Praxis, 7 Reviews, Address, Data & More

Creative. Curious. Connected.

We are a leading Canadian marketing communications agency with a talent for turning heads. We work with big brands and brands who think big, to deliver results across five integrated divisions: PRAXIS PR, PRAXIS Digital, PRAXIS Live, PRAXIS Social and PRAXIS Collabs.

$25,000+
$150 - $199 / hr
10 - 49
Toronto, Canada
Founded 2001

Focus

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Pricing Snapshot

Min. project size $25,000+

Avg. hourly rate $150 - $199 /hr

Rating for cost 4.9 /5

What Clients Have Said

Praxis offers competitive pricing that aligns with clients' budgets, providing great value for cost. Clients appreciate their flexibility, responsiveness, and commitment to delivering results, with project teams typically consisting of 2-10 employees.

This summary is based on verified Clutch reviews.

Most Common Project Size

$50,000 - $199,999 based on 6 reviews

< $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000

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Praxis Review Insights

Overall Review Rating

5.0

Quality 4.9
Schedule 5.0
Cost 4.9
Willing to Refer 5.0

Top Mentions

Review Highlights

Some Staff Turnover

One client mentioned experiencing some changeover in the staff assigned to their project. While this did not overshadow the overall positive experience, it suggests an area for potential improvement in staff consistency.
Positive Client Relationships

Clients highlighted the personable nature of the Praxis team and their ability to build strong, positive relationships. Their friendly and professional demeanor made collaboration enjoyable and effective.
Tailored Solutions and Flexibility

Clients appreciated Praxis's ability to provide flexible and customized solutions. Their agility in addressing unique needs and unforeseen challenges was frequently highlighted as a key strength.
Advanced Digital Marketing Expertise

Praxis demonstrated strong expertise in digital marketing, including strategy development, media buying, and influencer management. Their advanced analysis and tailored digital strategies were highly valued by clients.
Balanced Strategy and Execution

Praxis was recognized for their ability to combine strategic thinking with thorough execution. Clients valued their balanced approach, which ensured both effective planning and meticulous implementation.
Customer-Centric Approach

Praxis's customer-centric approach was frequently mentioned. Clients appreciated their responsiveness and commitment to delivering high-quality, client-focused services.

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Praxis Reviews

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Event Management Marketing Strategy Public Relations
$50,000 to $199,999
Jan. 2003 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They are responsive and extremely customer-centric."

Apr 24, 2024

Owner & CMO, Radius & Southbrook

Lisa Mercanti-Ladd

Hospitality & leisure
Hamilton, Ontario
51-200 Employees
Online Review
Verified

Praxis has provided PR services for a sports and hospitality company for over two decades. Their work has ranged across brand awareness development, event organization, and public perception management.

Praxis has always outperformed media impressions on every project, showing knowledge, experience, strategic thinking, and deep care of the client's business and goals. All the events they've managed have been highly successful as well. Moreover, they're timely, responsive, and customer-centric.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Owner + CMO of Radius, Southbrook, Former CARSTAR Executive

Describe what your company does in a single sentence.

We are in the sports and hospitality business.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

Build brand awareness
Organize a launch event
Dealing with a public perception issue

SOLUTION

How did you find Praxis?

Referral

Why did you select Praxis over others?

High ratings
Referred to me
Company values aligned

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PRAXIS PR has been my go to public relations firm for over two decades. They are smart, strategic and care deeply about our business and our goals. They have years of experience handling many different issues. They have executed dozens of events with us and all of them were highly successful, and outperformed our metrics. They are responsive and extremely customer-centric.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

With all of the projects assigned, they always outperformed on media impressions. Also, with some crisis situations we were always able to work through the issues and keep the brand image positive and strong. They also were instrumental in having the right people attend our public relations events.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always, always on time. Always, always responsive. Very customer centric.

What was your primary form of communication with Praxis?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

I love their strategic mindset. They always listened to our crazy ideas, and found a way to bring those ideas into a meaningful way that would resonate with customers and the public. Some of our best campaigns was executing a National Car Wash Day across the country called Soaps It Up For Cystic Fibrosis. We hold a Guinness World Record for that one. We also executed a #lovethejourney campaign that was extremely successful.

Are there any areas for improvement or something Praxis could have done differently?

I wish I could have them assigned to all of my marketing projects. Keep pushing for leading edge, game changing brand building public relations tactics.

RATINGS

5.0

Digital Strategy Media Planning & Buying Social Media Marketing
Confidential
Jan. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Praxis continuously exceeds my expectations."

May 6, 2024

Principal, Daniel Wiser Consulting

Daniel Wiser

Food & Beverage
San Francisco, California
1-10 Employees
Online Review
Verified

Praxis manages the digital strategy of a food company's end client. Praxis has created the end client's launching digital native strategy and supports media buying and influencer marketing.

Praxis' digital strategy and media buying efforts have helped build brand awareness for the end client. Praxis has an impressive ability to combine strategy with thorough execution. Praxis sets clear timelines and consistently meets deadlines, showcasing good and clear project management.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Principal of Daniel Wiser Consulting

Describe what your company does in a single sentence.

We work with innovative food companies and their investors in the CPG, QSR, fast casual, restaurant, and food retail spaces to create strategies for products and experiences that delight their consumers, and accelerate business growth.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

Help build awareness and trial for a new beverage brand using a digitally native strategy

SOLUTION

How did you find Praxis?

Referral

Why did you select Praxis over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Referred to me
Company values aligned

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

I was incredibly fortunate to be able to collaborate with the Praxis team on a shared client project. Our mutual client is a startup beverage brand that initially launched with a digitally native strategy. Praxis was brought on to lead the digital strategy, media buying and influencer work. I was thoroughly impressed by the team's ability to effortlessly mix great strategy and thorough execution.

They brought a sound and well thought out recommendation to the client for how to launch the brand. But maybe more importantly, immediately after launch they went back to the drawing board working continuously to learn and improve all elements of the program - even for elements that were clearly working well. The team brings humility and a beginner's mind to all aspects of the work. They are also very kind and a lot of fun to work with.

As a result of this work, I will happily introduce them to my other clients and look forward to collaborating with them in other capacities. I'd strongly recommend Praxis to other brands and companies looking for a great balance of strategic thinking, analytical discipline, a culture aligned around continuously learning, balanced by being truly enjoyable to work with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work involved a digital strategy and ongoing media buying across digital channels, helping build awareness and trial for the brand. This was a digitally native launch - and Praxis built a dashboard with a compreshensive set of KPIs. This helped us monitor and measure success, ensuring that the launch was progressing positively.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were managed with clear timelines and deliverables consistently met all stated deadlines. Project management was an afterthought given the seamless execution.

What was your primary form of communication with Praxis?

Virtual Meeting

What did you find most impressive or unique about this company?

Praxis' ability to combine great strategy with thorough execution is unique amongst digital marketing firms. In my experience, agencies excel in either one or the other - and struggle where they are not strong. That is not the case with Praxis - they are truly balanced and exceptional in both.

Are there any areas for improvement or something Praxis could have done differently?

Praxis continuously exceeds my expectations, as well as that of our mutual client.

RATINGS

5.0

Content Marketing Digital Strategy Marketing Strategy
$50,000 to $199,999
Jan. - Dec. 2023

5.0

Quality: 4.5

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"Praxis effectively works with individual talent to create high-value content specific to each campaign."

Jul 8, 2024

Head of Brand Marketing, E&J Gallo Canada

Andrew Frost

Consumer products & services
Toronto, Ontario
51-200 Employees
Online Review

Praxis provided digital content marketing for a beverage company. The team was also tasked with creating impactful influencer programs to drive awareness and trial among the client's target customers.

Praxis' success was measured by the impressions, frequency, and positive feedback garnered by their work. The team accessed a talent pool of influencers and delivered high-value content. They had good management with defined timelines, milestones, virtual check-ins, and regular email status updates.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Head of Brand Marketing of E&J Gallo Canada

Describe what your company does in a single sentence.

Sales, Marketing and distribution of premium wine, spirits and ready-to-drink beverages.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

Drive awareness amongst target consumers.
Drive trial amongst target consumers.
Create high value content for social media channels.

SOLUTION

How did you find Praxis?

Referral
Other

Why did you select Praxis over others?

Close to my geographic location
Pricing fit our budget
Great culture fit
Good value for cost

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Praxis was a "go-to" agency for ongoing digital content marketing and influencer driven programs. Across a variety of brands, we contracted Praxis to create impactful influencer programs that drove both awareness and trial that highlighted the brands of focus and bring to life the target occasion.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Impressions
Frequency
Positive sentiment

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Incredible project management with well defined timelines and milestones, along with regular status updates via email and virtual check-ins during the campaigns.

What was your primary form of communication with Praxis?

Virtual Meeting

What did you find most impressive or unique about this company?

Praxis has access to a deep talent pool of influencers that fits our wide variety of consumer targets across brands. Praxis effectively works with individual talent to create high-value content specific to each campaign. As the influencer market evolved, Praxis found new and unique ways to encourage talent to create content and surprise and delight our audiences.

Are there any areas for improvement or something Praxis could have done differently?

Praxis consistently delivers on key performance metrics, exceeding them in many occasions, and are highly skilled in managing campaigns. As social channels and digital marketing involves, I encourage Praxis to stay ahead of trends and challenge their clients to try new ways to activate.

RATINGS

5.0

Branding Digital Strategy Public Relations
$50,000 to $199,999
Jan. 2023 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They go beyond and above to ensure we're satisfied with their outputs."

May 13, 2024

CEO, Work Time Reduction

Joe O'Connor

Consulting
Toronto, Ontario
1-10 Employees
Online Review
Verified

Praxis provides branding and PR services for a global consulting firm. Their work focuses on brand strategy and positioning consultations and generating media awareness.

Since working with Praxis, the client has seen a huge increase in media exposure within the country. The team is very professional — they consistently adhere to deadlines and regularly communicate. They also manifest their dedication to the project by going the extra mile to meet the client's needs.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Work Time Reduction

Describe what your company does in a single sentence.

We are a global consulting and research firm specializing in shorter work week models. We help organizations, teams and people work less and get more done.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

Media awareness in Canada
Brand positioning support

SOLUTION

How did you find Praxis?

Worked with them on 4DW trial in 2022

Why did you select Praxis over others?

Close to my geographic location
Pricing fit our budget
Great culture fit
Company values aligned

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Build media awareness in the Canadian market for our new organization specifically and of the shorter work week concept more generally
Advisory on brand strategy and positioning

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Significant exposure in Canadian media since the beginning of the engagement

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time
highly communicative
They go beyond and above to ensure we're satisfied with their outputs

What was your primary form of communication with Praxis?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication to us as a client, and their ability to support us across multiple streams of activity. Despite providing great value for money, we see them as an extension of our core team. They are genuinely invested in our success

Are there any areas for improvement or something Praxis could have done differently?

Some changeover on the staff assigned to us

RATINGS

5.0

Digital Strategy Media Planning & Buying Social Media Marketing
$1,000,000 to $9,999,999
Jan. 2022 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They're very flexible and quick."

May 11, 2024

Brand Marketing Manager, Food Manufacturer

Anonymous

Food & Beverage
Irvine, California
51-200 Employees
Online Review
Verified

To introduce a new brand to the market, a food manufacturer has hired Praxis for digital marketing support. The team's tasks include developing strategies, overseeing campaigns, and managing influencers.

Since working with Praxis, the client's online sales have achieved a 20% monthly growth rate. What's been most impressive about the team is their flexibility and ability to deliver high-quality solutions that's tailored to the client's needs. The team also works hard in resolving unexpected issues.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Brand Marketing Manager of a food & beverage company

Describe what your company does in a single sentence.

Food manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

Introducing a new brand to the US market

SOLUTION

How did you find Praxis?

Other

Why did you select Praxis over others?

Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned
Quality and persuasiveness of proposals

How many teammates from Praxis were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Praxis helps us build our brand through the digital world. This ranges from planning strategies to handling campaigns and managing influencers to obtain contents and marketing assets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far, e-commerce sales have shown an Compounded Monthly Growth Rate of 20%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're very flexible and quick. They are doing their best to address the many unforeseen issues that come with a new brand.

What was your primary form of communication with Praxis?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

The flexibility and agility to provide tailored solutions to our unique needs.

Are there any areas for improvement or something Praxis could have done differently?

In order to keep up with their advanced analysis of digital world, we will also need to do a fair amount of study. They may have a way of reaching people who don't have much knowledge.

RATINGS

5.0

Content Marketing Event Management Public Relations
$50,000 to $199,999
Oct. - Dec. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Praxis was phenomenal."

May 3, 2024

Senior Brand Manager, Suntory Global Spirits

Anonymous

Food & Beverages
Toronto, Ontario
51-200 Employees
Online Review

Praxis was hired by a premium liquor company for PR services. They developed and launched a 3-tier communications program consisting of an influencer campaign and other efforts to drive brand awareness.

Praxis’ 3-tier program generated 209 pieces of content and more than 17 million impressions for the client's distillery. The team completed deliverables on time and was open to feedback, revising their work when needed. Overall, their professionalism and client-focused approach impressed the client.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Senior Brand Manager of Suntory Global Spirits

Describe what your company does in a single sentence.

We produce, market & sell premium spirits.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

Drive awareness with a strong impressions delivery
Drive consideration through 3rd party/media & influencer recommendations
Build Bowmore's luxury credentials

SOLUTION

How did you find Praxis?

AOR

Why did you select Praxis over others?

High ratings
Pricing fit our budget
Great culture fit
Good value for cost
Company values aligned

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paying homage to Bowmore’s rich history, the Timeless positioning and exciting partnership with Hania Rani, PRAXIS executed a three-pronged public relations program to encourage premium whisky drinkers to choose Bowmore first and always. PRAXIS developed a communications program aimed to drive awareness and recruit new Occasional Aspirants, telling the Bowmore story while promoting the Hania Rani partnership and launching Timeless 29 Year Old.

The program consisted of an Unwind with Bowmore Influencer Campaign, a Sensorial Evening with Bowmore Dinner and Concert Series, and Sharing the Bowmore Story Media Relations efforts. Overall, the activities combined generated a total of 209 pieces of content and 17,891,783 impressions for Bowmore, which was excellent value.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall, the activities combined generated a total of 209 pieces of content and17,891,783 impressions for Bowmore.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Praxis addressed the brief really well, made an excellent 3-tier program recommendation that we approved, and then they delivered updates & deliverables on time, while being willing to accept feedback and course correct where needed, with with excellent and open communications style along the way and very professional client servicing.

What was your primary form of communication with Praxis?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Client oriented service & attitude
Impressions delivered, having locked in strong media partners

Are there any areas for improvement or something Praxis could have done differently?

None. Praxis was phenomenal.

RATINGS

5.0

Marketing Strategy Public Relations Social Media Marketing
$200,000 to $999,999
Jan. 2006 - Jan. 2017

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were responsive and all tasks were delivered in a timely manner."

Apr 25, 2024

Advisor to the CEO, Nonprofit

Anonymous

Nonprofit
Toronto, Ontario
51-200 Employees
Online Review
Verified

A nonprofit hired Praxis for their PR services. The client's goal was to get more exposure for their organization.

To the client's delight, Praxis’ PR campaigns were effective and generated positive results. The team's project management was efficient — they always met deadlines and were very responsive throughout the process. What was most impressive about Praxis was their PR expertise.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Advisor to the CEO of a nonprofit company

Describe what your company does in a single sentence.

We're a charitable organization working to prevent drowning and water-related injury through our training programs, Water Smart public education, safety management services, drowning prevention research and lifesaving sport.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Praxis to accomplish?

Reach the public with drowning prevention messages and specifically to take action on ensuring their children learn to swim

SOLUTION

How did you find Praxis?

Referral

Why did you select Praxis over others?

High ratings
Referred to me
Company values aligned

How many teammates from Praxis were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Produced annual events focusing on earned media with outstanding results, based on a limited budget.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

results are not available.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Praxis delivered effective programs with great results. They were responsive and all tasks were delivered in a timely manner.

What was your primary form of communication with Praxis?

In-Person Meeting

What did you find most impressive or unique about this company?

The writing skills, the PR expertise to get results and the personable nature all members of the team.

Are there any areas for improvement or something Praxis could have done differently?

RATINGS

5.0

Locations (1)

21 - 30

Contact Praxis

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Praxis

Creative. Curious. Connected.

2 Languages that we service

1 Timezone that we service

1 Locations

Focus

Pricing Snapshot

What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Praxis Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Some Staff Turnover

Positive Client Relationships

Tailored Solutions and Flexibility

Advanced Digital Marketing Expertise

Balanced Strategy and Execution

Customer-Centric Approach

Reviews mentioning:

Praxis Reviews

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Content Mktg & Influencer Programs Dev for Beverage Company

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Branding & PR for Global Consulting Firm

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Digital Marketing Strategy for Food Manufacturer

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PR & Marketing Services for Premium Liquor Company

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Marketing Strategy for Praxis

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Locations (1)