PRAXIS

BACKGROUND

Please describe your company and position.

I am the President of Sombilon Studios

Describe what your company does in a single sentence.

Commercial Photography and Videography

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRAXIS to accomplish?

• Lead integrated brand campaigns with clear strategy and creative direction.
• Coordinate pre production and on site logistics so shoots run smoothly, on time and on budget.
• Deliver on brand photo and video assets that drive awareness and engagement.
• Align PR, social, and influencer efforts to amplify results and earned media.

SOLUTION

How did you find PRAXIS?

Referral

Why did you select PRAXIS over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from PRAXIS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We recently partnered with Praxis PR on a series of influencer dinner events held across Canada, featuring major alcohol brands at fine dining venues. Praxis curated the experiences by inviting niche influencers central to each brand. Our role was to capture the evenings through photography and video, producing a polished content library for both Praxis and the featured brands. Deliverables included event stills, highlight videos, and social-ready assets for immediate media release and ongoing campaign use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The campaign delivered a full library of photo and video assets within 24 hours, enabling immediate social coverage and media release. Praxis and the featured brands reported high engagement on social platforms, positive influencer feedback, and strong earned media pickup.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Praxis PR’s project management is exceptional. They are highly organized, communicate clearly, and anticipate needs before they arise. All deliverables were provided on time, often ahead of schedule. Their team is responsive, solution-oriented, and always ensures that both our needs and their clients’ needs are met seamlessly. Working with them feels effortless because they handle every detail with professionalism and care.  

What was your primary form of communication with PRAXIS?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about Praxis PR is their ability to deeply understand both their clients and the industries they serve. They do not just execute campaigns; they immerse themselves in the brand and its audience, creating experiences and strategies that feel authentic and impactful. Their team’s professionalism, creativity, and preparedness make every project seamless, and their collaborative spirit makes them a true partner rather than just a vendor.

Their professionalism, creativity, and ability to deeply understand both clients and industries make them stand out. They are collaborative, reliable, and deliver results that consistently exceed expectations.

Are there any areas for improvement or something PRAXIS could have done differently?

Our experience with Praxis PR has been excellent. The only area we could suggest is that because they are in such high demand, their calendars fill quickly, so booking well in advance is recommended. Otherwise, they consistently exceed expectations.

BACKGROUND

Please describe your company and position.

I am the Principal of Daniel Wiser Consulting

Describe what your company does in a single sentence.

We work with innovative food companies and their investors in the CPG, QSR, fast casual, restaurant, and food retail spaces to create strategies for products and experiences that delight their consumers, and accelerate business growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

• Help build awareness and trial for a new beverage brand using a digitally native strategy

SOLUTION

How did you find Praxis?

Referral

Why did you select Praxis over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I was incredibly fortunate to be able to collaborate with the Praxis team on a shared client project.  Our mutual client is a startup beverage brand that initially launched with a digitally native strategy.  Praxis was brought on to lead the digital strategy, media buying and influencer work.  I was thoroughly impressed by the team's ability to effortlessly mix great strategy and thorough execution.  

They brought a sound and well thought out recommendation to the client for how to launch the brand.   But maybe more importantly, immediately after launch they went back to the drawing board working continuously to learn and improve all elements of the program - even for elements that were clearly working well.  The team brings humility and a beginner's mind to all aspects of the work.  They are also very kind and a lot of fun to work with.  

As a result of this work, I will happily introduce them to my other clients and look forward to collaborating with them in other capacities. I'd strongly recommend Praxis to other brands and companies looking for a great balance of strategic thinking, analytical discipline, a culture aligned around continuously learning, balanced by being truly enjoyable to work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work involved a digital strategy and ongoing media buying across digital channels, helping build awareness and trial for the brand.  This was a digitally native launch - and Praxis built a dashboard with a compreshensive set of KPIs.  This helped us monitor and measure success, ensuring that the launch was progressing positively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were managed with clear timelines and deliverables consistently met all stated deadlines.  Project management was an afterthought given the seamless execution.

What was your primary form of communication with Praxis?

Virtual Meeting

What did you find most impressive or unique about this company?

Praxis' ability to combine great strategy with thorough execution is unique amongst digital marketing firms.  In my experience, agencies excel in either one or the other - and struggle where they are not strong.  That is not the case with Praxis - they are truly balanced and exceptional in both.

Are there any areas for improvement or something Praxis could have done differently?

Praxis continuously exceeds my expectations, as well as that of our mutual client.

BACKGROUND

Please describe your company and position.

I am the Owner + CMO of Radius, Southbrook, Former CARSTAR Executive

Describe what your company does in a single sentence.

We are in the sports and hospitality business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

• Build brand awareness
• Organize a launch event
• Dealing with a public perception issue

SOLUTION

How did you find Praxis?

Referral

Why did you select Praxis over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PRAXIS PR has been my go to public relations firm for over two decades. They are smart, strategic and care deeply about our business and our goals. They have years of experience handling many different issues. They have executed dozens of events with us and all of them were highly successful, and outperformed our metrics. They are responsive and extremely customer-centric.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With all of the projects assigned, they always outperformed on media impressions. Also, with some crisis situations we were always able to work through the issues and keep the brand image positive and strong. They also were instrumental in having the right people attend our public relations events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always, always on time. Always, always responsive. Very customer centric.

What was your primary form of communication with Praxis?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I love their strategic mindset. They always listened to our crazy ideas, and found a way to bring those ideas into a meaningful way that would resonate with customers and the public. Some of our best campaigns was executing a National Car Wash Day across the country called Soaps It Up For Cystic Fibrosis. We hold a Guinness World Record for that one. We also executed a #lovethejourney campaign that was extremely successful.

Are there any areas for improvement or something Praxis could have done differently?

I wish I could have them assigned to all of my marketing projects. Keep pushing for leading edge, game changing brand building public relations tactics.

BACKGROUND

Please describe your company and position.

I am the Full Stack Creator of studiopicxels | @bcpicxels

Describe what your company does in a single sentence.

Social Media Marketing, Digital Media and Content Creation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRAXIS to accomplish?

• Expand a brand's Canadian Footprint
• Create UGC (User-Generated Content)

SOLUTION

How did you find PRAXIS?

Influencer Outreach

Why did you select PRAXIS over others?

Referred to me

How many teammates from PRAXIS were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I collaborated with PRAXIS PR on a UGC project for a major Canadian brand launch. The scope of work included developing creative concepts, capturing and delivering high-quality user-generated content, and aligning visuals and messaging with the brand’s campaign goals. PRAXIS PR provided a clear onboarding process, comprehensive briefs, and regular communication throughout the project to ensure everything stayed on track. Together, we were able to create engaging and authentic content that supported the launch and resonated with the target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This project supported the Canadian launch of a new brand entering the market. PRAXIS PR reached out to me and a group of local Canadian creators to develop user-generated content that would be featured on the brand’s social channels.

The outcome was a collection of authentic, high-quality UGC pieces that aligned with the brand’s tone and campaign objectives, helping to build awareness and engagement during launch. The content performed well and contributed to a strong introduction of the brand to Canadian consumers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

PRAXIS PR’s project management was excellent from start to finish. Deliverables were clearly outlined at the beginning, and timelines were realistic and well-communicated. Everything was delivered on time, which made planning and content creation smooth and stress-free.

They were highly responsive to questions and feedback, and always quick to provide clarification or adjustments when needed. Their proactive communication and collaborative approach made me feel supported throughout the entire project.

What was your primary form of communication with PRAXIS?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most about PRAXIS PR is their longevity and proven track record in the industry. It speaks volumes about the trust they’ve built over the years. Their roster of clients is also incredibly impressive, showing the breadth of industries they work with and the level of experience they bring to each project. It made me feel confident that I was working with a team that truly knows how to deliver results.

Are there any areas for improvement or something PRAXIS could have done differently?

Honestly, I don’t have any areas for improvement to suggest. The entire process was smooth, well-managed, and a genuinely positive experience from start to finish.

BACKGROUND

Please describe your company and position.

 I am the Creator of an advertising & marketing company 

Describe what your company does in a single sentence.

Content creator and photographer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PRAXIS to accomplish?

• Reach
• brand awareness

SOLUTION

How did you find PRAXIS?

• Online Search
• Referral

Why did you select PRAXIS over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from PRAXIS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I had the pleasure of collaborating with Praxis on their influencer marketing campaign, and I can confidently say they delivered excellence at every stage. From the kickoff, Praxis showcased a rare combination of strategic vision and flawless execution—a balance not often seen. They set crystal-clear timelines, hit every milestone, and managed projects so seamlessly that their superior project management felt almost effortless Clutch. I was particularly impressed by their ability to work with creators like me—Praxis provided tailored briefs, tapped into a diverse influencer pool, and fostered creative freedom, resulting in high-value, campaign-specific content that truly resonated with the target audience Clutch. Their responsiveness was exceptional. Checking in regularly with virtual updates and being open to feedback and revisions made the entire process collaborative and engaging Clutch. Beyond deliverables, Praxis feels like an extension of your team—they care deeply about outcomes and go above and beyond to exceed expectations Clutch. If you're looking for an agency that brings strategic thinking, agile execution, and creator-friendly collaboration, Praxis stands head and shoulders above the rest. Highly recommended!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Content Marketing & Influencer Programs for Beverage Company<br>Key Metrics Used: Impressions, frequency (how often content was seen), and positive sentiment from audiences<br>These quantitative indicators highlighted the campaign’s reach and emotional impact with target consumers.<br>2. Digital Strategy, Media Buying & Influencer Marketing<br>A custom dashboard was built to track a comprehensive set of KPIs, enabling real-time monitoring of brand awareness and trial initiatives<br>3. PR Services & Event Management for Sports & Hospitality Client

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Praxis’s project management was outstanding—they delivered everything on time and made the entire process seamless. They were responsive to my needs as a creator, checking in regularly, providing clear briefs, and ensuring my input was valued. Their communication was proactive and collaborative, which made me feel supported every step of the way

What was your primary form of communication with PRAXIS?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impresses me most about Praxis is how they seamlessly blend strategy with creativity. They gave me clear direction while encouraging my authentic voice, which made the collaboration both easy and impactful. Their responsiveness, flexibility, and data-driven approach made me feel like I was working with a true partner rather than just an agency

Are there any areas for improvement or something PRAXIS could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Head of Brand Marketing of E&J Gallo Canada

Describe what your company does in a single sentence.

Sales, Marketing and distribution of premium wine, spirits and ready-to-drink beverages. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

• Drive awareness amongst target consumers.
• Drive trial amongst target consumers.
• Create high value content for social media channels.

SOLUTION

How did you find Praxis?

• Referral
• Other

Why did you select Praxis over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Praxis was a "go-to" agency for ongoing digital content marketing and influencer driven programs. Across a variety of brands, we contracted Praxis to create impactful influencer programs that drove both awareness and trial that highlighted the brands of focus and bring to life the target occasion. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Impressions
• Frequency
• Positive sentiment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Incredible project management with well defined timelines and milestones, along with regular status updates via email and virtual check-ins during the campaigns. 

What was your primary form of communication with Praxis?

Virtual Meeting

What did you find most impressive or unique about this company?

Praxis has access to a deep talent pool of influencers that fits our wide variety of consumer targets across brands. Praxis effectively works with individual talent to create high-value content specific to each campaign. As the influencer market evolved, Praxis found new and unique ways to encourage talent to create content and surprise and delight our audiences. 

Are there any areas for improvement or something Praxis could have done differently?

Praxis consistently delivers on key performance metrics, exceeding them in many occasions, and are highly skilled in managing campaigns. As social channels and digital marketing involves, I encourage Praxis to stay ahead of trends and challenge their clients to try new ways to activate. 

BACKGROUND

Please describe your company and position.

I am the Brand Marketing Manager of a food & beverage company 

Describe what your company does in a single sentence.

Food manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

• Introducing a new brand to the US market

SOLUTION

How did you find Praxis?

Other

Why did you select Praxis over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned
• Quality and persuasiveness of proposals

How many teammates from Praxis were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Praxis helps us build our brand through the digital world. This ranges from planning strategies to handling campaigns and managing influencers to obtain contents and marketing assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far, e-commerce sales have shown an Compounded Monthly Growth Rate of 20%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're very flexible and quick. They are doing their best to address the many unforeseen issues that come with a new brand.

What was your primary form of communication with Praxis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The flexibility and agility to provide tailored solutions to our unique needs.

Are there any areas for improvement or something Praxis could have done differently?

In order to keep up with their advanced analysis of digital world, we will also need to do a fair amount of study. They may have a way of reaching people who don't have much knowledge.

BACKGROUND

Please describe your company and position.

I am the Senior Brand Manager of Suntory Global Spirits

Describe what your company does in a single sentence.

We produce, market & sell premium spirits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

• Drive awareness with a strong impressions delivery
• Drive consideration through 3rd party/media & influencer recommendations
• Build Bowmore's luxury credentials

SOLUTION

How did you find Praxis?

AOR

Why did you select Praxis over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paying homage to Bowmore’s rich history, the Timeless positioning and exciting partnership with Hania Rani, PRAXIS executed a three-pronged public relations program to encourage premium whisky drinkers to choose Bowmore first and always. PRAXIS developed a communications program aimed to drive awareness and recruit new Occasional Aspirants, telling the Bowmore story while promoting the Hania Rani partnership and launching Timeless 29 Year Old. 

The program consisted of an Unwind with Bowmore Influencer Campaign, a Sensorial Evening with Bowmore Dinner and Concert Series, and Sharing the Bowmore Story Media Relations efforts. Overall, the activities combined generated a total of 209 pieces of content and 17,891,783 impressions for Bowmore, which was excellent value.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall, the activities combined generated a total of 209 pieces of content and17,891,783 impressions for Bowmore.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Praxis addressed the brief really well, made an excellent 3-tier program recommendation that we approved, and then they delivered updates & deliverables on time, while being willing to accept feedback and course correct where needed, with with excellent and open communications style along the way and very professional client servicing.

What was your primary form of communication with Praxis?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Client oriented service & attitude
2. Impressions delivered, having locked in strong media partners

Are there any areas for improvement or something Praxis could have done differently?

None. Praxis was phenomenal.

BACKGROUND

Please describe your company and position.

 I am the Advisor to the CEO of a nonprofit company 

Describe what your company does in a single sentence.

We're a charitable organization working to prevent drowning and water-related injury through our training programs, Water Smart public education, safety management services, drowning prevention research and lifesaving sport.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

• Reach the public with drowning prevention messages and specifically to take action on ensuring their children learn to swim

SOLUTION

How did you find Praxis?

Referral

Why did you select Praxis over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Produced annual events focusing on earned media with outstanding results, based on a limited budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

results are not available.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Praxis delivered effective programs with great results. They were responsive and all tasks were delivered in a timely manner.

What was your primary form of communication with Praxis?

In-Person Meeting

What did you find most impressive or unique about this company?

The writing skills, the PR expertise to get results and the personable nature all members of the team.

Are there any areas for improvement or something Praxis could have done differently?

no