Paradox Marketing

BACKGROUND

Please describe your company and position.

I am an executive of Hummingbird Networks

Describe what your company does in a single sentence.

Information technology products and solutions provider.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paradox Marketing to accomplish?

• Content Marketing
• SEO
• Advertising

SOLUTION

How did you find Paradox Marketing?

Referral

Why did you select Paradox Marketing over others?

• High ratings
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from Paradox Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We were looking to replace full-time internal staff by outsourcing our entire marketing department.  They have helped us with all types of digital marketing, SEO, website development, coding, call tracking, Google advertising, and so much more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We were able to not only outsource our entire Marketing department to them, but we have utilized them for so much more, all at a cost about equal to 1 full-time marketer.  Demonstrated ROI very quickly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Projects were delivered on time when deadlines were required.  I have multiple team members helping me at any given time from different departments all wrapped up by a superior account manager/project manager and access to the executive team for larger and complex strategies that needed to be developed and discussed.

What was your primary form of communication with Paradox Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have knowledge from so many different areas of marketing that I didn't even know existed... and the resources to get stuff done.  You can wake up the next day and see progress overnight!

Are there any areas for improvement or something Paradox Marketing could have done differently?

Everyone can always improve, but I think for the most part they have everything dialed pretty darn good right now.  They usually overdeliver.

BACKGROUND

Please describe your company and position.

I am the CEO of RELATYV

Describe what your company does in a single sentence.

Longevity medical platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paradox Marketing to accomplish?

• SEO Marketing
• Content creation and management
• Salesforce platform development and operations

SOLUTION

How did you find Paradox Marketing?

Referral

Why did you select Paradox Marketing over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Paradox Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Paradox was hired to build my personal brand along with my company RELATYV through content creation and development, assistance with writing and editing books, SEO work to get the platform performing in search, and all aspects of marketing that have been able to make my company successful. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tremendous organic search volume after the first 3-4 months of operations. Paradox was able to get my site up to over 3000 organic visitors a day in under 12 months. It has been remarkable to see the level of organic search traffic and leads coming in from organic activity. 

Considering the cost of a paid lead in my category that converts, the value of the SEO that Paradox has provided is a game-changer for my entire company. Long-term this is the only way to go and I've never seen another company deliver results like Paradox!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on point and always getting the work done. I always enjoy my meetings with them and they are extremely organized. Great data presentation and great attitude and conversation presence. Oh and all the members of the team are alert and responsive in the meetings. Great team and I would recommend them to anyone!

What was your primary form of communication with Paradox Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Organization and performance. I would say I was most impressed by their results. Week after week we saw the organic search getting higher and higher. New content was always sharp and effective, and then suddenly we are being fueled with leads from organic search traffic!

Are there any areas for improvement or something Paradox Marketing could have done differently?

I'm sure they are improving their internal operation all the time, but I don't have any suggestions for how they could be better. Paradox Marketing has already surpassed my expectations for marketing, so if they can just keep going like they are I'd call that a huge success!

BACKGROUND

Please describe your company and your position there.

I'm the business owner and CEO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paradox Marketing?

Website ground up redesign

SOLUTION

How did you select this vendor and what were the deciding factors?

Recommendation from an IT provider we use Review of the other websites Paradox had built recently A competitive cost estimate

Describe the project in detail and walk through the stages of the project.

After a series of discovery meetings to discuss my objectives, I received 3 initial designs for the main page of the site. Once I had chosen a theme they finalized the design and provided feedback through visualization. This allowed me to show them how I wanted the rest of the site to look. After a bit of back and forth to optimise navigation and refining a contact us form the site was launched.

How many resources from the vendor's team worked with you, and what were their positions?

In total, I worked with 4 people including their project manager, two designers and a QA resource during the final phase.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their documentation was very thorough. Their developers were able to implement the design easily and the overall look is much more user friendly. Site traffic has increased considerably. I continue to receive positive feedback about the design and ease of navigation.

How effective was the workflow between your team and theirs?

Their project manager was easy to communicate with and provided regular updates. We had both in-person meetings and phone calls but most of the feedback was done through Slack. Most things were done on time and I received ample notice if a deadline was unlikely to be met.

What did you find most impressive or unique about this company?

I was impressed with their design, UX, and SEO knowledge and skills. It was a collaborative and positive experience working with Paradox Marketing.

Are there any areas for improvement or something they could have done differently?

Things could have been done a little faster, but quality is always more important to me than speed. We ended up with a new website that properly communicates our brand and services to attract the right clientele.

BACKGROUND

Please describe your company and your position there.

I am the owner of a custom software development firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paradox Marketing, and what were your goals?

We engaged Paradox Marketing to handle all of our digital marketing strategy, website design, SEO, blogging and ongoing site maintenance.

SOLUTION

How did you select this vendor and what were the deciding factors?

Interviewed a number of firms, but chose Paradox based on their expertise, quality, and the trusting relationship we formed during the process.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We engaged in a number of interviews with Paradox where they gathered information about our business and key target clients, personas, buying habits, typical projects, etc. We went through a number of design iterations and finally selected a design. Paradox developed the entire site, helping us with content and platform.

How many resources from the vendor's team worked with you, and what were their positions?

We directly worked with 2-3 people. A lead designer, and SEO expert and the owner of the company to help with strategy and long-term support / billing.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

With the new website, we are able to increase online visitors by over 1000%. We are reaching new customers all the time / 24 hours a day. We are also capturing new leads quarterly and closing at least 1 new deal per quarter.

How effective was the workflow between your team and theirs?

We have a great relationship and work closely together as often or as little as we need.

What did you find most impressive or unique about this company?

They are responsive. We have built up a level of trust as they have excellent quality.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I'm the owner of a health and wellness business and podcast

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paradox Marketing?

Keeping up to date on the back end of the website and producing content to remain present and relevant is difficult when running a business. I can rely on Paradox to help keep everything running smoothly behind the scenes with my website and podcast.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred by a trusted friend. It didn't take long to understand why. Everyone on the team have executed their jobs with high standards in a timely matter. They have also been quick to solve any urgent issues I have had and are excellent in communicating what is involved in all projects.

Describe the project in detail and walk through the stages of the project.

They have done many jobs from researching key words from my industry and producing SEO based articles. They help to continue to make all necessary changes to my website to keep up to date with industry standards and update my podcast pages with audio, transcriptions and seo based copy.

How many resources from the vendor's team worked with you, and what were their positions?

Over the years there have been many. From project coordinator to content creator, web designer, seo copywriter, digital analyst. Paradox are excellent at assigning the right person for the job.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By targeting keywords and seo based articles, the website has been ranked in the top 3 search engine results.New client enquires come direct from the website.

How effective was the workflow between your team and theirs?

We communicate via email which is most convenient for me. When starting new projects a. zoom meeting is scheduled with all parties.

What did you find most impressive or unique about this company?

They're easy to work with, understand my needs, and execute tasks on time.

Are there any areas for improvement or something they could have done differently?

I am happy with their work.

BACKGROUND

Introduce your business and what you do there.

I’m the COO and general counsel of a hard money private lender in the real estate space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paradox Marketing?

We hired Paradox Marketing to help us with various challenges.

SOLUTION

What was the scope of their involvement?

Paradox Marketing helps us in various avenues, including content creation, web development, custom software development, online marketing, and PPC advertising. They initially took plenty of time to understand our business, and they’ve been a great partner ever since.

Regarding the web development portion of our project, they built our site on WordPress. The site is meant to drive traffic to our business and educate borrowers and investors in what we do. It has a large educational component for new investors, and it helps us collect data for contact management and lead prospecting.

As for custom software development, Paradox Marketing first helped us with Salesforce development, but they then helped us move to Ontraport, our core backbone at this point. They’ve developed a loan origination software for us that is combined with a custom secure borrower portal, which allows secure document uploads. It is a very complex and multilayered system that has required several hundred objects within Ontraport to allow one-to-one relationships and maintain its stability during the lending process.

On the other hand, we’ve worked very closely with Paradox Marketing on keyword research. They've also managed and optimized all of our Google Ads PPC campaigns, and they continuously help us with LinkedIn and Facebook optimization.

For content creation, Paradox Marketing provides us with SEO-optimized outlines, which we then use to create our content. Then, they help us ensure that the content is appropriate for our blog. Additionally, they’re currently helping us with backlink generation so that other blogs redirect visitors to our website.

What is the team composition?

I work directly with Joshua (Founder), who has brought in Aiden (Technology Project Manager) to help with some of our projects. We’ve also worked with Ian (Frontend Developer) and Aaron (Managing Partner), who helps us with a lot of our marketing efforts. In addition to them, we’ve worked with several other developers and PPC specialists, so Paradox Marketing has a very diverse team.

How did you come to work with Paradox Marketing?

Paradox Marketing was a referral from another company that was working with them.

How much have you invested with them?

We’ve spent around $70,000.

What is the status of this engagement?

We started working together around March 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Paradox Marketing’s work, our web presence has been extensively solidified. We’re now coming up in search results much more towards the first results than before. Additionally, their custom software development has been a game-changer for our organization. Our Ontraport custom software is a very robust system, and we’re very proud of it.

How did Paradox Marketing perform from a project management standpoint?

I can’t imagine Paradox Marketing doing a better job at project management. They always keep their team together so that nothing falls through the cracks, and they keep everything well-prioritized.

As we’re on a retainer with them, we sometimes have to check in and ensure that we’re still on track because we overuse their hours occasionally. However, those conversations have always been very candid, upfront, and handled in a professional manner.

We’ve found some bugs within our system, but most of them have come from Ontraport whenever they release a new feature that doesn’t go with our custom development without telling us. However, we’ve never experienced complete downtimes because Paradox Marketing’s response is almost immediate.

I have a direct line of communication with Joshua. Even though he is in Australia and we’re in the US, he works US hours, so his response is always within 10–20 minutes. I’m also able to hop on a Zoom meeting with him as soon as he can. While not everything gets fixed immediately, they treat every issue with high urgency.

Besides Zoom calls, we communicate via email. Additionally, they use Asana for project management, and they have their own internal board through Ontraport that they share with us.

What did you find most impressive about them?

Paradox Marketing has an impressively high level of confidence. Additionally, I can’t imagine a company better at understanding than them. They have a great willingness to dig in and understand our business, allowing them to provide us with very custom content creation and software development with little iteration.

Are there any areas they could improve?

Initially, we were steered towards Salesforce by one of Paradox Marketing’s team members, but that program wasn’t a good fit for us. This issue was caused by a lack of understanding of our core business at the very beginning, as well as by their desire to use that platform, on which this person was more experienced. However, that issue has been resolved, and I’m very confident that nothing like that will happen again.

Do you have any advice for potential customers?

If you’re considering working with Paradox Marketing, do it; you won’t find a better resource. Additionally, take the time to be engaged with their team and the process to get a better output.

BACKGROUND

Please describe your company and your position there.

CustomLogoCases sells custom phone, tablet and laptop cases, covers and sleeves, to business, government and education providers worldwide. It is a B2B business, counting some of the largest organizations in the world among its clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paradox Marketing, and what were your goals?

Being a global business with multiple sub-domains, focusing on the US, UK, Australia and Canada Primarily, with similar content in each region, the goal was to rank certain but different specific keywords that were most relevant in these regions. The company had established domain but was lacking a well executed strategy from previous SEO providers.

SOLUTION

How did you select this vendor and what were the deciding factors?

Joshua and the team at Paradox were selected based on the experience with one of their partners who had done work with CustomLogoCases in the past, and was extremely effective and also great value for money.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Joshua and the team at Paradox did a large audit of everything digital, started but fixing technical issues, and then planning monthly deliverables as agreed on.

How many people from the vendor's team worked with you, and what were their positions?

I believe there were roughly around 5 people that we worked with on a regular basis, but with one main point of contact. It was reassuring to know that each person had a very specific defined role, and knew what they were doing and did it well.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Joshua and his team provided excellent value for money, and delivered results that we'd not had with a number of previous SEO providers. Finding a good SEO provider has been difficult and is not an easy task, but with Joshua the communication was great, we weren't 'sold' but just got a good feeling about product knowledge.

We got results of higher rankings consistently until we were ranking basically where we wanted to be.

Describe their project management style, including communication tools and timeliness.

They used a task management platform, had one point of contact but with Joshua always able to be contacted. timelines were adhered to and everything was managed very well.

What did you find most impressive or unique about this company?

They nearly undersold themselves but overdelivered. It was hard to find a good SEO company, let alone an excellent one, and this was what I find Paradox Marketing to be.

Are there any areas for improvement or something they could have done differently?

Honestly, I am in the online space and am recommending Paradox to anyone in the online space who needs SEO work. They will tell you the truth and deliver.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Family Inceptions, a family formation consulting agency. Our headquarters is located in Atlanta, Georgia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Paradox Marketing?

We hired them to manage our digital marketing efforts.

SOLUTION

What was the scope of their involvement?

Paradox Marketing is working remotely and is spearheading our SEO and PPC strategies. On top of that, they suggest what content we should create in our blog. They upload all of our podcasts, and they help us maintain our website. If we need to make any changes to pages, they implement them for us. They’re also managing our social media strategies on Google, Facebook, Instagram, and YouTube.

In addition, they’re managing our CRM marketing System. We were using Active Campaign, and they helped us move everything over to Ontraport. While they’re doing all of those digital marketing efforts, they create a monthly report on the status of all of our projects.

What is the team composition?

We’re working with 3–4 people from Paradox Marketing, including two main points of contact.

How did you come to work with Paradox Marketing?

My previous CRM developer recommended Paradox Marketing because he couldn’t work with us anymore.

How much have you invested with them?

We’ve probably spent $40,000.

What is the status of this engagement?

We started working with them in August 2020, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Before working with Paradox Marketing, we weren’t even tracking metrics. However, with their support, we now have metrics to track. In fact, we’re ranking so much higher now because of their SEO efforts. Some of our keywords have ranked on Google’s first page.

They’ve helped us migrate to Ontraport as seamlessly as possible, and they’ve helped us successfully create a full-funnel for all of our target demographics.

How did Paradox Marketing perform from a project management standpoint?

An hour ago, I sent them an email on changes I wanted them to make and they completed it as fast as possible. They’re attentive, quick, responsive, and timely. They also have incredible budgeting skills, and we communicate through Asana, Loom, Zoom, and email.

What did you find most impressive about them?

Their customer service skills are impressive.

Are there any areas they could improve?

Sometimes, they have 1–2 teammates who are having a difficult time understanding what we want to do because English is not their first language. Other than the language barrier, I have no complaints about them.

Do you have any advice for potential customers?

Check if Paradox Marketing is a good fit for your company.

BACKGROUND

Please describe your company and your position there.

I am the Brand Director of a midsized surrogacy and egg donation agency in the southern United States.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paradox Marketing, and what were your goals?

Our business depends on three distinct audiences finding us online and converting. Our consideration phases are very long, so we need efficient funnels and actionable metrics. We hired Paradox Marketing to assist with our traffic, conversions, metric tracking, and PPC ads.

They have also guided us through setting up our marketing customer relationship management system.

SOLUTION

How did you select Paradox Marketing and what were the deciding factors?

Referred by a Member of Our Professional Network Deciding factors were ability to coordinate across a broad range of technologies and focus areas.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Paradox Marketing has taken a steady, through, and ambitious approach to increasing our web traffic. Kicking off with competitive intelligence, keyword research, rank assessment then providing our team with possible topics and outlines, taking our feedback and prioritization, then optimizing the content we create from their outlines.

They then tackled backlinks, internal links, site navigation and Google Ads.

How many people from the Paradox Marketing team worked with you, and what were their positions?

We have worked most directly with Joshua, the Owner. Occasionally, we will connect with a Project Manger or other Staffers for specific, small tasks.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have more than doubled our website traffic since beginning our work with Paradox Marketing. Our conversions are now steady, our visitors are more focused and we are enjoying the ability to make decisive marketing decisions, based on the analytics Paradox has set us up to collect.

Describe their project management style, including communication tools and timeliness.

Paradox Marketing uses Asana, email, and other communication and project management tools, as appropriate. They were uniquely responsive and timely as well as extremely flexible and accommodating.

What did you find most impressive or unique about this company?

I am most impressed with their results. Secondly, the vigor with which the Owner aims to understand and solve our unique business challenges, as well as the imagination and scope of the solutions offered.

Are there any areas for improvement or something they could have done differently?

We are pleased that Paradox Marketing will soon have Project Mangers on the east coast of the USA. We are looking forward to that.

BACKGROUND

Please describe your company and your position there.

I own an explainer video company that work with multiple client across the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Paradox Marketing, and what were your goals?

We want to get more leads coming organically from our website, and my main goal is to get more clients from it so we'll profit on the long run.

SOLUTION

How did you select this vendor and what were the deciding factors?

I've worked with 3 other SEO agencies before from an online community with various result. I've met Joshua few years before I hired him, and ended up hiring him after the last agency that we hired were no longer suitable for our needs.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement began with a discovery call and an audit from Paradox' team. After they provided a report with all the necessary steps, we discussed how we can tackle each action points, and because I also have my in-house marketing team, Paradox need to work together with my team, instead of just providing a solution without any of our consent. As we already hired them on a retainer basis for more than 2 years, we are constantly in contact with Joshua and his team to get his insight and action plans every month.

How many people from the vendor's team worked with you, and what were their positions?

Joshua assigned several people, including a project manager, web developer, copywriter and SEO expert to work with my team. I think we have been working with more than 10 people from their team alternately, depending on what's the action plan for that month.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our traffic was up 3x since we started. Our Domain Rating is up about 20 points. As this is a retainer, I'm still expecting growth.

Describe their project management style, including communication tools and timeliness.

We mainly use Asana, as well as many other tools provided by Paradox. Our company also use Asana on top of our project management system, so that's not an issue. We have monthly call over zoom, and we can always ask them for help anytime we've bumped into a situation.

What did you find most impressive or unique about this company?

I never met other SEO agencies that I've hired in person, but I have the chance to meet Joshua in person as well as his partner. This improve the quality of our work relationship.

Are there any areas for improvement or something they could have done differently?

None that I can think of.