ProCreator Design

BACKGROUND

Introduce your business and what you do there.

We’re a logistics solutions provider. I'm a product manager for the company, in charge of development and delivery.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

We were looking to educate and engage users around a lot of data points related to our platform. We needed a good design to make it easier for them to understand what our product offered.

SOLUTION

What was the scope of their involvement?

ProCreator designed an improved dashboard for our users. They put in place the processes for creating sketches and then building prototypes. They created numerous streams for the product, which allowed us to communicate more data with users. We’re currently working on our brand design language.

What is the team composition?

Sandesh Subedi [Co-Founder and Director, ProCreator] is our primary point of contact. We also worked with Rajat Bagree [Co-Founder and UX Designer, ProCreator] and a designer from their team.

How did you come to work with ProCreator?

We were looking for an agency that could help us and came across them. We looked at some of their past work, and found it to be similar to what we were looking to do with our own product. We contacted them and received a reasonable quote.

How much have you invested with them?

The cost of their services has been between $10,000 and $15,000.

What is the status of this engagement?

We started working with them in January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our customers like the new version of our product more than those of our competitors, in terms of look and functionality. ProCreator contributed to that.

How did ProCreator perform from a project management standpoint?

They used the latest collaboration tools on the market for the delivery. ProCreator is transparent in telling us how much effort they put into each task. We’re shown the number of hours taken by each team member for each task.

We mostly communicate through Slack. Whenever they share something with us, we have a walkthrough call. 

What did you find most impressive about them?

Proactiveness was the most important factor. In some cases, they went out of their way in order to understand our product better.

Are there any areas they could improve?

We have no improvement points so far.

Do you have any advice for future clients of theirs?

Once the development team has a clear understanding of the business and scope, the work will be reduced by half. ProCreator is very good at communication and understanding requirements.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder of Programming Hub, a platform that helps people from over 50 countries learn how to code. We realized that there was no good way of learning or interacting with the material since conventional teaching methods don’t apply to programming. We needed to start from the basics, so we built an application centered around learning modules that users would enjoy going through.

Users ranging from beginner to intermediate can use our platform to learn programming more efficiently. So far, we’ve built approximately 20 courses and are bringing new and updated technologies to allow users to build their careers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

One of our biggest challenges was reevaluating our entire value proposition. The platform was originally reference-oriented, working like a cheat sheet or a quick reference. We later changed the focus to learning and needed to modify the user journey, which called for a full revamp of our UI and UX.

SOLUTION

What was the scope of their involvement?

ProCreator came to our office for a discussion around our problem and value proposition. We elaborated on who our users were, what their needs were, and what we intended to provide in terms of value.

After conducting some research and understanding the product, we started the wireframing stage. We went through a few iterations over one and a half weeks in order to make sure that our users and stakeholders would be happy with the results.

We had a few meetings during the design phase—discussing the app’s theme, UX, and visual elements. We chose a minimalist design in order to bring attention to the learning.

What is the team composition?

We worked with four of their members, including a web developer and three designers.

How did you come to work with ProCreator?

We interviewed a few companies we thought could work well with us. We came across ProCreator, interviewed them, and gave them a few tasks. We saw that they had the right potential.

How much have you invested with them?

The total cost of their work has been close to $10,000. We work on a retainer model.

What is the status of this engagement?

We started working with them in July 2017 and have an ongoing collaboration.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The design ProCreator created has been able to improve our value proposition. The user feedback has been positive overall. We’ve also increased our retention rate and revenue.

How did ProCreator perform from a project management standpoint?

They’re punctual in delivery and have good work ethics. One positive point about ProCreator’s team is their ability to reason. We’re able to brainstorm and discuss why an approach is good or not. This has helped us improve our design and UX. They have an overall good approach.

We communicate through phone calls and internal meetings. We also created a Slack channel to share designs. They used InVision during the wireframing stage, while we used it to go through the user flow and approve the work.

What did you find most impressive about them?

One of their biggest strengths is the passion they bring to a project. Unlike other teams who deliver designs without justifying the work, ProCreator does research and explains why a choice is good. This is what makes us choose them over other vendors.

Are there any areas they could improve?

I’ve yet to discover a place where they could’ve performed better.

Do you have any advice for potential customers?

You should talk to them more during the initial stages so that their team can better understand your product. It’s important to determine who the customer is and what their needs are. Only then can the design team bring value.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of a company that provides a financial planning tool aimed at young urban professionals in our country. I’m also in charge of business and product development. Our product offers users a way to ensure they are saving consistently on a monthly basis.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

We wanted to create a new visual language for comprehensive financial planning. We built a basic version of the platform and tested it with users. We realized enhancing UX was critical for motivating engagement because the app addresses a stressful, tedious topic.

Finance, even when simplified, requires in-depth explanation. Most of our testers didn’t know what mutual funds or fixed deposits were, so we needed to explain financial concepts. Our key challenges included: implementing the iterative nature of financial planning, making details available but not intimidating, and developing a visual identity that limits users fears about finance.

SOLUTION

What was the scope of their involvement?

We cut the scope down to three areas: developing the planning paradigm, creating the visual identity, and showcasing financial details. They built us a prototype financial planning app. We wanted our app to help users determine how much they need to save on a monthly basis and which products are right for their goals. 

They were tasked with creating the app’s visual identity using the wireframes that I had built with various tools. They worked on app design using Zeplin and InVision. They also planned the iterative paradigm, along with our solution for dispensing financial details within the app. The app includes various indicators to make financial calculations and assist users with financial planning to meet their specific goals. 

What is the team composition?

We worked with Sandesh (Co-Founder, ProCreator).

How did you come to work with ProCreator?

They were recommended to us by another party.

How much have you invested with them?

We’ve spent around $5,000–$10,000.

What is the status of this engagement?

We started working with them in August 2017. They have successfully built our prototype. We plan to work with them to create the next version of our app.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Feedback has been positive since the app's December launch. Most of our users appreciate its visual identity, finding it to be user-friendly. In general, the larger iterative planning paradigms we’ve used have worked fairly well. There is room for improvement such as with the app's financial details. However, considering we've built an entirely new and unseen product, they’ve done a good job.

Overall, they adhered to the vision we discussed. We have made numerous changes using our internal designer, which is a testament to the design language used by their team. The product is flexible and reusing its design libraries is a simple process.

How did ProCreator perform from a project management standpoint?

They are reliable and responsive. We’ve mainly used Slack and WhatsApp for updates. We email for in-depth communication. I use a Google Docs spreadsheet for tracking design work, which they update constantly.

ProCreator was put in a tough situation, considering we had a fixed timeline and budget. We needed to build a prototype quickly in order create further iterations for users. Instead of disputing us, they accepted this challenge.

What did you find most impressive about them?

Freelancers I’ve previously worked with weren’t always respectful of our time. In contrast, ProCreator was punctual and adapted to our way of working. They stuck to their timeline and met our expectations. It’s been a great work experience, which is why we’re trying to hire them for the second phase of development.

As a startup, we value flexibility, speed, and focus. There were multiple design approaches, but they focused on our business requirements and how to fulfill them. They went above and beyond when it came to screen design. They put a lot of thought into meeting our criteria and addressing user needs. They tweaked the design flow when determining it would suit our users better, which we really appreciated.

Are there any areas they could improve?

The balance between visual design and usability is always tricky, especially where our company is based. We deal with a diversity of languages, technological familiarity, and preferences. Potential users possess diverse screen sizes and internet speeds. Designing in our market requires making compromises around visual design for the sake of usability. For example, our continue button looked great, but it was displayed in the bottom-right corner of the screen and was too small for many people to notice.

As ProCreator moves forward, they have to think critically about what end-users would find useful. There need to increase user testing focusing on UX. Their UI skills are excellent, however, and the gaps I mentioned can be attributed to our budget constraints.

BACKGROUND

Introduce your business and what you do there.

Ikinaki is an app for beauty and health enthusiasts—people looking to share and read peer reviews, discover new products and shop for them. It makes shopping for beauty and health products more fun, social, and exciting.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

We made a basic version of our app, and it was well received. We wanted to add more features to make the app even more useful, so we needed someone who could build wireframes and perform user testing in an iterative manner. We ultimately wanted a product that was better received by existing users.

SOLUTION

What was the scope of their involvement?

ProCreator helped us integrate new features into our existing app. In that process, they recreated some of its elements including the flow from one page to another.

We provided guidelines for what we wanted. Ikinaki is primarily a social platform where people can share reviews with each other and get recommendations from friends. There are different views based on what people are looking for. It sorts based on elements like image, product type, category, price, rating, tags, etc.

We built a feed of friend reviews, which is customized based on whom a user subscribes to. There is also a step-by-step process for posting new reviews, a discussion forum where users can ask their peers questions, a notifications module, and plug-ins for inviting friends to the platform using Facebook, Gmail contacts, or phone contacts.

Users logged in using phones initially, but they helped us create social sign-ins. Users have access to all their content through the profile page, and there are also aggregate product pages where all the reviews for a particular item can be seen.

What is the team composition?

I’ve been in contact with the two co-founders.

How did you come to work with ProCreator?

We found them through an agency that lists providers for startups.

How much have you invested with them?

The total cost of their work has been around $2,000.

What is the status of this engagement?

We started working with ProCreator in September 2017 and have an ongoing relationship. The project is currently in the testing phase, but most of the work is complete.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t released the new version yet, but I’ve shown the blueprint of what we’re trying to build in the next six months to stakeholders. It definitely looks like a much more professional app. It has the design elements we would normally see in a production app. We’ve had good feedback—the app inspires more confidence in terms of look and feel. They helped us create a more impactful user experience.

How did ProCreator perform from a project management standpoint?

We had a collaborative process with calls 2–3 times per week to discuss how our features would fit into the wireframe. We used InVision to access wireframes and Lookback to record user testimonials. We mainly used Google Hangouts, Slack, and WhatsApp for communication.

ProCreator was on time with everything. They were dependable, responsive, and flexible. There were times when we asked them to slow down the work in order to wait for inputs from us, and they were patient in accommodating us. They’re a team of nice and passionate people. The overall experience has been positive.

What did you find most impressive about them?

I’ve found ProCreator to be adept at providing a good customer experience. They’re more dependable and trustworthy than most vendors. ProCreator is honest in terms of quotes, and they’re reliable.

Are there any areas they could improve?

The output we’ve seen from them has been good but creating a dedicated research and user testing team would be an improvement. ProCreator does this, but they could adopt a more structured approach.

Do you have any advice for future clients of theirs?

As long as there is a good conversation at the start and expectations are clear, everything should be fine. ProCreator is open to dialogue, they understand different business perspectives, and they care about the people whom they work with.

BACKGROUND

Introduce your business and what you do there.

Germin8 is a social intelligence company which makes brands more customer centric . We help brands analyze their customers’ social media conversations and give them actionable insight using our products. I’m the product manager and I manage the team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ProCreator?

We designed the product in-house, but we wanted a design team to work on it too.

SOLUTION

What was the scope of their involvement?

We gave them the requirements so they had an idea of what we needed. If there was a new feature that needed to be developed, they incorporated it in the existing elements of the product. They designed the screens on the website and made iterations and new designs according to reviews and requests we received from users.

They also did some marketing work, such as giving us some infographics and images we needed for posting our marketing blogs.

What is the team composition?

I reported directly to the CEO and also interacted with the customer care team. I did the project management and managed the team. We had a software development engineer, a junior software developer, and a solution architect.

How did you come to work with ProCreator?

We were looking for designers and found them through an online platform. We saw their portfolio and started work on a trial basis. It worked out well for us so we continued with the project.

How much have you invested with them?

40,000 rupees per month [$613 USD].

What is the status of this engagement?

We worked together from January to December 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had a lot of positive feedback from our social media customers, particularly about how the UX has improved and how user friendly it has become.

How did ProCreator perform from a project management standpoint?

They were quite good in dealing with timelines. When the project was large scale, sometimes they couldn’t meet the timelines. They used InVision for screensharing and for the images, we used Zeppelin.

What did you find most impressive about them?

They’re a startup and have the aggression a startup needs to compete. They do what is required to finish a quality product. I had a lot of discussions with them during the iterations and they offered a lot of good ideas. Everyone in the team is young and really nice.

Are there any areas they could improve?

They need more exposure, but they’re going the right direction. Their planning could improve a little in terms of keeping to timelines with big scale products.

Do you have any advice for potential customers?

Be open, discuss amongst yourselves, and then come to a conclusion with them.

BACKGROUND

Please describe your company and position.

I am the UX Designer

Describe what your company does in a single sentence.

An Indian private sector bank that provides personal, business, corporate and digital banking services such as accounts, loans, cards, investments and payments

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProCreator Design to accomplish?

• To find functional issues in the issuance/onboarding journey dependent on platform availability and functioning throught screen recordings
• Conducting interviews with real users to observe the user behaviour and platform response
• Analysing backend data (clicks, drop-off, API error) and finding additional insights in the journey

SOLUTION

How did you find ProCreator Design?

Referral

Why did you select ProCreator Design over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from ProCreator Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the project was to evaluate the issuance/onboarding journey for one of the products. The journey being currently in the pipeline had to be tested and improved upon. The study was done in 3 ways- 

1. User interviews - 25 users were made to take the journey in an interview setting to observe user behaviour and platform responsiveness 
2. VWO - 50 screen recordings were studied to user behaviour in an environment where they were not being observed to understand painpoints
3. Adobe Analytics - studying the backend data like clicks, drops, API error, pagewise vistors etc. to make any additional insights or reinforce the existing observations
4. The deliverable was one interim presentation and one final presentation with all UX and Functional issues identified and thier recommendations for the issues 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The implementation of all feedback is in the process of being implemented. From just 5 of 67 observations and it's recommendation being implemented the conversion rate increased by 3.19%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project in a structured and reliable manner, with clear communication at every stage. Deliverables were shared on time, and any changes or dependencies were proactively highlighted. They were responsive to our needs, open to feedback, and quick to make revisions wherever required. Overall, the project felt well-coordinated and professionally handled.

What was your primary form of communication with ProCreator Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how quick, responsive, and accommodating they were throughout the project. They understood the requirements clearly, adapted to feedback without delays, and were always willing to make changes based on our needs. Their combination of professionalism, flexibility, and prompt communication made the overall experience smooth and reliable.

Are there any areas for improvement or something ProCreator Design could have done differently?

Overall, the experience with Procreator Design was very positive. The team was professional, responsive, and delivered the work with a clear understanding of our requirements. Their design approach was thoughtful, and they were open to feedback throughout the process.

One small area for improvement could be providing slightly more detailed updates for key project milestones, so all stakeholders have even better visibility into progress. Other than that, the collaboration was smooth and well-managed.

BACKGROUND

Please describe your company and position.

 I am the Deputy General Manager of a financial services company.

Describe what your company does in a single sentence.

Non Banking Financial Services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProCreator to accomplish?

• Design internal system for Sales folks

SOLUTION

How did you find ProCreator?

• Referral
• Other

Why did you select ProCreator over others?

• Referred to me
• Prior Experience

How many teammates from ProCreator were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Information Architecture, UX Design (Wireframes), UI Design (Visual Designs), Prototyping, Developer Handoff (Zeplin) & Post Project Completion – Documentation & Support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ensuring proper translation of requirements into designs.
• Completion of design in time. 
• Ensure development team has sufficient room to navigate in making designs reality. 
• Number of clicks to complete a transaction. 
• Time taken for a user. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time. They were one of the few teams who are methodical. The way they leveraged their PM tools and ensured adherence of it, was remarkable. Very structured and organized. 

What was your primary form of communication with ProCreator?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by ProCreator's leadership and openness to discuss ideas and execute them. Their ability to be on track. 

Are there any areas for improvement or something ProCreator could have done differently?

Having a room for flexibility in a tough time line project. Leverage technology better to colloborate. 

BACKGROUND

Please describe your company and position.

I am the Product Manager of Pillway

Describe what your company does in a single sentence.

Pillway is a digital pharmacy offering personalized, convenient medication delivery across canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProCreator to accomplish?

• UX/UI

SOLUTION

How did you find ProCreator?

Online Search

Why did you select ProCreator over others?

• Company values aligned
• Other

How many teammates from ProCreator were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of our project with Procreator involved the UX/UI design enhancement for multiple features of our digital platform. Key deliverables included developing user-friendly interfaces and updating existing designs to improve overall user interaction.

Kanika is providing essential UX/UI design support from initial concepts to the final implementation, which is helping us to streamline user experiences on our platform. Her expertise is instrumental in refining our user interactions and visual aesthetics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project involved UX/UI additions for our platform, focusing on designing new features. As these changes are recent, we are in the early stages of observing their impact. The initial feedback has been promising, and we anticipate these updates will positively affect user experience as we continue to gather and analyze more comprehensive data.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes absolutely! Kanika is very responsive and active and delivers on time.

What was your primary form of communication with ProCreator?

Virtual Meeting

What did you find most impressive or unique about this company?

They are good and promising.

Are there any areas for improvement or something ProCreator could have done differently?

Can't say anything right now!

BACKGROUND

Please describe your company and position.

I am the Director, India of SunRay Construction Solutions LLC

Describe what your company does in a single sentence.

We help thousands of contractors and subcontractors in the USA to get paid on time with our Advanced Construction Documents and Waivers Software

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProCreator to accomplish?

• Create UI/UX for our Product

SOLUTION

How did you find ProCreator?

Online Search

Why did you select ProCreator over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from ProCreator were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work given to Procreator is to create UI screens for our upcoming software product with a user friendly design and great usability.  We had 2 resources from Procreator who helped us achieve the same. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered all the UI work assigned to them on time.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They were very responsive and maintained good communication throughout the project.

What was your primary form of communication with ProCreator?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Good Communication and Good Work Ethic. 

Are there any areas for improvement or something ProCreator could have done differently?

They could reduce their pricing little bit. 

BACKGROUND

Please describe your company and position.

I am the Finance of Temple of Inner Wisdom Foundation

Describe what your company does in a single sentence.

Temple of Inner Wisdom Foundation is a not-for-profit organisation dedicated to transforming humanity to enable them to live a life of absolute awareness.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ProCreator to accomplish?

• Upgrade our website and social media platforms to make them more attractive to users
• Integrate our vast database spread across various cities and countries, maintained manually in Excel all these years.
• Guide us in making the operations of the organisation more cohesive.

SOLUTION

How did you find ProCreator?

Referral

Why did you select ProCreator over others?

• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from ProCreator were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ours is a volunteer-run organisation, and even though we have been in existence for over 13 years and had touched thousands of people over the years, we had always maintained our records manually, and in different locations. Our main website and social media handles have existed for many years, yet they did not attract enough traffic. Procreator gave us a solution on how to integrate everything and make transfer of information seamless, and we are in the process of implementing that. 

Our registration forms have now been linked to a central database, and we have now started getting good responses on our workshops, details of which are posted on our social media handles. We still have to integrate the rest of our database, make meetings seamless, and port all our accounting to a central software. Those are work in progress and will be implemented gradually.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Seeing the traffic on our website and social media handles, and seeing the integration of our database.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, so far all items have been delivered on time. They usually complete each work in a matter of days.

What was your primary form of communication with ProCreator?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by their dedication to the work. Even when we weren't sure of how much to give them, they took the initiative and showed us how the work could be done differently. We are still on a learning curve, but their handholding has been invaluable.

Are there any areas for improvement or something ProCreator could have done differently?

Nothing that comes to mind.