Qubstudio

BACKGROUND

Please describe your company and your position there.

Sonnenklar is one of the biggest German travel agencies on TV and the Internet. Our focus is to improve our online activities and we were looking for mobile-first UX design companies to help us adjust to the modern market needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

Qubstudio was hired to do a UX review of the client’s purchasing journey and suggest improvements without changing our existing UI elements.

What were your goals for this project?

To simplify the mobile and web experience as our website has become too big as we got more and more offerings. We also needed to engage with new audiences who make decisions differently now.

SOLUTION

How did you select this vendor?

One of our partners recommended Qubstudio because they had a successful collaboration in the past. We had a number of calls and then Qubstudio prepared a detailed plan before starting the project. They showed excellent communication processes and quickly understood the specifics of our business, so it wasn’t a hard decision.

Describe the project in detail.

We used to have Desktop as the main point of contact with our audience, but as now people prefer more mobile experience, we had to make changes to how people buy vacation plans. We needed someone who could find out how our existing product could be improved without building such a big product from scratch.

What was the team composition?

We had the development team on our side and Qubstudio performed as our UX design vendors. They provided us with a team of lead designer, UX designer, and a project manager who ensured that all deadlines were met and that no miscommunication happened.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project has just ended and we still need some things to do before publishing and testing at the moment, however, all of our team is happy with how our updated product works and we’re excited to give it to our users.

How effective was the workflow between your team and theirs?

Guys from Qubstudio were constantly asking for feedback and quickly reacted to it. We had weekly sync calls, the deliverables were submitted in time. Qubstudio did a great job syncing and iterating with our front-end developer, QA in Figma and Slack.

What did you find most impressive about this company?

It was a challenging project and Qubstudio was absolutely helpful on this path. They jumped in quite fast and stayed within the estimated timeline. They took the UI elements we had before and made look fresh and engaging for our users. It saved us a lot of time and our loyal customers will not get confused.

Are there any areas for improvement?

I’d recommend to give them the feedback they’re asking for as soon as possible because they respect it and know how to deal with it. Timely feedback will save you from any avoidable rework. We’re absolutely happy with our partnership and will come back as soon as we need more design services.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of RankScience, which is a SaaS testing software platform. Our team is based in San Francisco, and we have about 15 people on staff.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with QubStudio?

Design talent is pretty scarce, and we’ve had full-time designers on staff that weren’t a good fit for the business. We decided to bring on QubStudio as a replacement for a full-time designer.

SOLUTION

What was the scope of their involvement?

In an effort to revamp our existing UX, they started with an informational interview to learn more about the product. After they collected information from us, they interviewed some potential users to identify various pain points with the existing UI/UX. From there, the team got to work on solutions, starting to create mockups and visions for the final product.

What is the team composition?

Their team consisted of three people: a project manager, design director, and another designer.

How did you come to work with QubStudio?

They were recommended to me through an internal forum. Other startup founders had used them and found them to be a tremendous value. I decided to give them a try based on that recommendation.

How much have you invested with them?

So far, we’ve invested about $30,000.

What is the status of this engagement?

We started working with them around May 2019, and we’re still collaborating currently.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our users praise the new products for being much more intuitive than before. All of our feedback has been super positive. We’re happy with their work as well. They really thought through onboarding and how users would experience the app for the first time. 

The delivered product is much more than bare-bones MVP designs. Instead, the team was thoughtful and gave us tons of different screens and animation options. They really went the extra mile. 

How did QubStudio perform from a project management standpoint?

They’ve been excellent, willing to hop on the phone every other day for conference calls. Their team is proactive about sending us UI/UX notes and screens when we need them. We had about two calls each week, but they were proactive with communication and called as needed. Aside from those calls, we spoke mostly over email. Because they’ve been fantastic, we’re hoping to continue using their services.

What did you find most impressive about them?

The quality of their designs is above and beyond what we expected. They have incredible designers on staff with amazing customer support skills. They’ve always been proactive about solving our problems, some of which we weren’t even aware of beforehand. It was nice to have a partner that could consider the big picture while working.  

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

They’re proactive and able to come up with ideas, so put work into preparing for their calls each week. That’ll move the project along faster.

BACKGROUND

Please describe your company and your position there.

I am the CIO at a drugstore chain in Ukraine. Our company has more than 1000 employee, and we have about one million clients. I oversee our digital products and vendor relationships.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

Our company mobile application created over five years ago, and we decided to develop a new version. We had many ideas what we wanted to develop in a news release, but we didn't have specialists in-house which could realize all ideas in modern design. So we needed to outsource the entire redesign.

What were your goals for this project?

We wanted to simplify our existing functionality and decrease the count of screens. We wanted that new to be easier to use and has more functionality. And last but not list that a new design would be modern.

SOLUTION

How did you select this vendor?

I asked my colleagues for the recommendations vendors, which can realize our project. I had a list of 5 vendors, and I got proposals from them. After analyzed proposals with our steering committee and many meets with the vendors, We decided to work with this company, because they looked more professional than other company.

Describe the project in detail.

In the kick-off stage, we had several meetings to clarify our goals and objectives. The vendor started with research customers behavior and introduced results. Next steps were prepared mockups and after our approval vendor began work on the design.

When the vendor finished the first page, our team started developed this page. When we finished the application, the vendor did QA and sent bugs list for resolving. We delivered a very nice app.

What was the team composition?

From the vendor, side assigned four peoples (PM, BA, UX, UI) and from our team worked on this project, three people (PM, 2 x developers).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After release the new version, we saw a 50% increase count of the installed app and increase revenue from the mobile app.

How effective was the workflow between your team and theirs?

The project manager that assigned to our project provided a frequent update and scheduled regular meetings. We used MS Teams for all communication and once a month had a meeting in our office. I had precise information about the project, and I knew that all was in under controls.

What did you find most impressive about this company?

I was impressed by their research about our clients' online behavior and wishes. This company clearly understood our clients and their pain points. This research was beneficial for other projects. And of course, their knowledge in professional area was very high.

Are there any areas for improvement?

Everything could be better, but I very satisfied with the results what we got.

BACKGROUND

Please describe your company and your position there.

Founder &CEO of SDIS Global AG, Switzerland

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

Design our new DIY Inverstin Data & Research platform

What were your goals for this project?

UI/UX Design

SOLUTION

How did you select this vendor?

Clutch recomendations

Describe the project in detail.

Designing and prototyping a new global digital pltform for DIY Investors

What was the team composition?

Designers, Angular coding

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Results was with high quality, on time and according to budget

How effective was the workflow between your team and theirs?

Very effective. there was a porgect manager responsible for all the flew

What did you find most impressive about this company?

I was impressed by how consistently reliable they were. proffesional, very organised process

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

We are a startup in fintech domain with the goal to develop a mobile application for BTC, ETH transactions. My role is product manager here, so I'm responsible for the idea elaboration, following development and market's release.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

We had an idea in mind and QubStudio as UX lead company was hired in order to visualize our idea according to best practices. We required deep research of competitors and so to create easy to use and modern UI

What were your goals for this project?

• UX research
• Clean UI
• Fast deliverables

SOLUTION

How did you select this vendor?

QubStudio selected for their expertise mainly. One of our goals was UX design and guys provided great knowledge there. Among other competitors, QubStudio accepted to start the project ASAP, which was important for us.

Describe the project in detail.

The process was straightforward and well-known. Kick-off meeting where we presented our goals and idea, the application flow. After that guys proposed a timeline and bi-weekly meetings to review progress. We started with UX research and analysis, which last for a week.

At the end of 2nd week, we were presented with the first ideas and design concepts. There were 3 designs presented and we selected 1 main, which became the main one. Another 2 weeks and again bi-weekly meetings we had to finalize the whole flow of the application and sign off the design.

What was the team composition?

Team squad from day 1 was: 1 Project manager 2 UX/UI designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Being a startup, we don't have any progress/results to demonstrate as we didn't release yet.

How effective was the workflow between your team and theirs?

The schedule was presented after kick-off meeting and approved timeline, alongside with meetings schedule was strictly followed. Every single meeting accompanied by meeting notes and overall communication was clean and on time. Communication channels were: email and Figma (for sharing UI parts)

What did you find most impressive about this company?

They have the unique ability to listen to customer's needs and provide solutions, rather than suggestions. I was pleased with the timeline and cost, which I found pretty cheap, in the sense of hours spent/money paid

Are there any areas for improvement?

Absolutely no negative feedback to provide

BACKGROUND

Please describe your company and your position there.

We have integrated micro-coaching and data-analytics for L&D support for companies. I work as the Head Coach.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

We wanted to do an overall improvement on our design and marketing.

What were your goals for this project?

See the one above

SOLUTION

How did you select this vendor?

Personal connection

Describe the project in detail.

Qubstudio did a great job in helping us to:

1. clarify our ideas and focus

2. brainstorm about the creative components

3. execute the design process of the website and marketing material.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All in all: 5/5. The main differences from other agencies are their understanding of business, the way they work in co-creating solutions WITH the client and not for the client, and responsiveness & fast execution.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

We were impressed by their professionalism and open-mindedness.

BACKGROUND

Please describe your company and your position there.

We are a complex ticketing solutions provider. Our project included an interface to manage tickets turnaround, marketplace website event ticket sales, a system that allows event security scan tickets at the entrance, analytics for event managers. Gastrolli ticket management was a SaaS design that allows to create event, launch and forecast ticket sales, process payments and much more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

Qubstudio was hired to design the whole product and manage the development team.

What were your goals for this project?

To give event organizers a complete, modern and convenient solution for ticket sales and management.

SOLUTION

How did you select this vendor?

I contacted a number of other companies for an estimate, however, I found that no other company really understood what I was about to create. Speaking with Qubstudio, not only I saw that they understood my product, I also felt like it was really interesting for them.

Describe the project in detail.

The project was indeed huge and complex with many features. As the first step, we designed a back-office for event organizers and website for online sales. After launching the minimum viable product, we moved to a continuous deployment phase. We were continuously improving product and designing new features and modules: event hall constructor, finance module, entry control app, box-office for offline sales, etc.. In the process, we both had new ideas and faced new challenges. As an example, this is how we came up with a system that allows live sales monitoring.

What was the team composition?

Throughout 3 years of continuous collaboration and multiple products, various Qubstudio teams and employees were involved. Qubstudio assigned the right people to the right tasks and we were satisfied with their expertise all the way through, and there were no unexpected movements on their side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Speaking about our public website, after we redesigned it, the bounce rate dropped from 70% to 40%. Successful conversions (paid orders) increased from 3% to 12%. We’re now the biggest and most popular ticketing solution service in Ukraine. Needless to say anything else!

How effective was the workflow between your team and theirs?

With all the time we spent together with Qubstudio, we got used to a very close collaboration. When our business needed extra urgency, Qubstudio found ways to accomplish them, sometimes they had to work long hours, but nothing stopped them from releasing designs in time. They also had effective design processes and it was easy to track the progress along the way.

What did you find most impressive about this company?

They were the only company who understood our quite complex product and they never lost that grip along with the project. Whether we came to their office or had online meetings, we always understood each other well enough. Qubstudio was able to make precise planning on executing my ideas and vision.

Are there any areas for improvement?

I can’t really answer this question, as our collaboration has been effective, and it still gives us great business results. They are real fans of what they do! Highly recommended design agency!

BACKGROUND

Please describe your company and your position there.

I was the CTO of Finova Financial, a financial services provider that develops fair and affordable money management technologies to create a more inclusive banking system. As CTO, I managed our customer experience department, as well as the CRM/ERP components of our business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

We were looking for a complete re-design of the backend of our system and enhanced UI/UX for the customer-facing side. We also needed a partner that could collaborate with our dev team to produce feasible designs.

What were your goals for this project?

We wanted to make the entire lead qualification process less demanding. On the backend, we needed strong UX that would simplify and speed up the potential customer evaluation process. On the client-facing side, our goal was to make the user sign-up and onboarding process intuitive and straightforward. 

SOLUTION

How did you select this vendor?

We conducted several interviews with other designers and found that most were either too creative or too narrow in their scope. We chose QubStudio because of their expertise in FinTech and the specifics of their suggested plan. 

Describe the project in detail.

The team from QubStudio began the project by gathering requirements and studying our business processes. Their designers evaluated our current CRM system to identify the hurdles that users were facing, and offered several innovative solutions that our developers were able to implement. They offered design solutions simultaneously as our developers made updates.

What was the team composition?

Our dev team worked with three designers and a project manager from their side.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We achieved a significant decrease in processing time per lead, and our team now has a clearer understanding of lead qualification in general. 

How effective was the workflow between your team and theirs?

Our teams were in sync throughout every phase of the project. The project manager from QubStudio was very knowledgable and proactive in terms of solving any issues. Their designers collaborated well with our engineers, and we saw no significant difficulties with development. 

What did you find most impressive about this company?

We had no technical issues related to building their designs, which speaks to their in-depth understanding of development limitations and superior project management. Also, their design team did a great job of interpreting our requirements and matching their UX to our branding. We were impressed with how responsible and disciplined the team was compared to other designers we'd hired.

Are there any areas for improvement?

Looking back, I think we could have gone with fewer meetings and phone calls during the initial stages of the project, though they proved to be worthy time investments in our case.

BACKGROUND

Please describe your company and your position there.

I’m the CMO of Newoldstamp. We offer a SaaS platform that generates email signatures for companies and personal use. This helps users stay true to their brand, run banner campaigns, and add a personal touch to their emails.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

We brought them on to create a UX/UI design for our SaaS platform from scratch.

What were your goals for this project?

I was looking for a vendor to assist with product design and implement my ideas. The solution needed to be simple so users could easily create email signatures.

SOLUTION

How did you select this vendor?

I’d heard about QubStudio and the quality they provide several times. Therefore, my team and I decided to meet them and discuss a possible cooperation.

Describe the project in detail.

QubStudio started by conducting workshops and investigating our market, competitors, and user personas. They insisted on this work as it helped them identify the best way to implement our product. After proposing several design concepts, they created wireframes and delivered a final design.

What was the team composition?

We worked with a UX lead, a business analyst, a project manager, and an interaction designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Rather than offering a standard approach with generic images, QubStudio delivered a design tailored to our needs.

How effective was the workflow between your team and theirs?

Thanks to clear communication, my team was involved in the entire process. QubStudio provided reports detailing what they accomplished and what they planned to tackle next.  

What did you find most impressive about this company?

Their balance of creativity and well-structured design processes helped us trust them.

Are there any areas for improvement?

I don’t have anything to say. We received exactly what we wanted.

BACKGROUND

Please describe your company and your position there.

scoutbee GmbH is an AI-backed, data-driven B2B platform for procurement processes. We have developed a global sourcing platform to help purchasers find the right suppliers. I am the leading project manager and product owner for this project, working closely with the designers and UX experts at QubStudio.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire QubStudio?

QubStudio was in charge of UI/UX design for the entire scoutbee platform, including a marketplace and several tools for supplier scouting and procurement processes.

What were your goals for this project?

We wanted to create a product that increases cost effectiveness and time efficiency in the supplier scouting process for big corporations.

SOLUTION

How did you select this vendor?

We found QubStudio through their Dribbble profile and visited their office for a workshop. Their in-depth discovery session of our project impressed us, especially for its insights and productivity. We’ve continued to collaborate because of their passion and drive.

Describe the project in detail.

They split the interface into roles and defined user flows for each role, creating wireframes and UI. Our team then collected user feedback, which QubStudio analyzed before making changes. They suggested a design system that scales easily, and we are now constantly optimizing our product.

What was the team composition?

We worked with a project manager, head of UX, office interaction designer, and illustrator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a new product on the market, our tool gathered a lot of user feedback. Users have told us that scoutbee is much better than anything they've used before in terms of usability and visual appearance. The effectiveness of the design was already apparent in the development phase.

How effective was the workflow between your team and theirs?

Their approach completely caters to our needs. During the project, we have gapless communication, both in calls and in-person meetings.

What did you find most impressive about this company?

QubStudio dedicated their professionalism and efforts to our project such that working together feels like being a single team.

Are there any areas for improvement?

The team is constantly improving their working process in order to find the most efficient way to cooperate with us.