PROGS

BACKGROUND

Please describe your company and position.

I am the CEO & Founder of Kira Kira World

Describe what your company does in a single sentence.

We are fashion retail store selling kawaii products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Increase revenue from email marketing as much as possible
• Set up a email flow
• Send email campaign

SOLUTION

How did you find PROGS?

Online Search

Why did you select PROGS over others?

Good value for cost

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work provided by the email marketing agency was comprehensive and tailored to our business's unique needs. Their work involved a range of activities designed to boost our email marketing efforts and achieve our strategic objectives.

• Email Marketing Strategy Development: The agency developed a detailed email marketing strategy for our business. They tailored this strategy to our specific goals, focusing on areas such as segmentation, frequency of communication, and content guidelines. The key deliverable was a thorough strategy document, complemented by a practical implementation plan. This roadmap was invaluable in guiding our email marketing initiatives.
• Email Campaign Management: The agency took charge of designing and managing our email campaigns. These campaigns ranged from promotional offerings to newsletters, including automated email sequences. Their key deliverables were the seamless execution of these campaigns and insightful performance reports, which provided valuable information on their effectiveness.
• Email Content Creation: The agency provided an excellent content creation service. This included not only high-quality copywriting but also design work and, in some cases, multimedia production. The deliverables were final versions of email content, complete with engaging text, attractive graphics, and compelling multimedia elements.
• List Building and Management: The agency helped us to build and manage our email list. They applied effective strategies to find new prospects, keep the list up-to-date, and segment it for targeted marketing. The key deliverables were a well-organized, segmented email list, along with a strategy for its continued growth and maintenance.
• Email Automation: The agency set up automated email sequences, including welcome emails for new subscribers, follow-up emails after purchases, and re-engagement emails for inactive subscribers. Their key deliverable was a well-thought-out automation strategy, its setup, and ongoing management.
• A/B Testing and Optimization: The agency used A/B testing to continually optimize our email campaigns. They provided detailed reports on these tests and made informed adjustments based on their outcomes. Their deliverables included not only the reports but also the improvements in our campaign performance as a result of their optimization efforts.
• Analytics and Reporting: The agency regularly tracked key performance metrics, including open rates, click-through rates, and conversions. They provided detailed, easy-to-understand reports on the performance of our email campaigns, offering insight into what these metrics mean for our business.

Overall, the agency's wide range of services and thorough approach to email marketing were highly beneficial for our business. They provided key deliverables in each area, significantly enhancing our email marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Email Marketing Revenue increased from 5% to 30%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time. Every month they prepared for the plan and discussed with our team.

What was your primary form of communication with PROGS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They provided a full-service email marketing service and good communication to optimize the result.

Are there any areas for improvement or something PROGS could have done differently?

Using Slack was a bit of hassle as our company is not familiar with the channel. But they focused on what matters the most.

BACKGROUND

Introduce your business and what you do there.

I'm an executive at an e-commerce company called Ubuntu Trading. We sell clothing and jewelry to the US and primarily use online channels like Shopify.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PROGS?

I needed help with email marketing.

SOLUTION

What was the scope of their involvement?

PROGS provides email marketing optimization services to our company monthly. They've created the email template and design for the week and optimized the automation flow of the emails.

They summarize the stats from the past week and how the optimization takes place and then plan what they think we should do or focus on in the following weeks.

What is the team composition?

We work directly with two members of their team; one of them is responsible for the email design and optimization, and the other is in charge of operations.

How did you come to work with PROGS?

I found them on Fiverr; they had a lot of good reviews, so I decided to try them. After a couple of months of working together, we got good results, so we kept our relationship.

How much have you invested with them?

So far, we've invested around $5,000 with them.

What is the status of this engagement?

We started working together in March 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They're doing great — which is why we kept working together after a couple of months. One specific indicator is the number of email sales generated from their services. Before they came on board, the sales were at 8%, and after they got involved, they jumped to 30%. That's a substantial increase in terms of sales, and they directly helped our company to market.

How did PROGS perform from a project management standpoint?

They've been able to meet deadlines and stay on budget. Regarding communication, we have daily conversations on Slack and biweekly phone calls, and we also meet monthly to set a goal for the month and review the past month's performance.

As for project management tools, we use Monday.com and Asana.

What did you find most impressive about them?

They're performance-driven, and their ability to bring results and optimize the whole operation is impressive.

Are there any areas they could improve?

I don't think there's anything they can improve on.

Any advice for potential customers?

Be aware of your goals, expectations, and your business situation.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of Sabermasters, an e-commerce store for high-quality lightsabers. We sell mainly to the US, Canada, and Australia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PROGS?

We had an online store with many first-time customers, but it was hard to get buyers to repeat, especially in our niche and price point. Our challenge was to get initial traction with email marketing. Also, my business partner and I were performance marketers, so we wanted to focus on the store’s frontend marketing and leave the backend in good hands. We decided to branch out and work with an email marketing agency to build the initial flow structure and schedule campaigns.

SOLUTION

What was the scope of their involvement?

PROGS has built the email flow structure, and they currently manage all the campaigns we send to our customer list. They’re in charge of everything from creating the templates to the copy and graphic design for the emails. Basically, the only thing we do is discuss the future offers and promotions for the campaigns we want to introduce, and they handle the implementation.

What is the team composition?

We’ve worked directly with 3–4 people on the team, including the founder and the senior email marketing specialist. They’re usually all present during the monthly calls.

How did you come to work with PROGS?

We found them through referrals. PROGS’ owner approached my business partner. We told them about our online store and decided to explore their services.

How much have you invested with them?

We pay around $1,000 per month just for their service.

What is the status of this engagement?

We started working with them in May 2021, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Email marketing contributions for the store have been around 12% since we started working, which is pretty high considering our low repeat purchasing rate. We’ve also done an extensive strategy relying on email marketing by creating an early bird list and sending out multiple emails to that early bird state. It’s probably our most significant email marketing success — we generated around $16,000 in one day for the new product launch, and it was 90% pure email marketing.

How did PROGS perform from a project management standpoint?

They’re very communicative. We’re usually the ones that delay the project. They reach out and ask for access or any resource they need from us. Overall, they’re quick in their response time and implementation. We haven’t had any concerns since we started working with them.

We have a Slack channel for our store, so we communicate with the team through Slack. Internally, they use Asana for online store management. Besides Slack, we message each other on LinkedIn and call whenever we’re in the same city.

What did you find most impressive about them?

Their strengths are the quality of fulfillment and attention to detail. We’ve worked with agencies that want to take complete control over their work, so they don’t communicate much. Whereas PROGS communicates effectively and has a personalized approach. Also, we’ve talked to colleagues, and the price-to-quality ratio is pretty good. They don’t charge us based on generated revenue, which is a good value proposition.

Are there any areas they could improve?

Sometimes they could research more on what fonts to use in combination with our brand identity. Their copywriting is good, but their graphic design could be better.

Do you have any advice for potential customers?

Be very proactive and always communicate your ideas; PROGS is very flexible and responsive in testing different approaches. They’ll be open to trying those ideas.

BACKGROUND

Introduce your business and what you do there.

I am the CEO and co-owner of InaEssentials. We are an organic cosmetics company operating in 23 countries.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PROGS?

We needed help with our email marketing, so we engaged PROGS to assist us.

SOLUTION

What was the scope of their involvement?

We have a long-term partnership where PROGS helps us with monthly email marketing campaigns. They give us ideas to improve our retention marketing and social media channels. They are also helping us restructure our workflow to be more efficient. We have 20 Shopify stores; each store has individual social media accounts, so they are streamlining those. 

They give us ideas for copy and design and then implement those ideas in our marketing. They’ve also automated our marketing emails.  We’re planning more projects together to improve other channels and maximize the benefits of working with them. 

What is the team composition?

We work with the CEO and two other team members. 

How did you come to work with PROGS?

We found them through mutual contacts, and we liked their personable attitude. They also work with many international brands, so we moved forward with the engagement.

How much have you invested with them?

We have invested roughly $20,000. 

What is the status of this engagement?

We engaged PROGS as a partner in October 2021, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Everything has been excellent; they set us up to send about 300,000 monthly marketing emails. We measure success through our marketing and social media channels, and our percentage of retention-based revenue has dramatically increased since working with them. We are growing a lot, and I’m really happy with the partnership.

How did PROGS perform from a project management standpoint?

We really like working with PROGS. They are amazing at managing projects, and we keep track of progress through Asana. They’re very straightforward and punctual. They set realistic deadlines and follow through with them. They’re also extremely proactive and will call out potential ways to improve our workflow.

What did you find most impressive about them?

I've been very impressed with their personable attitude towards customers and their efficiency in managing projects. 

Are there any areas they could improve?

I think it will be crucial for PROGS to build an internal system as they continue to grow and work with more customers. 

Do you have any advice for potential customers?

I advise establishing a clear workflow at the beginning but being open to ideas from PROGS because they’re very good at workflow management. Also, try to work with the CEO because he is fantastic.

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO of Wigelz Pets. Wigelz Pets is a one-stop shop for all of your pet needs. We’re pet lovers and know how important it is to keep our family full of joy and happiness. Wigelz's mission is to become the most trusted and convenient destination for pet parents in Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PROGS, and what were your goals?

We hired Progs agency to define, set up and execute the company's email marketing strategy. We are very satisfied with the result.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for email marketing agencies and freelancers. After interviewing several options and candidates, we decided to choose the Progs agency for several reasons: 

1. Great communication from the beginning.
2. Personal treatment unlike other agencies
3. From the begginning Michael and the team showed they actually care about our bussiness.
4. The team is highly professional with extensive knowledge and experience in the field.
5. I was very impressed with the level of detail and the suggestions offered.
6. The team is very efficient and dedicated.
7. Impressive protfolio.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had a kick-off meeting with Michael and the team, we discussed our goals and objectives. From there the team delivered mock-ups and time frames for our email marketing strategy. The team started to work on the content and visuals and gave impressive explanation about automation, flows, and campaigns.

How many people from the vendor's team worked with you, and what were their positions?

4 team members. Project manager, content writer, designer, Klaviyo expert.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very satisfied with the results, from the first day our email marketing strategy generate 20-25% of total revnue and keep improving.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings and ongoing smooth communication. We used mainly Google drive which was very convenient.

What did you find most impressive or unique about this company?

1. Great talented team
2. Personal communication with a great attitude
3. Experts in their field
4. Truly aiming for excellent results
5. Quickly adapt to changes in the workflow.

Are there any areas for improvement or something they could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Ecommerce Manager of LBD.BG

Describe what your company does in a single sentence.

Our company is a leading clothing brand in Bulgaria, with over 15 years of experience! 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Increase revenue
• Increase brand awareness
• Provide email pressense

SOLUTION

How did you find PROGS?

Online Search

Why did you select PROGS over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Management of our Email Marketing activities, execution and creation of emails, copy and creative + advanced strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

High ROI, big open and conversion rate of the emails.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they always deliver on time, even in extreme situations.

What was your primary form of communication with PROGS?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by PROGS' human attitude towards their clients, huge professionalism and incredible results!

Are there any areas for improvement or something PROGS could have done differently?

No, they are all good!

BACKGROUND

Please describe your company and position.

I am the Owner of Sixty61

Describe what your company does in a single sentence.

We are an online retailer for Powersports parts and equipment. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Leverage the most of Klaviyo for the new Shopify store

SOLUTION

How did you find PROGS?

Referral

Why did you select PROGS over others?

• High ratings
• Referred to me

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They have set me up on Klaviyo and set up many email flows and templates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue contribution within Klaviyo of 16%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They kept me up to date on all items and were very responsive through slack.  They would answer all my questions either within minutes or within a few hours.

What was your primary form of communication with PROGS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was very impressed by their organization and their patience with me as I learned more about Klaviyo.  They were very willing to show me and teach me as well.

Are there any areas for improvement or something PROGS could have done differently?

I don't think there is anything they could have done differently.  They were great!

BACKGROUND

Please describe your company and position.

I am the Co-owner of Better Tan

Describe what your company does in a single sentence.

We are selling tan-through swimwear.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• To improve email flows
• To create weekly email campaigns

SOLUTION

How did you find PROGS?

Referral

Why did you select PROGS over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Strategic Email Campaigns: The agency developed and executed strategic email campaigns aligned with our brand ethos and marketing objectives. 
• Automation Sequences: Implementing automated workflows for onboarding, engagement, and retention, enhancing the overall customer journey. 
• Performance Monitoring: Regularly monitoring and analyzing campaign performance, with a keen focus on metrics such as open rates, click-through rates, and conversion rates. 
• Optimization Recommendations: Providing valuable insights and actionable recommendations for continuous optimization based on data-driven analysis. 
• Results: The collaboration yielded exceptional results, with our email marketing revenue skyrocketing from an initial 7% to an impressive 30% within just a few months.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project's success is vividly reflected in the measurable outcomes that showcase substantial progress and a significant uplift in performance metrics. 

• Revenue Growth: Initial Email Marketing Revenue: 7% Current Email Marketing Revenue: Over 30% Demonstrating a remarkable fivefold increase in revenue, the project has effectively enhanced our financial outcomes. 
• Conversion Rates: Higher conversion rates observed across various campaigns and flows. Improved customer engagement and response, leading to increased conversion rates and a more efficient sales funnel. 
• Campaign Performance Metrics: Noticeable improvements in key metrics such as open rates, click-through rates, and conversion rates. Enhanced campaign effectiveness is directly attributable to strategic optimizations and targeted content. 
• Customer Journey Enhancement: Implementation of advanced automation sequences has elevated the overall customer journey. Streamlined onboarding, engagement, and retention workflows have contributed to a more seamless and personalized customer experience.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver everything on time and respond during the weekend.

What was your primary form of communication with PROGS?

Email or Messaging App

What did you find most impressive or unique about this company?

They have a good structure and it is seen in the work. From the designer work to the final version of every email. They come out with email flows ideas and implement them perfectly. The most valueable thing in mine opinion is that they can work autonomicaly and i do not have to thing and concern about the email marketing.

Are there any areas for improvement or something PROGS could have done differently?

No. They are perfect in every aspect of their work.

BACKGROUND

Please describe your company and position.

 I am the CEO of a consumer products company.

Describe what your company does in a single sentence.

Multi-brand e-commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Redesign emails
• Build email flows
• Improve sales from emails and SMS

SOLUTION

How did you find PROGS?

Referral

Why did you select PROGS over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full audit of all email marketing campaigns, lists, flows, design. 
• Recommended email performance improvement plan. 
• Designed email templates for flows and campaigns. 
• Audit of customer list and segmentation improvements. 
• Prepared monthly reports regarding email performance. 
• Implementation and management of recommendations for email and SMS campaigns.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Revenue from email campaigns grew to 20-30% of sales. 
• Improved email deliverability rate and customer open rate significantly. 
• Implemented many new campaigns & flows along with SMS

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered mostly on time, with some minor exceptions. They were responsive and helpful when we were having discussions. Some items got lost or forgotten about, but overall, it was positive.

What was your primary form of communication with PROGS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communicative and helpful. They were willing to work with a small brand and create solutions to make things happen on tight budgets or deadlines. Definitely went the extra mile for us at times.

Are there any areas for improvement or something PROGS could have done differently?

There were times when it felt like there was pushback on our pivot towards SMS implementation.

BACKGROUND

Please describe your company and position.

I am the owner of Mara PMU

Describe what your company does in a single sentence.

Permanent Makeup supplier

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PROGS to accomplish?

• Increase audience engagement through email marketing with Klaviyo

SOLUTION

How did you find PROGS?

Online Search

Why did you select PROGS over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from PROGS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sent 100+campaigns. Tested numerous amount of flows + sign up forms. Sent 50+ text message campaigns. Overall revenue from email marketing scope of work increased by 20%

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue increase, audience engagement increase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All the tasks were delivered on time, great communication and always timely response.

What was your primary form of communication with PROGS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Easy communication, responsibility of the team, eagerness to get the job done

Are there any areas for improvement or something PROGS could have done differently?

n/a