OS.labs

BACKGROUND

Introduce your business and what you do there.

I am the Director of Operations at Viapan Group, a Hungarian HR services provider. We offer recruitment, headhunting, temporary staffing, training, payroll, and innovative HR solutions for both local and international clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with OS.labs?

We needed a partner to take care of our entire marketing operations as outsourced marketing.

SOLUTION

What was the scope of their involvement?

The engagement began with a complete rebranding, resulting in a bold and distinctive visual identity. OS.labs redeveloped our web portal, which now serves four countries and is fully integrated with our ATS system. In one market, we rank first nationally in organic search. They run 50 to 100 recruitment campaigns for us each month, along with regular B2B lead generation campaigns. Their services include content marketing, professional materials, social media management, and content production. We also received a comprehensive brand book, a redeveloped portal in six languages, and ongoing monthly deliverables such as campaign setups, creatives, copy, and professional content. OS.labs provides a client portal with a live dashboard for tracking campaign results.

How did you find OS.labs?

Referral.

Why did you choose OS.labs over other options you considered?

We spent years struggling with freelancers and our marketing presence was not developing. Another agency we considered would have only managed our PPC campaigns for the same fee OS.labs quoted for full outsourced marketing. We wanted a partner that could handle everything end-to-end: strategy, design, development, and marketing execution. OS.labs understands the needs of mid-sized companies, provides realistic and executable marketing plans, and carries them through with minimal involvement from our side. Their combination of pricing, expertise, and comprehensive service made the decision easy.

What is the status of this engagement?

The project started in March 2026 and is ongoing.

How many teammates from OS.labs were assigned to your project?

2-5 people from OS.labs were assigned to our project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In Hungary, we are now the clear market leader in organic search, with our closest competitor receiving only about 20 percent of our SEO traffic. Previously, we were almost invisible in organic search. Our recruitment applicant numbers grew from 200-300 per month to a steady 5,000-8,000, and this number continues to rise. Our B2B lead generation delivers over 250 qualified leads per year, and our social media presence reaches 2.5 million people annually. The biggest impact has been the growth in SEO traffic, which has transformed our market visibility.

What was your primary form of communication with OS.labs during the project?

We communicated through in-person meetings and virtual meetings.

How did OS.labs perform from a project management standpoint?

They mostly delivered on time. Some complex projects took longer than expected, but that is typical with marketing vendors. Overall, we always get what we want.

What did you find most impressive about them?

They are a small team, but they make a big impact.

Are there any areas they could improve?

We executives are very busy but like to be involved in conversations. OS.labs could improve communication towards our C-level team, though delivery at the operational level is excellent.

BACKGROUND

Please describe your company and your position there.

I am the CTO of Cervinodata, we collect and structure (anonymous, statistical) advertising data for our clients from the biggest online advertising platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Ollala?

A product redesign, to add a simpler, more streamlined version of our product.

SOLUTION

How did you select Studio Ollala?

They had there office in the same building and we really liked their website.

Describe the project in detail and walk through the stages of the project.

First, Ollala conducted in-depth user research so they can better understand what our users want to achieve and how we could re-structure our technology to help them best. We have then discussed and distilled those insights during a design thinking workshop. After we decided which actions to take on, Ollala did a prototype, which we validated with more user interviews.

Finally, they delivered the final UI designs. We also asked them to help implement the new dashboard in React.js in a new project so we can release faster.

How many resources from the Studio Ollala team worked with you, and what were their positions?

Bence took the lead, we always communicated with him. He had a UX researcher who collected and analyzed data, and another person did most of the UI design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They completely re-defined our value proposition, which helped us to restructure our pricing, and we were delighted by the new fresh look & feel. We are still busy implementing the new dashboard. However, during the initial user interviews, people understood our product much better - which is inherently complicated, so we are optimistic that it'll help us convert more customers.

How effective was the workflow between your team and theirs?

Bence was always reachable and easy to communicate with. He even agreed to spend some time on-site in our office so that we can realize this project more efficiently.

What did you find most impressive or unique about this company?

They understood our complex product quickly and were able to uncover and articulate our needs. We also learned a lot about how you can speed up development with a component-based design system.

Are there any areas for improvement or something they could have done differently?

I can't think of anything. Maybe they could have billed more hours :)

BACKGROUND

Please describe your company and your position there.

I'm the CEO of a software engineering company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio Ollala?

We hired Studio Ollala to research and design a search engine application for us. The application had to be easy to use and understand, and it had to be able to handle a large amount of data. Studio Ollala did a great job of designing the application and making it user-friendly.

SOLUTION

How did you select this vendor?

There were a few different vendors that we considered for this project, but we ultimately decided to go with Studio Ollala because of their experience and their portfolio. We were very impressed with their work and we felt confident that they would be able to deliver the results that we were looking for.

Describe the project in detail and walk through the stages of the project.

The project started with a lot of research. Studio Ollala had to understand our company and our needs before they could start designing the application. Once they had a good understanding of our company, they started working on the design. They created a few different prototypes and worked with us to refine the design. Once the design was finalized, they started working on the development of the application.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team of three designers from Studio Ollala. They were all very experienced and they all had a lot of great ideas. We really appreciated their input and their creativity.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The search engine application that Studio Ollala designed for us is now live and it's being used by our entire company. It's been very successful and we're very happy with the results.

How effective was the workflow between your team and theirs?

The workflow between our team and Studio Ollala's team was very effective. They were very responsive and they always made sure that we were happy with the work. We never had any problems with communication or with getting the work done on time.

What did you find most impressive or unique about this company?

What we found most impressive about Studio Ollala was their attention to detail. They really took the time to understand our company and our needs. They also did a great job of designing the application to be user-friendly.

Are there any areas for improvement or something they could have done differently?

There are always areas for improvement, but we can't think of anything specific that Studio Ollala could have done differently.