Name: Outlier Principals | Advisors. Operators.
Address: Lerchenbühlstrasse 24, Meggen, Switzerland, 6045, CH
Telephone: +41 76 479 82 86
Price range: $200 - $300
Rating: 5.0

Operators who advise. Advisors who operate.

Outlier Principals is an advisory firm for high-growth technology and e-commerce companies in North America, Asia, and the Middle East.

We work with founders and senior leadership to scale revenue to 9 figures and beyond through three disciplines: growth strategy, people strategy, and governance strategy.

Min project size
$10,000+
Hourly rate
$200 - $300 / hr
Employees
2 - 9
Locations
Meggen, Switzerland
Year founded
Founded 2022

Service Lines

Business Consulting: 20%
Corporate Training & Coaching: 20%
Digital Strategy: 20%
Fractional CMO Services: 20%
Marketing Strategy: 20%

Select Focus Area

Business Consulting Focus

Due Diligence Consulting: 25%
Marketing Operations Consulting: 25%
Strategy Development Consulting: 25%
eCommerce Consulting: 25%

Industries

Consumer products & services: 25%
Information technology: 25%
Medical: 25%
eCommerce: 25%

Clients

Enterprise (>$1B): 40%
Midmarket ($10M - $1B): 30%
Small Business (<$10M): 30%

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate $200 - $300 /hr

Rating for cost 4.8 /5

What Clients Have Said

Clients appreciate Zendog Labs for their solid project management and responsiveness, indicating good value for cost. Specific pricing details are not provided, but the consistent feedback highlights a high level of satisfaction with the results and alignment with client goals.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 1 review

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Outlier Principals | Advisors. Operators. Review Insights

Overall Review Rating

5.0

Quality 5.0
Schedule 4.9
Cost 4.8
Willing to Refer 5.0

Top Mentions

Review Highlights

Personalized and Thorough Approach

Clients appreciated Zendog Labs’ thorough and personalized approach, with Rafael taking the time to explain processes and align with client objectives, ensuring tailored solutions.
Alignment with Client Values

Zendog Labs often aligns well with client company values, which is a factor in their selection by clients, indicating a good cultural and ethical fit for potential partners.
Expertise in Fundraising and Marketing

Zendog Labs is highly regarded for their expertise in fundraising, marketing, and growth strategy. Their ability to develop impactful pitch decks and marketing campaigns has been a significant asset for clients.
No Significant Areas for Improvement

Clients generally did not identify significant areas for improvement, suggesting high satisfaction with Zendog Labs' services and performance across various projects.
Desire for More Use Cases

One client expressed a desire for more use cases or scenario sharing to enhance understanding and application of strategies, indicating a potential area for further development.
Impressive Results in Growth and Acquisition

The company has delivered impressive results, including record growth periods and successful customer acquisition strategies, demonstrating their effectiveness in scaling business operations.

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Outlier Principals | Advisors. Operators. Reviews

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Business Consulting Marketing Strategy
Confidential
Feb. - Mar. 2023

5.0

Quality: 5.0

Schedule: 4.5

Cost: 4.5

Willing to Refer: 5.0

"They always go beyond to propel us forward to achieve our goals in an actionable way."

Jun 12, 2023

CEO & Co-Founder, Nowy

Branda Fan

Other industries
Washington, District of Columbia
1-10 Employees
Online Review
Verified

Zendog Labs is developing a growth strategy for an AI Visual Travel Planner. The team has been evaluating the client's position and creating a list of executable items to be tested on the market.

The client has seen success with the number of action items Zendog Labs has been delivering. The client has been impressed with the service provider's experience and willingness to go above and beyond. Zendog Labs is unafraid to take on challenges and is highly professional.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO and Co-founder of Nowy

Describe what your company does in a single sentence.

Nowy is an AI Visual Travel Planner to provide personalized recommendations to curate unforgettable travel experiences for global travelers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zendog Labs to accomplish?

Growth strategy

SOLUTION

How did you find Zendog Labs?

Referral

Why did you select Zendog Labs over others?

High ratings
Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We're in the pre-seed stage of our start-up for a travel social app. Although we have in-house technology to build our product, we have few clues about how to go to market. I had before a few conversations with Rafael and his advice always inspired us to the next step when there's a showstopper or a bottleneck. I had scheduled through Zendog our sparring session to consult with Rafael.

He has evaluated the position where we're at and set up a list of executable items for us to move on and test out the market. Rafael is a great professional and he never sugarcoats our challenges, instead, they always go beyond to propel us forward to achieve our goals in an actionable way. I would rate 10 stars if I could and highly recommend Zendog Labs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of action items

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We met at the scheduled time to go over all the topics planned to discuss

What was your primary form of communication with Zendog Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

Rafael's experiences on growth strategy for startup like Nowy

Are there any areas for improvement or something Zendog Labs could have done differently?

More use cases or scenarios sharing the better

RATINGS

5.0

Financial Advising & Planning Funding & Investment
Fundraising Consultants
+1
Confidential
Sep. 2024 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their ability to adapt to feedback and address challenges promptly was a standout aspect."

Dec 7, 2024

CEO, Pet Health Products Co

Anonymous

Other industries
Sheridan, Wyoming
1-10 Employees
Online Review
Verified

Zendog Labs - Growth Strategy & Execution provides fundraising services for a pet health products company. The team has developed a pitch deck and financial models and handled investor targeting and outreach.

Zendog Labs - Growth Strategy & Execution has successfully delivered key items on time. The team has managed the project well and has been responsive, adaptive to feedback, and supportive, ensuring a productive workflow. The team's thorough approach and investment in the client's success stand out.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of a consumer products company

Describe what your company does in a single sentence.

We are a pet health direct-to-consumer brand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zendog Labs - Growth Strategy & Execution to accomplish?

Fundraising

SOLUTION

How did you find Zendog Labs - Growth Strategy & Execution?

Upwork

Why did you select Zendog Labs - Growth Strategy & Execution over others?

High ratings
Company values aligned

How many teammates from Zendog Labs - Growth Strategy & Execution were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Fundraising Strategy & Preparation
Investor Materials Development: Development of Pitch Deck & Financial Models
Investor Targeting & Outreach

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fundraising Materials Prepared (Pitch Deck)
Financial Models
Investor Outreach List (CRM)
Investor Approach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was solid overall. They delivered key items on time and were responsive to our needs, ensuring we felt supported throughout the process. Their ability to adapt to feedback and address challenges promptly was a standout aspect, and it helped keep the project moving forward in a productive way.

What was your primary form of communication with Zendog Labs - Growth Strategy & Execution?

Virtual Meeting

What did you find most impressive or unique about this company?

Rafael is very thorough with his process and invested in our success. He takes time to explain his thought processes making sure that we are aligned.

Are there any areas for improvement or something Zendog Labs - Growth Strategy & Execution could have done differently?

Not that I can think of.

RATINGS

5.0

Digital Strategy Fractional CMO Services Marketing Strategy
Confidential
Jan. 2023 - July 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"It's impressive that they're always exploring new ideas for growth."

Jul 27, 2024

Founder, Advertising & Marketing Company

Krzysztof I

Advertising & marketing
United Kingdom
11-50 Employees
Online Review
Verified

Zendog Labs provided digital marketing services through a fractional CMO for an e-commerce ads subscription company. The team aimed to scale the client's marketing campaigns and boost customer acquisitions.

Zendog Labs tripled the client's ad spend profitably in less than 12 months. During that time, the company registered 3–4 months of record growth. The team responded quickly, was very proactive, and managed to hit difficult and impressive targets, striving for better results at every turn.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder of a digital marketing company focused on e-commerce ads

Describe what your company does in a single sentence.

B2C e-commerce monthly subscription service

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zendog Labs to accomplish?

New customer acquisition
Scaling marketing campaigns profitably

SOLUTION

How did you find Zendog Labs?

network

Why did you select Zendog Labs over others?

Referred to me

How many teammates from Zendog Labs were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Collaborated with Rafael on a big B2C marketing project. Impressive results where in the span of 12 months, we've had at least 3-4 months of record growth. Rafael is a great CMO, ver growth driven and pragmatic. He really brings out the best of the teams he manages to hit some very difficult and impressive targets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Hitting 3-4 months of record high revenue
Tripling the ad spend profitably in less than 12 months

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very proactive
Quick response times
Clear instructions to the team

What was your primary form of communication with Zendog Labs?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

It's impressive that they're always exploring new ideas for growth, never satisfied with results no matter how good they already were

Are there any areas for improvement or something Zendog Labs could have done differently?

Nope, everything was amazing

RATINGS

5.0

Business Consulting Marketing Strategy
Business Intelligence Consulting
+1
Less than $10,000
Apr. 2023 - June 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

"Rafael boasted an impressive background and wisdom for growing a business."

Jun 28, 2024

CEO, Serenio AI

David Leung

Information technology
Hong Kong
1-10 Employees
Online Review
Verified

Zendog Labs provided business consulting services for an IT company. Their work focused on providing marketing and branding consultations. The client's goal was to grow their user base.

Thanks to Zendog Labs' help, the client successfully gained their users' trust. As a result, they expanded their user base to 3,000. The team leveraged their knowledge and expertise to deliver quality results. They also did a great job of holding productive meetings and responding quickly to emails.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Serenio AI

Describe what your company does in a single sentence.

Serenio is a Generative AI powered application addressing loneliness and mental health problems in Asia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zendog Labs to accomplish?

Growth strategy
Management skills
Product development advice
Marketing advice

SOLUTION

How did you find Zendog Labs?

Online Search

Why did you select Zendog Labs over others?

High ratings
Good value for cost
Company values aligned

How many teammates from Zendog Labs were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Rafael provided excellent advice in terms of marketing and branding. We solved challenges to gain users' trust and grew to approximately 3.000 users. We have also explored many other projects together and brainstormed about these ideas.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Number of recurring customers and registered users, as well as weekly active users

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, Rafael replied swiftly to all emails and meetings were well prepared

What was your primary form of communication with Zendog Labs?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Rafael boasted an impressive background and wisdom for growing a business. I have compared so many advisors and he is obviously one of the best you can hire as a consultant.

Are there any areas for improvement or something Zendog Labs could have done differently?

Not that I am aware of.

RATINGS

5.0

"Fantastic. Zendog Labs is one of the best companies I have worked with. 10/10 without question."

Business Consulting Marketing Strategy
Confidential
Oct. 2022 - Jan. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.5

Willing to Refer: 5.0

''Everything went super smooth.''

Aug 22, 2023

CEO, Medical Aesthetic Devices Distributor

Paul Philip Weiser

Medical
Berlin, Germany
1-10 Employees
Online Review

A medical aesthetic devices distributor hired Zendog Labs for marketing strategy services. They developed and executed a go-to-market strategy to grow customer base, find traction, and adjust product offerings.

Through Upwork, Notion, and email, Zendog Labs led a communicative and smooth process. The client also praised the team's ability to apply relevant concepts and assess unique circumstances.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of medical aesthetic devices distributor

Describe what your company does in a single sentence.

Import and Distribute medical aesthetic devices in EU

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zendog Labs to accomplish?

Define a stellar go-to market strategy
Grow initial customer base
Find traction and achieve product-market fit

SOLUTION

How did you find Zendog Labs?

Upwork

Why did you select Zendog Labs over others?

Good value for cost
Expertise in field of interest

How many teammates from Zendog Labs were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly sparring sessions with focus on developing and executing a stellar go-to-market strategy. Growing the initial customer base, finding tractio, and adjusting our offering to find product-market fit

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We stuck to weekly sparring session including reviews to jointly evaluate progress and make adjustments on the go

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication via upwork/email. Project management via notion. Everything went super smoothparticularly meeting prep and recap

What was your primary form of communication with Zendog Labs?

Virtual Meeting

What did you find most impressive or unique about this company?

Ability to apply relevant concepts to our unique situation.
Extensive experience in medical yet able to assess the unique circumstances and cater solutions accordingly

Are there any areas for improvement or something Zendog Labs could have done differently?

None come to mind

RATINGS

5.0

Commercial Financing
Confidential
Mar. - June 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their domain knowledge and experience in fund-raising are both impressive."

Jun 29, 2023

CEO, Healthcare Company

Anonymous

Other industries
Switzerland
1-10 Employees
Online Review
Verified

Zendog Labs created a pitch deck for a healthcare company. The team provided expert analysis and valuable insights in evaluating and refining the business plan.

Zendog Labs delivered a professional and impactful PowerPoint pitch deck. They were responsive and met all deadlines. Their domain knowledge and experience in fund-raising were impressive.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of a healthcare company

Describe what your company does in a single sentence.

We provide an integrated healthcare solution leveraging AI and robotics to monitor vital signs, deliver personalized interventions, and enhance the well-being of patients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zendog Labs to accomplish?

Refining our pitch deck

SOLUTION

How did you find Zendog Labs?

Online Search

Why did you select Zendog Labs over others?

High ratings
Close to my geographic location
Good value for cost
Company values aligned

How many teammates from Zendog Labs were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Provided expert analysis and valuable insights in evaluating and refining our business plan, crafting a compelling pitch deck, and offering strategic guidance on investor presentations, resulting in a PowerPoint pitch deck as the final deliverable.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A professional and impactful PowerPoint pitch deck.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive. Met all our deadlines and delivered on time.

What was your primary form of communication with Zendog Labs?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their domain knowledge and experience in fund-raising are both impressive.

Are there any areas for improvement or something Zendog Labs could have done differently?

RATINGS

5.0

Business Consulting Commercial Financing Content Writing Services
Confidential
Nov. 2022 - Feb. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were always available to help us when we needed to make adjustments."

Jun 28, 2023

Executive, Pistondao

Anonymous

Automotive
United Kingdom
1-10 Employees
Online Review

Zendog Labs provided business consulting services for an automotive startup. They helped the client create a 50-page business plan and an investor pitch deck.

The client was happy with Zendog Labs' work, especially with the pitch deck. The team ensured a seamless process through prompt responses — they were always quick to reply to the client's queries, concerns, and requests. They were also highly knowledgeable and accessible.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am an executive of Pistondao

Describe what your company does in a single sentence.

Democratising the best of the best in automotive assets for the fans.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zendog Labs to accomplish?

Distill multiple conceptual revenue streams into a core business model

SOLUTION

How did you find Zendog Labs?

Upwork

Why did you select Zendog Labs over others?

High ratings
Close to my geographic location
Great culture fit
Company values aligned

How many teammates from Zendog Labs were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Distillation of 50 page business plan and deck into a VC format pitch deck ready for vc and angel investment. Clarity upon key messaging Profitable business model crystallisation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deck is perfect , business model is clear and palatable for investors and customers alike.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very active rapid response times which is what we needed. They were always available to help us when we needed to make adjustments.

What was your primary form of communication with Zendog Labs?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Deep knowledge and understanding of vc funding audience and how to make a brain dump of ideas into a streamlined and clear business ready to go to market

Are there any areas for improvement or something Zendog Labs could have done differently?

RATINGS

5.0

Showing 1-7 of 7 Reviews

Locations (1)

Lerchenbühlstrasse 24 Meggen, Switzerland 6045

2 - 5

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Outlier Principals | Advisors. Operators.

Operators who advise. Advisors who operate.

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What Clients Have Said

Most Common Project Size

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Reviews

Outlier Principals | Advisors. Operators. Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Personalized and Thorough Approach

Alignment with Client Values

Expertise in Fundraising and Marketing

No Significant Areas for Improvement

Desire for More Use Cases

Impressive Results in Growth and Acquisition

Reviews mentioning:

Outlier Principals | Advisors. Operators. Reviews

Growth Strategy for AI Visual Travel Planner

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Funding & Investment Services for Pet Health Products Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Fractional CMO Services & Digital Strategy for E-Commerce Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing & Brand Consulting for IT Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing Strategy for Medical Aesthetic Devices Distributor

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Pitch Deck for Healthcare Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Business Consulting for Automotive Startup

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Portfolio & Awards

Location

Locations (1)

Contact

Connections