Popcorn Media

BACKGROUND

Please describe your company and position.

I am the Marketing & Communications of Downtown Van

Describe what your company does in a single sentence.

Downtown Van BIA takes care of 90-blocks of the downtown core. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Popcorn to accomplish?

• Create Marketing Strategy
• Increase Attendance to Event
• Compile Comprehensive Event Wrap Report

SOLUTION

How did you find Popcorn?

Referral

Why did you select Popcorn over others?

Referred to me

How many teammates from Popcorn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create marketing strategy for the Granville Block Party
• on-site and post-event management
• post-event reporting. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• High event attendance
• high social engagement
• great after event reporting. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Popcorn was timely and very easy to communicate with. 

What was your primary form of communication with Popcorn?

In-Person Meeting

What did you find most impressive or unique about this company?

Their attention to detail and committment to our social media strategy.

Are there any areas for improvement or something Popcorn could have done differently?

Nope! 

BACKGROUND

Please describe your company and position.

I am the OWNER of KESH HAIR INC

Describe what your company does in a single sentence.

Ecommerce wholesale and retail

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Popcorn to accomplish?

• Google ads and Meta ad marketing
• Social Media management
• SEO

SOLUTION

How did you find Popcorn?

Online Search

Why did you select Popcorn over others?

High ratings

How many teammates from Popcorn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paid social ads management, Organic SEO, Monthly reporting

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Return on adspend numbers from the monthly reporting were high and deamed sucessful. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything ws dwelivered professionally and on time. We never had to wait for any response for morethen a couple hours. All projects data was reported consistantly and profesisonally. 

What was your primary form of communication with Popcorn?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their high level of professionalism, attention to detail, and general consistency are impressive. 

Are there any areas for improvement or something Popcorn could have done differently?

Not further suggestions at this time

BACKGROUND

Please describe your company and position.

I am the Executive Director of Sandstone Creative Arts Society.

Describe what your company does in a single sentence.

Curated performance series and peer-to-peer arts-based education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Popcorn to accomplish?

• Conduct a digital needs assessment
• Work through a grant funded project
• Develop a digital brand strategy deck

SOLUTION

How did you find Popcorn?

Online Search

Why did you select Popcorn over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Popcorn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Conducted a comprehensive digital needs assessment and brand strategy deck for the company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of Grant Project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Popcorn were very prompt with communication, flexible when flexibility was needed, professional, courteous and a pleasure to work with. They responded to our needs quickly and effectively.

What was your primary form of communication with Popcorn?

In-Person Meeting

What did you find most impressive or unique about this company?

They were extremely professional and authentic and obviously cared about the customer experience. They exceeded expectations!

Are there any areas for improvement or something Popcorn could have done differently?

No, we were very happy with their work.

BACKGROUND

Please describe your company and position.

I am the Executive Director of Point Grey Village Business Association

Describe what your company does in a single sentence.

Point Grey Village is one of the 22 Business Improvement Areas (BIAs) in Vancouver. It is managed by the Point Grey Village Business Association, a non-profit organization that each business and property owner on West 10th Avenue between Discovery and Tolmie Streets is a member of.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Popcorn to accomplish?

• BIA Marketing Strategy
• Social Media Management
• Direct Mail Campaign

SOLUTION

How did you find Popcorn?

Referral

Why did you select Popcorn over others?

• High ratings
• Great culture fit
• Referred to me
• Experience working with BIA's

How many teammates from Popcorn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Marketing Audit

• Social Media Channel Review Eg. Facebook, Instagram, Twitter
• Events Observations
• Website Observations
• Best Practices for BIAs

BIA Social Media Strategy

• Strategic Overview & Goals
• Social Media Brand & Strategy Deep Dive eg. Brand Identity, Channel Strategy, KPI's
• Organic Content Strategy - eg. shooting content of our businesses & community ammenitys
• Paid Social Media Strategy eg. Paid Ads, Influencers 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Total Social Media Channel Reach
• Total Social Media Channel New Followers
• Total Social Media Channel Impressions
• BIA Member Businesses Satisfaction
• BIA Board Member & Marketing Committee Satisfaction 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Dennis and Erick delivered on time, and they responded to any needs I communicated with them.

What was your primary form of communication with Popcorn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Popcorn is well versed in many aspects of marketing.  Eg. Digital, Social Media (paid & organic), Influencer Strategy, Direct Mail, Event Marketing.  They also understand small business and BIA's.

Are there any areas for improvement or something Popcorn could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Damon Motors Inc

Describe what your company does in a single sentence.

We make innovative electric motorcycles with advanced safety features and cutting-edge technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Popcorn to accomplish?

• Email Marketing Strategy
• UX Strategy
• Conversion Optimization

SOLUTION

How did you find Popcorn?

Referral

Why did you select Popcorn over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Popcorn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Delivered a UX/CRO/Email roadmap and strategy. Delivered wireframes, email workflows, strategic documents.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fulfillment on the scope of work outlined in the roadmap deck. Also, email marketing strategic documents were delivered, and the team was able to implement the recommendations at Damon and see measurable results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We interacted mostly with our account manager Alexander who was very responsive to our needs and requests.

What was your primary form of communication with Popcorn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Digital marketing knowledge & ability to adapt to specific company needs. Also being data driven.

Are there any areas for improvement or something Popcorn could have done differently?

No, they did great

BACKGROUND

Please describe your company and position.

I am the Director of Operation of (a/an) Food & Beverages

Describe what your company does in a single sentence.

quick service restaurant specialize in Udon noodles

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Popcorn to accomplish?

website building

SOLUTION

How did you find Popcorn?

Referral

Why did you select Popcorn over others?

• Close to my geographic location
• Good value for cost
• Referred to me

What was the size of Popcorn’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Website building from scratch
• landing page for contact

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

how the website looks

Describe their project management. Did they deliver items on time? How did they respond to your needs?

project was delivered on time and managed well by Popcorn. All of our needs were met with high standards.

What was your primary form of communication with Popcorn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

communication was really good

Are there any areas for improvement or something Popcorn could have done differently?

keep doing the great work

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of (a/an) Consumer Products

Describe what your company does in a single sentence.

Consumer Electronics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Popcorn to accomplish?

• Sourcing influencers to match our campaign
• Supporting the launch of new products
• Managing communications between influencers

SOLUTION

How did you find Popcorn?

Referral

Why did you select Popcorn over others?

• High ratings
• Close to my geographic location
• Pricing first our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

What was the size of Popcorn’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Popcorn provided us influencer marketing services, including researching the correct contacts as well as the communication management.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Effective Communication
• Correct demographics

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Popcorn was precise in delivering their items. They communicated any delays in a timely manner and ensured to provide clear and concise communication.

What was your primary form of communication with Popcorn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are willing to think outside the box and look at options within scope that wouldn't necessarily be front of mind.

Are there any areas for improvement or something Popcorn could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Marketing Coordinator / Project Manager of (a/an) Food & Beverages

Describe what your company does in a single sentence.

Asian Inspired Appetizer Manufacturing.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Popcorn to accomplish?

• We needed help with content creation for social media
• Build a social media following

SOLUTION

How did you find Popcorn?

Other

Why did you select Popcorn over others?

Close to my geographic location, Pricing first our budget, Referred to me

What was the size of Popcorn’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Popcorn provided approximately 15 new images, copies, and a monthly posting schedule for our marketing coordinator to post accordingly.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We didn't really have one.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We didn't have any issues with having items delivered in a timely manner. I did recall having a switch in project managers a couple times during the few years that we worked together.

What was your primary form of communication with Popcorn?

In-Person Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

The image quality were great considering we were working on a very limited budget.

Are there any areas for improvement or something Popcorn could have done differently?

I think we could have worked a little better on the actual copy that went with the image. We definitely could improve on building a story for the brand.