Web Design & Development for Steel Detailing Company
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Web Design Web Development
- Less than $10,000
- July 2024 - Feb. 2025
- Quality
- 5.0
- Schedule
- 3.5
- Cost
- 5.0
- Willing to Refer
- 5.0
"What stood out most during our partnership with Quixta was their genuine dedication to our project's success."
- Construction
- Mumbai, India
- 51-200 Employees
- Online Review
- Verified
Quixta redesigned and developed a website for a steel detailing company. The team also implemented an SEO strategy to boost lead generation and organic visibility.
The website saw a significant increase in organic clicks and search position. Quixta demonstrated a strong understanding of the brand vision and is highly receptive to feedback. Their technical skills and commitment to the project's success were commendable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Vice President of OM Steel Solutions Pvt. Ltd
Describe what your company does in a single sentence.
We are structural steel detailers and connection designers.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Quixta to accomplish?
- Showcase OM Steel's expertise and 20+ years of structural detailing experience to fabricators and steel detailing companies in the US
- Demonstrate their assembly-line workflow and modern tooling through visual, animated process explanations, positioning them as faster and more efficient than competitors
- Support a tiered, productised service model (Basic, Premium, Super, Ultimate plans) with a clear "get a quote" path based on plan selection
SOLUTION
How did you find Quixta?
Online Search
Why did you select Quixta over others?
- Pricing fit our budget
- Company values aligned
- Knowledge, experience and straight shooters.
Describe the scope of work in detail. Please include a summary of key deliverables.
The project involved two primary pillars: a complete website redesign (focusing on UX, functionality, and brand showcase) and a comprehensive SEO strategy to drive lead generation. 1. Website Redesign & Development UX/UI Research & Design: Developing a modern, user-friendly interface that establishes trust and credibility. Content & Structure Strategy: Organizing content to showcase expertise, proprietary software, and adherence to American standards. Functional Implementation: Creating systems for lead generation and business process transparency, including: "Get a Quote" system based on service plans. Workflow animations to demonstrate efficiency and cost savings. A filterable project gallery showcasing work across sectors (Commercial, Factories, Infrastructure, Power, etc.). Blog and content management systems. Collaboration: Highlighting the synergy with SP International Inc. and the internal company journey. 2. SEO Strategy Technical SEO: Auditing and fixing technical issues (H1 tags, meta descriptions, site speed, mobile-friendliness, and indexing). Keyword Optimization: Targeting 40 specific industry keywords (e.g., "structural steel detailing," "SDS/2 detailing services") to boost organic visibility. Content Marketing: Regular blog production (internal and external) to build topical authority. Authority Building: Off-page SEO, including high-quality backlink building (target of 175+ per month) and local citations. Key Deliverables Redesigned Website: A live website (https://omsteelsolutions.com) featuring: Productized Service Plans: Clear breakdowns of the Basic, Premium, Super, and Ultimate plans. Project Showcase: Interactive project gallery with filtering capabilities and detailed statistics (tonnage, pieces, hours). Interactive Elements: Animated workflows and updated "About Us" section (timeline, leader profiles, stats). Lead Generation Tools: Integrated forms for contact and quote requests. SEO Growth Targets: 1,000+ organic visitors per month. 10–12 monthly qualified leads. Improved rankings for 40 targeted keywords. Ongoing Maintenance/Reporting: Regular reports (traffic, keyword rankings, backlink audits) and continued content updates. Productized Plans Structure The website was specifically designed to highlight these four tiers: Basic: Standard services + 1 level of QA + bi-monthly reports + dedicated manager (India). Premium: Everything in Basic + live model sharing + "fit check" QA + weekly updates. Super: Everything in Premium + additional QA by US-based detailer (3 checks total) + dedicated managers (India & US). Ultimate: Everything in Super + connection design by a registered US engineer + 24-hour support.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Organic clicks grew from an average of roughly 2.6/day in the first month of tracking to roughly 16.7/day in the most recent month, per Search Console data (2 Mar 2025-30 Jun 2026)
Average search position improved from roughly 28.3 to roughly 7.5 over the same period, moving from page 3 to the top of page 1
Total organic clicks reached 3,809 against 504,015 impressions across the tracked period
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Quixta is a highly capable design partner that excels at understanding brand vision and responding to specific, detailed feedback. They are collaborative, highly receptive to revisions, and technically skilled at executing complex website requirements. Throughout the project, they remained committed to the end goal, consistently integrating input until the design met the project's vision. While our project had an evolving timeline, the final output was high quality and well-executed. Their process works best when there is a structured, proactive communication cadence to keep all milestones moving forward. Verdict: A strong choice for design-forward work; best suited for teams who value a collaborative, iterative development process and have a clear project management structure in place.
What was your primary form of communication with Quixta?
Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most during our partnership with Quixta was their genuine dedication to our project's success. They functioned less like a typical vendor and more like a true extension of our team. Their commitment to iterative collaboration was exceptional. Rather than simply executing tasks, they took deep ownership of the final outcome. I was particularly impressed by their proactive quality standards—on several occasions, the team refined their work before even presenting it to us, ensuring the drafts we received were always polished and well-aligned with our goals. Furthermore, they handled complex design requirements with great flexibility. Even as our vision evolved, they remained agile, integrating detailed feedback and workflows seamlessly. Their ability to listen, adapt, and refine their approach to ensure the final product perfectly matched our needs was the highlight of the engagement. Verdict: An excellent choice for partners looking for a dedicated, design-forward team that values collaboration and is truly invested in the quality of the final product.
Are there any areas for improvement or something Quixta could have done differently?
Areas for Improvement Front-load Content Needs: Provide a comprehensive "shopping list" of required assets during onboarding to prevent mid-project bottlenecks. Standardize File Management: Use a single, persistent shared folder from day one to eliminate recurring access and permission issues. Strengthen Technical QA: Implement a rigorous pre-hand-off checklist for technical migrations to ensure the site is stable and bug-free before delivery. Clarify Roles Early: Clearly define responsibilities and points of contact, especially when team structures shift, to ensure smooth communication. Summary: Focusing on these operational steps would shift the experience from a collaborative but reactive workflow to a truly seamless, professional engagement.
RATINGS
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Quality
5.0Service & Deliverables
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Schedule
3.5On time / deadlines
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Cost
5.0Value / within estimates
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Willing to Refer
5.0NPS