Paper Crane

BACKGROUND

Introduce your business and what you do there.

I'm the founder of MODERNSPEAK, a women-led digital PR agency specializing in influencer and social media marketing. We help tech, travel, and lifestyle brands connect authentically with their audiences through tailored, innovative campaigns.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Paper Crane to accomplish for your digital PR agency?

We needed help with website development for SEO purposes and workflow automation using AI.

SOLUTION

What was the scope of their involvement?

Paper Crane has conducted a website audit and has been responsible for development, workflow analysis, automation mapping and creation, AI integration to speed up internal processes, and app development for a customized client-facing dashboard. The team has upgraded our entire website, automated all our admin processes, including invoicing, and built a dashboard from scratch that houses all our client-facing work in one place.

What is the team composition?

We've worked with 2–5 teammates from Paper Crane.

How did you come to work with Paper Crane?

Someone referred Paper Crane to me. I chose them over other options because they had high ratings, were close to my geographic location, had pricing that fit our budget, had a great culture fit, and had company values that aligned with ours.

What is the status of this engagement?

We started working together in March 2024, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Paper Crane works in sprints, and we meet consistently to check on the progress of their work. I estimate that the work they've done for us in the automations has saved our team 30 hours a week collectively. Additionally, when we were doing SEO work, we got a ton of inbound leads regularly. However, we've since stopped promoting our business as much because we're busy enough.

How did Paper Crane perform from a project management standpoint?

Paper Crane always delivers on time and is very pleasant to work with. Our primary forms of communication are virtual meetings and emails or messaging apps.

What did you find most impressive or unique about them?

They're wizards; simply put, Paper Crane makes things happen that I only think I could dream of. I couldn't recommend them more. Additionally, I'm impressed by how they can map and build automations to truly meet our business needs.

Are there any areas they could improve?

I don't think there's anything they can improve on.