PreApps

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a startup tech company. We are a startup social video streaming, networking and talent spotting platform for the music industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps?

We were looking to officially launch our brand in the US as that is our biggest target market. Being based in the UK we needed a strong marketing company based in the US that would give us everything we needed to start a successful launch. Since we are a small team, we don't have the in-house expertise to launch a full-scale advertising campaign in the US. We wanted the PreApps team to run our marketing and advertising efforts.

SOLUTION

How did you select this vendor?

We found 4 companies that were all offering a few different approaches but none were as appealing as PreApps. They showed great knowledge and had a lot of expertise in how to grow your app and your brand.

Describe the scope of their work in detail.

After a few initial discovery meetings they explained clearly the scope and schedule. I was then introduced to several members of their team and spoke to them at length about what they were going to do. They came up with a marketing strategy that included everything from ASO, UA campaign management, video production, App Store Screenshots, Consulting sessions, Press Release and more.

What was the team composition?

I worked closely with the project manager who was absolutely fabulous and a real people's person which is a very important attribute to have as a project manager. She was always very helpful and tried to help whenever and where ever she could. I also was in contact with the campaign and ASO manager as well as a consultant we had access to who gave us valuable information and talked us through strategies for our particular industry.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The reason we came to PreApps is because we struggled in the past to get downloads. Even though the app was in beta, we needed users to go on the app to test several functionalities. Since we have been with them we are getting regular downloads and more than ever before..

How effective was the workflow between your team and theirs?

We had weekly calls with the UA campaign / ASO manager to go over the performance and she explained in detail what was happening on the iOS and Android stores. We also communicated via email regularly and they were very prompt with any urgent matters. For each step they would ask our feedback and implement it quickly once we were happy with the recommended proposal.

What did you find most impressive about this company?

What I found the most impressive about the company was their organization and passion. They were genuinely interested in helping us reach our goals and pointing us in the right direction with everything. Their creatives were also very impressive and they also gave me some bonus material that I did not ask for which is always very helpful!

Is there any area for improvement or anything that could have been done differently?

For me being totally honest I cannot think of anything negative about them.

BACKGROUND

Please describe your company and your position there.

Manager of a Social Food Community Platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We recently developed an app for our community that would help members connect, engage, and interact with other food bloggers from across the globe. We needed an agency who can help us promote our application on the digital forefront.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our app development partner recommended PreApps to us.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Their marketing team ensured we met our growth objectives. They created strategic campaigns that attracted new users that helped us maximize downloads. Their team also helped us improve our app’s rank on the App Store and Google Play.

How many resources from the vendor's team worked with you, and what were their positions?

We were engaged with 5-6 people from their team. 4 were marketing specialists, 1 project manager, and 1 growth hacker.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the help of their team, we not only improved our rank on the app marketplace but also managed to double our monthly downloads. They created and managed our marketing campaigns that brought in double digit growth.

How effective was the workflow between your team and theirs?

We embraced the AGILE method for managing the project. The project manager was very proactive and responded quickly. He sent regular updates about the project as well. We set up weekly meetings to track the project.

What did you find most impressive or unique about this company?

PreApps is one of the best marketing agencies we have worked with so far. They know the ins and outs of the industry and can bring good results in a very short period of time. We continue to work with them and look forward to receiving the same quality of service.

Are there any areas for improvement or something they could have done differently?

Nothing much, they have been a reliable marketing partner for us.

BACKGROUND

Please describe your company and your position there.

Operations Manager at a publishing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We hired PreApps primarily for promoting our app on a large scale. Our main focus was on increasing users globally by optimizing our ranks across each app store.

SOLUTION

How did you select this vendor and what were the deciding factors?

After going through several profiles of App marketing agencies on Clutch, the best of all was PreApps (on the basis of reviews and client references). We decided to schedule a call with them to discuss further details about the project and they assured that they would help us in promoting our app so we hired them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They developed key strategies to help us reach large audiences and strategically boost our daily active users. Their team executed the entire project and helped us improve our app rankings.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with 3-5 people from their team:

• creative strategists,
• marketing professionals,
• designers,
• and our app growth consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Thanks to their team, our users increased by 400% and are growing steadily ever since we started working with them.

How effective was the workflow between your team and theirs?

Their team is supportive and easy to work with. They adhered to timelines and regularly sent us reports about the progress of the project.

What did you find most impressive or unique about this company?

What I found most impressive and unique about PreApps is their working style. It was fast, to the point and effective. All of the team members worked with the utmost enthusiasm throughout the project.

Are there any areas for improvement or something they could have done differently?

Nothing in general. They have been a wonderful marketing partner.

BACKGROUND

Please describe your company and your position there.

CTO of a game development agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We launched our gaming application recently on the play store and app store. Though we got it up and running, we were struggling with our engagement numbers. We couldn’t get enough downloads and thus needed a strategic marketing partner who can orchestrate our marketing efforts and get tangible results.

SOLUTION

How did you select this vendor and what were the deciding factors?

I recently attended a marketing conference where I stumbled upon the CEO of PreApps. I got to know about their services, previous clients, and met their entire team. It was a great experience for me - so when we needed help with marketing, I got in touch with them and after a few calls onboarded them as our strategic marketing partner.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

PreApps team helped us move in the right direction. They increased our App Downloads from a few thousand to over 100k in just 60 days which was truly commendable. They are now working on a few new marketing platforms while actively engaging with the existing ones.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with their marketing manager, growth consultant, and a team of specialists who dedicatedly handled our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They increased our App Downloads from a few thousand to over 100k in just 60 days which was truly commendable.

How effective was the workflow between your team and theirs?

We managed the project via their in-house PMS tools. Whenever needed, we also used communication apps like Zoom and Google Meet. They were very good at adhering to timelines. Their team is agile, supportive, and passionate.

What did you find most impressive or unique about this company?

We are most happy with the results that the PreApps team has delivered in a very short amount of time. They are dynamic, professional, and motivated. Unlike other agencies, PreApps team is strategic about their approach and thus can be a great asset.

Are there any areas for improvement or something they could have done differently?

Nothing in general.

BACKGROUND

Please describe your company and your position there.

Marketing head of a self-help app with over 500,000 subscribers worldwide.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

PreApps was hired for promoting our app. We didn’t have any marketing team and thus needed a full-service marketing agency who can assist us with marketing. Primarily, we wanted to increase our app downloads while optimizing our rank on various marketplaces.

SOLUTION

How did you select this vendor and what were the deciding factors?

PreApps was selected based on their market presence and reviews. They have sound experience in digital marketing and have worked with a few big names in the industry. We chose them because of their impressive clientele and industry expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

In order to increase app downloads, their team introduced strategic marketing campaigns including advanced App Store Optimization, Growth Consulting, PR, Video Production, and Apple Search Ads.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with: - Marketing specialists - Project Manager - Business Development Exe - ASO experts - Growth Consulting

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our app’s downloads increased by over 200% during our initial campaign engagement. As per our projection, we will be able to reach 1 million app downloads by the last quarter of this year.

How effective was the workflow between your team and theirs?

Their team was proactive and adhered to set timelines. We mainly used emails for communication and whenever needed, scheduled meetings via Google meet.

What did you find most impressive or unique about this company?

They bring a lot of value to the table as a team. They are dedicated and highly motivated. They quickly brought results and were able to successfully scale up the numbers with time. We’re happy with their services and would continue working with them.

Are there any areas for improvement or something they could have done differently?

Generally speaking, working with PreApps was smooth and easy.

BACKGROUND

Please describe your company and your position there.

CTO for a public speaking and training app. Our platform has trained over 18,000 public speakers so far.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps?

We launched an app for public speaking and training. We needed an agency who could promote it - so we hired PreApps.

SOLUTION

How did you select this vendor?

They were recommended to us by a close friend and business associate. We looked over their portfolio, reviews, and engagement model - it was quite impressive so we closed the deal.

Describe the scope of their work in detail.

They took over entire marketing for our app. Their team optimized our profiles on app stores and introduced several new channels of marketing through which we gained a huge burst in downloads and users.

What was the team composition?

We worked with a marketing strategist and a team of other professionals who were managing campaigns for us. Apart from them, we also had a few calls with their business development executive and app growth consultants.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen our app downloads increase steadily since the day they started working. Our app’s ranking has also improved and we’re expecting our downloads to reach 500,000 in the next three months.

How effective was the workflow between your team and theirs?

The communication with them was seamless. We used emails and Zoom to stay in touch. Their team is extremely responsive and easy to work with.

What did you find most impressive about this company?

We appreciate their understanding of the markets. Unlike other agencies, they delivered results that they had promised. We’re still working with them and seek to see positive results going forward.

Is there any area for improvement or anything that could have been done differently?

None that I can think of at the moment.

BACKGROUND

Please describe your company and your position there.

CEO of a major frozen food brand. We make ready to eat food packets that can be cooked instantly.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We needed to promote our app that we developed recently. Our primary aim was to boost our app’s ranking and increase our number of downloads by at least 50%.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed a couple of agencies for this project. The selection was done based on their market presence and ability to deliver. We also talked with a few of their app growth consultants to get a brief idea about their expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The PreApps team optimized our app store page on various marketplaces. They also started running paid ads to accelerate our growth and increase downloads. Additionally, their team brought in a few new channels for marketing that we hadn’t previously considered.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a marketing strategist, a paid media expert, growth consultant, and project manager.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our number of downloads grew from a mere 1,000 to 45k in less than 60 days. We are very happy with the results and look forward to continuing to working with them.

How effective was the workflow between your team and theirs?

The project was divided into three phases: analysis, strategy, and execution. Their team first analyzed our existing marketing campaigns, then developed a strategy, and worked on the execution part. We used Hangout, Zoom calls, and emails for communication.

What did you find most impressive or unique about this company?

Their team is purposeful, creative, and dedicated. They care about the results and help us improve the app’s ranking and downloads - which were our primary objectives. From their communication to project execution, everything is just perfect. We really enjoy their companionship and look forward to working with them again in the future.

Are there any areas for improvement or something they could have done differently?

Nothing specific that can be spotted.

BACKGROUND

Please describe your company and your position there.

Sr. Manager at a leading OTT entertainment platform offering an exhaustive array of content; with 90+ live TV channels and 1.25 lac+ hours of viewing across 10 different languages.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We hired them for promoting our app across play store, app store, and a few other marketplaces - especially in the US. We wanted to improve the rank and increase the downloads of our app. As of now, we’re already ranking among the top 20 entertainment apps; we wanted to be among the top 5.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were quite skeptical initially as we had a few bad experiences with marketing agencies. Upon having a call with Preapps and their team, we felt a bit confident and thus signed up for a trial with them. We accessed their results over the trial period and extended our contract further. They were meticulous, results-oriented and experienced - thus, we started working with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

They tuned our marketing campaigns which resulted in more downloads and better organic rank on app and play store. Their team also added paid channels of marketing that significantly contributed to the number of downloads. As of now, they are also working up on new means of marketing and promoting the app.

How many resources from the vendor's team worked with you, and what were their positions?

We had a team working on our project. It had a marketing manager, a team of creatives, and strategists.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our app started ranking in the top 10 apps on both app and play store - which is a huge feat. They are still working on our marketing and we’re confident our app’s rank will improve gradually. It’s a long process and we truly admire their consistent efforts.

How effective was the workflow between your team and theirs?

They were agile, proactive, and flexible. We used JIRA for project management and it was very seamless. We were always informed ahead of time about the project and where it was heading. They handled the project very well.

What did you find most impressive or unique about this company?

Their work is more impressive than anything else. They are results-oriented and agile. They don’t waste time in meaningless meetings and focus more on execution. I am also fascinated by their ideas - they have helped us with many fresh ideas that have contributed significantly to our app’s growth.

Are there any areas for improvement or something they could have done differently?

The onboarding could have been better - but nothing that significant.

BACKGROUND

Please describe your company and your position there.

Co-founder of a public speaking forum like TEDx. We provide a platform to individuals who have an amazing story to tell.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

We needed help with our app promotion. We wanted our app to rank higher on the App Store and Google Play. The goals were to boost our visibility and improve our organic ranking on Google Play as well as the App Store.

SOLUTION

How did you select this vendor and what were the deciding factors?

We had signed up for a trial with PreApps. We were impressed with their professionalism and the results they brought in less than 12 days. Thus, we started working with them.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

As they got started, they revamped all of our branding and App Store assets such as our title, keywords, description, screenshots and videos. Alongside, their team looked through the marketing channels we were operating in and introduced a few more platforms that could benefit us.

Once that was done, they developed strategic marketing campaigns for each medium and optimized our presence across all of them.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a digital marketing strategist, a project coordinator, and an app growth consultant. They were all very professional and brought in tremendous value to our project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our app jumped from the 60th position to 12th on the Google Play Store and our downloads have increased by over 300% - which is a huge success for us and we’re very happy with the results so far.

How effective was the workflow between your team and theirs?

The project was managed via their custom dashboard they set up for us. We shared updates directly in the app and they took care of it. We communicated through Google Hangout and Zoom.

What did you find most impressive or unique about this company?

They brought in tangible results very quickly. Their team communicated well and were on a roll throughout. Their full transparency was what stood out to us.

Are there any areas for improvement or something they could have done differently?

Nothing particular.

BACKGROUND

Please describe your company and your position there.

I head the marketing department of a global e-learning platform enabling millions of students to learn new skills online via our huge catalogue of millions of courses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire PreApps, and what were your goals?

Our app needed a boost in its organic visibility, and ranking on the App Store.

SOLUTION

How did you select this vendor and what were the deciding factors?

We shortlisted around 7 mobile app marketing agencies, after closely looking into their domain expertise along with market access and presence. The vendor was also on the list. We selected the provider over the others, and the selection was easy, as the vendor’s team precisely understood our needs in the first go. We were confident that PreApps could execute our plans efficiently and deliver results effectively.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

PreApps started with assessing and auditing our existing online marketing campaigns and altered those to ensure the best possible outcomes. The team also leveraged various other marketing /promotional channels and launched customized campaigns.

How many resources from the vendor's team worked with you, and what were their positions?

Our primary Point of Communication was the Digital Marketing Head, and our Marketing Strategist. Occasionally, we also interacted with the core team members from the vendor’s creative and consulting departments.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With their efforts, our app reached an additional 125,000 downloads. They are dedicated and very creative. They have hands-on app marketing experience enabling them to bring amazing results in such a short period of time. Grateful for their help.

How effective was the workflow between your team and theirs?

Zoom was the main communication medium we used for all our project engagements and management. The team always communicated in an organized and professional way during our weekly calls. We used to discuss new strategies to further optimize the outcomes of the running marketing campaigns. The team responded timely and promptly, always.

What did you find most impressive or unique about this company?

Three things - their enthusiasm, domain expertise, and creative ideas are incomparable. They are the industry gurus and provided us with meaningful results.

Are there any areas for improvement or something they could have done differently?

The vendor team is a WOW to work with…so no suggestion but KUDOS to the team!