Pitch Black

BACKGROUND

Please describe your company and position.

I am the Project Manager of NetBiz Web Design

Describe what your company does in a single sentence.

Graphic design, branding, content creation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pitch Black to accomplish?

• Set up and manage Google Ads
• Get more leads for my company

SOLUTION

How did you find Pitch Black?

Referral

Why did you select Pitch Black over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from Pitch Black were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a Google account and couple campaigns set up by a previous agency. Conversion rate was low - around 3 % and the traffic our website recieved was not the highest quality. We wanted to increase conversion rate to at least 10 % in 3 months and receive at least 15 quality leads per month, within the same budget. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased conversion rate from 3% to 8% within first 30 days
• Further increase to 15% in 3 months
• 15-18 good quality leads per month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are very strict with deadlines and everything was delivered on time - account audit, initial fixes, all dedicated landing pages were been built within first 6 weeks. We had direct contact with the specialist, rather than an account manager so they responded to our e-mails very quickly. Although the service fee was fairly low by local standards, we received a lot of attention and we never heard "no, this is out of scope".  Whenever we needed changes, everything was handled with no extra cost.

What was your primary form of communication with Pitch Black?

In-Person Meeting

What did you find most impressive or unique about this company?

They were very transparent with us and didn't overpromise anything. They were also keen to share details of their work which helped us understanding Google Ads better.

Are there any areas for improvement or something Pitch Black could have done differently?

Not really.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and content director of Support Legal, a company that provides online Australian legal documents and tools for small law practices. We also provide legal services tailored to support these practices and their clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pitch Black?

We needed to get our site running and up to SEO standards, mainly for Google Ads.

SOLUTION

What was the scope of their involvement?

PitchBlack handled the initial development of our website and has been managing our Google Ads campaigns since launch, taking care of everything from setup and targeting through to ongoing performance reporting.

What is the team composition?

We’ve worked with 2–5 teammates from Pitch Black.

How did you come to work with Pitch Black?

Someone referred Pitch Black to me. I chose them over other options because they had high ratings, were close to my geographic location, had pricing that fit our budget, and had company values that aligned with ours.

What is the status of this engagement?

We started working with Pitch Black in January 2026, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We launched our website in January 2026, so we’re about five months into the project. Our organic visibility has been building steadily, and our rankings are starting to come through on some of our target keywords. Our site is also getting indexed properly, which is the foundation of everything else.Moreover, our Google Ads campaigns have had enough time to move past the initial learning phase. The data is building up, the algorithms have had room to optimize, and we’re seeing the cost per lead (CPL) come down compared to where it was in the first couple of months. The targeting has always been sharp, so the traffic coming through feels more relevant.When we launched, we had essentially zero organic presence. Now, we’re pulling in a few hundred sessions a month from search, which is a genuinely solid start for a five-month-old site with no history behind it.On the rankings side, we’ve gone from not appearing for anything meaningful to sitting on page one for a handful of local search terms that are relevant to what we do. They’re not the broadest or most competitive keywords, but they bring in the right kind of traffic, and that’s what matters at this stage.Google Ads has had a more immediate story. The first month or two were expensive while the campaigns were learning, which Pitch Black was upfront about from the start. Since then, the CPL has come down by roughly a third, and the click-through rate (CTR) has improved noticeably as the targeting has tightened up. We’re getting more relevant clicks for less spend, which is exactly the direction we want to be heading.None of these are numbers I would have expected to be quoting after just five months on a brand-new domain. The trajectory is what gives me confidence more than any single figure.

How did Pitch Black perform from a project management standpoint?

Pitch Black has set honest expectations from the start. The team hasn’t promised first-page rankings in 30 days or a flood of leads out of the gate. They’ve been upfront about the fact that a new site needs time, and they’ve focused on getting the structure and campaigns right rather than chasing vanity metrics. Five months on, I feel like we’re in a genuinely good position, and the growth curve is pointing in the right direction. We’ve used virtual meetings, emails, and messaging apps to communicate with Pitch Black.

What did you find most impressive about them?

Pitch Black’s technical knowledge is impressive.

Are there any areas they could improve?

The onboarding process was fairly technical, which took a bit of getting used to on my end. However, looking back, I think that came from Pitch Black being thorough rather than assuming we’d just take their word for it.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at DioP Design, a digital marketing, design, and social media company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pitch Black to accomplish for your digital marketing or social media projects?

We needed help optimizing our Google Ads campaigns.

SOLUTION

What was the scope of their involvement?

Pitch Black has optimized our Google Ads campaigns. We had a campaign that wasn’t performing well, so we consulted with them. The team has provided reports, new ad copy, keyword research, and campaign restructuring.

What is the team composition?

We’ve worked with 2–5 teammates from Pitch Black.

How did you come to work with Pitch Black?

Someone referred Pitch Black to me. I chose them because they were close to my geographic location, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

What is the status of this engagement?

We started working together in December 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Pitch Black’s work has yielded great results. Our campaign’s cost has stayed the same, but our leads have increased significantly. We’ve seen a 19% conversion rate, whereas our previous conversion rate was 2%–3%. We’ve also seen an increase in lead quality and ad spend efficiency. We started seeing results after two weeks, and our best week had a 25% conversion rate.

How did Pitch Black perform from a project management standpoint?

Pitch Black has delivered on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Pitch Black’s technical expertise is impressive.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and position.

I am an executive at Neuroblastoma Australia

Describe what your company does in a single sentence.

Registered health charity raising funds for research into Neuroblastoma childhood cancer and supporting families impacted by this disease 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pitch Black to accomplish?

• Help manage SEO
• Provide training

SOLUTION

How did you find Pitch Black?

LinkedIn

Why did you select Pitch Black over others?

Good value for cost

How many teammates from Pitch Black were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Assessed current SEO

highlighted priority areas

helped do redirects and remove links

provided key word and search training to improve SEO on website

provided training to team 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improved SEO scores 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Prompt and efficient 

always willing to help and provide additional support and training 

What was your primary form of communication with Pitch Black?

Virtual Meeting

What did you find most impressive or unique about this company?

They’re willing to go the extra mile for a small charity and prepared to invest time explaining 

Are there any areas for improvement or something Pitch Black could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Owner of PolFloors - Epoxy Garage Flooring

Describe what your company does in a single sentence.

Epoxy Garage Flooring & Concrete Sealing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Pitch Black to accomplish?

• AI SEO

SOLUTION

How did you find Pitch Black?

Online Search

Why did you select Pitch Black over others?

• High ratings
• Close to my geographic location
• Good value for cost

How many teammates from Pitch Black were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Pitchblack to help us get listed in organic search results on Chat GPT and Copilot.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A significantly larger number of leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire project was completed in less than two weeks. 
There were no communication issues whatsoever.
They met our requirements and we are very pleased with the results.

What was your primary form of communication with Pitch Black?

Email or Messaging App

What did you find most impressive or unique about this company?

The value for money they offered was impressive.

Are there any areas for improvement or something Pitch Black could have done differently?

I don't think so