Oxedent

BACKGROUND

Please describe your company and your position there.

We are an established tuition provider based in the Uk offering primarily centre based face to face tuition. Since Covid19, we have moved to online tuition.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Oxedent, and what were your goals?

We hired Oxedent to help with increasing leads via Google Adwords for both our face to face tuition service and our new online tuition service. They have also assisted in the design and development of landing pages for online tuition and the optimisation of our current website for conversions. They are assisting with ongoing changes to our existing website to make it more friendly to our online tuition service.

SOLUTION

How did you select Oxedent and what were the deciding factors?

We found them after selecting over 6 potential partners for our digital marketing. We found the initial consultation very comprehensive and the approach was extremely personalised and tailored to our business. They stood out from the competition in this respect.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

In essence, reduce our cost per conversion, develop a more holistic approach to our digital marketing and help marry our efforts from different segments of digital marketing together.

This included researching and developing bespoke campaigns for our sector, production of landing pages for these campaigns and ongoing management of campaigns.

How many people from the vendor's team worked with you, and what were their positions?

Our account manager Raja deals with our account and is our main point of contact.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have seen positive results pretty much immediately, what has really been impressive is the ongoing push to better improve on these positive gains. Oxedent doesn't just set up campaigns and leave them. They tweak and amend to constantly optimise.

Describe their project management style, including communication tools and timelines.

Email via Gsuite, Google Chat, Google Meet, Google Drive, Asana. They employ a host of communication and project management tools.

What did you find most impressive or unique about this company?

Attention to detail

Are there any areas for improvement or something they could have done differently?

Happy so far,.

BACKGROUND

Please describe your company and your position there.

I am one of the owners of a 60 years old, well established Indian fashion & apparel brand.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Oxedent, and what were your goals?

As I was in established offline business, and when I switched it to online as well; Oxedent seems a really good fit for running paid ads. We hired Oxedent for PPC campaigns & also for taking our brand to more people in online space

SOLUTION

How did you select Oxedent and what were the deciding factors?

While doing my research, Oxedent appears to be a really good PPC company in India; and with proposal & discussion, they were definitely the right fit for the job.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started off with Paid Ads campaigns on Google, Facebook & Instagram. Also, Oxedent helped us with conversion rate optimization analysis for our existing website.

How many people from the vendor's team worked with you, and what were their positions?

I was working with Raja & Baisakhi - They were managing our accounts. Beyond that, I am familiar with the rest of the team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We started off really well, just before the festival seasons in India and we were at 6x-7x ROI; but now the things are normal, but I can see a continuous improvement as we are going along.

Describe their project management style, including communication tools and timelines.

They are prompt with responses, and quickly execute things. We have our alternative week calls and monthly scheduled call to discuss the performance and how we can improve.

What did you find most impressive or unique about this company?

The best thing about Oxedent is they are young, energetic people with fresh ideas with excellent expertise in PPC

Are there any areas for improvement or something they could have done differently?

They are very focused on Paid Ads, maybe they can expand in Organic marketing as well. But PPC worked for me

BACKGROUND

Please describe your company and your position there.

We are a 10+ years old UK based Property Development Company with a portfolio of over £300 million. My position within the company is Head of Marketing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Oxedent, and what were your goals?

We chose Oxedent to run our PPC campaigns and generate leads for our Property Investment and Buy to Let Investment business. Also, for creating landing pages and improving the CRO for current pages.

SOLUTION

How did you select Oxedent and what were the deciding factors?

We were looking for a PPC management Company, as we were doing other marketing channels ourselves. Landing on Oxedent’s website helped me understand their expertise and work they have done. After 2-3 discussion & a thorough proposal, we decided to go ahead.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started working with Oxedent with a thorough review and audit of our current setup. After they reviewed our campaigns, they provided directional guidance to improve the current performance and also executed it.

How many people from the vendor's team worked with you, and what were their positions?

I have started working with Biplab & Raja. They are taking care of our account and working on the landing pages. Also, they are working hand-in-hand with our internal marketing team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We saw improvement in performance from month one. Oxedent improved the volume of the high-quality incoming leads by 300%. We have more expectations as we go continue working with them.

Describe their project management style, including communication tools and timelines.

Their communication is excellent; we are using Asana for Project Management, Google Data Studio to track data, and Google Meet & Email for general communication.

What did you find most impressive or unique about this company?

They clearly have excellent expertise in PPC. As they've worked with so many clients across multiple industries, they have a really good hold over performance & improvements. So far, we are very happy with how they’ve delivered against our performance expectations.

Are there any areas for improvement or something they could have done differently?

None that come to mind we are very happy.

BACKGROUND

Please describe your company and your position there.

I am the founder of US-based eCommerce platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Oxedent, and what were your goals?

My primary objective was to generate sales from Paid Ads / PPC campaigns. It was a new channel for us, and we didn't have any in-house expertise.

SOLUTION

How did you select Oxedent and what were the deciding factors?

I have been in touch with Oxedent, for the last two years, and since then we were working on various projects together.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The work was creating and managing Google Ads (Shopping, Search & Display) campaigns and Social Remarketing campaigns on Facebook, Instagram & Pinterest. Oxedent came up with an excellent strategy, figured out the keywords, wrote the ad copy, set up the campaigns, and managed them daily.

How many people from the vendor's team worked with you, and what were their positions?

I was directly working with the Founder - Biplab and couple his team members

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We didn't start with a very high budget, but Oxedent came up with a really good execution approach and drove good sales at a lower cost per accusation. Things are going really well now

Describe their project management style, including communication tools and timelines.

They are very supportive, and Raja was my day to day account manager. We get on a call every week and discuss the performance and share ideas for other marketing activities

What did you find most impressive or unique about this company?

Their proactiveness and subject expertise impressed us. We had little issues with the initial setup, but they helped me through. I know I am in the right hand with my Paid Ads and Oxedent will take care of the rest

Are there any areas for improvement or something they could have done differently?

I started with Oxedent around two years ago, and working with them on various projects since then, now it's more like an extended team on mine

BACKGROUND

Please describe your company and your position there.

We are a Management Consulting firm specializing in ISO, Six Sigma and CMMI consulting and training services to businesses. I oversee the strategy and operations of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Oxedent, and what were your goals?

We hired Oxedent primarly because of their expertise with PPC on multiple platform. We like to work with agencies/consultant with a focused service deliverables. Our ongoing goals with Oxedent are to

1. Improve Quality of leads that converts to Sale
2. Reduce CPC, Cost per acquisition and improve Conversions and Quality Score
3. Guide, advise and execute the strategies on multiple PPC platforms

SOLUTION

How did you select Oxedent and what were the deciding factors?

1. Focus and Experts in PPC on multiple platforms
2. Their ability to take up newer challenges in different industry verticals.
3. Result driven approach
4. Value Based Services
5. They eat their own cooking. I.e their ads show up on top for their industry vertical for the specific regions they have targeted.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The scope of work is to help identify PPC challenges in our industry vertical and keep improving parameters which will allow the PPC to generate qualified leads that result into sales.

We are running multiple campaigns on each platform and since our engagement in August 2020, we have seen some improvements in lead conversions, cpc , quality score. As our sales cycle is long we are working on to figure out the actual sale per lead and hence determining the lead quality.

How many people from the vendor's team worked with you, and what were their positions?

We have been assigned a performance manager from Oxedent with whom I and couple of my team members interact on this specific project.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have definitely seen improvement in Campaign setups, strategy and execution of campaigns. Qualified traffic is being sent to our landing pages which has a higher conversion metrics and lowers our CPC. Also improves Quality Score in the process.

Describe their project management style, including communication tools and timelines.

We have weekly calls and project status updates. Timelines are met consistently.

What did you find most impressive or unique about this company?

I am very impressed with Oxedent's proactive team coming up with new strategies and their unique approaches. They do research to implement those plans that have been really helpful. Hiring Oxedent seems to be a right decision for us so far.

They knew the efficient use of budget for running ads for a lead generation business like us.

Are there any areas for improvement or something they could have done differently?

We have engaged them for about 3 months so far and I do not think I feel the need to suggest any improvements to them yet. Maybe in time, we will be able to work with them to improve strategy as a whole as they have been extremely flexible and have shown willingness to work together on this project.

BACKGROUND

Please describe your company and your position there.

My company sale online furniture and I take care of marketing and advertisement over digital channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Oxedent?

We were looking for a PPC agency that can promote our products on Google shopping, search and social ads, and Oxedent fit in our all the requirements.

What were your goals for this project?

We wanted to increase our online sales and ultimately improve our company's top and bottom line.

SOLUTION

How did you select this vendor?

After researching potential vendors online, we finalized five different companies to pitch. And Oxedent clearly stands out with their previous experiences in this industry and their case studies in our niche. However, the knowledge, transparency and honesty, and quality of work we saw when we spoke to them lead us to this great long term partnership with Oxedent.

Describe the scope of their work in detail.

Oxedent helped us to amplify our preexisting marketing setup and after a series of discovery meetings we settled down with some quick wins and long term plans. Once we had the basic setup done, we started getting our quick wins. We continued to iterate our different digital strategies across all of our advertising platforms in order to drive lower-cost acquisition and increase revenue.

What was the team composition?

Our marketing team, myself, and creative team worked hand in hand with the Oxedent project team and they were phenomenal in managing the account.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project still continues so it's difficult to make any final call, but we started getting positive ROI from the very second month of starting the project. Currently, we are getting around average 5-6xROI on a monthly basis. Overall our sales growth is approximately 70% since we began working with Oxedent.

How effective was the workflow between your team and theirs?

The project manager we are assigned to is really responsible and prompt with updates. Every week we sit on a screen share chat to discuss the progress & report. We prefer our communication mostly through google meet, email, and slack.

What did you find most impressive about this company?

They are really passionate about the work they do and also taught us a lot about google ads & social media marketing, and we were very happy with the results.

Are there any areas for improvement?

They are more focused on accuracy over quick pivots. Though we are very satisfied with the results we have received but there is always a bit of opportunity to improve and make things quick.

BACKGROUND

Please describe your company and position.

I am the Software Development Manager of Bentley Systems

Describe what your company does in a single sentence.

Computer Software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Oxedent to accomplish?

• Pay Per Click.

SOLUTION

How did you find Oxedent?

Referral

Why did you select Oxedent over others?

• Good value for cost
• Referred to me

How many teammates from Oxedent were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The PPC company handled ads for us. They managed campaigns, researched keywords, and provided reports. Delivered regular performance updates.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This PPC company helped our ads. Got more clicks, site visits increased. Can't explain much, but things seem better.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The PPC company's project management was decent. Deliveries were mostly on time. They tried to address needs, but improvements in response time could help.

What was your primary form of communication with Oxedent?

Email or Messaging App

What did you find most impressive or unique about this company?

This PPC company is pretty good. They make ads that bring traffic to websites and also covert them. And also they are good at picking words that get clicks.

Are there any areas for improvement or something Oxedent could have done differently?

Oxedent's PPC service is decent, but improvements needed. More result updates, clearer reports would help.

BACKGROUND

Please describe your company and your position there.

I started my online E-commerce business named Khinkhwab in the year 2017. I have been running this E-commerce business for the past 6 years. Khinkhwab offers a wide range of Ethnic Collections for Sarees, Juttis (Footwear) & Ethnic Kidswear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Oxedent?

After getting started with Khinkhwab, we witnessed good growth; however, after some point in time, the growth period became stagnant. We were witnessing a decline in the number of sales, and the traffic on the website was decreasing. Soon after doing my research to find an agency that could help me increase sales numbers and revenue, followed by website traffic, I found Oxedent. Since then, I have no longer had to worry about my marketing campaigns.

SOLUTION

How did you select this vendor?

I was facing a tough time finding the right agency that could perfectly fit in according to my needs. After speaking with several agencies, I found Oxedent to be one of the best and worth using their services. After going through their detailed case studies on various businesses in different industries, I was convinced to hire them as my extended marketing team

Describe the scope of their work in detail.

As soon as the initial onboarding process was completed, I was skeptical about how the numbers would turn around from the paid ads that which Oxedent team started executing for my brand. I have briefed them on the detailed scope of work which consists of increasing sales revenue and the number of orders followed by an increase in website traffic and brand awareness on social media.

What was the team composition?

As soon as I had paid the upfront invoice, I was assigned an account manager who would be managing & executing ad campaigns on the selected media channels as per my preference and their recommendation. He would also act as a POC for any of my project requirements. Additionally, to brainstorm ideas and strategies for the ad campaigns, I also had in-hand support from Team Lead, and I always had the Operation Head look after my feedback.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Before signing up with Oxedent, I was witnessing low website traffic, and very less or negligible engagement on my e-commerce brand's social media page. As soon as they started over with paid ads and their strategies after a month, I went through their detailed month-end report.

The numbers have taken a toll on both increases in engagement on social media and sales revenue, followed by the number of orders observed, a spike of 120% from the campaigns executed by the team Oxedent. They later also suggested the addition of a media channel to advertise to drive more and more revenue for my business.

How effective was the workflow between your team and theirs?

Oxedent works in a very professional way. As soon as my onboarding was completed, I was called upon for a virtual meeting to have an introduction round with the team, after which they also had a few questions to understand the project better. Their workflow is super smooth; it's been almost over a year since I partnered with Oxedent, and trust me, I haven't faced any problems to this day.

Their practice of communication is very good. The team is punctual at meetings. After mutual understanding, they have already fixed recurring meeting dates and times for every month. Last but not least, the best part is the whole team associated with my projects is always well-updated with all the latest information undergoing in my ad account.

What did you find most impressive about this company?

In my view, Oxedent greatly emphasises data-driven marketing and practice. They make decisions based on the data derived from the campaigns. This step has significantly impacted ad campaigns for my online business in a very positive way.

They developed a top-notch marketing funnel for my target audience, and I can see the results on the dashboard in terms of numbers. Moreover, I found out that people associated with my project are always updated with the latest and best industry standard practices to be implemented in digital marketing.

Is there any area for improvement or anything that could have been done differently?

It is very hard to point out an area of improvement for Oxedent, as they are regarded as one of the best experts for paid ads. Working with Oxedent as your extended marketing agency is like a win-win deal. Apart from that, their monthly pricing policy is pocket friendly. It is satisfying to work with team Oxedent.

BACKGROUND

Please describe your company and your position there.

Digital Media Lead

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Oxedent?

Social Media Services

What were your goals for this project?

To gain maximum reach and brand value

SOLUTION

How did you select this vendor?

Personal COntact

Describe the scope of their work in detail.

I have had the great pleasure of working with Mr. Biplab Poddar and his team at Oxedent over the last few months.

What was the team composition?

Biplab Poddar and others

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Their skill set, professionalism, and knowledge are second to none.

How effective was the workflow between your team and theirs?

Excellent

What did you find most impressive about this company?

Any company looking for a reliable firm to manage the Google Ads accouts should definitely reach out to Oxedent asap.

Are there any areas for improvement?

Synchronicity