PPC Nest

BACKGROUND

Introduce your business and what you do there.

I'm the director of Nutra Brands Ltd., a company that builds premium wellness brands grounded in natural ingredients, honest formulation, and the highest quality standards.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with PPC NEST?

We brought in PPC NEST to take over the management of our Amazon advertising across two of our brands. Our main goals were to grow sales profitably, improve campaign efficiency, and bring down our advertising cost of sale while increasing visibility for our key products in a competitive category. We also wanted a specialist partner who could take day-to-day campaign management off our plate and give us clear, regular reporting on performance.

SOLUTION

What was the scope of their involvement?

PPC NEST manages our Amazon PPC across two brands. They began with an audit of our existing campaigns and a restructure of the account. Now, they handle ongoing management of our Sponsored Products, Sponsored Brands, and Sponsored Display campaigns. Day-to-day, this covers keyword research and harvesting, bid and budget optimization, negative keyword management, and competitor targeting. They provide regular performance reports and are always available for calls to review results and plan next steps.

What is the team composition?

We work with 2–5 teammates from PPC NEST.

How did you come to work with PPC NEST?

We found them through an online search. We chose them over other options because they had high ratings, good value for cost, and company values aligned with ours.

What is the status of this engagement?

We started working with them in April 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since PPC NEST took over, our Amazon account has become noticeably more efficient and better structured. They scaled up campaigns that were performing well but underfunded, reactivated promotions that had been sitting idle, and cut back wasted spending on keywords and placements that weren't converting. We've seen steady improvements in advertising efficiency and sales, and we now have much clearer visibility of what's working and why.

Since PPC NEST took over our Amazon UK advertising in June 2026, the account has moved from decline back to growth. Total sales rose 16% month-over-month in August 2026 to £15,470 (approximately $18,800), our best month of the engagement. PPC sales grew 26%, from £3,224 (approximately $3,900) to £4,071 (approximately $4,900), as ad spending was increased deliberately to drive growth. TACoS held at around 8%, within our target of under 10%. The click-through rate roughly doubled, from 0.23%–0.30% under our previous agency to a steady 0.44%–0.45%. The growth came from across the range: Shatavari up 30%, Brai up 83%, and Boswellia up 214%. Subscribe & Save subscribers grew from 464 to 498 after a plateau.

PPC NEST also brought clearer reporting than we had before, including TACoS and organic share, and they respond well to feedback on strategy.

How did PPC NEST perform from a project management standpoint?

PPC NEST's project management has been very good. They're organized, responsive, and consistently deliver what they say they will when they say they will. Reports and updates arrive on time, and any changes we ask for are actioned quickly. It's a very easy working relationship, and we're happy with how they manage the account.

What did you find most impressive about them?

What stands out from the start is how deeply they dig into the data. Their initial audit picked up opportunities we'd completely missed, like a well-performing campaign that was badly underfunded and promotions that had delivered strong returns but had been left inactive. That same attention to detail has carried through into the ongoing management. They also combine proper specialist tools with hands-on involvement from Rail himself, so it never feels like we've been handed off to a junior team.

Are there any areas they could improve?

There's nothing major. If anything, we'd love even more proactive ideas on how to grow beyond PPC, such as listing improvements or new product launches, as they understand our account so well. However, that's more a reflection of how much we value their input than a criticism.

Do you have any advice for potential customers?

Like any Amazon account, results take time to build, particularly in a competitive supplement category and with a premium-priced range, so progress has been steady rather than overnight. PPC NEST has been realistic with us about that from the start and has kept us updated on what they're testing and why, which has made it easy to trust the process.

BACKGROUND

Please describe your company and position.

I am the Founder/CEO of Oak Bishop

Describe what your company does in a single sentence.

Men's Skincare

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PPC NEST to accomplish?

• Find Amazon keywords relevant to our brand

SOLUTION

How did you find PPC NEST?

Other

Why did you select PPC NEST over others?

• High ratings
• Good value for cost

How many teammates from PPC NEST were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Managed Amazon PPC advertising for a men’s skincare brand. Responsibilities included keyword research, campaign creation and optimization, bid management, search term analysis, negative keyword implementation, budget allocation across campaigns and portfolios, listing keyword recommendations, ongoing performance monitoring, ACOS/ROAS optimization, and periodic performance reporting. The engagement also included identifying new keyword opportunities, testing campaign structures, and making adjustments intended to improve visibility and sales performance.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team successfully expanded our keyword coverage, implemented new campaign structures, and provided ongoing optimization and reporting. They were responsive, professional, and proactive throughout the engagement, consistently working to improve campaign performance and identify new growth opportunities.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was organized, responsive, and easy to work with throughout the project. They communicated regularly, provided updates on campaign performance, and were receptive to feedback and requests. Questions were addressed promptly, and they remained engaged in optimizing the account and exploring new opportunities for growth.

What was your primary form of communication with PPC NEST?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their responsiveness and willingness to adapt. The team was proactive in researching new keyword opportunities, testing different campaign strategies, and communicating recommendations throughout the engagement. They demonstrated a strong understanding of Amazon PPC and were committed to continuously improving the account.

Are there any areas for improvement or something PPC NEST could have done differently?

Overall, I was happy with the engagement. More frequent strategy discussions and performance reviews would be a welcome addition, but the team was responsive, knowledgeable, and easy to work with throughout the project.