeling that the team shares our visions and understands our goals. Working with R17 feels much more like working with business partners rather than with a third-part service provider.

Are there any areas for improvement or something R17 Ventures AG could have done differently?

• waiting times were a bit too long at one point. however, after we placed this feedback, additional personnel was added to our team and response times and reliability went back to excellent again! 
• quality of the creatives produced by R17: the designs just had too many flaws or sometimes did not match the style of the brand. this issue however did not really bother us, since we were able to produce and deliver our creatives.

BACKGROUND

Introduce your business and what you do there.

I’m the senior director of e-commerce for a telecommunications operator.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R17 Ventures AG?

We were working with another agency but weren’t happy with the results, so we decided to hire R17 Ventures AG for performance marketing.

SOLUTION

What was the scope of their involvement?

We give them a roadmap to understand the product, and then they can develop any content strategy they want. They're helping us with conversion optimization, classical display advertising, Google Ads, and social media marketing. R17 Ventures AG manages our Instagram, Facebook, Twitter, and TikTok. They also design all of our creative assets. 

They test algorithms on our platforms to analyze where we could improve our performance marketing. They manage our advertising budget for all of these activities. 

What is the team composition?

We work with the CTO and about three other people. 

How did you come to work with R17 Ventures AG?

They were a referral from a former colleague. We were impressed with their business model, and the fact that they work on a commission model. We decided to engage with them quickly after we initially met. 

How much have you invested with them?

We’ve invested more than $500,000. 

What is the status of this engagement?

We started working together in April 2022, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The company we were working with previously told us that it would be impossible to grow our business. Since we started working with R17 Ventures AG, our business has grown by 50%. 

How did R17 Ventures AG perform from a project management standpoint?

They're very reactive and agile. We communicate via email, WhatsApp, monday.com, and Google Meet.  

What did you find most impressive about them?

They're the only company we’ve ever worked with that works in a commission model, which means they are willing to share the risk with us. They usually are relatively quick to respond to any feedback we give them. 

Are there any areas they could improve?

There have been a few instances where we’ve had to change how we were working, but they’ve been quick to offer solutions. 

Do you have any advice for potential customers?

They’re not a team you need to micromanage. Give them enough freedom to be successful.

BACKGROUND

Please describe your company and your position there.

I am the Co-CEO and -Founder of indyvit. indyvit develops personalized supplements to improve customers health and performance. indyvit’s production technology and algorithm enables customers to order a fully personalized food supplement on indyivt.com within no time.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire R17 Ventures AG, and what were your goals?

R17 was hired to manage the switch from WooCommerce to Shopify. They where hired to design a new Shop and packaging design. Another goal was to improved UX and doing performance marketing after the going live.

SOLUTION

How did you select this vendor and what were the deciding factors?

In a pitch R17 convinced us the most. Our desicion was based on knowledge of how to develop, run and improve a Shopify store. In addition it was crucial to be an expert in Performance Marketing to scale-up sales.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

At a kick-off meeting we defined objectives, deliverables and milestones. After having approved the mock-ups the team started to design and develop the new shopify site. The performance marketing strategy was set up in parallel.

How many people from the vendor's team worked with you, and what were their positions?

A project manager and CTO was our main point of contact. There was a team of 1 - 2 designers and 2 developers working in the back ground. In the marketing campaign and performance marketing project we were in contact with 1 team leader and 1 designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We see a increase in traffic and conversion.

Describe their project management style, including communication tools and timeliness.

We had weekly Status meetings and in between calls on hot topics. We communicated via WhatsApp, and worked with monday- and asana-boards to track tasks and to-dos. On the boards we created tasks with responsibilities and due dates.

What did you find most impressive or unique about this company?

They have always delivered on time.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the CEO of influencerapps.io - we offer a risk & cost free way for top creators to release their own app, helping them authentically strengthen their brand whilst creating a new source of income.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire R17 Ventures AG?

We needed from startup to full-scale operations help with setting up the right structure from start, so that we could accelerate from initial idea to concept to roll out within the shortest time possible. Speed is crucial in our space.

SOLUTION

How did you select this vendor?

We selected our partrner based on a capablity matrix, weighing business skills, digital/marketing experience, willingness to get deeply involved, but also agility, speed and in particular on the fit with our venture within the digial space.

Describe the scope of their work in detail.

To help us with know-how and experience in building and scaling our business fast within a digital eco-sysstem; helping with setting up infrastructure both physical and digital, finding and hiring talent to take the business to scale, and boost digital marketing and commercial activation,

What was the team composition?

I´ve worked very closely with the CEO and CTO initially, who were key in laying out the foundational pieces to get influencerapps.io off the ground. A bit further down the road with a venture specialist, digital marketing experts and now outsourced programming talent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We´ve gone from concept to websit, digital presence and building our first 3 games for incluencers in less than 3 months and are now activeley engaging a pipeline of influcers as well as scaling our capabilities. So far we have had 250'000 downloads for our apps.

How effective was the workflow between your team and theirs?

This is an ongoing and excellent relationship at multiple levels, directionally to keep taking the business forward through the engagement with CEO and CTO, operationally with the team to build, promote and scale games.

What did you find most impressive about this company?

We're impressed with their ability to understand our goals and ideas quickly, to commit and dedicate time and effort fully focused on helping us gettin off the ground was impressive. The engagement is open, critical thinking is always put forward in our best interest, and we can discuss, align and move forward really like in a good partnership.

Is there any area for improvement or anything that could have been done differently?

No so far we have really only positive angels we can highlight.

BACKGROUND

Please describe your company and your position there.

We are a watch wholesaler based in Switzerland since 1955 and have our own watch brand called "residence".I am responsible for international sales and marketing and will continue to lead the company in 3 generations in a few years.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire R17 Ventures AG, and what were your goals?

I contacted R17 Ventures AG to increase sales on the webshop: www.residencewatches.swiss.

SOLUTION

How did you select R17 Ventures AG and what were the deciding factors?

I saw a sponsored post on Instagram from R17 Ventures AG on which they pushed the tagline "Perfomance Marketing". I looked at the Instagram page and then went to the website and saw that I myself was a customer on one of the webshops managed by R17 "Beneva Black". After that I contacted R17 by mail.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Raphael the boss of R17 contacted me by phone and I told him that we have already worked with 2 marketing agencies and we were not satisfied with the performance.

We were promised a lot, we paid a lot and got little in return. He gave me a guide of all the data he needed. Access to the online store, Google Ads and social media. He or someone from his team evaluated the data provided (for free) and then sent me a quote. Since my boss was already 2 times disappointed by marketing agencies, he said we wait and see how the Corona situation develops.

When I canceled Raphael he found it a pity and understood it anyway. The next day he agreed again a phone call with me and suggested that he bears all the costs of the work and the advertising budget itself because he sees a huge potential according to the data he has evaluated the brand and so on.

We then negotiated a fair deal for both parties and after that he sent me a contract for our cooperation. When the contract was signed, he opened a Whatsapp group with the relevant specialists so that important information could be shared with all parties involved. We sent the watches to Cape Town for the product shoots and content production.

Every now and then a new specialist would contact me and tell me what he needed, be it information for the company history and so on and so forth. Everyone is very nice, open uncomplicated and competent. We are businessmen who have 70 years of B2B experience and not so much of marketing.

Therefore, we give the agency a lot of freedom to live out their creativity. We are still in the start phase of the project, but we could already feel the promise perfomance. For us it is easy because we only have to be the infrastructure we already were and they do everything else.

Therefore we do not have to make big process changes, without own risk with higher sales. They are convinced of themselves and know what they are doing. That's what I like the most. It is developing, you can see that your work is bearing fruit, you are accessible. In today's business world, you can be thankful when you meet competent and straightforward people/partners. Here I can give a 10/10.

How many people from the R17 Ventures AG team worked with you, and what were their positions?

I had contact with 5 people. For each work be it wording, programming and so on it has its own specialists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are building the brand long term and want to work with the company long term and sustainable. The promise of performance is right and it is continuously improving.

Describe their project management style, including communication tools and timeliness.

It is very uncomplicated, modern and what is agreed upon is kept exactly. I communicate with them via email or Whatsapp.

What did you find most impressive or unique about this company?

It is very uncomplicated, modern and what is agreed upon is kept exactly. I communicate with them via email or Whatsapp.

Are there any areas for improvement or something they could have done differently?

So far, I have nothing to complain about. As I said, you can send a whatsapp message and everything is done. Uncomplicated, faster and more competent you will not find a marketing agency so quickly. What is even more important. They do not only talk; they deliver.

BACKGROUND

Please describe your company and your position there.

We are a logistics company focusing on ecommerce logistics. I am responsible for IT & Marketing and co-owner of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire R17 Ventures AG?

We are starting an online platform to boost the sales of our customers and hired R17 for creating an online store and promoting the store online.

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard a lot of good feedback about the company and were happy to find a reliable partner with a great track record.

Describe the project in detail and walk through the stages of the project.

We had a few online meetings discussing the brand and how it should be perceived. Very fast we realized, that we all had a good mutual understanding of the brand, the requirements and all necessary steps to be taken in the project. R17 employees were fast on the job wating no time delivering.

How many resources from the vendor's team worked with you, and what were their positions?

we worked with the CEO, a senior account manager as well a web shop and a content expert

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are still in the process. Going strong though. With a fast development with amazing quality. We appreciate the straightforward and professional approach.

How effective was the workflow between your team and theirs?

We all worked together very effectively and they understood very well our approach and what we expected.

What did you find most impressive or unique about this company?

They have a straightforward and professional approach with fast and high-quality delivery.

Are there any areas for improvement or something they could have done differently?

We liked working with R17 fully.

BACKGROUND

Introduce your business and what you do there.

I’m the operations manager at a company called Beneva International, but the name of our lifestyle and beauty e-commerce site is Beneva Black. We only operate online. We focus on a clientele aged 18–35, and approximately 65% of our customers are male since our product range is highly focused on beard growth. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with R17 Ventures AG?

We’re trying to target more female customers because we’re expanding in the beauty sector, and we now offer more products for women. Therefore, R17 Ventures assists us with our digital marketing and helps us be more present on platforms such as Facebook, Snapchat, Instagram, and TikTok. 

SOLUTION

What was the scope of their involvement?

R17 Ventures assists us with email customization, providing our customers with constant information about our new product launches, price specials, and weekly deals. They help us present our products in a fun and innovative way throughout various social media platforms. They've been especially helpful on Snapchat, where we have to be quite creative and young-minded.

They’re pretty much on top of all the new social media outlets; therefore, they know exactly what young people are asking for. Recently, we’ve added TikTok to our marketing strategy.

R17 Ventures has also helped us launch our e-commerce site and present our products better. They’ve made it easier for our customers to navigate our website.

What is the team composition?

I work with Raphael (Founder), who does the briefing and directs me to the various employees. Amir (Senior Web Developer) and Shaquiel (Web Developer) have been our main points of contact when it comes to getting our e-commerce site launched.

How did you come to work with R17 Ventures AG?

The owner of R17 Ventures used to be the founder of Beneva Black. He sold the company and focused more on R17 Ventures. However, he was asked by the new owner to come back on board and be in charge of digital marketing because he knew both the product and the customer base very well.

How much have you invested with them?

We’ve spent about 150,000–175,000 Swiss Francs (approximately $164,000–$191,400 USD).

What is the status of this engagement?

We started working together in July 2020, and we’re not planning on changing anything anytime soon.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen a 50% increase in new customers and repeat buyers thanks to the email customization. Before, our marketing strategies were mismanaged by another company, but R17 Ventures has helped Beneva Black to get back on its feet and flourish again within a short period of time. It’s not even been a year, and we’ve already seen a big change in performance and sales, which was our ultimate goal.

Thanks to their help, our e-commerce site is now automatically translated into various languages. We’re quite optimistic about this because it’ll help us expand beyond Germany, Austria, and Switzerland. Moreover, our clients will feel more comfortable using our products because they’ll be able to read the description in their own language.

How did R17 Ventures AG perform from a project management standpoint?

Communication is great, and R17 Ventures responds in a timely manner. We’ve had no problems with meeting deadlines so far. 

Are there any areas they could improve?

We’re pretty much satisfied with everything R17 Ventures has done for us.

Any advice for potential customers?

It does help when a future client knows their customer base quite well. Including a proper description of your customer base in the briefing helps R17 Ventures tremendously because they create their strategy based on that information. Therefore, it’s very important to know your customers’ age, gender, and maybe a few interests.

The more information you provide R17 Ventures with, the better and faster the outcome will be. Additionally, the more specific you are with them, the more likely they are to customize and cater the work to your needs.