Proctor + Stevenson

BACKGROUND

Introduce your business and what you do there.

I’m the communications manager for Prysmian. We provide energy and digital connectivity solutions, specializing in electrical transmission projects, power grid modernization, and renewable energy infrastructure worldwide.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Proctor + Stevenson?

We needed help with our marketing materials.

SOLUTION

What was the scope of their involvement?

We’ve worked together for more than 20 years, and we’ve done several projects together, including brochures, videos, stands for exhibitions, events, website pages, presentations, templates for new tools following new guidelines, and office rebranding. Proctor + Stevenson has followed all the steps for each project, from the initial briefing to copywriting, graphics, creativity, and logistics for exhibitions.

What is the team composition?

We don’t know how many teammates from Proctor + Stevenson are assigned to our projects.

How did you come to work with Proctor + Stevenson?

They were referred to me.

How much have you invested with them?

We’ve spent a confidential amount.

What is the status of this engagement?

We started working with them in January 2000, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received positive feedback from stakeholders regarding the quality of Proctor + Stevenson’s deliverables. We’ve always been satisfied with their timeliness.

How did Proctor + Stevenson perform from a project management standpoint?

We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Being English, I particularly appreciate their copywriting. With them, I’m sure that all content is written in perfect English. They’re creative and can add a “twist” to the materials they produce while always remaining inside the guidelines. They’re also very flexible and try to give their input and ideas to add value.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

 I am the Sales and marketing director of a financial services company 

Describe what your company does in a single sentence.

Financial services and credit management solutions 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Proctor + Stevenson to accomplish?

• Raise awareness in specialist sector
• New website

SOLUTION

How did you find Proctor + Stevenson?

Online Search

Why did you select Proctor + Stevenson over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Proctor + Stevenson were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

P+S was engaged to support the development and implementation of our sales and marketing strategy with a particular focus on brand development, website redevelopment, Account base Marketing activity and lead generation.
Key deliverables included discovery and strategic planning workshops to understand our business objectives, target audiences and growth ambitions. support with brand development and positioning including advice on visual identity and brand consistency. Design development and optimisation of a new website including improved user experience accessibility considerations, content recommendations and launch planning.
The ABM strategy included LinkedIn ad designs, copywriting for all messaging across ads and follow-up email communications. further work included market research and audience contact prospecting lists. now that the campaign is live, proctor continue to analyse and report on performance and give recommendations for next steps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The most significant measurable outcome from the project today has been the successful delivery of our new website. We have been provided with a more modern, professional and user-friendly website, improved brand consistency that meets accessibility guidelines and we have created a stronger platform for future marketing and business development activity.
With regard to the ABM, to date the project has delivered a number of strategic foundations including audience segmentation, audience selection and frameworks to support the account based marketing approach. Whilst the ABM program remains in its pilot ohaee, it is too early to assess long-term commercial impact but the groundwork has been successfully established to support future growth initiatives.
Overall the project has achieved its primary objective of improving our digital presence and matkrting capability whilst providing a structured framework to work within ,.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This was a particular strength throughout the engagement. The project was structured from the outset, with a clear implementation plan and a ghannt  chart that provided a visibility of key stages, responsibilities and deadlines.  Deliverables were provided on time and communication was consistently proactive with regular review meetings and clear action tracking helped ensure momentum was maintained throughout the project

What was your primary form of communication with Proctor + Stevenson?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed me most was the extent to which the team genuinely invested themselves in understanding our business, objectives, and target audiences. They took the time to develop a strong grasp of our services, messaging and commercial goals, which meant they recommend recommendations were always grounded in our specific requirements rather than the generic agency approach.
I also valued the breath of expertise available across the agency. Having access to specialist in areas such as strategy, digital, design, content and account management provided a depth of knowledge that would be difficult to replicate through a single in-house marking .

Are there any areas for improvement or something Proctor + Stevenson could have done differently?

There are no significant areas for improvement that stand out from our experience so far. if I were to suggest one area for future consideration, it would be continuing to build on the strategic and commercial insight they have developed about our business, as this became one of the most valuable aspects of the relationship overtime.