Percepted

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of MinusOne, an early-stage data analytics startup. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Percepted?

I needed help with website design and branding.

SOLUTION

What was the scope of their involvement?

Percepted did all of our branding designs, including our logo, color palette, and font selection. They also created graphics that accompanied our descriptive content. 

I reached out to Percepted with nothing in my head, and they walked me through all the necessary steps of the project. First, we had a conversation, and I explained what I wanted. From there, they sent multiple design samples that we would then discuss and refine. 

Our main project has been completed, but we still go to Percepted for occasional design needs. We have an open business relationship, and they only work for us when we require it. 

What is the team composition?

I’ve worked with Chris (Creative Director) and Matt (Co-Founder). 

How did you come to work with Percepted?

I had worked with Chris before. 

How much have you invested with them?

We’ve spent around $25,000.

What is the status of this engagement?

We’ve started working together in January 2021, and our collaboration is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Percepted, we’ve successfully launched our website, and our brand assets have received universally positive feedback. The explanatory art they’ve created made people understand our products better. Overall, I’m very happy with their work.

How did Percepted perform from a project management standpoint?

Percepted’s communication skills are great — they’re direct and upfront. We follow a weekly cadence and have check-ins. They ask whether my priority is time or budget, and they do what I tell them. We communicate through email and Zoom. 

What did you find most impressive about them?

Percepted is outstanding in terms of communication and punctuality — they follow through on their commitments. They also have a very good design eye for branded assets. I can have meaningful conversations with them when picking fonts, logos, and colors.   

Are there any areas they could improve?

Perceptive is great, and I have no complaints about them. 

Do you have any advice for potential customers?

Be very clear with what you want, and communicate that to them. 

BACKGROUND

Introduce your business and what you do there.

I’m the director of development and operations for Pratt Center. We’re a semi-independent department of the Pratt Institute that uses the tools of urban planning to advance equity and justice in New York city.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Percepted?

I hired Precepted about six and a half years ago to work on the Pratt Center’s website, which was poorly designed. We weren't authorized to build a new website, so I needed a partner to fix it.

SOLUTION

What was the scope of their involvement?

Percepted fixed the Pratt Center's website, which was initially built in a script that lost favor. Their team added functionalities and pages. They also redesigned pages that weren’t optimized.  Their team helped to maintain the platform and navigate its problems.

Later, I hired them again to design a new website for one of our initiatives. Their team designed that website from scratch. While we directed the content, they had flexibility with the design. They continue to maintain the site and add modules that we commission. On average, their team designs a new section of the website from scratch each year.

What is the team composition?

I've communicated with two people from Percepted including Matt (Co-Founder).

How did you come to work with Percepted?

Before coming to Pratt Center, I worked at a design incubator and accelerator where Percepted was one of our participating companies. I’d probably known them for about four years before I hired them. I not only saw their work but also helped them strategize their business.

What is the status of this engagement?

We brought them on board around July 2014, and our engagement's ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Percepted quickly responded to our needs, which arose often because the Pratt Center’s original design was terrible. They addressed our concerns in a timely manner. I'm happy with their service, especially their attention to our concerns.

Their team quickly responded to our need for a website that had to function for a lot of people. I appreciated their guidance throughout the process. While we had visions for how a particular dynamic database would work, we’re not a team of designers. In hindsight, it’s clear that Percepted’s solutions are better.  

How did Percepted perform from a project management standpoint?

Their team provided more than customer service; they were an adjunct part of our team. We never had communication problems.

At particularly busy moments, they brought on a subcontractor that we had to wait for before projects could move smoothly. I understand that it’s hard to appropriately staff. Their team was always transparent with the delays too.

What did you find most impressive about them?

We needed significant solutions on short notice because we delayed the plans. For example, we have an annual celebration. For the celebration's first year, we needed a new UI to highlight all of the events and partners. There was an e-commerce component too. We decided to pursue this project late, so Percepted only had three months to build the site.

We were pleased with the design, which their team implemented quickly. By the time of the event, everything was ready. We were confident in their team's ability to get the project done. I’ve been pleased to work with them.

Are there any areas they could improve?

It was hard for us to move on with Percepted when Pratt Center chose to redevelop its website. The other company had a better design, so I feel that their team could work on their designs more.

Do you have any advice for potential customers?

They’re dependable people who put their customers first. For a small business or business that needs more guidance, Percepted’s great.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager at a media and intelligence platform. We write about financial services and fintech startups across various verticals—like banking, wealth management, etc. We also offer a database of financial events and conferences for marketers, salespeople, and those interested in networking.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Percepted?

We approached Percepted to help build our database product, which is called our Analyzer.

SOLUTION

What was the scope of their involvement?

We came to them with a high-level overview of our idea as well as a requirements document. The Percepted team applied design thinking and best practices to deliver the UX/UI of the web-based platform.

They created mockups and wireframes before delivering finalized image files to pass on to our development team. Percepted utilized Adobe Suite, Sketch, and Zeppelin to create and deliver jpeg files of the frontend.

Percepted also helped us develop the branding scheme for the database, which included colors, fonts, and a logo. They essentially developed all of the images that would be used for the final product.

What is the team composition?

We worked with two teammates.

How did you come to work with Percepted?

I’d actually worked with them for ten years at previous firms. I’d met them at another project many years ago, and they’ve been a good partner to me throughout the years. This is probably the sixth project that I’ve engaged them for.

How much have you invested with them?

This UX/UI design project cost between $10,000­–$25,000.

What is the status of this engagement?

For this project, we started working together in February 2019, and the project wrapped up in March.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were extremely pleased with what they delivered. Right from the beginning, they exhibited a sharp intuition about how to incorporate the functionalities we were looking for.

Our team was really impressed by how they came up with the structure and organization of the database; they managed to integrate all the different components we wanted in a sensible and seamless way. When they gave us the branding work, it really brought the mockups to life.

The fact that I’ve engaged them so many times is a testament to the quality of their work. They’ve become a true partner over the years.

How did Percepted perform from a project management standpoint?

They handled scheduling and communication exceptionally well. They’re very available and always deliver in a timely manner. They adhered to our budget and managed expectations without issue.

What did you find most impressive about them?

I think they’re a very strong team from start to finish. They bring unique expertise in design and development to the table. On top of that, they’re super easy to work with—friendly and very thoughtful.

Are there any areas they could improve?

No, not really. They’ve executed very strongly, and it’s always a pleasure to work with them.

Do you have any advice for potential customers?

Decide to work with them, and you’re guaranteed to get a strong, friendly, and professional team on your side.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of The Music & Play Station.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Percepted?

We were opening up a new space and needed a logo that would represent us well. We had quite a few logo design ideas: “M & P” would be our small logo and “The Music & Play Station” would be our large one. Other than, we had no vision for the font or color scheme. 

SOLUTION

What was the scope of their involvement?

After meeting with us a couple of times to understand what we wanted, Chris (Creative Director & Design Lead) proposed a number of different styles, fonts, and ideas. Over the course of 3–4 other meetings, we were able to combine, change, and morphe the ideas he came up with into one cohesive concept. He then translated this into design elements, which he delivered as hard copies and digital files.

What is the team composition?

We only worked with Chris.

How did you come to work with Percepted?

We’ve known Chris for 20 years. He’s a personal friend of ours so we know his work and have always been impressed by it. We knew that he had done some really big campaigns in the past, so we knew that we would be in really good hands. We didn’t hesitate at all to choose him.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We started and completed the project in July 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It all came together really quickly, within two weeks, and it went very well. We love our beautiful logo and it was received really well by others when we finally opened up our space. A lot of people gave us positive comments.

How did Percepted perform from a project management standpoint?

Percepted came with a whole lot of ideas and was very willing to take our feedback and make any changes as needed.

What did you find most impressive about them?

The project was great because Chris wasn’t emotionally attached to his work, unlike other designers I’ve worked with before. I never got any pushback from him. He was pliable and willing to give us exactly what we wanted. 

Though he was open to our feedback, he also did make it clear when he thought we were going down a path that wasn’t aligned with our project goals. We didn’t know what we were doing at all and he guided us through the entire process, helping us find exactly what we wanted and needed. 

Are there any areas they could improve?

No, nothing I can think of. The whole process was easy and fun, and the end product was great. I could only encourage people to hire Percepted because they gave us exactly what we needed when we needed it. 

Do you have any advice for potential customers?

Be really clear and open. If you don’t have any ideas, don’t worry about it because they’ve got plenty to work with. If you know what you want, the team is really good at implementing your vision and is extremely easy to communicate with.

BACKGROUND

Please describe your company and your position there.

Bend in the Road Productions is Diane English's film & television production company. We recently produced the revival of Murphy Brown in association with Warner Bros Television. I was the Coordinating Producer on Murphy Brown.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percepted?

Percepted created the company logo used in the closing credits of the show.

What were your goals for this project?

To have a dynamic, memorable company logo that captured the owner's creative vision.

SOLUTION

How did you select this vendor?

The owner had worked with them in the past and they had always delivered the highest quality product.

Describe the project in detail.

Percepted worked with the owner to realize her concept for the logo. I coordinated getting the logo finalized and delivered it to post-production for use in the show's closing credits.

What was the team composition?

My primary point of contacts were Chris Enock and Matt Enock, but their whole team was amazing.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The logo was used as the closing credit logo on Murphy Brown which aired in Primetime on CBS in 2018. We received extremely positive feedback from viewers regarding the logo design. It was a wonderful final image for the end of each episode.

How effective was the workflow between your team and theirs?

The workflow was extremely effective and efficient.

What did you find most impressive about this company?

Their ability to deliver amazing results very quickly impressed us. We have very high standards and they never failed to meet them.

Are there any areas for improvement?

None come to mind. We would certainly hire them again in the future.

BACKGROUND

Please describe your company and your position there.

Aeroflow Healthcare is a Durable Medical Equipment provider (DME) with a national footprint and large online presence. My postion at the time was as Marketing Director and I project managed the project from the Aeroflow side.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percepted?

We hired Percepted for a Corporate Identity refresh.

What were your goals for this project?

Our goals in this Corporate Identity refresh included a new logo and company tagline. We wanted to keep the original essence of our logo and tagline but update it for the size company we have become and introduce some new colors and fonts to our brand guidelines.

SOLUTION

How did you select this vendor?

I had worked with Matt on a few projects years back when I was with 1800wheelchair.com and had a good experience. Their proposal fit our budget and timeline so we decided to move forward with Percepted.

Describe the scope of their work in detail.

After a discovery period, Percepted workshopped some concepts and ideas that I was able to take back to the larger team. After a few rounds of revisions we arrived at a logo, timeline and brand guidelines that everyone was happy with, without too extreme of a change for our company.

What was the team composition?

I worked directly with Matt and his brother

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I think what makes this project a success, was that our Executive Team and general employees were not excited to hear that our logo and corporate identity would be changing but our Marketing staff new that what we had was outdated.

We were able to transition to a refreshed identity that gave us the modern look that reflected our company size and aspirations without any disruption to the corporate identity that our employees and customers have come accustomed to.

How effective was the workflow between your team and theirs?

The workflow was good. Good communication from both sides we worked well together.

What did you find most impressive about this company?

They understood our project needs, budget, and timeline and were able to deliver exactly what we wanted.

Are there any areas for improvement?

No areas for improvement at this time.

BACKGROUND

Please describe your company and your position there.

Pratt Center is a nonprofit urban planning organization that works with grassroots, community-based organizations in New York City on projects that promote racial, economic and environmental justice. I lead Pratt Center's communications efforts, including design and production of our website, research publications, and promotional materials.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Percepted?

We had recently worked with a previous firm on the design for a new website, but they proved difficult to work with. Percepted picked up the project, implemented the design, and became our principal web developer. Since 2015, they have helped us on multiple web projects including a special section celebrating our 50th Anniversary, a refresh of our homepage, a new section to highlight our Fellowship opportunities, and design and development of several affiliate sites including the Urban Manufacturing Alliance, Made in NYC and the Equitable Innovation Economies initiative.

What were your goals for this project?

Overall Goal To develop potential new ideas for enhancing our online presence as well as general website and Drupal support and maintenance. Example Project 1 50 Things: To create an interactive gallery page to showcase various artifacts from our 50 year history and invite supporters to a series events we hosted throughout that year. Example Project 2 Equitable Innovation Economies: Create a website to host and disseminate findings and resources resulting from a multi-year project that engaged practitioners in four U.S. cities to devise and pilot more equitable approaches to economic development programming.

SOLUTION

How did you select this vendor?

Our Director of Development knew of Percepted from a previous workplace.

Describe the project and the services they provided in detail.

50 Things Campaign: Services provided: Wire-frames, design concepts, and development, testing and de-bugging Pratt Center home-page: Services provided: Website development including News, Research and Projects, front-end and back-end Equitable Innovation Economies Website: Services provided: Home-page and Resource page design, development testing and launch, Newsletter subscribe form and download sign-up integration with Mailchimp; Mobile fixes Fellowship Opportunities Section: Services provided: Consulting, wireframes, design and development of home-page, Project page with secondary navigation menu, Front-end and back-end.

What was the team composition?

We worked with Matt who took the lead on project coordination and Chris who led the design work. Percepted worked closely with a third-party for development portions of projects.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our Equitable Innovation Economies website resulted in great publicity for a highly innovative project. One of our affiliate organizations which collaborated on the project, eventually hired Percepted to create a replica of the EIE section on their their website, which Percepted designed.

How was project management arranged and how effective was it?

Projects generally kick off with a call to establish goals and go over design parameters. Percepted would email a list of tasks for follow up with responsible parties and deadlines assigned. Percepted's team works very hard to establish clarity around deadlines and delivers projects within the timeframe discussed.

What did you find most impressive about this company?

Percepted was highly responsive to our needs, no matter the level of a project's complexity, and was able to provide quick turn around when requested. Having this kind of flexibility and familiarity allowed us take on large and small projects, with the confidence that our work would be conveyed clearly and appealingly.

Are there any areas for improvement?

We have found Percepted to be very open to feedback when problems arise. They are eager to address issues and work with you to develop solutions.