Onething Design

BACKGROUND

Please describe your company and your position there.

I am the product manager for Gloheal, a telemedicine platform funded by my company (Tata Communications). It's an online platform that helps doctors perform video consultations. We’ve also connected medical devices to the platform, which allows doctors to check patients’ vital signs in real time.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onething Design?

We needed help with UI/UX design for our web and mobile platform.

What were your goals for this project?

We wanted to improve the experience for users who weren't very tech-savvy. To do so, we had to simplify the product flow and offer reusable designs for multiple users. We planned to iterate and modify the UI/UX depending on customer usage patterns and feedback.

SOLUTION

How did you select this vendor?

We’ve collaborated with Onething Design before, so we’re familiar with the quality of their work. For this project, we also considered other design agencies as well as independent freelancers. We decided to go with them again based on their past work and domain experience.

Describe the project in detail.

1thing.io has assigned UX and UI professionals to help us design and improve our current platform. They also come up with new ways to solve our customer issues through user research and design thinking.

What was the team composition?

We’re working with a UX person and a UI resource.

RESULTS & FEEDBACK

How did your relationship with the partner evolve?

They have a good team of people with varied experience. - They take feedback but able help you make the right choice by questioning your thought and help you come out with a better outcome . They help you do some independent research and validate your idea and approach.

In what ways can they improve?

By the end of the project things get slow and deliverables are sometimes delayed. Due to multiple members involved ,sometimes it gets difficult to explain project scope and details. Overall a good experience, but can do better in Project Management.

What advice do you have for clients with similar needs to yours?

The process takes time , so give the agency time to come up with the best solution for you.

UPDATED REVIEW

This review was published on September 18th, 2018

Sridhar Iyer

Product Manager, Tata Communications

Healthcare

11-50 Employees

Mumbai, India

Mumbai, India (12264)

Less than $10,000

Aug 2017 - Ongoing

Project summary

Based on user feedback, 1thing.io is redesigning the UI/UX of a platform that allows doctors to do live video consultations.

Feedback summary

The platform’s functionality shows significant improvement based on user behavior. Although 1thing.io's team could improve their project management and estimates, their scalability continues to impress.

BACKGROUND

Please describe your company and your position there.

I am the product manager for Gloheal, a telemedicine platform funded by my company (Tata Communications). It's an online platform that helps doctors perform video consultations. We’ve also connected medical devices to the platform, which allows doctors to check patients’ vital signs in real time.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 1thing.io?

We needed help with UI/UX design for our web and mobile platform.

What were your goals for this project?

We wanted to improve the experience for users who weren't very tech-savvy. To do so, we had to simplify the product flow and offer reusable designs for multiple users. We planned to iterate and modify the UI/UX depending on customer usage patterns and feedback.

SOLUTION

How did you select this vendor?

We’ve collaborated with 1thing.io before, so we’re familiar with the quality of their work. For this project, we also considered other design agencies as well as independent freelancers. We decided to go with them again based on their past work and domain experience.

Describe the project in detail.

1thing.io has assigned UX and UI professionals to help us design and improve our current platform. They also come up with new ways to solve our customer issues through user research and design thinking.

What was the team composition?

We’re working with a UX person and a UI resource.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’ve seen a drastic improvement in the way doctors use our platform.

How effective was the workflow between your team and theirs?

We use InVision and Zeplin to exchange designs and concepts. We communicate mainly via email and chats.

What did you find most impressive about this company?

We’re impressed with their ability to add resources from various domains. They can scale up and down as needed.

Are there any areas for improvement?

Their project management, estimation, and delivery need improvement.

Star Ratings

Overall rating: 4

Quality: 4 

Cost: 3.5

Schedule: 3

Willing to refer: 4

BACKGROUND

Please describe your company and your position there.

Tickled Media is a tech company and digital publishing house that focuses on content and community platforms for women through websites, app, and social media platforms. Its flagship brand, theAsianparent.com, is a digital parenting destination and reaches over 11 million mothers in the region. I am a Sr.Product manager , taking care of new projects and monetisation initiatives.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onething Design?

We hired Onething to help design postnatal trackers for the AsianParent App. Services:

• UX
• UI
• graphics
• motion services

SOLUTION

How did you select this vendor?

Have worked previously with them and trust their expertise in design and project delivery.

Describe the project in detail and walk through the stages of the project.

1. Introduce post-natal trackers that can be retrofitted in the existing app to help motherstrack their baby’s growth and development.
2. Provide users with valuable insights and features in order to introduce a paid subscription model seamlessly.
3. Ensure that the trackers are scalable and provision for introducing more trackers inthe future.

How many resources from the vendor's team worked with you, and what were their positions?

UX Lead

• UX Designer
• UI Lead
• UI Designer
• Motion & Graphics team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

- Scope was to create an app for multiple regions and demographics. - During the design process we had a focus group of mums who were helping and giving feedback. - They were satisfied by the direction we were going in.

How effective was the workflow between your team and theirs?

Had a dedicated person whom we would interact with and discuss about timelines and deliverables. All meeting were scheduled as per requirement and delivery was done accordingly.

What did you find most impressive or unique about this company?

- They have a good team of people with varied experience. - They take feedback but able help you make the right choice by questioning your thought and help you come out with a better outcome . They help you do some independent research and validate your idea and approach.

Are there any areas for improvement or something they could have done differently?

By the end of the project things get slow and deliverables are sometimes delayed. Due to multiple members involved ,sometimes it gets difficult to explain project scope and details. Overall a good experience, but can do better in Project Management.

BACKGROUND

Please describe your company and your position there.

I’m the founder of the original Neta : ‘Leaders ka report card’ app. Neta version 2.0 enables users to invest in our nation’s politicians much like the stock market. It’s a scoreboard of Indian politics that is representative of the political mood of the country and the popularity of key leaders.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onething Design?

We hired Onething to help design & develop the Neta App. Services - UX, UI, Graphics, Interactions & Development.

SOLUTION

How did you select Onething Design?

After talking to a couple of references and reading other reviews.

Describe the project in detail and walk through the stages of the project.

Neta V.1.0(Leader ka report card) aimed to be perceived as IIndian Politician's performance metrics where the general public (Indian citizens) get to evaluate a politician’s work through ratings. The main challenge however was: How may we upgrade this to make Neta app more trustworthy, engaging, educational, profitable and progressive for Indian users.

The new Neta app is a political stock market application, a platform for political enthusiasts of India. Political gaming has a large target audience as people are emotionally invested in the parties and Netas they support. It would enable a user to trade in Neta rupees and earn real cash, play games, participate in day to day activities & events on the platform, therefore shaping the dynamics of Indian politics and stock trading of the coming times.

Neta version 2.0 enables users to invest in our nation’s politicians much like the stock market. It’s a scoreboard of Indian politics that is representative of the political mood of the country and popularity of key leaders.

How many resources from the Onething Design team worked with you, and what were their positions?

UX Lead, UX Designer, UI Lead, UI Designer, Motion team, Development Team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, the app has been doing well and we get a lot of compliments when it comes to UI UX.

How effective was the workflow between your team and theirs?

The team at Onething was prompt with answering any queries and requests throughout the duration of the project. All the deliverables were submitted as per the project timeline and were discussed in detail with us. The Neta team was included in the process, decisions and was consulted at every milestone. This ensured timely completion of the project that helped us meet our goals.

The scope of work evolved with time so it was extremely important for both teams to approach the work with an open mind to gain the maximum from it.

What did you find most impressive or unique about this company?

Neta’s team and Onething team worked together to build something new and dynamic in nature. The team grasped the problem statement and delivered solutions through a design process.

Effective communication was maintained throughout and post the project. Onething team constantly focused on expanding our horizon of curating a thought-provoking experience for citizens of India through our app, attaining a common ground between citizen’s autonomy, entertainment, moral education, client’s business interest and users' satisfaction at large.

Are there any areas for improvement or something they could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

Orix India is known for pioneering innovative Leasing & Transportation solutions to provide Corporates, SMEs, and Individuals with flexible, and convenient mobility solutions. I do take care of 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire onething.design?

We hired Onething to help design a responsive website. Services - UX, UI and content, graphics, motion graphics services.

SOLUTION

How did you select onething.design?

We got a reference from one of their previous clients within the industry and reached out to Onething. After discussions, we realised that they have a very good understanding of the industry, and could implement solutions to our problem.

Describe the project in detail.

The main challenge was to cater to the needs of 6 different user types (Retail and Corporate Consumers, Corporate Coordinators, Partner and OEM users) and provide them a seamless experience. The team approached the problem by understanding the expectations and goals of the user types and designing personalised flows for them while maintaining consistency throughout the platform.

This helped us create intuitive user journeys and ensured user retention and conversion.This resulted in a platform that provides a personalised car browsing experience, multi-step online leasing process and the ability to track and maintain lease directly through the portal. Additionally, consumers can compare car leases, calculate EMI and educate themselves about ORIX’s products and services through the informational pages.

Partners can generate leads and track their status while corporate coordinators and OEM users can manage their fleets through proprietary dashboards.

What was the team composition?

UX Lead, UX Designer, UI Lead, UI Designer, Copywriting team, Motion & Graphics team.

RESULTS & FEEDBACK

How effective was the workflow between your team and theirs?

The team at Onething was prompt with answering any queries and requests throughout the duration of the project. All the deliverables were submitted as per the project timeline and were discussed in detail with us. The ORIX team was included in the process, decisions and was consulted at every milestone.

This ensured timely completion of the project that helped us meet our goals.

What did you find most impressive about this company?

The team grasped the problem statement and delivered solutions through a thorough design process. Effective communication was maintained throughout and post the project. The team helped us understand best practices in the industry to create an autonomous platform that would cater to the needs of our users.

Are there any areas for improvement or something they could have done differently?

No, the team understood our requirements quite well.

BACKGROUND

Please describe your company and your position there.

We are India's leading Telco and I am a product manager of a Cloud Communication B2B platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onething Design Studio?

B2B Cloud Communication Platform

What were your goals for this project?

We were looking for a design partner that could deliver to us design for a complete cloud communication platform that will transform customer engagement for businesses across their preferred channels of communication. We needed someone who could understand the requirements for the platform and showcase our offering in a clear and informative manner.

SOLUTION

How did you select Onething Design Studio?

We evaluated top UX Agencies in India on a detailed evaluation matrix and found Onething to fit in well in our requirements

Describe the project in detail.

 We are creating robust APIs and software tools to embed real-time communication and create a complete cloud communication platform for businesses. The project kicked off with discussions with multiple stakeholders to align on the requirements and expectations of the project. We aligned with the design team on a visual direction for the user interface. Over the next months, we have been having daily feedback sessions with the design team and they have delivered several modules for the platform including call logs, number management, test call flow, tutorial journey and user profile settings.

What was the team composition?

UX Lead, Sr Product Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have launched the platform to the public and so far have received positive feedback from our customers.

How effective was the workflow between your team and theirs?

Working remotely comes with its own set of challenges. The communication was majorly through video and phone calls.The team broke down complex concepts into simpler, smaller steps for us and user to understand the product.

What did you find most impressive about this company?

They have a very solid design team. The team charted out a course with competitor analysis to discover any gaps in the market and to tackle them. They came up with some interesting design angles and had some very creative flows. The team was working remotely and yet delivered desired output.

Are there any areas for improvement?

They have always been helpful and managed to delivered a few tasks in quickest turnaround time.

BACKGROUND

Please describe your company and your position there.

I am Co-founder at Leverage Edu, where we help students make career choice & university admission decisions, using simplified technology to drive streamlined access to best-matched Mentors & leading global Universities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onething Design Studio?

Untangled, A sachet style courses app for users to explore various career paths

What were your goals for this project?

We were looking for a design partner that could deliver to us a mobile application design which was logically consistent and visually aesthetic.

In addition, we needed someone who could understand the requirements of our target audience that is looking for career guidance options.

SOLUTION

How did you select Onething Design Studio?

We went through multiple rounds of meeting various design companies and understand their approach in the space.

We found Onething to be realistic in the approach and understanding goals of an Edutech startup such as ours.

Describe the project in detail.

Untangled is an online learning platform that helps professional adults and students gain the skills they need to succeed through sachet style courses, one on one mentorship & curated quality content.

The project kicked off with discussions with the design team and helping them understand the requirements and use cases.

Then over the next few months we started having discussions over wireframes and finalised the user flow and visual direction. We arranged weekly meetings to track progress and provide feedback.

What was the team composition?

UX Lead, Sr UX, Sr UI Designer, Illustrator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have launched the Alpha version of the application and are seeing positive reaction internally.

We are excited for our customers to experience this product very soon.

How effective was the workflow between your team and theirs?

The project kicked off during the lockdown period and the team connected virtually. Onething's team defined few processed - from information gathering to feedback collation to ensure a smooth sailing of the project.

There were prompt reponse in case we faced in roadblock. By and large, project management was quite efficient.

What did you find most impressive about this company?

They are a team of proactive designers who come packing with great ideas. They conducted thorough research and are well-versed with the market trends offering valuable insights on skill learning platform such as ours.Their expertise adds to the product viability even more.

Are there any areas for improvement?

Overall, we are quite content with the end result. We can't think of any specific issue to mention. We enjoyed the overall duration working with Onething.

BACKGROUND

Please describe your company and your position there.

Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onething Design Studio?

UX , UI and Frontend Dev

What were your goals for this project?

Our main goal was to redesign the MoneyMantra digital presence bringing more emphasis to its excellent end-to-end capabilities as an aggregator of financial products, make it simpler for the user to apply and to make it stand out from the competition.

SOLUTION

How did you select Onething Design Studio?

We reached out to top UX and UI agencies in India through Clutch. We found Onething's portfolio, process and thinking apt for our needs.

Describe the project in detail.

MyMoneyMantra is India's largest marketplace for loans, credit cards and mortagages. We help customers compare products across 100+ financial institutions.

We were looking for a design and development partner that could deliver to us a responsive website design which was technically sound and logically consistent. In addition, we needed someone who could understand the mindset of our younger audience, and showcase the strengths of our offering to them by blending together clear messaging and vibrant visuals.

What was the team composition?

UX Lead, Sr UX, Sr UI Designer, Frontend Developers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We will be going live in the last quarter of FY 2020 and from how the things look in UAT, it will drive our business objectives.

How effective was the workflow between your team and theirs?

We did a major chunk of the project in the lockdown period. Although we were apprehensive of the outcomes as it was, we thought that it could be challenging to interact with the team but Onething made sure that the project went smoothly. We did have a teething phase but once they had a thorough understanding of our requirements, their team synced well with our team.

What did you find most impressive about this company?

We found that they were quite open in working with a team that was new to digital and had a willingness for explaining processes. Since Onething has a strong portfolio, we find it quite easy to make them understand our vision. And another thing which we quite appreciate about them is that they have a unique outlook towards problem solving. It was great working with them.

Are there any areas for improvement?

Throughout the project we had a smooth journey, there is hardly something which I can point out at the moment.

BACKGROUND

Please describe your company and your position there.

I am a part of the marketing team for a beverage company's South West Asia region. The South West Asia region for the company comprises of five countries in the Indian subcontinent, including Maldives. I work across multiple projects across the region to increase demand and consumer love for our iconic, global brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onething UX UI Design?

In the Maldives, we have an app for the home delivery of our products (from soft drinks to juices to packaged mineral water), with a direct-to-consumer distribution model. The first version was launched two years ago & helped us garner initial reach and installs.

In this next phase of this relatively new channel’s growth journey, we worked with the OneThing Design team to improve the UX/UI of the application which could further help in recruiting/retention, while also enhancing the consumer experience.

What were your goals for this project?

We wanted to:

1. Design a simple, user friendly interface
2. Improve the experience. For example, from discovering brands to ordering them

And with these changes, we want to:

• Recruit – Increase the app installs in the country
• Retention – Increase the time spent on the app while also decreasing the no. of app uninstalls

SOLUTION

How did you select this vendor?

We selected the OneThing Design team on the merit of their project proposal (basis the brief) and partly due to their existing experience of working with some the best known brands in India. A recent case study which demonstrated their work and end-to-end deliverable’s for an emerging and popular grocery delivery platform in India, also helped us to shortlist the team for our project.

Describe the project in detail.

We started off with discussions with multiple stakeholders to align on the expectations and deliverables of the project. In the next couple of weeks, we had discussions on the overall wireframe.

While the design team also provided multiple design routes for the home page of the application. Subsequent meetings led to us to shortlist a design route for the application and we had several feedback sessions to align this project to our internal visual identity standards.

Over the course of the next several weeks, the team delivered numerous states in line with the shortlisted design route. This included new user onboard pages, a revamped home page and overall, an end-to-end visual guide of the different states a user would encounter.

We have had consistent, weekly meetings over the course of the project to keep a track on the progress as well as to quickly resolve any queries and barriers to the project.

What was the team composition?

We were assigned a team of a UX Design Lead, a UI designer & a UX designer. There were other support designers working behind the scenes for the illustrations & animations. One of the Co-Founders of the firm was also involved at times to check in on the progress and whether we needed any further support.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are currently in process of development of the application and we hope to see very encouraging results from our consumers for this new visual experience.

How effective was the workflow between your team and theirs?

The team was easy to communicate to and understood our brief well. Subsequently, our Project Lead was effective in communicating/maintaining the project timelines, while we also connected regularly to discuss the progress/updates.

What did you find most impressive about this company?

The design work & the attention to detail. This project was a new, learning experience for me and the team made sure that they made a positive impact!

Are there any areas for improvement?

Experimenting even further to create truly differentiated & at times, new/first-time experiences for consumers. (More than an improvement, it is encouragement for the highly capable team.)

BACKGROUND

Please describe your company and your position there.

We’re an enterprise software product company. We have three offerings: an asset management platform, a life insurance platform, and a generic data migration platform. They’re all low- or no-code platforms where business users can configure applications themselves or have us make configurations for them. They can leverage the asset management and life insurance configurations that we have, and tweak them to their needs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onething UX UI Design?

The platform we have is cloud-based and is entirely a web application. We don’t have an in-house design team, and we didn’t have an external partner. As a group, we just developed the application we felt was right, and a lot of features gathered over time, with iterative code layered one version on top of the other. We never really had the time to take a step back and determine how we could make it visually-appealing, or apply best practices around the UI/UX of the app. We decided to do that, and I started the initiative. Basically, we were looking for a design refresh of the application.

What were your goals for this project?

We wanted someone to take a look at what we had, with the goal of improving style, harmonizing the different components, streamlining the UI and making it more efficient. While applying generic best practices around what we had, they refined the navigation and changed the color palette without throwing out what we did before.

SOLUTION

How did you select this vendor?

Through Clutch ratings and proposal evaluation.

Describe the project and the services they provided in detail.

They helped us with the execution of our revised design specs.

What was the team composition?

We had one senior designer and 2 very experienced front end developers taking it to the finish.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Whatever designs we had, we presented to our clients, and everyone was excited and happy. Long-term clients have been saying that the new design feels modern and fresh. Everyone’s really excited. The design is beautiful and is as good as any other app our clients have been working with. Compared to where we started our platform, we’ve made a lot of progress. The style guides are much better as well.

How was project management arranged and how effective was it?

We’ve realized that this was one of our better consulting engagements. We knew what we wanted, and Onething quickly understood what they had to give us. From a team perspective, it was one of our more successful consulting engagements.

What did you find most impressive about this company?

It was a very focused project, and we were in constant communication. We got what we wanted.

Are there any areas for improvement?

Given that we are based in New York and the Onething team in New Delhi, both sides should have over communicated than under to prevent some back and forth but for a really short engagement, this was a great experience with better than expected results.

BACKGROUND

Please describe your company and your position there.

Director, Agile Consulting & Transformation, Xebia Xebia explores and creates new frontiers. Always one step ahead of what businesses need, we turn the latest technology trends into advantages for our customers. As a mainstream frontrunner, we create new solutions and build the future with our clients. An international network of passionate technologists and pioneering craftsmen, Xebia provides the cutting-edge tools, training and consulting services that make businesses work better, smarter, and faster.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Onething Design Studio?

XACT is a Centre of Excellence within Xebia that focusses on providing consulting & training related services related to Agile software development. The primary focus is to enable organizations to achieve better business results by adopting Agile, Lean & improvement frameworks.

What were your goals for this project?

We wanted a website design that's modern and is in same ranks as other global consulting businesses

SOLUTION

How did you select this vendor?

We evaluated one thing along with other agencies on vendor panel. We liked there past work in this domain and gave us confidence on the output that we could expect.

Describe the project in detail.

XACT is a Centre of Excellence within Xebia that focusses on providing consulting & training related services related to Agile software development. The primary focus is to enable organizations to achieve better business results by adopting Agile, Lean & improvement frameworks.

What was the team composition?

Sr UX Designer, Sr UI Designer, Illustrator and Project Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our internal stakeholders are satisfied with the progress so far and we plan to take this website live in two week's time

How effective was the workflow between your team and theirs?

Most of the work was on emails. Onething's team is responsive and understands the approval cycles at a large organisation's end.

What did you find most impressive about this company?

Their ability to close designs in minimum possible iterations.

Are there any areas for improvement?

More animated or interactive illustrations, it can help to retain users for longer time