PANORAMA3000

BACKGROUND

Please describe your company and position.

I am the Digital Marketing & Communication Strategy of thyssenkrupp Steel Europe

Describe what your company does in a single sentence.

Our company is one of the leading suppliers of high-grade flat steel. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire PANORAMA3000 to accomplish?

• Strengthen thyssenkrupp Steel's position as a leading voice in industrial transformation.
• Replacing isolated social media activities.
• Implementing channel-specific formats and stronger audience engagement.

SOLUTION

How did you find PANORAMA3000?

Referral

Why did you select PANORAMA3000 over others?

Other

How many teammates from PANORAMA3000 were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Strengthen thyssenkrupp Steel's position as a leading voice in industrial transformation by making complex topics such as decarbonization, innovation and sustainability accessible, relevant and engaging across social media. Replace isolated social media activities with a newsroom-driven content strategy that delivers consistent storytelling, channel-specific formats and stronger audience engagement. 

Key Metrics: Generated a plus of 194% in impressions and an 186% plus in reach, compared to the previous year. Impressions exceeded targets by 160% and reach by 150%, significantly increasing visibility around the company's transformation. Built a social community of more than 180,000 followers, with 17% growth on Instagram, achieved Top 4 engagement among key LinkedIn competitors.

Project Description: We partnered with PANORAMA3000 to support and further develop our corporate social media presence during a period of significant business transformation. The scope of work included, social media strategy, editorial planning, content creation, community management, campaign support, performance reporting and ongoing optimization across our social channels. Together, we established a newsroom-based workflow that enabled us to communicate complex topics such as decarbonization, innovation and sustainability in a consistent, engaging and platform-appropriate way. Throughout the collaboration, the team acted as a strategic partner, working closely with our communications department and continuously adapting the approach based on performance and business priorities. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Achieved Top 4 engagement among key LinkedIn competitors.

Built a social community of more than 180,000 followers, with 17% growth on Instagram

• Generated a plus of 194% in impressions and an 186% plus in reach, compared to the previous year. Impressions exceeded targets by 160% and reach by 150%.
• Built a social community of more than 180,000 followers, with 17% growth on Instagram, achieved Top 4 engagement among key LinkedIn competitors. 

Impressions exceeded targets by 160% and reach by 150%, significantly increasing visibility around the company's transformation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team consistently met dealines.
• communicated effectively and 
• quickly adressed feedback

What was your primary form of communication with PANORAMA3000?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

PANORAMA3000's pragmatism, creativity, and people fit are impressive. 

Are there any areas for improvement or something PANORAMA3000 could have done differently?

No, since we're in direct contact