PROGS

BACKGROUND

Please describe your company and position.

I am the Owner of Sixty61

Describe what your company does in a single sentence.

We are an online retailer for Powersports parts and equipment. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Leverage the most of Klaviyo for the new Shopify store

SOLUTION

How did you find PROGS?

Referral

Why did you select PROGS over others?

• High ratings
• Referred to me

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They have set me up on Klaviyo and set up many email flows and templates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue contribution within Klaviyo of 16%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They kept me up to date on all items and were very responsive through slack.  They would answer all my questions either within minutes or within a few hours.

What was your primary form of communication with PROGS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was very impressed by their organization and their patience with me as I learned more about Klaviyo.  They were very willing to show me and teach me as well.

Are there any areas for improvement or something PROGS could have done differently?

I don't think there is anything they could have done differently.  They were great!

BACKGROUND

Please describe your company and position.

I am the Co-owner of Better Tan

Describe what your company does in a single sentence.

We are selling tan-through swimwear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• To improve email flows
• To create weekly email campaigns

SOLUTION

How did you find PROGS?

Referral

Why did you select PROGS over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Strategic Email Campaigns: The agency developed and executed strategic email campaigns aligned with our brand ethos and marketing objectives. 
• Automation Sequences: Implementing automated workflows for onboarding, engagement, and retention, enhancing the overall customer journey. 
• Performance Monitoring: Regularly monitoring and analyzing campaign performance, with a keen focus on metrics such as open rates, click-through rates, and conversion rates. 
• Optimization Recommendations: Providing valuable insights and actionable recommendations for continuous optimization based on data-driven analysis. 
• Results: The collaboration yielded exceptional results, with our email marketing revenue skyrocketing from an initial 7% to an impressive 30% within just a few months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project's success is vividly reflected in the measurable outcomes that showcase substantial progress and a significant uplift in performance metrics. 

• Revenue Growth: Initial Email Marketing Revenue: 7% Current Email Marketing Revenue: Over 30% Demonstrating a remarkable fivefold increase in revenue, the project has effectively enhanced our financial outcomes. 
• Conversion Rates: Higher conversion rates observed across various campaigns and flows. Improved customer engagement and response, leading to increased conversion rates and a more efficient sales funnel. 
• Campaign Performance Metrics: Noticeable improvements in key metrics such as open rates, click-through rates, and conversion rates. Enhanced campaign effectiveness is directly attributable to strategic optimizations and targeted content. 
• Customer Journey Enhancement: Implementation of advanced automation sequences has elevated the overall customer journey. Streamlined onboarding, engagement, and retention workflows have contributed to a more seamless and personalized customer experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver everything on time and respond during the weekend.

What was your primary form of communication with PROGS?

Email or Messaging App

What did you find most impressive or unique about this company?

They have a good structure and it is seen in the work. From the designer work to the final version of every email. They come out with email flows ideas and implement them perfectly. The most valueable thing in mine opinion is that they can work autonomicaly and i do not have to thing and concern about the email marketing.

Are there any areas for improvement or something PROGS could have done differently?

No. They are perfect in every aspect of their work.

BACKGROUND

Please describe your company and position.

 I am the CEO of a consumer products company.

Describe what your company does in a single sentence.

Multi-brand e-commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Redesign emails
• Build email flows
• Improve sales from emails and SMS

SOLUTION

How did you find PROGS?

Referral

Why did you select PROGS over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full audit of all email marketing campaigns, lists, flows, design. 
• Recommended email performance improvement plan. 
• Designed email templates for flows and campaigns. 
• Audit of customer list and segmentation improvements. 
• Prepared monthly reports regarding email performance. 
• Implementation and management of recommendations for email and SMS campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Revenue from email campaigns grew to 20-30% of sales. 
• Improved email deliverability rate and customer open rate significantly. 
• Implemented many new campaigns & flows along with SMS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered mostly on time, with some minor exceptions. They were responsive and helpful when we were having discussions. Some items got lost or forgotten about, but overall, it was positive.

What was your primary form of communication with PROGS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communicative and helpful. They were willing to work with a small brand and create solutions to make things happen on tight budgets or deadlines. Definitely went the extra mile for us at times.

Are there any areas for improvement or something PROGS could have done differently?

There were times when it felt like there was pushback on our pivot towards SMS implementation.

BACKGROUND

Please describe your company and position.

I am the owner of Mara PMU

Describe what your company does in a single sentence.

Permanent Makeup supplier

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Increase audience engagement through email marketing with Klaviyo

SOLUTION

How did you find PROGS?

Online Search

Why did you select PROGS over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sent 100+campaigns. Tested numerous amount of flows + sign up forms. Sent 50+ text message campaigns. Overall revenue from email marketing scope of work increased by 20%

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue increase, audience engagement increase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All the tasks were delivered on time, great communication and always timely response.

What was your primary form of communication with PROGS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Easy communication, responsibility of the team, eagerness to get the job done

Are there any areas for improvement or something PROGS could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the CEO of G-Tech Apparel

Describe what your company does in a single sentence.

G-Tech makes the world's best products to heat your hands when its cold outside and you need to use your hands

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Move our email platform to Klaviyo
• Create email funnels for DTC and B2B from the ground up
• Generate 20% revenue from email

SOLUTION

How did you find PROGS?

Referral

Why did you select PROGS over others?

• High ratings
• Referred to me

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Progs built our email program from scratch as part of a re-organization of the company. This included starting with a new platform, revising lists, developing several multi step funnels and flows, and executing on opportunistic campaigns on an ongoing basis

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Grew revenue over 10% higher that prior year already. Email flow analytics, flows and conversions blasted past performance prior to using Progs

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, they were waiting on us. Super responsive and excellent foresight to potential issues and in problem solving

What was your primary form of communication with PROGS?

Email or Messaging App

What did you find most impressive or unique about this company?

They were very fast, knowledgeable, and agreeable. They demonstrated excellent communication and performance

Are there any areas for improvement or something PROGS  could have done differently?

used them sooner

BACKGROUND

Please describe your company and position.

I am an executive of Battling Blades

Describe what your company does in a single sentence.

Ecommerce, selling swords, knives and axes.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Create an email platform on Klaviyo.
• Increase email revenue to 20% of total revenue.
• Create email flows.

SOLUTION

How did you find PROGS?

Referral

Why did you select PROGS over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They moved our email system from Omnisend to Klaviyo, created every flow, and sent campaigns on our behalf.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They achieved every goal we asked. They increased our email revenue to over 20% of total revenue, created every flow, and sent many campaigns while keeping our email system in good standing.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent. They planned the activities well in advance and were never late in any delivery. The email campaigns they sent were fantastic and got excellent feedback.

What was your primary form of communication with PROGS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The communication is amazing, the skills of their employees were well beyond expected. I have hired many agencies and they are the only one who exceeded my expectations.

Are there any areas for improvement or something PROGS could have done differently?

No. They were fantastic. I hope they expand into other types of marketing.

BACKGROUND

Please describe your company and position.

I am an executive of Linen Mart

Describe what your company does in a single sentence.

Selling Bedding Online

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Email Campaigns

SOLUTION

How did you find PROGS?

Online Search

Why did you select PROGS over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Very Professional email campaign strategies and converting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• They were able to increase my Email marketing conversions by 30%.

What was your primary form of communication with PROGS?

Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very professional when it comes to scheduling campaigns and designing emails.

What did you find most impressive or unique about this company?

Very active and responsive, They understand them metrics and rules of email advertising structure.

Are there any areas for improvement or something PROGS could have done differently?

I believe they are great, and I cannot think of anything that they could do differently.