Purple People

BACKGROUND

Introduce your business and what you do there.

I’m the managing director and founder of a global strategic advisory company in leadership, culture, and strategic transformation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Purple People?

We needed help repositioning our global advisory practice from a marketing lens to leverage our reach, engage, and penetrate new markets.

SOLUTION

What was the scope of their involvement?

Purple People provides social media and marketing strategies for my books and service streams. The team focuses on Instagram, LinkedIn, and our website, as well as formulating strategies for my repositioning.

What is the team composition?

We work with one teammate from Purple People.

How did you come to work with Purple People?

We’ve worked with them previously and reached out directly based on our prior experience. We chose them over other options because they had high ratings, their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

How much have you invested with them?

We’ve spent an amount that we prefer to keep confidential.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Purple People has helped us attract more varied clients and create positioning for my book The Sisterhood Paradox. We’ve seen more traction from the media than my previous book, Unreasonable Ambition, and we’ve received comments telling us that our marketing is hot and of a high standard. We’ve also received more than 50 media mentions and social media engagement metrics.

How did Purple People perform from a project management standpoint?

Purple People delivers on time.

What did you find most impressive about them?

Melanie (Founder) is amazing and knows her stuff. She goes out of her way to hear me and position me for success.

Are there any areas they could improve?

There’s a learning curve for sure. My business is complex, and I need help translating it. It’s my fault I wasn’t clearer, but I’m now.

BACKGROUND

I am the Owner and MD of Elite Health Club

Premium personal training and online coaching 

OPPORTUNITY / CHALLENGE

• Set up CRM and build lead process
• Develop a new website
• Do all of our paid advertising
• Help automate some of our manual tasks
• Generate more leads

SOLUTION

Referral

• Close to my geographic location
• Good value for cost
• Referred to me
• Company values aligned

2-5 Employees

• Build a CRM and automated lead sequence
• Design and built a new website
• Manage our SEO and AEO to rank us on Google and AI search
• Run our paid media and lead generation
• Set up automations across the business

RESULTS & FEEDBACK

• 150% growth in closed leads via multiple channels
• 265% increase in social media engagement
• 3X reduction in CPA improving paid media efficiency Automated lead processes
• Streamlining deal flow and client acquisition

Always went above and beyond to ensure they delivered on time, and they also helped us to navigate some pretty complex problems with honesty and transparency. 

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

Their problem-solving ability: there seemed to be no problem that they couldn't come up with a solution for. Things that had been on our to-do list in terms of automation were outside of the normal requirements, like paid advertising or building a website. They just seemed to do it with ease. 

We've been working with Melanie and the team at Purple People for a couple of years now and they've been amazing.

They started by building our CRM and lead sequence, which gave us a proper system for capturing and following up enquiries at Elite Health Club.

From there they designed and built our new website, and they've since looked after our SEO, AEO, paid media and lead generation, along with a number of automations that have saved us time behind the scenes.

After all their work we have recieved more enquiries, better quality leads (that are finally converting) and we've had leads close that found up on AI search which we didn't think possible. 

We've been really happy with them and continue to use them on an ongoing basis. 

BACKGROUND

Please describe your company and position.

I am the Managing Director of ASC

Describe what your company does in a single sentence.

Industrial Cleaning Solutions

Sweepers

Floor Scrubbers

Cleaning Industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Purple People to accomplish?

• Regain ownership and control of nearly 155 websites and a fragmented marketing technology environment. Consolidate platforms, clarify accountability, create performance visibility and help ASC bring key marketing functions and asset management in-house.
• Improve sweeper.com.au so customers can understand ASC’s products and find the right solution more easily, while strengthening organic visibility through better website structure, content, SEO and answer engine optimisation.
• Build and manage targeted paid advertising campaigns that increase awareness of ASC’s product range, reach relevant commercial and industrial audiences, and generate stronger sales enquiries.
• Create a more consistent social media and content program that builds ASC’s market authority, demonstrates its product expertise and keeps the brand visible to customers across priority industries.
• Develop a clear marketing strategy that aligns ASC’s website, advertising, content and social media activity with its commercial priorities, target industries and long-term growth objectives.
• Consolidate ASC’s fragmented websites, products and digital content into a structured product library for sweeper.com.au. Rebuild the required assets, map and implement redirects, and create a clearer, more manageable experience without losing valuable search visibility.

SOLUTION

How did you find Purple People?

Referral

Why did you select Purple People over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Purple People were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Over the past year, we have been working with Melanie and the team at Purple People after moving across from another agency, and it has honestly been a really positive change for us. When we first moved across, we were in a difficult situation. We didn’t really understand how the marketing side of the business was being managed, we didn’t have full visibility over what was happening, and there were a lot of things we felt left in the dark about. As a business owner, that made it hard to feel comfortable and confident that everything was being looked after properly. Melanie and the team at Purple People completely changed that for us. From the start, Mel has been open and honest with us and has made sure we understand what is happening every step of the way. We have been able to work closely with Mel and the Purple People team, have our say, ask questions and make decisions together. We never feel like things are just being done without us knowing about them. The quality of the work we have received has also been a huge difference for us. We came from a marketing agency where we were paying a significant amount of money and, to be honest, we weren't seeing the level of quality or output we expected. 
With Purple People, we are paying a much more reasonable rate while getting really high-quality work across our social media and marketing. The social media content they have produced for us has been consistently great, and it is something we genuinely enjoy seeing go out for our business. Getting that level of quality at a rate that makes sense for our business is something we simply weren't getting before. They have also recently designed and built a new website for us, and we have been really happy with the result. We have seen a great increase in traffic to the site, and it has also been performing really well with AEO. What we liked most was that we were involved throughout the whole process. Mel and the team worked with us at every step, making changes along the way and making sure we were happy with how everything looked and worked. 
Something else that has really stood out to us is how much Mel and the Purple People team have gone above and beyond to help us. Their response times have been great, even when we have needed help outside of normal hours. Whenever we have had an issue or needed something sorted, Mel and the team have been there to help and have never made us feel like we were on our own. For us, it really comes down to trust, transparency and knowing that we are getting good value from the people looking after our business. We now feel like we have Mel and the Purple People team on our side — people we can speak to, who listen, and who actually work with us rather than just doing things in the background. If anyone is looking for a partner who can come in, fix problems, improve things and, most importantly, be completely transparent with you along the way, we would definitely recommend Mel and Purple People. They have given us the confidence and security we were missing before, while also giving us a much better quality of work and service for our investment. We are very happy with the way things have gone over the past year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered a 100% successful transfer of ASC’s digital assets, with new marketing and sales technology fully implemented. Results included a high increase of SEO, AEO and generated leads, as well as a brand new implemented website, with greater social media quality posting to drive our marketing campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Melanie and the Purple People team have been excellent with project management. They have consistently kept things moving, delivered work on time, and communicated clearly throughout each project. They are very responsive to our needs and always take the time to listen, make changes when needed, and keep us involved in the process. Even when we’ve needed something urgently, they have been quick to respond and go above and beyond to help. Overall, we feel confident knowing our projects are being managed properly and that the team is always there when we need them.

What was your primary form of communication with Purple People?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most was the combination of transparency, quality and genuine care. Melanie and the team don’t just do the work in the background — they keep us involved, listen to our ideas and make sure we’re happy with everything. Their responsiveness and willingness to go above and beyond when we need help is also something that really sets them apart.

Are there any areas for improvement or something Purple People could have done differently?

Honestly, there’s not much we would change. The team has been very responsive, transparent, and easy to work with. If anything, as we continue to grow, we’d love to see them keep bringing new ideas and staying proactive in identifying ways we can improve our marketing even further.