Video Production for SaaS Company
- Video Production
- Confidential
- Oct. - Dec. 2025
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"They delivered the quality you'd expect from a much larger agency without the bureaucracy."
- Information technology
- United Arab Emirates
- 1-10 Employees
- Online Review
- Verified
Panda Creations Productions produced a brand and explainer video for a SaaS company. The team delivered a product demo, social media videos, and motion graphics in multiple file formats and resolutions.
Panda Creations Productions' videos generated over 1,000,000 views, helping the client reach their first 1,000 paying users. The team managed the project exceptionally well, hitting milestones on time and responding quickly to requests. Panda Creations Productions' clear, engaging videos stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Co-founder & CTO of Caspy
Describe what your company does in a single sentence.
Caspy is an all-in-one SaaS platform that helps digital product sellers design customisable templates and automate order delivery across e-commerce platforms like Etsy, Shopify, and WooCommerce.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Panda Creations Productions to accomplish?
- Produce a polished brand/explainer film that clearly communicates what Caspy does - an all-in-one design and order-fulfilment tool for digital product sellers — in a way that resonates with creators on Etsy, Shopify, and WooCommerce.
- Create product demo videos showcasing core features (template design, CaspyConnect Etsy integration, auto file delivery, HelpMeEdit) in a clean, easy-to-follow visual format.
- Develop a library of social-first video assets for Instagram, TikTok, and LinkedIn to support our marketing rollout and content calendar.
SOLUTION
How did you find Panda Creations Productions?
Referral
Why did you select Panda Creations Productions over others?
- High ratings
- Referred to me
- Company values aligned
How many teammates from Panda Creations Productions were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We engaged Panda Creations Productions to lead the video and motion content production for Caspy's market launch - a SaaS platform helping digital product sellers design templates and automate order fulfilment across Etsy, Shopify, and WooCommerce. The scope covered the full creative pipeline: discovery, concept development, scripting, production, post-production, and multi-format delivery, all aligned with our brand pillars of being empowering, helpful, and approachable. The engagement was structured in three phases: Pre-production (Weeks 1 to 3): Brand immersion, audience research, creative concepting, scriptwriting, storyboarding, and shot-list planning. Production (Weeks 4 to 6): Studio filming, screen capture sessions for product UI, voiceover recording, and asset gathering. Post-production (Weeks 7 to 10): Editing, motion graphics, sound design, colour grading, revisions, and final delivery in multiple formats and aspect ratios.
The centrepiece of the engagement was a hero brand film of roughly 60 to 90 seconds, designed to introduce Caspy's value proposition to the market. This film served as the anchor asset for our website homepage, paid advertising campaigns, and overall launch rollout, communication in a clear narrative who Caspy is for and why digital product sellers should switch to our platform.
Alongside the hero film, Panda Creations produced a series of product demo videos walking through Caspy's core features. These covered the template editor, the CaspyConnect Etsy integration, our automated file delivery system, and the HelpMeEdit buyer-seller workflow. Each demo was creafter to be clear and easy to follow, reflecting our brand commitment to making creative tools feel approachable rather than overwhelming.
To support our social media strategy, the team delivered a short-form social video pack containing 10 to 12 edits, cut into vertical 9:16 and square 1:1 formats for Instagram reels, tiktok and linkedin. These were complemented by a full motion graphics package, including animated UI mockups, branded transitions, lower thirds, and end-frames, all designed to stay consistent with Caspy's visual identity across every touchpoint.
Finally, all final master files were delivered in multiple resolutions and formats, with both subtitled and non-subtitled versions provided. The team also handed over all source project files, giving us the flexibility to repurpose, re-edit, or extend the content for future campaigns without needing to start from scratch.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
The video content delivered by Panda Creations had a clear, measurable impact on Caspy's launch, driving over 1M+ combined views across social channels in the first 90 days, lifting homepage time-on-page by ~70%, improving paid ad click-through rates by 50%+ versus static creatives, and contributing directly to us hitting our first 1,000 paying users milestone within four months of launch.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Panda Creations managed the project exceptionally well. They set a clear timeline at kickoff and hit every major milestone on or ahead of schedule, with proactive weekly updates from a dedicated point of contact who kept us in the loop at every stage. They were also highly responsive to our feedback and last-minute requests, turning around revisions, additional aspect ratios, and new asset variations quickly without compromising on quality, which made the whole engagement feel genuinely collaborative rather than transactional.
What was your primary form of communication with Panda Creations Productions?
- In-Person Meeting
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
What stood out most about Panda Creations was their ability to translate a technical SaaS product into video content that felt clear, engaging, and on-brand. Their team took the time to genuinely understand Caspy's product, users, and workflows before pitching creative directions, which meant the storytelling actually landed with our target audience rather than feeling generic. Combined with high production standards (evident across their work with brands like Etihad and Chanel), clear creative direction, and a collaborative working style, they delivered the quality you'd expect from a much larger agency without the bureaucracy.
Are there any areas for improvement or something Panda Creations Productions could have done differently?
Honestly, very little to flag, the engagement ran smoothly from start to finish. If I had to point to anything, it would simply be that we'd have loved even more of their time and creative input, as the team's ideas consistently exceeded what we'd scoped for. In hindsight, we could have engaged them earlier in our launch planning to take fuller advantage of their strategic thinking, not just their production capabilities. That's less a critique of Panda Creations and more a note for ourselves on how to get the most out of working with them on future projects.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS