Parilon Digital

BACKGROUND

Please describe your company and your position there.

I own a brand and marketing strategy firm called OnPurpose. We help businesses operationalize their brands across business development, marketing, and customer experience. I am the founder and principal, and am responsible for managing clients, creating the strategic plans, and building teams to execute.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital, and what were your goals?

CommAlert offers services that have benefits across many industries. With COVID-19, CommAlert can replace a lot of the communication and monitoring services for people working in remote locations on their own (lone worker monitoring, call answering, appointment booking, etc). We wanted to create focused campaigns that would generate leads for specific industries.

SOLUTION

How did you select Parilon Digital and what were the deciding factors?

I was referred to Parilon from a design & web agency and the three of us (companies) worked together on the project. Parilon was an easy decision because of their pragmatic approach, their logical and ongoing recommendations and reasonable pricing.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement started with research and discovery, understanding exactly what the client wanted to achieve, what sectors were the most profitable for him, and where we could show the most value with his company's value prop. We then came back with a few recommendations for our plan, based on keyword research, competitive analysis, and cost research.

We narrowed down our goals and approach to three distinct audiences and start building the landing pages with Parilon's input on conversion and best practices for digital. Parilon then built their keywords, ads budget, and ad sets, which we all gave feedback and the client approved. We started running the ads, and Parilon started giving quick feedback based on performance - what to tweak on the landing pages, how to adjust the budgets, etc.

We saw very quick results with three conversions in the first few weeks. The client continues to receive monthly updates and recommendations. This is their first digital campaign and they are extremely happy with the results.

How many people from the vendor's team worked with you, and what were their positions?

One - we worked directly with Lowell, the digital director.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been getting phone calls and form fills directly from the landing pages and ads. The landing pages are not on the site navigation, so these are all coming from the work Parilon is doing.

Describe their project management style, including communication tools and timelines.

Regular short meetings with a good agenda, ongoing reporting always with recommendations. We have been using G Suite and Google Data Studio.

What did you find most impressive or unique about this company?

They're so practical. They always present recommendations with any reporting or feedback, and they provide a lot of information to back up the recommendations but without burying those in overly designed & complicated presentations. So easy to work with!

BACKGROUND

Please describe your company and your position there.

I am the owner of an Edmonton Based Marketing and Small Business Consulting Agency. We focus on helping clients with their overall marketing and strategy as well as assisting in automating their businesses and workflow.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital?

My client was looking for a complete marketing strategy and we partnered with Parilon Digital for their help in developing and implementing the digital marketing and SEO piece of the marketing plan. We needed to seamlessly integrate the client's offline marketing with their digital presence.

What were your goals for this project?

Our goal was to take the client's haphazard previous marketing and create a completely new marketing solution that focused on offline, traditional marketing as well as a robust digital online presence.

SOLUTION

How did you select Parilon Digital?

I was recommended to Parilon Digital through another industry partner as I needed someone who specialized in PPC as well as social media advertising. I also needed someone who would work with our traditional marketing efforts and translate them into successful online campaigns. Parilon was quick to jump on board and meet with my client to clearly communicate how they could help their business succeed.

Describe the scope of their work in detail.

We started with a quick discovery call to orient Parilon with what the client's overall goals were. From there, Parilon took what was currently being done from the client's website and offline marketing and put together a strategic proposal on how to create and amplify their digital presence. We reviewed this strategy with the client and outlined a 6-month implementation plan where we would build their online presence through organic and paid digital efforts. Parilon worked in conjunction with the client as well as our company to ensure all tasks we being completed and we were all clear on the goals and objectives of what we were doing.

What was the team composition?

The main team consists of a team member from Parilon, myself, the client, and the client's in house designer,

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've just begun rolling out the digital strategy, but the communication and ease of working with Parilon has made both myself and our client extremely happy. Parilon is professional and timely in all communication and implementation and I look forward to continuing to work with them.

How effective was the workflow between your team and theirs?

Parilon was happy to jump into the client's preferred method of communication with consists of a slack channel for daily communication, Microsoft online teams meeting for video meetings, and a basecamp project management centre.

What did you find most impressive about this company?

Parilon's knowledge and creativity in blending the client's offline marketing with a well thought out digital strategy were impressive. My experience has been that not everyone is open to working between traditional and digital marketing but this was not the case with Parilon. They took a fresh approach to help create a complete marketing strategy.

Are there any areas for improvement?

At the moment, we are very satisfied with Parilon Digital.

BACKGROUND

Please describe your company and your position there.

Anthem Creative helps non-profits and other organizations to amplify good online through brand, web design, strategic digital marketing and film production.

At Anthem Creative, I am the Marketing Strategist and Account Director, where I create effective strategies for our clients to boost their awareness and bottom-lines, and push projects to the finish line.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital?

Anthem Creative has worked with Lowell at Parilon Digital for well-over a year, while I have only worked with him since February. He’s a wizard at digital marketing, and his social media, Google Ads, and Mailchimp campaigns get our clients incredible ROI and amazing results.

We’re incredibly happy with Parilon Digital and the services they provide to Anthem Creative.

What were your goals for this project?

Because we work with Parilon Digital on multiple projects, there is no single answer to this question. That said, most of the campaigns that Parilon executed have been successful or exceeded expectations.

SOLUTION

How did you select this vendor?

Through word of mouth. Parilon Digital was contracted to another company that we were working with, and we decided to keep working with Parilon Digital after the contract was over.

Describe the scope of their work in detail.

Lowell takes our strategies and brings them to life. He structures our ad accounts and runs our ads and email campaigns while optimizing and doing A/B tests along the way. He also provides valuable feedback and incredibly detailed reports, so we know exactly how ads performed, which allows us to determine what the next steps should be.

What was the team composition?

I’ve worked closely with Lowell, and he’s a very collaborative contractor with his clients' best interests in mind. Even when he couldn’t take on one of our projects because of a non-compete clause, he suggested another highly-competent individual that could. No ego and a great team player.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With one of our clients, Lowell is consistently able to get around 6000% ROI. With only $256 in ad spend, he was able to pull over $15K in sales. This might not be attainable for all clients, but this one particular client is in a really awesome spot thanks to his expertise.

How effective was the workflow between your team and theirs?

We integrated Lowell into our internal communication software so that he can provide updates and reach out as needed. He’s very easy to get a hold of, always has a direct line of communication and is very clear and concise in his reporting.

What did you find most impressive about this company?

Lowell’s responsiveness has always been impressive. Even when we need last-minute changes, he's eager and ready to roll up his sleeves to get it done.

Are there any areas for improvement?

Lowell is a wizard.

BACKGROUND

Please describe your company and your position there.

We provide small to mid-sized businesses with Marketing strategy, guidance, and execution. We work with a number of clients across Western Canada.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital?

We worked with Parilon Digital on a handful of digital marketing campaigns across multiple clients.

What were your goals for this project?

Together, alongside the clients, we chose a number of metrics and goals to measure success and calculate a ROI.

SOLUTION

How did you select this vendor?

Parilon Digital has a solid reputation in Edmonton and they've been our go-to digital marketing provider for a number of clients.

Describe the scope of their work in detail.

We set up a number of digital marketing campaigns across multiple clients. Everything was setup and linked in a flash and we started gathering results and data faster than we expected.

What was the team composition?

Parilon Digital was brought on board as a sub contractor to oversee and execute digital marketing for my clients.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It was a nice bonus to have them lay out reports for us that we could share with our clients that were easy to read and understand progress and growth. Benchmarks were achieved and clients continue to request Parilon for digital marketing initiatives based on past success.

How effective was the workflow between your team and theirs?

The workflow has been absolutely seamless. No issues.

What did you find most impressive about this company?

I was impressed by not only the knowledge but the number of solutions they offered when a client brought up a potential challenge or roadblock. They are the kind of people who bring you results and solutions, not problems. As someone who is extremely busy, it gives me peace of mind that my clients are taken care of to the standard that I hold for myself.

Are there any areas for improvement?

Not at this time. Both my clients and I have nothing but great things to say about Parilon Digital.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a TruFresh Meals, a healthy gourmet meal prep business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Parilon Digital?

We hired them for general marketing support to get our brand name out there. We wanted to target specific demographics and areas.

SOLUTION

What was the scope of their involvement?

They manage our day-to-day social media needs, creating posts 3–4 times a week to keep people updated. They give us the post before running with it, and we give them approval. We also run specific, targeted Facebook Ads geared toward specific groups like fitness, health, and working groups in different cities. They handle our Google Ads account, too. We touch base and they go ahead with our requirements. 

They’ve made structural changes to our site to improve the SEO and organic ranking. For example, if I need any pictures or meals added, they get on it very quickly. 

What is the team composition?

Two people have worked with us who handle the majority of the work.

How did you come to work with Parilon Digital?

I looked online for marketing firms locally. I came across a site with reviews and ratings of several companies, and I chose them because they had a medium price with high ratings. We chatted and got a good feel from them, so we hired them. 

How much have you invested with them?

We’ve paid them around $12,000. 

What is the status of this engagement?

We started working together in April 2019 and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Based on the reports we’ve seen, our sales have been getting significantly higher. All of the information shows that the ads are successful with a low cost-per-click (CPC). We’re continuing business with them because we’re pleased with the results. 

How did Parilon Digital perform from a project management standpoint?

We touch base on a weekly basis, so I’m always up to date and informed. They give us monthly reports on our ad spend and all the analytics attached. When they’re running anything new, they get my approval first and we’re informed on all of their organic work, too. I’ve been very happy with their response time—everything has been on schedule and no deadlines have been missed. 

What did you find most impressive about them?

They go out of their way to help us and go the extra mile to benefit our business. Whenever I need something, they jump on it as quickly as possible, even if it wasn’t explicitly their job. Working with them has been a relief and very convenient because I never have to think about them taking care of the work. 

Are there any areas they could improve?

No, there’s nothing to improve. 

Do you have any advice for potential customers?

Be straight up with them. Let them know exactly what you’re looking for and make sure they can give you what you need. The best advice is to be on the same page and see where it goes from there. 

BACKGROUND

Please describe your company and your position there.

I'm the owner of YEG Digital

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital?

Parilon Digital handled all of our client's digital marketing efforts for over a year. They managed out Google, Facebook, and Instagram Ads for 10+ client accounts.

What were your goals for this project?

Our goals are always focused on generating more leads for our clients. Parilon Digital helped us to reach that goal with every client. Ensuring ads were set up properly, tracking and reporting was perfect and clients were always happy.

SOLUTION

How did you select this vendor?

When hiring a Digital Marketing agency for our clients, we looked to make sure the people we hired were smart, knew each platform better than we did and had a willingness to solve problems. Parilon was the only agency that we interviewed who met and exceeded all of these criteria.

Describe the scope of their work in detail.

Parilon Digital setup and managed all of our clients Google Ads, Facebook Ads, Instagam Ads, and Google Tag Manager accounts.

What was the team composition?

We worked directly with Lowell on all campaigns

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had excellent results on all the campaigns we ran with Parilon Digital

How effective was the workflow between your team and theirs?

Fantastic! We used Google Docs, Slack and Asana daily to ensure all goals were being met.

What did you find most impressive about this company?

Their willingness to solve the problem no matter how difficult it was. They are eager to work together in order to get the best results.

Are there any areas for improvement?

None

BACKGROUND

Please describe your company and position.

I am the Office Manager of InLine Orthodontics

Describe what your company does in a single sentence.

Orthodontics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parilon Digital to accomplish?

• Marketing
• Social Media Presence
• Increase New Patient numbers

SOLUTION

How did you find Parilon Digital?

• Referral

Why did you select Parilon Digital over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• Highly fulfilling

How many teammates from Parilon Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Designing and posting ads, following numbers, looking for key words, and other

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ranking and numbers as well as increased New Patient Numbers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver on time, I felt listened, their strategies are adaptable to our inquiries, they schedule regular meetings.

What was your primary form of communication with Parilon Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are good listeners, punctual, innovative, and willing to do above and beyond to achieve results.

Are there any areas for improvement or something Parilon Digital could have done differently?

Not to my knowledge

BACKGROUND

Please describe your company and position.

I am the Marketing and Online store Manager of a jewelry retailer.

Describe what your company does in a single sentence.

Jewellery Store

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Parilon Digital to accomplish?

• Increase online sale

SOLUTION

How did you find Parilon Digital?

Referral

Why did you select Parilon Digital over others?

Referred to me

How many teammates from Parilon Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Digital campaigns that are focused on converting traffic into: 

• sales
• phone calls
• email leads
• walk-in traffic

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• CTR
• CPC
• CPA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was highly effective. They are attentive listeners, actively engaging with our team to understand our needs and objectives. The collaborative brainstorming sessions allowed us to explore creative solutions together. Overall, their project management was commendable, ensuring a smooth and successful collaboration.

What was your primary form of communication with Parilon Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

The team responds to our needs, promptly addressing any concerns or adjustments.

Are there any areas for improvement or something Parilon Digital could have done differently?

No concerns

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Director for Pivotal Physiotherapy. Our services include Physiotherapy and Massage Therapy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire , and what were your goals?

We re-launched our Google Ads during COVID. We needed support from a trusted digital marketing agency to help us optimize and manage our ads.

SOLUTION

How did you select this vendor and what were the deciding factors?

Was referred to Parilon Digital from our marketing consultant.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Digital Marketing - specifically Google Ads for our multi-location company. Lowell optimized and managed our ads.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one digital marketing manager

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Google Ads are very successful. Our ads are high quality and our conversation rate increased.

How effective was the workflow between your team and theirs?

We had monthly virtual meetings and communicated through email frequently.

What did you find most impressive or unique about this company?

Very attentive and patient with us. I felt like Lowell took his time to be thorough. He didn't rush through our questions. He was patient and not only managed our ads, but taught us along the way.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I am an outsourced Marketing Director for two physiotherapy clinics in Edmonton and use Lowell to manage the digital marketing for both accounts.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Parilon Digital?

Google ads and Facebook ads.

What were your goals for this project?

increase leads and conversions

SOLUTION

How did you select Parilon Digital?

referral from a vendor that I hire to work on websites

Describe the scope of their work in detail.

Ongoing management of google ads campaign for 4 locations for one clinic and ongoing management of google and facebook ads for the second client with one location. monthly summary reports are provided and he is very good with explaining and teaching us how to understand and run some of the campaigns ourselves.

What was the team composition?

Marketing Director, Marketing Manager, Business Owner, Website Vendor, Google and Facebook ads vendor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've seen an increase in leads for one of the clients and have seen an increase in optimization for the other client.

How effective was the workflow between your team and theirs?

very effective. Lowell is very responsive.

What did you find most impressive about this company?

He is very knowledgeable, responsive and a strong teacher and communicator. The team advises us on budget and they are geared towards getting results.

Are there any areas for improvement?

not yet.